Ayumi Hamasaki

Source: Wikipedia, the free encyclopedia.

Ayumi Hamasaki
浜崎あゆみ
Hamasaki in London (2010)
Born
Ayumi Hamasaki (濱﨑 歩)

(1978-10-02) October 2, 1978 (age 45)
Fukuoka, Fukuoka Prefecture, Japan
Other names
  • Ayu
  • Crea
Occupations
  • Singer
  • songwriter
  • record producer
  • actress
  • model
  • spokesperson
  • entrepreneur
Spouses
Manuel Schwarz
​
​
(m. 2011; div. 2012)​
Tyson Bodkin
​
​
(m. 2014; div. 2016)​
Children2
Musical career
Genres
Websitewww.avex.jp/ayu
Signature
ayu
YouTube information
Channel
Years active2005 -
Subscribers662K[1]
Total views715 million[1]
100,000 subscribers
Last updated: April 20, 2024

Ayumi Hamasaki (浜崎あゆみ, Hamasaki Ayumi, born October 2, 1978) is a Japanese singer, songwriter, record producer, actress, model, spokesperson, and entrepreneur. By 2002, Hamasaki had earned the nickname "Empress of J-pop" due to her popularity in Japan and throughout Asia, as well as being referred to as "the voice of the lost generation".[2][3][4] Due to her success and relevance throughout her career, she is considered one of the top solo female artists of the Heisei era for her influence on the music industry and various fashion trends.[5]

Born and raised in

A Song for ××. The album debuted at the top of the Oricon charts and remained there for five weeks, selling over a million copies.[fn 1] This rapid rise to fame is typically attributed to her insightful style of lyric-writing in contrast to her young age; this would continue to be a defining aspect of her work, listeners praising her poetic way of conveying relatable subjects.[6] Her next ten albums shipped over a million copies in Japan, with her third, Duty, selling nearly three million. A Best, her first compilation album, further established her position as a crowning artist with more than four million copies sold in Japan.[7][8] It was at this time that she represented more than 40% of her record label's income.[9]

After A Best, Hamasaki went on to experiment with her music style and lyricism, incorporating English into her work from Rainbow onwards. Later albums would range from electronic dream-pop to rock genres, with Hamasaki herself saying she does not feel tied to follow music trends, instead focusing on what she enjoys and wants to create "whether it is trendy or not".[10] This perspective would continue to resonate with the public throughout her career, with her albums consistently placing in the top ten of the Oricon charts to present day; she currently holds the record for the most albums to place in the top ten by a female artist in Japan, with 54 of her releases reaching that distinction.[11]

Hamasaki has sold over 50.70 million units in Japan, making her the best-selling Japanese solo artist in history.[12] Hamasaki has several domestic record achievements for her singles, such as the most number-one hits by a female artist (38); the most consecutive number-one hits by a solo artist (25),[13] and the most million-sellers.[14][fn 2] From 1999 to 2010, Hamasaki had at least two singles each year topping the charts.[15] Hamasaki is also the first female recording artist to have ten studio albums since her debut to top the Oricon, and the first artist to have a number-one album for 13 consecutive years since her debut.[16][17] In addition to this, Hamasaki's remix albums Super Eurobeat Presents Ayu-ro Mix and Ayu-mi-x II Version Non-Stop Mega Mix, are recognized as two of the best selling remix albums of all time worldwide.[18]

Life and career

1978–1997: Childhood and early endeavors

Born in Fukuoka, Fukuoka Prefecture, Hamasaki was raised as an only child by her mother and grandmother; her father had left the family when she was three, and had no further contact with the family.[19][20] Hamasaki was primarily taken care of by her grandmother due to her mother working full-time.[19] She described herself as a "tomboy" when she was a teenager, and as a "strange kid" who "liked to be alone".[21]

At age seven, Hamasaki began modeling for local institutions, such as banks, to supplement the family's income. She continued this career path by leaving her family at fourteen and moving to Tokyo as a model under SOS, a talent agency.

magazine" Hōkago no Ōsama (After-school King) for the Nintendo Satellaview once a week with Shigeru Izumiya.[24][25] Growing dissatisfied with her job, Hamasaki quit acting and moved in with her mother, who had recently moved to Tokyo.[19]

Hamasaki initially earned good grades in

Shibuya boutiques and dancing at Velfarre, an Avex-owned disco club.[19][20]

At Velfarre, she was introduced to her future producer Max Matsuura through a friend. After hearing Hamasaki sing karaoke, Matsuura offered her a recording deal, but Hamasaki suspected ulterior motives and turned the offer down.[20] He persisted and succeeded in recruiting her for the Avex label in the following year.[20] Hamasaki started vocal training but skipped most of her classes after finding her instructors too rigid and the classes dull.[20] When she mentioned this to Matsuura, he sent her to New York to train her vocals under another method. While abroad, Hamasaki frequently corresponded with Matsuura and impressed him with her style of writing. On her return to Japan, he suggested that she try writing her own lyrics.[20]

1998–1999: Musical beginnings, A Song for xx, and Loveppears

Hamasaki made her debut under Avex at 19 on April 8, 1998, with the single "

Japan Gold Disc Award for "Best New Artist of the Year".[30]

With

third-person perspective.[32] In support of Loveppears, she held her first tour, Ayumi Hamasaki Concert Tour 2000 A. A Film for XX
is the first video clip collection by Ayumi Hamasaki, it was released on September 15, 1999.

2000–2002: Duty, A Best, I Am..., and Rainbow

From April to June 2000, Hamasaki released the "Trilogy", a series of singles consisting of "Vogue", "Far Away", and "Seasons". The lyrics of these songs focused on hopelessness, a reflection of Hamasaki's disappointment that she had not expressed herself thoroughly in any of her previous lyrics and a sense of shame of her public image.[33] Likewise, many of the songs she wrote for her subsequent studio album, Duty (September 2000), involved feelings of loneliness, chaos, confusion, and the burden of her responsibilities. She described her feelings after the writing as "unnatural" and "nervous".[19][34] The musical style was darker as well; in contrast with Loveppears, Duty was a rock-influenced album with only one dance song, "Audience".[19][35] Duty resonated with fans: the "Trilogy" were "hit singles" ("Seasons" was a million-seller), and the album became Hamasaki's best-selling studio album.[36][37] At the end of 2000, Hamasaki held her first New Year countdown concert at the Yoyogi National Gymnasium.

In 2001, Avex forced Hamasaki to release her first compilation album, A Best, on March 28, putting the album in "competition" with Hikaru Utada's second studio album, Distance. The "competition" between the two singers (which both claimed was merely a creation of their record companies and the media) was supposedly the reason for the success of the albums; both sold over 5 million copies.[38] In support of Duty and A Best, Hamasaki held a tour of Japan's domes, making her one of few "top-drawer" Japanese artists to hold a concert at the Tokyo Dome.[39]

In 2002,

Shibuya. Hamasaki's next studio album, Rainbow (December 2002) was her first to use English lyrics. After performing at the 2002 MTV Asia music awards, Hamasaki felt that by writing only Japanese lyrics, she was not able to bring her "message" to other countries. Realizing that English was a "common global language", she included English lyrics in three songs.[52][fn 5][fn 6] The album was stylistically diverse; Hamasaki included rock- and trip hop-influenced tracks as well as "summery", "up-tempo" and "grand gothic" songs and experimented with new techniques such as gospel choruses and the yells of an audience. The lyrics were also varied: themes in the album included freedom, the struggles of women, and "a summer that ends in sadness".[54]

2003–2006: My Story, (Miss)Understood, and Secret

Hamasaki in Taiwan, 2007

In 2003, Hamasaki released three singles, "

Lamoureux Orchestra to create My Story Classical, a classical version of My Story; the album served as an "alter-ego" of the mostly aggressive My Story. The orchestra also created a classical version of "A Song Is Born", which was included on My Story Classical and which Hamasaki performed at the opening of the Expo 2005.[64]

In 2006,

Saitama on March 11, 2006, to Yoyogi on June 11, 2006.[71] Hamasaki's first single of the year, "Startin'", became Hamasaki's twenty-sixth number-one single, setting a new record for most number-one singles held by a solo female artist.[72] The subsequent studio album, Secret, was released in November 2006.[73] "Secrets" was, appropriately, the theme of the album; the album also explored strong female figures, love, and sadness; songs depicted the artist's struggles and were written to encourage women.[74][fn 10] Although Secret was originally intended to be a mini-album, Hamasaki "began brimming with things to say" while producing the album and wrote five more songs.[74][fn 11] The album consisted mostly of rock songs and ballads; to complement these, Hamasaki experimented with new vocal techniques.[73] The album also topped the Oricon weekly charts, making Hamasaki the only artist to have eight consecutive number-one studio albums.[75]

2007–2008: A Best 2, Guilty, and A Complete

In 2007, Hamasaki released

Ayu-mi-x 6: Silver, has been interpreted as her first major step into the global market.[89]

In April 2008, to commemorate her tenth anniversary in Avex, Hamasaki released the single "Mirrorcle World"; it topped the Oricon, making Hamasaki the only female solo artist to have a number-one single every year for ten consecutive years.[15] Hamasaki also held her second tour of Asia, Asia Tour 2008: 10th Anniversary, to celebrate her tenth anniversary. From April until June, she toured Japan, holding seventeen concerts. On September 10, 2008, Hamasaki released A Complete: All Singles, a compilation album that includes the A-sides of all her singles along with previously unreleased footage from her A-nation concerts, which became the 8th best selling album of 2008.[90]

2009–2011: Next Level, Rock 'n' Roll Circus, Love Songs, and Five

Hamasaki's next two singles, "Days/Green" and "Rule/Sparkle", continued Hamasaki's streak of number-one singles. "Rule" is used as the international theme song for the film Dragonball Evolution.[91] The subsequent studio album, Next Level, was released on March 25, 2009, in several formats: CD, CD+DVD, 2CD+DVD and a two-gigabyte USB flash drive.[92][93] Sonically, Next Level was mainly an electronic dance album.[94] Next Level reached the top of the Oricon charts, making Hamasaki the only artist to have a number-one album every year for eleven years in a row since her debut.[17] However, the album was only certified double platinum, making it Hamasaki's lowest-selling studio album to that date.[95]

On August 12, 2009, Hamasaki released her 46th single, "

You Were.../Ballad
", was released on December 29, 2009.

Hamasaki's eleventh studio album

Ustream, and Twitter.[100][101] In July, entertainment company Livespire announced that Hamasaki's 2009 Next Level tour would be shown in 3D at Toho cinemas nationwide beginning on August 28.[102][103][104]

Hamasaki during her 2010 concert tour, Rock n' Roll Circus: 7 Days Special

On July 14, Hamasaki released her forty-eighth single, "Moon/Blossom". The single was released as the first of a three-part project to celebrate her yet-unreleased fiftieth single.[105] The two other singles in the project (her forty-ninth and fiftieth singles respectively), "Crossroad" and "L", were released within a week of each other, "Crossroad" on September 22 and "L" on September 29.[106] "Crossroad" was composed by Tetsuya Komuro and its coupling was her cover version of Komuro's band TM Network's 1988 song "Seven Days War", which was her first cover of a male song.[107] The three singles all topped the Oricon, becoming Hamasaki's twenty-third, twenty-fourth and twenty-fifth consecutive number-one singles and setting a new record for the most consecutive number-one singles by any female artist (solo or group) as well as by any solo artist.[13] On December 22, Hamasaki released her twelfth original studio album, Love Songs. On the same day, Naoya Urata of AAA released his debut solo single "Dream On". The song, which featured Hamasaki, was written and produced by her, marking the first record she produced for another singer.[108] Love Songs and "Dream On" both reached the top spots on their respective Oricon charts. Love Songs became Hamasaki's fourth consecutive and seventeenth total number-one album. The album also marked Hamasaki's thirteenth consecutive year with a number-one album, breaking her previous record.[109]

In February 2011, it was announced that her arena tour of the year, Hotel Love Songs, would start in April. Shortly after the

Saigo Kara Nibanme no Koi, and also Hamasaki's second digital single (55th single overall) on February 8.[119] Hamasaki described the song as a mid-tempo ballad, containing "feelings of gratitude towards another person".[120]

2012–2013: 15th anniversary, Party Queen, Love Again, and A Summer Best

In 2012, The International 3D Society announced the winners of its 2012 3D Creative Arts Awards with Hamasaki receiving an award for "Electronic Broadcast Media (Television) – Live Event" for her A3D Ayumi Hamasaki Arena Tour 2009 A: Next Level tour.

Again, which were put on sale on 8 November and December, respectively. The third release for 8 January was her compilation album A Classical, which included classical arrangements of previously released songs. The fourth release was Hamasaki's 14th studio album, Love Again, which compiled the songs included in the two previous mini albums and debuted atop the weekly Oricon Albums Chart. The fifth and final release was the DVD/Blu-ray of her Arena Tour 2012 A: Hotel Love Songs, released in March.[125]

In April 2013 Hamasaki began her

Feel the Love/Merry-go-round", her first physical single in three years. "Feel the Love" was composed by Tetsuya Komuro and produced by Dj Hello Kitty, while "Merry-go-round" was produced by M-Flo's Taku Takahashi and features rapper Verbal.[128] Both songs are heavily influenced by Western dance-pop
music.

2014–2015: Colours, A One, and Sixxxxxx

In January 2014, it was announced that a new song entitled "Pray" was chosen to be the theme song for the anime film

Movin' on Without You", which was arranged by the RedOne production team. This was reportedly the track Hamasaki insisted she cover, with her later stating that it was the first song she had in mind since being told of the project.[144] In December 2014 Hamasaki announced that she would be not attending the New Year show Kōhaku Uta Gassen for the first time in 15 years. She explained her decision stating that she wanted to lower her responsibilities and things she felt pressured to do, in order to focus on the projects she had for her career, mainly regarding her plans to expand her influence throughout Asia.[145]

Ayumi Hamasaki in Taipei 2015

On February 15, 2015, Hamasaki made a surprise guest appearance during Singaporean singer

Arena Tour 2015 A: Cirque de Minuit tour throughout Japan, which was planned as an expanded version of her previous Countdown Live concerts held in late 2014. The tour consisted of a 34-song setlist show with a duration of 3 hours and 45 minutes, her longest concert held to date.[147] At the final show of the aforementioned tour, Hamasaki announced that she would start another tour in September, this time exclusively for members of her official fan club, TeamAyu. The TA Limited Live Tour, Hamasaki's first fan club exclusive tour in twelve years after 2003, began on September 29, 2015, and included a total of 16 concerts at 7 venues.[148] In April 2015, a new song entitled "Step by Step" began to be broadcast as the theme song of NHK TV drama Bijo to Danshi, and was subsequently released as a digital single on July 1.[149] It became the lead single for the later released Sixxxxxx on August 5, 2015. The mini album featured six new songs, including drama theme song "Step by Step", and "Sayonara", a new song featuring Taiwanese boyband SpeXial.[150] "Sayonara" became #1 on digital downloads charts in Taiwan, Hong Kong, Singapore and Malaysia, according to KK BOX, Asia's largest digital distribution site.[151] In addition, Hamasaki participated as one of the headliners of the A-Nation Stadium Fes 2015 held on August 30 at the Ajinomoto Stadium, where she also performed a cover of Globe's hit ballad song "Departures".[152] Later in this same year, Hamasaki recorded a cover of Globe's "Many Classic Moments", which was included in the group's tribute album released on December 16, 2015.[153] On December 23, 2015, Hamasaki released a winter-themed concept album entitled Winter Diary: A7 Classical, which included songs from her previous two albums A One and Sixxxxxx remixed with Classical arrangements, and one new song "Winter Diary", which was produced by Tetsuya Komuro.[154] Hamasaki promoted the album by starting an Instagram account, that originally was stated to only be open until the end of January 2016.[155] She shared pictures of the music video shooting of "Winter Diary" recorded in Taiwan, and also the preparations for her 2015–2016 countdown live concerts.[156] In December 2015, Hamasaki also contributed with the lyrics of "Diary", using her past composer name of Crea, to the debut single of Micchie. Micchie's single was released on December 23, 2015, through Nippon Crown.[157]

2016–2017: Made in Japan

Hamasaki confirmed that she had been working on her seventeenth studio album for 2016 through a post published on Instagram.[158] A 15th anniversary edition of Hamasaki's 2001 greatest hits album A Best was released on March 28, 2016.[159] In May 2016, Hamasaki started her nationwide tour Arena Tour 2016 A: Made in Japan, which was expanded version of her 2015–2016 Countdown Live Made in Tokyo.[160] On May 11, Hamasaki made a surprise release of her 17th studio album, entitled Made in Japan, through music streaming website AWA, where it reached 1 million legal streams five days after release.[161][162] The album was released on physical formats on June 29, 2016. With the album peaking at number two on the weekly Oricon chart, Hamasaki became the solo-artist with the most top-ten albums (50).[163] On September 30, 2016, Hamasaki released the digital single "We Are the Queens", which was used as a theme song of smartphone game Clash of Queens developed by Elex Wireless. Hamasaki herself starred in the TV commercial for the game, which was first broadcast on September 17.[164]

On September 6, 2017, Hamasaki released a new song entitled "

Words" as a free download for attenders to her Just the Beginning: Sacrifice tour, available until November 30 through the mu-mo website.[165] During 2017 Hamasaki embarked on her Just the Beginning -20- Tour 2017,[166] whose first leg started on May 13, 2017, at Yokohama Arena through July 17 at the Osaka-jō Hall, Osaka. The second leg of the tour, entitled Just the beginning Part 2: Sacrifice, commenced on September 6 at the Pacifico Yokohama National Convention Hall, Yokohama, and is scheduled to end on November 28 at the Shunanshi Bunka Hall, Yamaguchi. A third leg of the tour began on December 2, 2017, at the Wakayama Prefectural Cultural Hall, through February 20, 2018, at the Okinawa Convention Center.[167]

2018–2020: 20th anniversary, Trouble, M Aisubeki Hito ga Ite

Hamasaki embarked on the Power of Music 20th Anniversary arena tour from April 7 to July 22, 2018.

Trouble—released on August 15, 2018—on the final day of the tour.[169]

In August 2019, popular non-fiction author Narumi Komatsu released a novel about Hamasaki entitled

Countdown Live 2019–2020: Promised Land.

In February 2020, the singer began Trouble Tour 2020: Saigo no Trouble. The tour was suspended after only two dates due to

TV-commercial featuring a new song by the singer, titled "Ohia no Ki", was broadcast after the airing of the final episode of M Aisubeki Hito ga Ite. Hamasaki's first new song in two years, it was also her first to have a title in Japanese instead of English. The song was composed by Kazuhito Kikuchi—known for having composed some of Hamasaki's signature songs, such as "Who..." and "Heaven"—with lyrics inspired by her newborn son.[173] "Ohia no Ki" was released on digital platforms in Japan the next day.[174][175]

The singer held her Premium Limited Live A: Natsu no Trouble special concert without an in-person audience on July 25; it was streamed live on

AbemaTV.[176] A new digital single, "Dreamed a Dream", followed at the end of that month. On August 29, Hamasaki took part in A-Nation Online 2020 - the first time Avex had streamed their annual summer festival.[177] Due to the cancellation of her 2020 tour, Hamasaki held an online concert named Trouble Tour 2020 A: Saigo no Trouble - Final on October 2. This was without an in-person audience, the stream being hosted by Mu-mo Live.[178] On December 2, the singer also performed "Ohia no Ki" as part of the FNS Music Festival.[179] Later that same month, Hamasaki planned to hold an in-person Christmas concert titled Special Showcase Xmas Eve 2020, but it was later adapted to be a streaming exclusive via YouTube on December 24.[180]

Countdown Live 2020-2021 A: Music For Life, two New Year concerts for December 30 and 31, were cancelled on December 29 due to a member of staff testing positive with COVID-19.[181] Hamasaki later confirmed she was following isolation instructions and had not tested positive herself.[182]

2021–2022: A Ballads 2

Hamasaki released the compilation album A Ballads 2 on April 8, 2021, which included remastered versions of 29 previously released songs, as well as the single "Ohia no Ki" and a new cover of Yumi Matsutoya's "Haru yo, Koi".[183] Alongside A Ballads 2, she released the digital single "23rd Monster" on April 8.[184] In the track, Hamasaki covers the themes of public pressure, self-doubt, and retaking control of one's own life; the title in reference to it being released on the date of her own 23rd anniversary since her major label debut.

On June 26, 2021, Hamasaki held an online concert titled Music for Life: Return, hosted on Mu-mo Live as well as having an in-person audience, which reused the concept and parts of the setlist she had planned for the cancelled Countdown Live 2020 - 2021 A: Music For Life.

Yuta Nakano. The winner of the program would then work with both Hamasaki and Nakano for their own debut track.[188][189] Later that year, Hamasaki performed both "Haru yo, koi" and "No way to say" on the FNS Music Festival program, December 1.[190] At the end of the year, her Countdown Live 2021 - 2022 A: 23rd Monster concerts were held with an in-person audience, along with it being streamed online by dTV.[191]

In 2022, digital single "Nonfiction" was released on April 22, its lyrics condemning the recent uptick in false news reports and conspiracies.

"A Song For ××" , "Poker Face", and "Nonfiction" as highlights. After the concert had ended, Hamasaki commented on her feelings entering her 24th anniversary year, stating "I hope everyone who has been on this journey, whether they know me as Ayu or Ayumi Hamasaki, will think 'I'm glad I had this person in my life', even if just for a moment."[194]

"Summer Again" was released on July 1, which had callbacks to previous summer single "Inspire" in its music video, shot on Ishigaki Island.[195] From July to August, seven Summer TA Party 2022 concerts were held across Tokyo, Osaka, and Fukuoka.[196] On September 11, the singer performed "Nonfiction" on FNS Laugh & Music, along with appearing in a comedy skit and talk section.[197] Her third digital single of 2022, "Mask", was released on November 18, with its later released music video made in collaboration with TeamLabs.[198] Hamasaki took part in the annual FNS Music Festival on December 7, performing "appears" and "Who...".[199] The final show for Asia Tour 2021-2022 A: 23rd Monster took place on December 10, 2022, in Nagoya.[200] On December 28, the singer performed "Blue Bird" and "Nonfiction" at the NTV Music Awards, announcing after the show that "(Not) Remember You" will be a pre-release album track, available from January 1, 2023.[201][202]

Countdown Live 2022–2023: Remember You, Hamasaki's New Year's Eve concert, was held on December 30 and 31 at Yoyogi National Stadium.[203] The final date on December 31 was also streamed on dTV.

2023: 25th anniversary, Remember You

A new album,

Remember You, was released on January 25. Its final confirmed tracklist consisted of 14 songs, which includes the seven singles released over the last two years.[204] To commemorate its release, Hamasaki hosted a YouTube Q&A livestream for the first time on January 24; during the livestream, she answered questions ranging from her Asia Tour to her current make-up, responding to both Japanese and international fans over an hour-long period.[205] On March 28, Hamasaki appeared at a press conference for the first time in 8 years, acting as brand ambassador for Rhythm Co. Ltd. When asked about her 25th anniversary, the singer said: "I couldn't do all of this alone for 25 years, if I'd only done it for myself. I want to repay the people who took care of me. I want to make them happy. I don't really feel like celebrating myself at all."[206][207]

Hamasaki appeared on the NTV variety show "Girls Barking Night" for a 2-hour special for March 29,[208] and also performed Startin' on CDTV's 30th anniversary show on April 3.[209] On April 5, the singer was a special guest on Kamaigachi, a late-night comedy show. Due to high viewership numbers in anticipation of her appearance, Hamasaki's recorded section of the show was split across two episodes, with the second half airing on April 12.[210]

A concert to mark her 25th year since debut - titled 25th Anniversary Live - was held on April 8 at Yoyogi National Stadium, with a livestream hosted by Abema.[211] During the concert, it was announced that Hamasaki would be embarking on a tour of all 47 prefectures in Japan, starting in July 2023. It was later reported that over 12,000 fans attended the live at the venue itself.[212]

Shibuya109 during Hamasaki's 25th Anniversary Campaign, April 2023

From April 15, the Shibuya109 building showcased the singer, along with stores taking part in a "25th Anniversary Shibuya109 Campaign" from April 7.[213] Participating outlets sold limited edition clothing, merchandise, and confectionary, along with Hamasaki's music being played across the building until the campaign ended on April 23.[214] On June 15, Hamasaki appeared on both the regular and special edition covers of Be-Story (Bist) magazine - the first time both covers featured the same guest. The magazines contained both an interview and inside photos.[215] It was reported ahead of its publication that preorders of both editions had sold out at multiple online retailers. On July 8, Music Fair held a 25th anniversary special for Hamasaki, which featured the singer performing her singles Seasons, Surreal, and Talkin' 2 Myself.[216][217]

Additionally to her appearance on Music Fair, Hamasaki began her 47 Prefecture Tour on July 8, announcing dates for three different acts of the tour that would run until March 2024.[218] All three acts were advertised to have completely new setlists, and marked the first time that the artist will perform in all of Japan's prefectures; Hamasaki would say later that this came from a wish to "see all of Team Ayu" for her 25th anniversary.[219]

Hamasaki's new year concert, Countdown Live 2023-2024: A Complete 25, took place at Yoyogi Stadium on December 30–31. A livestream of the final date was broadcast by Abema.[220]

Artistry

Lyrics

In the beginning, I was searching for myself in my music. My music was for me. I didn't have the mental room to be conscious of the listener; I wrote to save myself. I didn't understand what it was to write songs. But over time I began to see many things, my influence, the responsibilities that gave me.

— Hamasaki on the new lyrical directions in I Am....[42]

Hamasaki's lyrics have resonated among her fans throughout her career, who praise them as being honest and heartfelt and "expressing determination"; in two surveys conducted by Oricon, respondents voted Hamasaki's lyrics as their favorite aspect of her artistry.[221][222] Steve McClure of The Japan Times noted that Hamasaki has "developed a reputation as a thoughtful, introspective lyricist"; Barry Walters of The Village Voice comments that Hamasaki's lyrics "pack unlikely insights".[26][223] Having "trouble voicing her thoughts", Hamasaki uses her lyrics as an outlet; she draws inspiration from her own (and occasionally her friends') experiences and emotions and tries to put them "honestly into words".[224] She has stated that honesty is essential to her lyrics, saying, "If I write when I'm low, it will be a dark song, but I don't care. I want to be honest with myself at all times."[224] This meant that she did not use English lyrics until her album Rainbow, as she felt that she could best express herself in Japanese.[fn 5]

As with her musical style, the themes of her lyrics have varied. Her debut album A Song for ×× dealt mostly with themes of "loneliness and confusion", as did her second album Loveppears. Duty likewise expressed feelings of disappointment and confusion. Hamasaki began to take on a more global outlook with her following albums I Am... and Rainbow, branching out to wider themes such as faith and peace.[41] Music critic Tetsu Misaki noted a large change in her lyrics style between her debut album A Song for ×× (1999), which mostly dealt with personal problems, and her following albums Loveppears and Duty. Misaki believed Hamasaki had begun thinking about her influence on society more, and began writing songs with important messages she wanted to express to her listeners. This was signalled by her not using first person pronouns as much, and instead using the words bokura (僕ら, "we") and tsutaeru (伝える, "convey/Tell") more often.[225]

As Hamasaki matured, her lyrics began to express more confidence; themes in her later albums included love and the struggles of women.[54][66][74] With Guilty, Hamasaki began to compose her lyrics not only as an exposition of her personal feelings but as encouragements for her listeners, an outlook she applied in Next Level as well. In songs such as "Talkin' 2 Myself" and "Mirrorcle World", Hamasaki deals with the "awareness and fighting spirit of surviving in a high-risk age" to encourage listeners. In addition to personal experiences and feelings, Hamasaki bases lyrics on sources such as historical events. The life of Joan of Arc was the inspiration for "Free & Easy", a story told to her by her friend about a saint named Mary served as the basis for "M", and the September 11 attacks inspired "A Song Is Born".[226]

"Evolution" (2001)
Many of Hamasaki's songs are dance tunes, such as "Evolution" (2001), a self-composed single that also has rock elements.
"M" (2000)
"M", the first song composed by Hamasaki under the pseudonym "Crea", shifts to a relative key, like most of her self-composed songs.[227]
"Bold & Delicious" (2005)
Hamasaki took new directions on (Miss)understood, as epitomized by the single "Bold & Delicious", a funk-influenced song that used a gospel-style chorus.
Problems playing these files? See media help.

Musical style

In addition to writing her own lyrics, Hamasaki has also involved herself in other aspects of production such as

artistic direction. Though Max Matsuura is officially credited as the producer of her records, he said of Hamasaki, "Ayu is a very meticulous worker behind the scenes. A lot of the work she does by herself is more in the producer's arena. I think really we should say 'Produced by [A]yumi [H]amasaki'."[228]In 2022, Matsuura would state that he began to step away from the lead producer role from around 2000, leaving Hamasaki to coordinate production herself.[229]

Until her single "M", Hamasaki left the task of composing to her staff; as she has explained, "I'm not a professional; I lack even basic knowledge about writing music."[40] However, she started to compose her own melodies after her staff had failed to compose a tune for "M" that appealed to her.[19] Wanting to produce works faithful to her visions, Hamasaki took control of most aspects of her artistry.[41][42] I Am... is representative of this stage in Hamasaki's career; she directed the production of its songs, videos, and artwork.

She began to compose less after I Am...: whereas nearly all of I Am... was her work, only nine of Rainbow's fifteen tracks were composed by her. She was even less involved in the composition of subsequent albums, composing two tracks on Memorial Address, three on My Story, and one on (Miss)understood; since Secret, none of the songs on her studio albums have listed her as a composer. With later albums, Hamasaki also began to delegate to her staff tasks she had once handled herself.[230]

Hamasaki cites Madonna,

Lamoureux Orchestra of France,[fn 13] and traditional Chinese music ensemble Princess China Music Orchestra.[231]

Hamasaki has released more than a hundred original songs; through them, she has covered a wide range of musical styles, such as

traditional Japanese strings, music boxes, and effects such as yells, claps, and scratching.[26][54]

Videos and stage

Hamasaki's live performances are often lavish productions that use "grand-scale props".[232] Performances of "Mirrorcle World" in her 2008 tour of Asia used a floating ship.

Hamasaki is often involved in the artistic direction of her music videos. They are often artistic productions through which Hamasaki tries to convey the meaning or feeling of their respective songs.

Beautiful Fighters").[52][221] Additionally, many of the videos contain short storylines, some of which use symbolism to convey their respective messages.[221] The video of "Voyage" depicts Hamasaki as a woman in a mental hospital whose previous incarnation was a woman in feudal Japan who was sacrificed to the moon; the video of "Endless Sorrow" features a young boy living in a society where speaking is forbidden by law. In the video for "Free & Easy", Hamasaki portrayed a "twenty-first-century Joan of Arc" to convey her message "freedom cannot be easily obtained; there is a price to pay for it" and to express her opposition to her marrying at the time;[233] the video for "Ourselves" featured masked people destroying "effigies of [Hamasaki's] past" such as photographs and album covers to symbolize destruction and rebirth.[234][235] Additionally, the videos of "Fairyland", "My Name's Women", "Jewel", "Green", and "Virgin Road" are among the top twenty or so most expensive music videos, making Hamasaki the only non-American artist to hold such a distinction.[236][237][238]

Hamasaki is also involved in the production and artistic direction of her live performances; they, like her videos, are often lavish productions and use a variety of props, extravagant costumes, and choreographed dances. She has used large video screens, fireworks, simulated rain drops, trick stage floors, and suspended devices.[232]

Public image and legacy

Hamasaki's lyrics and image initially gained a following predominantly among the young Generation X of Asia, often referred to as "the voice of the lost generation".[4][239] Music critic Tetsu Misaki believed that the juxtaposition of her fashionable appearance and her personal lyrics was one of her most important selling points.[225] The popularity of her music extends beyond Japan, with a sizeable following across Asia.[240][241][242] She began moving towards the wider Asian market in 2002, performing at the 2002 MTV Asia awards in Singapore, and later taking her 2007 Tour of Secret concerts to Hong Kong, Taiwan, and Shanghai.

Hamasaki is also noted for the visual aspects of her artistry; she was considered a significant fashion trendsetter in both the 2000s and 2010s, with her influence extending beyond Asia.

French aristocracy), along with heavily influencing the 2000s kogal subculture.[252][253][254] Hamasaki's constantly changing image was apparent not only in her fashion photo shoots and commercial endorsements but also in her record covers, an element she considered essential in conveying her message.[41]

Although Hamasaki was promoted as a girl-next-door at her debut, she began to already evolve her public image from her second album Loveppears. Its cover features Hamasaki in states of partial nudity; something which immediately matured her image, and would later be seen as a running hallmark of her taking risks with her visuals. After the release of Party Queen in 2012, Hamasaki once again reinvented her public image by favouring soft, pastel-shaded concepts through the mid-2010s, along with often wearing luxury loungewear.[255] However, she has begun to receive attention in the 2020s as a heralded icon of Y2K fashion, with Hamasaki seen as the face of returning gyaru-kei inspired trends.[256]

As she approached her 25th anniversary, there was notable growing appreciation for Hamasaki's work ethic and dedication to her craft by the public. Atsuo Nagahori of The First Times wrote "Involved in the Japanese pop scene for now over 24 years, she has never stopped touring, never stopped releasing new music, and has never taken a break to recharge her batteries. How many artists can we say we have like that?".[194]

Other activities

Philanthropy

Throughout her career, Hamasaki has been a notable supporter of LGBTQ+ rights; in 2018, she was the invited headliner for Tokyo Pride, held in Yoyogi Park on May 6. During her performance, she spoke on having relied on friends made in the Ni-chōme district in the early days of her career for support, and the need to stand up for change: "Japan is still a conservative country, so there is a part of us that cannot shake off the image of those in minority groups being wrong. If there are moments in the future when you feel small and want to give up, please remember this day - I hope that you will always be proud of who you are, and keep going. I will always be walking alongside you."[257]

In March 2011, Hamasaki donated 30 million yen to relief efforts for the

Tōhoku earthquake and tsunami.[258] In 2021, Hamasaki donated 10 million yen to the Japanese National Center for Global Health and Medicine, receiving the Medal of Honor.[259] During the 2022 typhoon aftermath in the Shizuoka prefecture, Hamasaki openly criticized the media for not reporting on the disaster thoroughly. Over a period of three days, she organized a donation point and visited Shizuoka to talk to survivors and coordinate resources.[260]

In 2023, Hamasaki worked closely with Anella - an animal rescue centre - to adopt two dogs, who both had severe medical issues and a background of abuse. Speaking jointly with Anella representatives, Hamasaki highlighted the need to provide care for long-term residents of rescue homes, and encouraged awareness of puppy mills and the impact adoption can have: "Saving an animal's life won't change the world, but you can change that animal's world forever".[261]

Ayuready?

From October 2002 to March 2004, Hamasaki was the host of her own talk and variety TV show, named

Goto Maki, Puffy, and Akina Nakamori. To promote the program (and her album Rainbow), Hamasaki opened the Rainbow House restaurant on Shōnan Beach on July 1, 2003, which was open until August 31, 2003.[262] After almost two years, the last episode of Ayuready? aired in March 2004.[263]

Branded products

In 2001, Hamasaki launched her own limited-run fashion brand, MTRLG (Material Girl); the clothes were sold at MTRLG boutiques and at Mise S*clusive stores.[262] In 2002, Hamasaki created Ayupan, a cartoon version of herself that appeared in a line of merchandise (mainly figurines), and in a 2003 animation. For her 2007 tour Tour of Secret, Hamasaki collaborated with Sanrio to create a line of merchandise, "Ayumi Hamasaki x Hello Kitty/", that featured Ayupan and Hello Kitty together.[264] The merchandise included cell phone straps and Lumix cameras decorated with a picture of Hello Kitty behind Hamasaki's "A" logo;[fn 14] the former product was a result of a collaboration with Sanrio and Japanese fashion brand Ash & Diamonds, the latter a collaboration with Sanrio and Panasonic.[265]

Product endorsements

Throughout her early career under Avex, Hamasaki promoted products that ranged from electronics (

KOSÉ cosmetics,[250] Mister Donut donuts,[267] and Boss coffee.[268] Although Hamasaki initially supported the exploitation of her popularity for commercial purposes, saying that it was "necessary that [she is] viewed as a product",[40] she eventually opposed Avex's decision to market her as a "product rather than a person".[269]
Hamasaki avoided allowing her image to be used for widespread endorsements for many years after that statement.

In March 2023, Hamasaki became a beauty brand ambassador for Rhythm Co., representing their R-Face BFT Pack product.

MASK
for its related advertisements.

Hamasaki was announced as the new brand ambassador for Gem Castle's 45th anniversary on October 2, 2023, using

Dearest as the theme for the collaboration.[271]

Personal life

Hamasaki had a seven-year relationship with actor Tomoya Nagase, from 2000 to 2007. The pair had known each other since co-starring a TV drama in 1997, and began a romantic relationship in 2000.[272] It was reported that she had intitiated the break-up due to the couple disagreeing on the subject of marriage, with Nagase rumoured to have been ready to propose to the singer, and Hamasaki not yet being willing to shift focus from her career. Hamasaki would only comment "Since we've been together for 7 years, we aren't suddenly strangers to each other. We keep in touch often. However, after so long we became more like brothers, like family... that kind of relationship."[273] Their relationship was very popular among the general public, with the two still being referred to as "the perfect couple" even over two decades later.[274]

On January 1, 2011, Hamasaki announced her engagement to Austrian actor and model Manuel Schwarz, whom Hamasaki met in August 2010 on the set of her music video for "Virgin Road".[275] On January 2, her office announced that she and Schwarz had married in the United States the day before.[276] However, on January 16, 2012, Hamasaki announced her divorce through her fanclub website. Hamasaki would go on to say that she initially planned to move to the United States, where Schwarz primarily resided; however, her experiences watching the March 2011 Tōhoku disaster footage while being outside of Japan at the time impacted her so greatly, that she felt unable to go through with a permanent relocation.[277][278]

On December 13, 2013, it was announced on her official TeamAyu site that Hamasaki had become engaged to an American medical student, whom she had been with since the spring of that year. In the announcement, the singer said "As my partner is an ordinary student, I would be very happy if you could watch over us quietly."[279][280] On March 3, 2014, the singer announced her second marriage on her fanclub site "TeamAyu". According to her agency, the couple finished their marriage procedure in the United States near the end of February. On February 3, Hamasaki's mother acted as her deputy and submitted the marriage registration in Japan.[281] Two years later on September 11, 2016, Hamasaki announced that she and her husband had separated, with their divorce finalized by the end of that month.[282][283]

With the release of the non-fiction novel M Aisubeki Hito ga Ite in August 2019, it was made public that Hamasaki had a romantic relationship with her producer, Max Matsuura, from 1998 to 2000.[284] It was written that the reason for their break-up was Hamasaki's unprecedented success, with the singer abandoning her previous expectation of an early retirement, deciding that their relationship should be focused on their shared dream of "Ayumi Hamasaki".

On January 1, 2020, Hamasaki announced on her official TeamAyu site that she had given birth to "a beautiful angel last year", having chosen to keep the pregnancy a secret until that point.[285] On October 2, 2020, Hamasaki announced her second pregnancy through her official TeamAyu site, and in May 2021 confirmed she had given birth to her second child "sometime in spring".[286]

Hearing loss

In January 2008, Hamasaki announced on her blog that an inoperable condition, possibly tinnitus or Ménière's disease, had caused complete deafness in her left ear.[287][88] She had been diagnosed with the condition in 2006 and that the problem dated to 2000, when she developed an ear infection but continued to perform against the advice of doctors.[288][289] Despite the setback, Hamasaki stated that she wished to continue singing, and that "as a professional", she wanted to "deliver the best performance for everyone".[288][290] On May 20, 2017, she wrote that she is also losing hearing in her right ear, and had experienced dizziness and nausea. She vowed to continue performing, writing: "The stage is where I belong. It's the only place I really, truly exist. I don't know anything else."[289]

Discography

Main articles: Ayumi Hamasaki discography and Ayumi Hamasaki videography

Concert tours

Filmography

Year Title Role Notes
1993 Twins Teacher Momo Tachibana
Battle Spirits Ryūko no Ken
Yuri Sakazaki
 Voice role
1995 Sumomo mo Momo Kuriko
Miseinen Hitomi Tabata
Ladys Ladys!! Soucho Saigo no Hi Misaki
Like Grains of Sand Kasane Aihara
1996 Gakko II
2002 Tsuki ni Shizumu Minamo Hamasaki's song "Voyage" was the theme song for this movie.
2007 Distance Love Herself Short film based on her songs "Glitter" and "Fated".

Video games/software

  • Visual Mix Ayumi Hamasaki Dome Tour 2001 (PlayStation 2)[291]
  • A-TYPE ayumi hamasaki touch typing software (March 29, 2002, e frontier, Windows)[292]

Awards

Main article: List of awards received by Ayumi Hamasaki

See also

Footnotes

  1. ^ a b Oricon does not count Nothing from Nothing, released by Nippon Columbia, among Hamasaki's albums.
  2. Pink Lady, Namie Amuro, and Hikaru Utada
    .
  3. ^ Original text: "このシングルは2001年9月11に米国で発生した同時多発テロを追悼するために企画され、リリースと同時に日本で話題を集めたチャリティーシングル『song+nation』の3枚だ。"
    "まず、浜崎あゆみとKEIKOがデュエットした『a song is born』が2001年12月12日にリリースされた。"
  4. ^ All sales and charting positions in this article apply only to Japan or Japan's Oricon charts unless otherwise stated.
  5. ^ a b Two of Hamasaki's songs released prior to Rainbow, "Love: Since 1999" and "Audience" used English. However, the lyrics of "Love (Since 1999)" were not written by Hamasaki, and the only English in "Audience" is the word "yes"; therefore these songs are usually not counted among her songs using English.[53]
  6. ^ Original text from Cawaii: "英語を解禁にしようと思ったのは、アルバムの「Rainbow」からなんだけど、あのころMTVなどで賞をいただいてアジアでパフォーマンスするっていうようをことか何回か続いたの。そのときに、日本語だとやっぱけ傳れってをいかもっていう気がしちゃって、単純な少女はやっぱけ世界共通語だよな~っで思ったんだよね。"
  7. ^ Original text from Oricon Style: "今回、正直にとか自由にっていうことはずっと頭の中にありましたね。だから、いいことを書 こうとか感動してもらおうとか、希望を持ってもらおうっていうようをことは一切意誠していなくて。単純に、ただ正直に書いていこうというだけでした。"
  8. ^ a b (Miss)understood is listed as a million-seller by the RIAJ, but the RIAJ's certification is based on the number of albums shipped to retailers; Oricon gathers its tallies from the retailers themselves.
  9. ^ I Am... sold over 2 million copies;[29] Rainbow sold a little over 1.8 million copies.[70]
  10. ^ Literally "cheer songs for girls". Original text from Vivi: "'Secret'。 その中には、女のコのチアソングとも言える"
  11. ^ Original text from Vivi: "今回のアルバムは、はじめはミニアルバムのはずだったのを急フルアルバムに變更 したもの。傳えたいにことか、ある日を境にふねーっと溢れてきて、これは歌にして傳えなきゃ思って、詞は1日に3曲、きた1日に2曲つてハイペスで書き上げたの。"
  12. ^ Hamasaki's first-week sales were the highest for that week (the first week of January). However, Oricon's year only has fifty-one "weeks"—the first two of the year are combined. Kobukuro's sales for the combined two weeks were slightly higher than Hamasaki's, giving them the number-one position.[86][87]
  13. ^ For a comprehensive list of Hamasaki's Avex-sanctioned remixes released in Japan, see Hamasaki's discography at mu-mo.net Archived January 16, 2009, at archive.today.
  14. ^ This is the symbol: . It is used either as a substitute for the letter a or to represent Hamasaki's name. The titles of six albums, Rainbow, A Best, A Ballads, A Best 2 -White-, A Best 2 -Black-, and A Complete use this symbol; the titles of these albums appearing as RINBOW, Best, Ballads, Best 2 -White-, Best 2 -Black-, and Complete. (Dashes are commonly used in Japanese script to enclose subtitles.)

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Further reading

External links

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