The station first signed on the air on October 29, 1972. It is the oldest independent station in the state of South Carolina, and was also the first new commercial station to sign on in the Greenville–
(channel 7) signed on in April 1956. Carolina Christian Broadcasting has owned the station for its entire existence.
The station initially ran a mixture of
Pentecostal
viewership.
WGGS came under fire for allegedly using a copyrighted name for one of its locally produced programs after
cartoon
shorts from the 1930s to the 1950s.
In the early 1980s, Carolina Christian Broadcasting signed on two more stations: WCCT (now
Myrtle Beach. WCCT produced its own version of Niteline once a week, and aired WGGS' version during the rest of the week. WCCT and WGSE aired far more cartoons, barter talk and game shows, and sitcoms than WGGS did, with Christian programming comprising only about a third of the schedules of both. Both stations were later sold off to secular interests (both WACH and WFXB are now affiliates of Fox; WACH is now owned by the Sinclair Broadcast Group and WFXB is now owned by Bahakel Communications
).
WGGS was the only independent station in the western Carolinas until the winter of 1979, when WAIM-TV (channel 40, now MyNetworkTV affiliate WMYA-TV) lost its secondary ABC affiliation and reformatted itself as independent station WAXA. WGGS began to phase out secular programs from its lineup in 1982, a process that sped up when WHNS (channel 21, now a Fox affiliate) signed on in April 1984. By 1986, the station almost entirely ran Christian-oriented religious programs. WGGS did acquire some additional secular cartoons and barter sitcoms to air during the late afternoons from 3 to 6 p.m. in the early 1990s, but by 1999, the station was back to airing a schedule almost entirely made up of religious programming. The station also turned down an offer by Paxson Communications to affiliate with Pax TV in 1998. The station originally signed off on a nightly basis until the early 1990s, when it reduced its off-hours to late Sunday night/early Monday mornings; channel 16 began broadcasting on a 24-hour schedule in late 1999.
Even after the digital television transition, WGGS' transmitter only provides
Pappas Telecasting Companies
.
WGGS-TV discontinued regular programming on its analog signal, over
UHF channel 16, on June 12, 2009, the official date on which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal relocated from its pre-transition UHF channel 35 to channel 16.[2]
On April 13, 2017, the FCC announced that WGGS participated in the 2016–17
spectrum reallocation auction and will be compensated $44.3 million to move its signal to the Low-VHF band.[3] On September 6, 2019, WGGS transitioned from channel 16 to channel 2. In September 2023, WGGS petitioned the FCC for a move to UHF channel 29, citing reception issues and viewer complaints in its immediate broadcast area since the move to VHF 2.[4] The petition was granted on March 4, 2024.[5]
Programming
The station's schedule almost entirely consists of Christian programming. WGGS airs many shows hosted by
and some locally produced programming such as the local Christian talk/variety show Niteline.
Charter Spectrum
and select other cable providers). Like many religious independents of its format, WGGS does not carry secular programming on Sundays, opting to air bible instruction shows, local church services and televangelist programs.
(*) – indicates station is in one of South Carolina's primary TV markets (**) – indicates station is in an out-of-state TV market, but reaches a small portion of South Carolina
(*) – indicates station is in one of North Carolina's primary TV markets (**) – indicates station is in an out-of-state TV market, but reaches a small portion of North Carolina
