I Turn My Camera On

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"I Turn My Camera On"
UK 7-inch single cover art
Single by Spoon
from the album Gimme Fiction
B-side
  • Demo version
  • "You Was It"
  • "Carryout Kids"
ReleasedMarch 30, 2005 (2005-03-30)
RecordedJuly – September 2004
StudioPublic Hi-Fi (Austin, Texas)
Genre
Length3:34
Label
Songwriter(s)Britt Daniel
Producer(s)
Spoon singles chronology
"The Way We Get By"
(2003) 		"I Turn My Camera On"
(2005) 		"My First Time Volume 3"
(2005)
Music video
"I Turn My Camera On" on
YouTube
Alternative cover
US promotional 7-inch cover art

"I Turn My Camera On" is a song by American

7-inch and CD single on July 4, 2005. It was released through Merge Records in the US and Matador Records in the UK, who also distributed the download release. The song was written by band frontman Britt Daniel and produced by Daniel, Jim Eno, and Mike McCarthy. Daniel wrote the song after hearing "Take Me Out" by Franz Ferdinand, and was influenced by the works of Prince to sing with falsetto vocals on the track. Daniel's lyrics are about "emotional distance", centering around a narrator who documents their surrounding world with a camera instead of actually engaging with it.[1] Musically, the band focused more on creating a sound influenced by dance and soul music
.

"I Turn My Camera On" received positive remarks from music critics, with one writer calling it one of Spoon's

UK Singles Chart and No. 31 on the Billboard Hot Singles Sales chart. It has been featured in an episode of The Simpsons, a commercial for car manufacturer Jaguar, and a viral video featuring the miniature research robot Keepon dancing to the song. It was also included by Spoon on their greatest hits album, Everything Hits at Once
(2019).

Background

Spoon frontman

The Way We Get By".[2] It was one of the last songs he had written for Gimme Fiction before the band started to record at drummer Jim Eno's Public Hi-Fi studio in Austin.[1][3] It was, however, the first song they recorded, as Daniel felt like the song was bound to be the album's lead single.[1] He was directly inspired by Franz Ferdinand's 2004 song "Take Me Out".[2] He chose to explore their music after discovering that his ex-girlfriend, Eleanor Friedberger, was dating their frontman, Alex Kapranos. Enamored by the song, Daniel then attempted to write a song with a similar yet distinct groove to that of the one in "Take Me Out". The first words Daniel came up with for the song were "I turn my camera on", not knowing what it would mean.[2]

Composition

"I Turn My Camera On"
This sample displays the song's dance-oriented instrumental as well as Britt Daniel's falsetto vocals.
Problems playing this file? See media help.

In an interview with NPR Music, Daniel said that the song is about "emotional distance", adding that it is centered around "the idea of, instead of engaging with the world, you're holding a camera up, which, a) puts a camera in front of your face, and b) puts some distance between you and the outside world. And you're sort of documenting the world."[1] He also felt that the line "You made me untouchable for life, and you wasn't polite" called back to people who "might have led [him] down that path", adding that "I don't think I'm untouchable, but sometimes I've felt that way."[1] Heather Phares of AllMusic noted that the song also touches upon voyeurism.[4]

The song was produced by Daniel, Eno, and

Pitchfork, compared the song to "Emotional Rescue" by the Rolling Stones.[4][9] Meanwhile, Tamec of Tiny Mix Tapes felt that it was reminiscent of the works of Beck.[10]

Release

Spoon created a music video to promote the song, which was directed by

DVD single in both the US, through Merge,[17] and the UK, through Matador,[18] containing the song's music video. The song was later featured on the band's 2019 greatest hits album, Everything Hits at Once.[19]

"I Turn My Camera On" has also seen appearances in different forms of media since its release. Britt Daniel has stated that he is usually cautious when it comes to licensing Spoon's music to brands.

nineteenth season, the song is played fittingly in the background while Lisa Simpson documents her family and the town of Springfield with a camera.[21][22] It was also used in an episode of Veronica Mars, "Cheatty Cheatty Bang Bang," a commercial for car manufacturer Jaguar,[23] and a viral video featuring the miniature research robot Keepon, in which the robot dances to the song. The Keepon video has garnered millions of views on YouTube since its release.[24]

Reception

"I Turn My Camera On" received positive reviews from writers. Some critics applauded its similarities to Prince. Eric Carr of Pitchfork called it a "Prince-tastic masterpiece",[9] while Amir Nezar of the Cokemachineglow blog enjoyed the song's "Prince-funk minimalism" as well as its "hip-shaking swagger".[25] Carr also lauded the track as "one of the most breathtaking songs Spoon has ever produced".[9] At PopMatters, Zeth Lundy wrote that Gimme Fiction "cements it mobilization" with the song,[26] while David Marchese called it "discofantastic" and wrote that "the album draws strength from its refusal to be pinned down".[27] Sandy Boer of Delusions of Adequacy called it the most adventurous song from the album.[28] At AllMusic, Heather Phares complimented the band's ability to make a song about "voyeurism and emotional distance" while also giving it an "irresistible groove" at the same time.[4] In the Rolling Stone's original review for Gimme Fiction, Lauren Gitlin complimented the song's "sexy four-chord stomp", adding that the track sounds like a song by Queen but with vocals from Michael Jackson.[29]

Though the song itself received positive remarks from writers, the single release as a whole received some criticism. Pitchfork writer David Raposa thought negatively of the single and gave it a 3.4/10 score. He began his review by claiming that fans who paid import price for the CD single (US$9) were ripped off. He added that the single was redundant and that fans were better off pre-ordering the special edition of Gimme Fiction, which came with the single's additional tracks, "Carryout Kids" and "You Was It". Raposa thought somewhat positively of "Carryout Kids", while labeling "You Was It" an "obnoxious, amped-up version" of "Was It You?" from Gimme Fiction.[30]

Track listing

Download single (Matador)[12]

No.TitleLength
1."I Turn My Camera On"3:34

UK 7-inch single (Matador OLE662-7)[14][31]

Side A
No.TitleLength
1."I Turn My Camera On"3:39
Side B
No.TitleLength
1."I Turn My Camera On" (demo version)2:07

UK CD single (Matador OLE662-2)[15][32]

No.TitleLength
1."I Turn My Camera On"3:34
2."Carryout Kids"2:45
3."You Was It"3:58

US 7-inch promotional single (Merge MRG265-7)[13]

Side A
No.TitleLength
1."I Turn My Camera On"3:39
Side B
No.TitleLength
1."You Was It"3:56
2."I Turn My Camera On" (demo version)2:07

Charts

Chart performance for "I Turn My Camera On"
Chart (2005) Peak
position
UK Singles (Official Charts Company)[33]
 194
US Hot Singles Sales (Billboard)[34] 31

Personnel

Personnel adapted from Gimme Fiction credits.[3]

Release history

Region Date Label Format Catalog no. Ref.
 United States March 30, 2005 Matador Download — [12]
July 4, 2005 Merge
7-inch
 MRG265-7 [13]
 United Kingdom Matador OLE662-7 [14][31]
CD OLE662-2 [15][32]

References

  1. ^ a b c d e f Hilton, Robin (December 8, 2015). "Spoon's Britt Daniel Explains How He Made 'Gimme Fiction,' Track By Track". NPR Music. Archived from the original on August 15, 2019. Retrieved August 15, 2019.
  2. ^ a b c d e Greenblatt, Leah (July 16, 2019). "Stories Behind the Songs: Spoon's Britt Daniel reveals the secrets behind the band's biggest hits". Entertainment Weekly. Archived from the original on July 28, 2019. Retrieved August 15, 2019.
  3. ^ a b c d Gimme Fiction (album liner notes). Spoon. Merge Records. 2005.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  4. ^ a b c Phares, Heather. "Gimme Fiction - Spoon". AllMusic. Archived from the original on December 16, 2019. Retrieved September 14, 2019.
  5. ^
    Consequence of Sound. Archived
    from the original on August 15, 2019. Retrieved August 15, 2019.
  6. ^ Winistorfer, Andrew (September 22, 2014). "Spoon Returns to Form After They Return to Form After They Return to Form". Vice. Archived from the original on August 15, 2019. Retrieved August 15, 2019.
  7. ^ a b Simm, Brad (August 1, 2019). "Album Review: Spoon – Everything Hits At Once: The Best Of Spoon". BeatRoute. Archived from the original on August 15, 2019. Retrieved August 15, 2019.
  8. ^ Cormack, Lucy (March 23, 2017). "Spoon review: Dishing up catchy riffs, but then what?". The Sydney Morning Herald. Archived from the original on August 15, 2019. Retrieved August 15, 2019.
  9. ^
    Pitchfork. Archived
    from the original on September 24, 2019. Retrieved September 24, 2019.
  10. ^ Tamec. "Spoon - Gimme Fiction". Tiny Mix Tapes. Archived from the original on January 17, 2021. Retrieved September 14, 2019.
  11. ^ "Spoon – "I Turn My Camera On"". MTV. June 15, 2005. Archived from the original on January 21, 2009. Retrieved August 16, 2019.
  12. ^ a b c "Spoon". Matador Records. Archived from the original on September 1, 2005. Retrieved August 16, 2019.
  13. ^ a b c "Spoon – I Turn My Camera On (Vinyl, 7", 45 RPM, Promo)". Discogs. Archived from the original on September 25, 2019. Retrieved August 15, 2019.
  14. ^ a b c "Spoon (USA) - I Turn My Camera On / I Turn My Camera On (Demo)". 45cat. Archived from the original on September 5, 2022. Retrieved March 30, 2020.
  15. ^ a b c d "I Turn My Camera On". Amazon.co.uk. Archived from the original on January 9, 2016. Retrieved September 22, 2019.
  16. ^ "I Turn My Camera On - Spoon (7 inch Vinyl Disc - Matador #OLE 6627)". AllMusic. Archived from the original on September 5, 2022. Retrieved March 30, 2020.
  17. ^ "Spoon – I Turn My Camera On (DVDr, DVD-Video, Promo)". Discogs. Archived from the original on September 25, 2019. Retrieved August 16, 2019.
  18. ^ "Spoon – I Turn My Camera On (DVDr, Single, Promo)". Discogs. Archived from the original on September 25, 2019. Retrieved August 16, 2019.
  19. ^ Quinlan, Keely (June 19, 2019). "Spoon – "No Bullets Spent"". Stereogum. Archived from the original on July 2, 2019. Retrieved September 20, 2019.
  20. ^ Leas, Ryan (June 25, 2019). "We've Got A File On You: Britt Daniel". Stereogum. Archived from the original on August 1, 2019. Retrieved August 16, 2019.
  21. ^ Vanderhoof, Eric (July 12, 2019). "Spoon Has Been in Tons of TV Shows, but Usually Didn't Watch Them". Vanity Fair. Archived from the original on September 25, 2020. Retrieved August 16, 2019.
  22. ^ Stevens, Darcie (May 9, 2008). "She Turned Her Camera On". The Austin Chronicle. Archived from the original on August 16, 2019. Retrieved August 16, 2019.
  23. ^ "After Scoring Its Biggest Hit, Spoon Is Ready for the Big Time". Billboard. June 30, 2007. p. 21. Archived from the original on September 5, 2022. Retrieved August 16, 2019.
  24. ^ Hockenson, Lauren (May 14, 2012). "This Cute Robot Helps Children With Autism Socialize". Mashable. Archived from the original on August 16, 2019. Retrieved August 16, 2019.
  25. ^ Nezar, Amir (May 11, 2005). "Spoon: Gimme Fiction". Cokemachineglow. Archived from the original on May 25, 2005. Retrieved September 24, 2019.
  26. ^ Lundy, Zeth (May 12, 2005). "Spoon: Gimme Fiction (Review 1)". PopMatters. Archived from the original on May 15, 2005. Retrieved September 24, 2019.
  27. ^ Marchese, David (May 12, 2005). "Spoon: Gimme Fiction (Review 2)". PopMatters. Archived from the original on December 25, 2005. Retrieved September 24, 2019.
  28. ^ Boer, Sandy (May 15, 2005). "Spoon - Gimme Fiction". Delusions of Adequacy. Archived from the original on February 14, 2006. Retrieved September 24, 2019.
  29. ^ Gitlin, Lauren (May 19, 2005). "Gimme Fiction | Spoon". Rolling Stone. Archived from the original on August 18, 2005. Retrieved September 24, 2019.
  30. Pitchfork. Archived
    from the original on September 24, 2019. Retrieved September 24, 2019.
  31. ^ a b "Spoon – I Turn My Camera On (Vinyl, 7", 45 RPM, Single)". Discogs. Archived from the original on October 11, 2019. Retrieved August 15, 2019.
  32. ^ a b "Spoon – I Turn My Camera On / Carryout Kids / You Was It". Discogs. Archived from the original on October 11, 2019. Retrieved August 15, 2019.
  33. ^ "Chart Log UK (1994–2010): DJ S – The System Of Life". zobbel.de. Archived from the original on July 17, 2012. Retrieved August 15, 2019.
  34. ^ "Spoon – Chart History: Hot Singles Sales". Billboard. Archived from the original on November 21, 2021. Retrieved August 16, 2019.
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