Crabbie's
Type | Ginger beer |
---|---|
Manufacturer | John Crabbie & Company |
Distributor | Halewood International Limited (United Kingdom, Australia) St. Killian (USA) |
Country of origin | United Kingdom |
Region of origin | Scotland |
Introduced | 2009 |
Alcohol by volume | 3.4% |
Colour | golden yellow |
Flavour | Ginger beer with a spicy sparkling flavour |
Variants | Spiced Orange Strawberry & Lime |
Website | Crabbies |
![](http://upload.wikimedia.org/wikipedia/commons/thumb/2/28/Crabbie%27s.jpg/220px-Crabbie%27s.jpg)
Crabbie's is a brand of alcoholic ginger beer originating in Scotland, United Kingdom. It is owned by UK-based Halewood International Ltd[2] and manufactures at Halewood's plant in Liverpool.[3]
Background
Crabbie's traces its founding to 1801 when Miller Crabbie was a merchant in Edinburgh. The business was inherited by his son John Crabbie (1806 – 1891) who went on to found John Crabbie & Co.
In the mid-19th century, John Crabbie acquired a former porter brewery located between Yardheads and
Distribution
![](http://upload.wikimedia.org/wikipedia/commons/thumb/d/de/%27Crabbies%27_advertising_bus_at_Tesco%2C_Inverness_-_geograph.org.uk_-_3033940.jpg/150px-%27Crabbies%27_advertising_bus_at_Tesco%2C_Inverness_-_geograph.org.uk_-_3033940.jpg)
Since 2011, Crabbie's has been distributed in Australia through
Variations
In the UK, Crabbie's is available in flavours such as Original, Scottish Raspberry, IPA and Stout, with a Spiced Orange variant also available in the United States. Outside of the UK and the United States, other variations might be found in speciality shops.
In the UK, it is a
In May 2024, the alcohol content of the UK variant was reduced from 4.0% ABV to 3.4%
In the United States, Crabbie's is sold as a malt beverage and is not gluten free. The discovery that the American version of Crabbie's is not gluten free caused much alarm and controversy among the celiac and gluten intolerant community, as Crabbie's was originally marketed as gluten free in the United States.[7]
Sponsorship
Crabbie's is a sponsor of both international and grassroots rugby, with sponsorships of Wales & Scotland, and Rugby Union clubs Ospreys, Newport Dragons, Scarlets, Cardiff Blues, Edinburgh Rugby, Glasgow Warriors, Newcastle Falcons, Northampton Saints, Yorkshire Carnegie, Richmond, Esher, Caldy, Southport and Rugby League club St Helens.
Crabbies are the headline sponsor for Bournemouth 7s Festival who are the World's Largest Sports and Music Festival taking place with over 400 teams in the last Bank Holiday weekend in May.
Crabbie's was the official sponsor of the Grand National Festival from 2013 to 2016.
Scottish football club Hibernian has also been sponsored by Crabbie's.[8][9]
References
- ^ Crummy, Martin (6 June 2012). "Crabbie's drives global expansion". The drink business. Retrieved 24 November 2013.
- ^ "Crabbie's brands". Halewood International.
- ^ Parry, Josh (2016-04-04). "How Crabbie's Ginger Beer is made right here in Liverpool". Liverpool Echo. Retrieved 2024-01-24.
- ^ "Halewood International buys Crabbie's - Harpers Wine & Spirit Trade News". www.harpers.co.uk.
- ^ Bassett, Win (November 15, 2012). "Crabbie's, The Original Alcoholic Ginger Beer, Debuts in United States". All About Beer Magazine. Retrieved 24 November 2013.
- ^ "Top Gluten-Free Alternatives to Beer". 9 May 2013.
- ^ "Is Crabbie's Ginger Beer Really Gluten-Free? | the Gluten-Free ProfessorThe Gluten-Free Professor". Archived from the original on 2015-09-10. Retrieved 2015-08-31.
- ^ "< back Crabbie's announced as official sponsor of Hibernian FC". Crabbies Sponsors FC. Crabbies. Archived from the original on 19 April 2011. Retrieved 24 November 2013.
- ^ "Hibs unveil three-year deal with Crabbie's". www.scotsman.com. Johnston Publishing. 29 March 2011. Retrieved 7 December 2013.