DS Automobiles
Luxury vehicles | |
Owner | Stellantis (since 2021)[1][2] |
---|---|
Produced by | Stellantis |
Country | France |
Introduced | February 5, 2009Citroën brand) June 1, 2014 (as an independent brand) | (as a
Related brands | |
Markets | Worldwide |
Previous owners | Citroën (2009–2015) PSA Group (2015–2021) |
Website | dsautomobiles.com |
DS Automobiles is a French
DS can be an abbreviation of Different Spirit or Distinctive Series, although it is also considered a nod to the classic executive car Citroën DS. The name is also a play on words, as in French it is pronounced like the word déesse, meaning "goddess".
History
The
The DS line started with the
In 2013, the Citroën DS3 was again the best-selling premium subcompact car with 40% of the market share in Europe. The DS series is deeply connected to Citroën, as the
According to
Logo
The DS Automobiles rear badge is a new logo rather than the Citroën double chevron, and all have different styling compared to their equivalent Citroën car.[13][14] This logo has been designed by Korean designer Jin Joo.[15] Citroën produced several concept sports cars, with the fully working Citroën Survolt being badged as a DS.[16] A 2014 concept car, the DS Divine, develops the Survolt prototype as the future sport coupé of the DS range.
China
In China, DS vehicles have been sold in separate dealerships since 2014. DS models for sale in China were produced by the
In the end of 2023, DS Automobiles withdrawing from the Chinese market.[21]
DS Store
This section needs expansion. You can help by adding to it. (November 2022) |
The DS Store is the dealership network of DS Automobiles. It was introduced in China in 2014, and in Europe in 2015.
Models
Current
Discontinued
Concept cars
- Citroën C-SportLounge[22] (2008)
- Citroën Hypnos (2008), occasionally shown with DS emblem[23]
- Citroën DS Inside (2009)
- Citroën REVOLTe (2009)
- Citroën DS High Rider (2010)
- Citroën Survolt[24] (2010)
- Citroën DS4 Racing (2012)
- Citroën Numéro 9 (2012)
- DS Wild Rubis (2013)
- Citroën DS3 Cabrio Racing (2013)
- DS 5LS R (2014)
- Divine DS (2014)
- DS 3 & DS 3 Cabrio Ines de la Fressange Paris (2014)
- DS 4 Crossback (2015)
- DS E-Tense (2016)
- DS X E-Tense (2018)
- DS Code X (2019)
- DS Aero Sport Lounge (2020)
- DS E-Tense Performance (2022)
Gallery
-
2013 DS Wild Rubis
-
2014 DS Divine
-
2016 DS E-Tense
-
2018 DS X E-Tense
-
2020 DS Aero Sport Lounge
Sales
Year | Worldwide sales |
---|---|
2012 | 129,000 |
2013 | 122,694 |
2014 | 118,472 |
2015 | 102,335 |
2016 | 85,981 |
2017 | 52,860 |
2018 | 53,265 |
Motorsport
DS Performance is the competitions department of DS Automobiles, which it claims was established to accelerate the electrification transition of the brand. Although the department doesn't participate directly in motorsport by using partners instead, it assists with technological development of Formula E cars and related marketing activities.[25][26]
Formula E
DS partnered with Sir Richard Branson's
For the
The partnership with Techeetah ended at the end of the 2021–22 Formula E World Championship, with DS then partnering with Penske Autosport to create DS Penske from the 2022–23 season.[27]
References
- ^ a b "DriveDS – Legal information - DS".
- ^ a b "Stellantis N.V. Annual Report and Form 20-F for the year ended December 31, 2022" (PDF).
- ^ "A new visionary experience of luxury-premium brand DS launches shining with DS 5 and DS 4". DS Automobiles China. 28 June 2012. Retrieved 27 January 2016.
- ^ Robbins, Alex (10 September 2014). "DS brand's split from Citroën confirmed". The Daily Telegraph.
- ^ "Peugeot & Citroen Luxury Brand? Panhard". Car Advice. 18 June 2007. Retrieved 12 June 2017.
- ^ "Citroën DS3 first supermini in the 2012 JD Power Satisfaction Survey". JD Power. 24 May 2012. Archived from the original on 1 July 2018. Retrieved 28 October 2014.
- ^ "Citroën DS3 first supermini in the 2013 JD Power Satisfaction Survey". The New Zealand Herald. 3 June 2013. Retrieved 28 October 2014.
- ^ "Citroën DS3 first supermini in the 2014 JD Power Satisfaction Survey". JD Power. 28 May 2014. Retrieved 28 October 2014.
- ^ "Citroën C3 and DS3, most efficient small cars". What Car?. 28 May 2014. Retrieved 28 October 2014.
- ^ "First Citroën DS4 launched". Auto-Power-Girl.com. Archived from the original on 25 September 2020. Retrieved 7 December 2014.
- ^ "First Citroën DS5 launched". Auto-Power-Girl.com. Archived from the original on 26 September 2020. Retrieved 8 October 2014.
- ^ "DS brand to drop Citroën badge in Europe in 2015". Autocar. 12 September 2014.
- ^ "Citroën DS returns". Auto Express. 6 February 2009. Retrieved 17 September 2009.
- ^ "Site officiel de la Citroën DS3". Citroën. Retrieved 17 September 2009.
- ^ "Bientôt la grande berline DS. Mais qui a créé le logo "DS" ? – Design – actualité – archives". Retrieved 2021-10-25.
- ^ "First Citroën Survolt Concept". Auto-Power-Girl.com. Archived from the original on 2020-09-25. Retrieved 2014-10-08.
- ^ "De nieuwe DS 5: symbool voor het merk DS" [The new DS 5: a symbol for the DS marque] (in Dutch). Citroën Netherlands. 18 February 2015.
- ^ Fallah, Alborz (16 September 2015). "Citroën's luxury brand DS to open 160 independent stores by 2020, Australia included". Retrieved 27 January 2016.
- ^ Smy, Damion (15 April 2014). "Citroen DS 6WR (2014) first official pictures". Car. Retrieved 16 June 2014.
- ^ "Citroen goes sporty with the DS 5LS R for the 2014 Beijing Auto Show". Car News China. 7 April 2014.
- ^ "DS Sales Figures – China Market". Retrieved 24 March 2024.
- ^ "DS C-SportLounge | 2005 Concept Car - DS Automobiles". GB - DSautomobiles. Retrieved 2021-08-22.
- ^ "Challenge Bibendum: Citroën Hypnos is a monster, but not a scary one". Autoblog. Retrieved 2021-08-22.
- ^ "DS Survolt Concept Car | Electric Race Car - DS Automobiles". GB - DSautomobiles. Retrieved 2021-08-22.
- ^ "DS Performance, motorsport and Formula E DS Techeetah". www.dsautomobiles.co.uk. Retrieved 2023-03-04.
- ^ "DS Performance" (PDF).
- ^ "How Formula E's oddest couple is shaping up". The Race. 2022-12-02. Retrieved 2023-01-20.