WYUU
MHz | |
| Branding | Maxima FM |
|---|---|
| Programming | |
| Format | Latin pop |
| Subchannels | HD2: Playa 106.9 (Spanish tropical) |
| Ownership | |
| Owner |
|
| WPBB, WJBR, WLLD, WQYK-FM, WRBQ-FM | |
| History | |
First air date | October 1983 (as WXCR) |
Former call signs |
|
Call sign meaning | sounds like "U" (station's former moniker as an oldies station) |
| Technical information | |
| Facility ID | 18512 |
| Class | C2 |
| ERP | 50,000 watts |
| HAAT | 149 meters (489 ft) |
Transmitter coordinates | 27°50′32″N 82°48′52″W / 27.84222°N 82.81444°W |
| Translator(s) | HD2: 103.1 W276CX (New Port Richey) HD2: 106.9 W295CF (Clearwater) |
| Links | |
| Webcast | Listen live Listen live (HD2) |
| Website | 925maxima.com playatampa.com (HD2) |
WYUU (92.5
History
Classical (1983-1989)
After being issued a construction permit, the station signed on the air in October 1983 as WXCR with a
Oldies (1989-2002)
Entercom continued the classical music format until September 28, 1989, when the station flipped to
Country (2002-2005)
On April 18, 2002, a major change took place at WYUU. Sister station
However, Outlaw 92.5 found itself as the third country station in a two country station market when Clear Channel’s WTBT flipped to country as WFUS on April 14, 2005. With sister station WQYK-FM also playing country in the market, it became obvious to many observers that something had to give, particularly with country stations out of Polk County (97.5 WPCV) and Sarasota (106.5 WCTQ) edging into the fringes of the Tampa/St. Petersburg/Clearwater market.
Spanish (2005-present)
Finally, on August 7, 2005, WYUU flipped to a
In October 2008, WYUU was rebranded as Maxima 92.5. With this, WYUU began leaning towards rhythmic hits, but still reported by
On October 2, 2014,
In 2015, WYUU added some English pop music into their playlist, making them a rhythmic-leaning Latin pop station.
On Christmas Eve and Christmas Day, WYUU plays Spanish holiday music.
WYUU-HD2
WYUU signed on HD Radio operations in 2006. WYUU-HD1 airs the same programming as the analog frequency, while WYUU-HD2 aired a salsa music format, branded as "Maxima Exitos." On January 22, 2017, WYUU-HD2 began simulcasting on translator 106.9 W295CF (which had been initially simulcasting sister WHFS), and began stunting with remixed Miami bass music as "El Booty", branding themselves as “The Official Station For Latina Strippers Of Tampa Bay”. Following the stunt, 106.9/92.5 HD2 launched a Spanish tropical format as "Playa 106.9", a format found on sister station W251AL/WRXK-FM-HD2 in nearby Fort Myers (and formerly the primary format that aired on WYUU from 2005 to 2008); a Facebook page for "Playa Tampa" was established a week before, on the 13th, featuring a logo promoting the signals.[10]
References
- St. Petersburg Times. p. D-1.
- St. Petersburg Times. May 3, 1985. p. 14B.
- St. Petersburg Times. p. A1.
- ^ "WRBQ, WYUU Swap Formats In Tampa", R&R – Radio & Records (April 19, 2002), pp. 5 and 31. Retrieved May 27, 2021
- ^ Deggans, Eric (April 16, 2002). "Two stations to switch locations, letters". St. Petersburg Times.
- ^ Squires, Chase (August 9, 2005). "Tampa country station goes Latin". St. Petersburg Times. p. 3-D.
- ^ Outlaw Country WYUU Becomes La Nueva 92.5
- ^ CBS And Beasley Swap Philadelphia/Miami For Charlotte/Tampa from Radio Insight (October 2, 2014)
- ^ Venta, Lance (December 1, 2014). "CBS Beasley Deal Closes". RadioInsight. Retrieved December 1, 2014.
- ^ "El Booty" Gives Tampa's Latina Strippers Their Own Station
External links
- WYUU website
- WYUU in the FCC FM station database
- WYUU in Nielsen Audio's FM station database
- W295CF in the FCC FM station database
- W295CF at FCCdata.org
- Sylvia Villagran Website