WPBB
MHz (HD Radio) | |
| Branding | 98.7 The Shark |
|---|---|
| Programming | |
| Format | Classic rock |
| Ownership | |
| Owner |
|
| WJBR, WLLD, WQYK-FM, WRBQ-FM, WYUU | |
| History | |
First air date | 1989 (as WAYP) |
Former call signs |
|
| Technical information | |
| Facility ID | 18527 |
| Class | C2 |
| ERP | 47,000 watts |
| HAAT | 141 meters (463 ft) |
Transmitter coordinates | 27°50′35″N 82°48′50″W / 27.843°N 82.814°W |
| Links | |
| Webcast | Listen live |
| Website | 987theshark.com |
WPBB (98.7
WPBB's studios are on Executive Center Drive in St. Petersburg and the transmitter is off Park Boulevard North in Seminole.[1]
History
WAYP/WISP/WLLD/WSJT
The station
On August 19, 2009, at 5 p.m., "WiLD 98.7" and "Smooth Jazz 94.1 WSJT" switched frequencies, with 94.1 becoming "WiLD 94.1" and 98.7 becoming "Smooth Jazz 98.7 WSJT". Under the ownership of
Play 98.7/The Fan
On August 31, 2010, at 3 p.m., the station dropped smooth AC in favor of
Due to low ratings with "Play", CBS Radio announced on June 20, 2012, that WSJT would flip to sports talk in August, branded as "The Fan".[4] On July 25, 2012, CBS said it would debut the new format on August 2.
On that day, at 11 a.m., "Play" signed off with "
Bubba 98.7/No Rules Rock
On October 2, 2014, CBS Radio announced that it would trade its stations in Charlotte and Tampa (including WHFS-FM), as well as WIP (AM) in Philadelphia, to the Beasley Broadcast Group in exchange for five stations in Miami and Philadelphia.[6] The swap was completed on December 1, 2014.[7]
On December 4, 2014, Beasley released the entire "Fan" airstaff, and at 3 p.m. that day, following The Jim Rome Show, the station dropped the sports format and began stunting with Christmas music as "The New 98.7". On December 26, the station shifted its stunting to a broad mix of music from different genres.[8][9][10]
After months of speculation, longtime local morning personality
On December 9, 2015, WBRN-FM rebranded as "98.7 No Rules Rock".[13]
B98.7
Due to low ratings, on December 12, 2016, at Midnight, WBRN-FM dropped Bubba's show, along with the rock format, and began stunting with Christmas music again, this time as "Santa 98.7". (Bubba's
On January 5, 2017, at 5:45 p.m., WBRN-FM officially flipped to
On February 1, 2017, WBRN-FM changed call letters to WPBB to match their new branding, though the station had been identifying itself as WPBB since late January.[18]
98.7 The Shark
On December 26, 2018, at Midnight, the station flipped again, this time to
References
- ^ "Radio Station Coverage Map". radio-locator.com.
- ^ "WISP/Tampa Goes CHR/Rhythmic" (PDF). 1998-05-22. p. 5. Retrieved 2023-09-20.
- ^ "CBS Radio drops former smooth jazz station WSJT-FM to create Play 98.7". Tampa Bay Times.
- ^ "98.7 The Fan Tampa Debuts - RadioInsight". 2 August 2012.
- ^ "98.7 The Fan Debuts - Format Change Archive". 2 August 2012.
- ^ CBS and Beasley Swap Philadelphia/Miami for Charlotte/Tampa from Radio Insight (October 2, 2014)
- ^ Venta, Lance (December 1, 2014). "CBS Beasley Deal Closes". RadioInsight. Retrieved December 1, 2014.
- ^ Farewell to the Fan; 98.7 drops Sports format, Tampa Bay Times, December 5, 2014
- ^ 98.7 The Fan Signs Off from Format Change Archive December 4, 2014
- ^ "Bubba The Love Sponge Announces Bubba 98.7 Launch - RadioInsight". 2 February 2015.
- ^ "Bubba the Love Sponge morning show returns to local radio". Tampa Bay Times.
- ^ "Bubba 98.7 Debuts - Format Change Archive". 2 February 2015.
- ^ WBRN-FM Drops Bubba 98.7 Branding Radioinsight - December 9, 2015
- ^ 98.7 Tampa Drops Bubba the Love Sponge For Santa Radioinsight - December 12, 2016
- ^ Griffin, Justine (February 8, 2017). "'Bubba the Love Sponge Show' to air on WWBA-AM 820 in Tampa Bay". Tampa Bay Times. Retrieved 22 February 2017.
- ^ "Beasley Launches AC "B98.7" Tampa - RadioInsight". 5 January 2017.
- ^ "WBRN-FM Becomes AC B98.7 - Format Change Archive". 5 January 2017.
- ^ Staff, FCC Internet Services. "Call Sign History". licensing.fcc.gov.
- ^ 98.7 the Shark Attacks Tampa Bay with Classic Rock
External links
- WPBB in the FCC FM station database
- WPBB in Nielsen Audio's FM station database