Alli Sports
Parent | NBC Sports Ventures |
|---|---|
| Website | allisports |
Alli Sports (legally Alli, Alliance of Action Sports, LLC) is an organizer of
Viacom
has since sold its share in the venture, it still operates as a part of NBC.
History
Alli was formed in 2008 after NBC sold a stake in the extreme sports tour, the Dew Tour, it had run in partnership with
Winter Dew Tour, Gatorade Free Flow Tour and the AMA Motocross Championship series.[1]
In June 2011, MTV Networks announced it would sell its share in the partnership back to NBC Sports Group, as it no longer planned to televise sports programming on MTV2.
Comcast SportsNet and NBC Sports Network in 2012.[2]
In May 2013, the
United States Ski and Snowboard Association reached an agreement with Alli to allow a Winter Dew Tour event in Breckenridge, Colorado to serve as a qualifying event for the 2014 Winter Olympics team. The arrangement gives the USSA control over certain aspects of the event (such as its format, and selling advertising to its own official sponsors during the telecast), and will also be used to help promote its own Grand Prix series.[3]
In 2015, facing declining viewership, NBC shuttered its action sports division, and sold the Dew Tour to
TEN: The Enthusiast Network.[4]
Series
Alli operates the following series:
- Dew Tour
- Winter Dew Tour
- Gatorade Free Flow Tour
- AMA Motocross Championship (with MX Sports)
See also
References
- ^ a b "NBC buys back Dew Tour stake from MTV". Sports Business Journal. June 20, 2011. Retrieved March 9, 2012.
- ^ "NBC Sports moving action sports programming to Versus". Sports Business Journal. November 14, 2011. Retrieved March 8, 2012.
- ^ "Dew Tour to become Olympic qualifier". Sports Business Journal. May 20, 2013. Retrieved July 15, 2013.
- ^ "New ownership gives Dew Tour some pop". Sports Business Journal. Retrieved 2018-04-20.