WLLD
Rhythmic CHR | |
| Ownership | |
|---|---|
| Owner |
|
| WPBB, WJBR, WQYK-FM, WRBQ-FM, WYUU | |
| History | |
First air date | August 29, 1965 |
Former call signs |
|
Call sign meaning | "Wild" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 51987 |
| Class | C |
| ERP | 100,000 watts |
| HAAT | 455 meters (1,493 ft) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | wild941.com |
WLLD (94.1
Station history
94.1 FM
94.1
The station was
WiLD format
The
At first, WLLD's musical direction included a balanced mix of hit-driven
Change in frequency
WLLD was located on the 98.7 frequency from May 15, 1998, until 5:00 p.m. on August 19, 2009. At that point, it swapped frequencies with smooth jazz station WSJT (now the current WPBB). The first song played after the switch was Tone Loc's "Wild Thing", the same first song that was played when WLLD was first launched in 1998 when it was on the 98.7 frequency.
On October 2, 2014, CBS Radio announced that it would trade all of the company's radio stations in Charlotte and Tampa (including WLLD), as well as WIP (AM) in Philadelphia, to the Beasley Broadcast Group. This was in exchange for five stations in Miami and Philadelphia.[6] The swap was completed on December 1, 2014.[7]
The Last Damn Show and WiLD Splash
The Last Damn Show is an annual
On the evening of September 11, 1999, WLLD broadcast the Last Damn Show concert live from 6 to 11 p.m. Because WLLD did not censor profane language and other instances of indecency from the broadcast, the Florida Family Association filed a complaint with the Federal Communications Commission (FCC). The Association wanted the FCC to revoke WLLD's license.[8] The FCC fined WLLD owner Infinity Broadcasting (now the defunct CBS Radio) $7,000 the following year.[9] Infinity filed an appeal, but the FCC denied the appeal in 2004.[10]
WiLDsplash is the annual concert during
'WILD' branding
WLLD uses the "WiLD" branding in Tampa. The brand has since been
iHeart owns several "WiLD" stations including KYLD in San Francisco, which has used the "WiLD" branding since its launch in 1992.[citation needed]
References
- ^ "Facility Technical Data for WLLD". Licensing and Management System. Federal Communications Commission.
- ^ "Radio Station On Air Sunday". Tampa Tribune. August 28, 1965. Retrieved August 18, 2019.
- ^ "Radio Station in Lakeland To Link With FM Network". Tampa Tribune. December 21, 1967. Retrieved August 18, 2019.
- ^ "RR-1995-06-23" (PDF). American Radio History.
- ^ "Tampa Bay is in store for some Smooth Jazz Series: RADIO NOTES; Entertainment". Archived from the original on 2016-03-04. Retrieved 2017-07-07.
- ^ "CBS and Beasley Swap Philadelphia". Radioinsight.com.
- ^ Venta, Lance (December 1, 2014). "CBS Beasley Deal Closes". RadioInsight. Retrieved December 1, 2014.
- ^ Davis, Pamela (September 24, 1999). "Raunchy rap, broadcast live, draws FCC protest". St. Petersburg Times. Retrieved January 21, 2012.
- ^ "Orders". transition.fcc.gov.
- ^ "Orders 2004". transition.fcc.gov.
External links
- WiLD 94.1 Website
- WLLD in the FCC FM station database
- WLLD in Nielsen Audio's FM station database
- FCC History Cards for WLLD