Black Magic (Little Mix song)

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"Black Magic"
Camille Purcell
Producer(s)Electric
Little Mix singles chronology
"Salute"
(2014) 		"Black Magic"
(2015) 		"Love Me Like You"
(2015)
Music video
"Black Magic" on
YouTube

"Black Magic" is a song recorded by British

'80s pop music. The single received acclaim from music critics upon release, who praised it for its catchy sound and upbeat tempo, and comparisons were made with the songs from the group's debut album, DNA
(2012).

"Black Magic" topped the

UK Singles Chart, the first Little Mix single to do so since "Wings" in 2012 and the first song by an all-female group to reach number one since 2013. It remained at number one for three consecutive weeks, becoming the first song by a girl group to spend more than a single week at number one since "About You Now" by Sugababes
in 2007. It was the fifth-biggest selling girl group single in the UK between 1994 and 2019.

Outside of the United Kingdom, it peaked within the top ten in Australia, Ireland and Israel, and charted in 16 other territories. On the

2016 Brit Awards
. Billboard ranked the song as one of the 100 Greatest Girl Group Songs of All Time.

Background and release

"We always like to do something that people wouldn't expect us to come out with. The Salute campaign was a lot darker and a bit more R&B [...] that's why it took so long because we were looking for something that would surprise people. We wanted to change the game a bit, and 'Black Magic' is very pop."

—Jade Thirlwall talking to Digital Spy about the song.[2]

On 4 July 2014, Little Mix announced that they would cancel the US leg of their second concert tour, The Salute Tour, to focus on recording their third album.[3] The group said that the new album would be "stronger" and "better" than their two previous albums, DNA (2012) and Salute (2013).[4][5] In February 2015, Little Mix revealed that they had chosen the lead single from their third studio album and also said that it has a "whole new sound" compared to previous material.[6] They described the song as "a risk" and said that it is completely different from what they have done before.[7] Album delays were attributed to the fact that Little Mix's original output was scrapped because they thought "they could do better".[8][9]

The song's title was accidentally revealed by member Leigh-Anne Pinnock's mother on

school lockers with the group's logo featured above the group in a yellow colour and the title of the song below in white. "Black Magic" was scheduled to premiere on 26 May, but was later moved forward to 21 May, after the single leaked online the day before. The single was released digitally in the UK on 20 May.[12] It was released as a CD single in Europe on 17 July 2015,[13] and in Japan on 12 August 2015 with an exclusive Japanese edition.[14]

Composition

"Black Magic"
A 17-second sample of "Black Magic", where Little Mix sing the first part of the chorus of the song.
Problems playing this file? See media help.

"Black Magic" is a

beats per minute and is composed in the key of E major. The group's vocal range in the song runs from G#3 to E5.[17]

Talking about the song's message, the group said, "we are the girls with the secret potion and we're going to give it to all the other girls that want to get the man they want to get", with Pinnock adding that "It [the potion] is a metaphor for having confidence to get your man".[19][20]

Critical reception

"Black Magic" was likened to Cyndi Lauper's "Girls Just Want to Have Fun" by several music critics for its "falling in love" refrain.

Upon its release, "Black Magic" was acclaimed by

The Huffington Post called the single "one of the best pop releases of the year", complimenting its "killer chorus" and "trademark call to arms chant", while writing that "Black Magic" is "significantly better" than Britney Spears and Iggy Azalea's single "Pretty Girls", which Little Mix co-wrote.[21] Lewis Corner of Digital Spy gave the song a 5 out of 5 star rating, saying "not only was it the perfect song for this point in their career, but one powerful enough to bewitch those beyond their expected demographic."[22]

Ariana Bacle of Entertainment Weekly described the song as "bouncy" and "incredibly catchy".[23] Jocelyn Vena of Billboard noted Little Mix's "soaring vocals over a shimmery melody".[24] The Guardian compared the song to the "carefree joy" of Whitney Houston's "I Wanna Dance with Somebody (Who Loves Me)" and Cyndi Lauper's "Girls Just Want to Have Fun", while also comparing the song to those of their debut album DNA.[25]

Idolator, Mike Wass says that the song is "preternaturally catchy" and describes the chorus of the song as "addictive".[16]

Attitude ranked the song at number 10 on their list of 32 greatest Little Mix singles, writing "Around the time of 'Black Magic', the girls were in an uncertain place, with fears of even being dropped. But this came out of nowhere and stormed in at Number One for an impressive three weeks, kick-starting new level of stardom for the girls."[28] Rolling Stone also added that "Black Magic is an enthusiastic, dance-pop stomper".[29]

The

Big Top 40 named "Black Magic" as one of the best pop songs of 2015.[30] Time Out also included it on their list of 100 best songs of 2015.[31] PopSugar included it on their list as one of the 50 Most Iconic Pop Music Videos of the Decade.[32] Billboard ranked the song at number 34 on their list of 100 Greatest Girl Group Songs of All Time.[33]

Commercial performance

"Black Magic" entered at number one on the

UK Singles Chart, becoming Little Mix's first UK number-one since their 2012 single "Wings". It was the first song by an all-female group to reach number one since "I Love It" by Icona Pop in 2013,[34] and it spent three consecutive weeks at number one, becoming the longest-running number-one by a girl group since "About You Now" by Sugababes in 2007.[35][36] In its first week, the song had combined sales of 112,684, including 1.19 million streams.[37][38] In its second week the song remained at number one and had combined sales of 65,720, including almost 1.88 million streams.[39] In its third week the song continued at number one with combined sales of 59,887, including 1.97 million streams.[35] It was the sixth-biggest selling song in the UK between June and August 2015.[40] On 13 November 2015, the song was certified platinum in the United Kingdom for combined sales exceeding 600,000, becoming the first single by a UK girl group in more than a decade to achieve a platinum certification.[41] In 2019, "Black Magic" was named the fifth-biggest selling girl group single in the UK between 1994 and 2019.[42] As of November 2022, it was one of the top 200 most-streamed songs of all time in the UK.[43]

On the

European digital downloads chart.[48][49] On the Israeli television airplay chart, the song peaked at number five.[50]

In the United States, the song entered at number 99 on the US Billboard Hot 100 in the week ending 29 August 2015, becoming the group's first entry on the chart since "Wings".[51] In its second week on the Billboard Hot 100, it climbed 31 spots to number 68;[52] it achieved a new peak of 67 in its third week on the Hot 100, becoming the group's highest charting US single to date.[53]

Music video

Background and synopsis

"Yes, we have [filmed a music video] and we're excited. [...] So basically, it's completely different from whatever we've done before. We're acting this time, there's no dancing whatsoever and we all play different characters."

—Jesy Nelson talking to KISS FM about the music video.[54]

On 21 May 2015, Little Mix posted the audio video of the song on their Vevo account.[24] The music video for the song was directed by Director X, and was filmed at the University of Southern California on 22–23 May 2015 in Los Angeles. Talking about the video, Jesy Nelson also said in an interview in Capital FM that "We [the group] are acting which is exciting! They're like little mini movies which is exciting".[55] Jade Thirlwall also said that "It's nothing like we've done before and it's like a movie".[56] Just one day before its release, Leigh-Anne Pinnock posted on Twitter: "OMG! Can't believe the #BlackMagicVideo is live tomorrow on @Vevo_UK at 8am! So excited for you guys to see!".[57] The video premiered online on the group's Vevo channel on 29 May 2015.[58] Following the video's release, the group posted several tweets on their account reacting to the fans' opinions on the video.[59]

The video opens with Little Mix, who are introduced as nerds. On their way out of school, they believe an attractive male student to be waving at them, only to be shoved away by a popular female student. At the local library, a spellbook falls on Jade's head. That night, the girls use the book to gain magical powers, and they undergo magical makeovers to become Little Mix. The girls then enact a number of pranks on their classmates: they make the girl from the previous day constantly flatulate, cause girls to fall in love with a geeky boy, and transform a classroom into a dance party.[60]

Reception

Little Mix as seen walking down the hallway of the campus in the music video for "Black Magic"; this scene was inspired from the 1996 cult film The Craft.

The video received positive reviews by both fans and critics. Critics noted references to witch-themed films and television shows such as

Clueless, Sabrina The Teenage Witch and The Craft all in one go".[60] Capital FM wrote, "Take a dash of Sabrina The Teenage Witch, add a pinch of Mean Girls and throw in a little Charmed, and you've got yourself an INCREDIBLE video!"[66]

The acclaim for the music video was not universal. Mace Entertainment criticised the message of the video, saying that "the general message that we get from the video is that if you want people to like you, shorten the length of your clothes, plump up your hair, wear more makeup, and embarrass other people".

Twitter Top Tracks on 27 June 2015.[69]

Live performances

Little Mix performing at the Gibraltar Music Festival on 5 September 2015.

Little Mix performed "Black Magic" for the first time at

gospel choir.[79] They also performed the song during the "Kiss Secret Sessions" for the Kiss music channel on 30 July 2015.[80] The group appeared on the light entertainment television show Surprise Surprise to perform the song and also surprise one of their fans.[81] On 5 September 2015, Little Mix performed the song at the Gibraltar Music Festival.[82] Little Mix opened the Apple Music Festival in London for One Direction and performed "Black Magic" among other songs.[83] The group performed "Black Magic" during the two concerts of the 2015 Jingle Bell Ball on 5 and 6 December 2015.[84]

In the United States, they performed the song during

TV4's Sommarkrysset,[92] and later on the Swedish version of Idol during the "Boy groups vs Girl groups" week.[93][94] In the Netherlands, the group performed the song during a fan event in Utrecht.[95] The song has been perfomed on The Get Weird Tour,[96] which supported the parent album of the song, and the LM5: The Tour.[97]

Cover versions

English singer Jess Glynne, who also worked with the group on their Get Weird album, covered the song on Capital FM as a part of Capital Live Sessions. It was released on Capital's YouTube channel on 6 September 2015.[98] English boy band Concept covered the song and added a rap part.[99] Welsh singer-songwriter Greta Isaac, accompanied by her sisters, performed the song for Terry Wogan on BBC Radio 2 live in session on 9 August 2015.[100]

Formats and track listings

Digital download
No.TitleLength
1."Black Magic"3:32
Remixes
No.TitleLength
1."Black Magic" (
Cahill
Remix)		3:17
3."Black Magic" (Acoustic)3:27
German CD single
No.TitleLength
1."Black Magic"3:32
2."Black Magic" (LuvBug Remix)4:01
3."Black Magic" (Cahill Remix)3:27
4."Black Magic" (Acoustic)3:27
Japanese CD single[101]
No.TitleLength
1."Black Magic"3:32
2."Black Magic" (LuvBug Remix)4:01
3."Black Magic" (Cahill Remix)3:27
4."Black Magic" (Acoustic)3:27
5."Black Magic" (Official Video) 
6."Black Magic" (Behind The Scenes Pt. 1) 
7."Black Magic" (Behind The Scenes Pt. 2) 
8."Painting Challenge" 
9."How Well Do We Know Each Other Challenge" 
10."Japanese Test Challenge" 

Personnel and credits

Credits adapted from Tidal and the CD single of Get Weird.[102][103]

Personnel

Recording

  • Mixed at MixStar Studios, Virginia Beach, VA
  • Recorded at Tileyard Studios, London, England
  • Vocals recorded at Blue Bar Studios, London, England

Accolades

"Black Magic" has received a total of two awards and 7 nominations. The song won the 2015

British Single of the Year and British Video of The Year.[107]

List of awards and nominations for "Black Magic"
Year Award ceremony Category Result Ref.
2015
BBC Radio 1 Teen Awards
 Best British Single Nominated [108]
2015 Popjustice £20 Music Prize Track of the Year Won [104]
Teen Choice Awards Choice Music: Love Song Nominated [106]
2016
2016 Brit Awards
British Single of the Year
 Nominated [107]
British Video of the Year
 Nominated
2018 NOW 100 Music Awards Song of the Now Years Nominated [105]
Best Song of the Teens Won

Charts

Certifications

Certifications and sales for "Black Magic"
Region Certification Certified units/sales
Australia (ARIA)[130] 2× Platinum 140,000‡
Brazil (Pro-Música Brasil)[131] Diamond 250,000‡
Canada (Music Canada)[132] Platinum 80,000‡
Denmark (IFPI Danmark)[133] Gold 45,000‡
Italy (FIMI)[134] Gold 25,000‡
Mexico (AMPROFON)[135] Platinum 60,000‡
New Zealand (RMNZ)[136] Gold 7,500*
Poland (ZPAV)[137] Platinum 20,000‡
Sweden (GLF)[138] Gold 20,000‡
United Kingdom (BPI)[140] 3× Platinum 2,300,000[139]
United States (RIAA)[1] Gold 500,000‡

* Sales figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

Release history

Release dates and formats for "Black Magic"
Region Date Format Label
United States[1] 19 May 2015 Digital download Syco
United Kingdom 21 May 2015 Radio airplay Syco
United States[141] Digital download
Australia[142] 22 May 2015 Sony
Ireland[143] 10 July 2015 Syco
United Kingdom[144]
United States[145] 14 July 2015 Mainstream radio
  • Syco
  • Columbia

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