Is Google Making Us Stupid?

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Is Google Making Us Stupid

Is Google Making Us Stupid? What the Internet Is Doing to Our Brains
The Atlantic, July 1, 2008.
WebsiteCover story

Is Google Making Us Stupid? What the Internet Is Doing to Our Brains! (alternatively Is Google Making Us Stoopid?) is a magazine article by technology writer

W. W. Norton
in June 2010.

The essay was extensively discussed in the media and the

, several argued that it was ultimately the responsibility of individuals to monitor their Internet usage so that it does not impact their cognition.

While long-term psychological and neurological studies have yet to yield definitive results justifying Carr's argument, a few studies have provided glimpses into the changing cognitive habits of Internet users.

functional MRI
scans—actually facilitated reading and cognition or possibly overburdened the mind; and what quality of thought could be determined by the additional presence of brain activity in regions known to control decision-making and complex reasoning skills.


Prior to the publication of Carr's Atlantic essay, critics had long been concerned about the potential for electronic media to supplant literary reading.

deep reading.[10][11][12] In "Perseus Unbound", an essay from the book, Birkerts presented several reservations toward the application of interactive technologies to educational instruction, cautioning that the "long-term cognitive effects of these new processes of data absorption" were unknown and that they could yield "an expansion of the short-term memory banks and a correlative atrophying of long-term memory".[13]

In 2007, developmental psychologist Maryanne Wolf took up the cause of defending reading and print culture in her book Proust and the Squid: The Story and Science of the Reading Brain, approaching the subject matter from a scientific angle in contrast to Birkerts' cultural-historical angle.[2][8][14][15] A few reviewers were critical of Wolf for only touching upon the Internet's potential impact on reading in her book;[16][17][18] however, in essays published concurrent with the book's release she elaborated upon her worries. In an essay in The Boston Globe, Wolf expressed her grave concern that the development of knowledge in children who are heavy users of the Internet could produce mere "decoders of information who have neither the time nor the motivation to think beneath or beyond their googled universes", and cautioned that the web's "immediacy and volume of information should not be confused with true knowledge".[19] In an essay published by Powell's Books, Wolf contended that some of the reading brain's strengths could be lost in future generations "if children are not taught first to read, and to think deeply about their reading, and only then to e-read".[20] Preferring to maintain an academic perspective, Wolf firmly asserted that her speculations have not yet been scientifically verified but deserved serious study.[21][22]

In Carr's 2008 book

cognitive connotation.[11][21][22][24][25]


"Is Google Making Us Stupid?" is a 2008 article written by technologist Nicholas Carr for The Atlantic, and later expanded on in a published edition by W. W. Norton. The book investigates the cognitive effects of technological advancements that relegate certain cognitive activities—namely, knowledge-searching—to external computational devices. The book received mainstream recognition for interrogating the assumptions people make about technological change and advocating for a component of personal accountability in our relationships to devices.

Carr begins the essay by saying that his recent problems with concentrating on reading lengthy texts, including the books and articles that he used to read effortlessly, stem from spending too much time on the Internet. He suggests that constantly using the Internet might reduce one's ability to concentrate and reflect on content. He introduces a few anecdotes taken from bloggers who write about the transformation in their reading and writing habits over time. In addition, he analyzes a 2008 study by University College London about new "types" of reading that will emerge and become predominant in the information age. He particularly refers to the work of Maryanne Wolf, a reading behavior scholar, which includes theories about the role of technology and media in learning how to write new languages. Carr argues that while speech is an innate ability that stems directly from brain structure, reading is conscious and taught. He acknowledges that this theory has a paucity of evidence so far, but refers to such works as Wolf's Proust and the Squid, which discusses how the brain's neurons adapt to a creature's environmental demands to become literate in new problem areas. The Internet, in his opinion, is just another kind of environment that we will uniquely adapt to.

Carr discusses how concentration might be impaired by Internet usage. He references the historical example of Nietzsche, who used a typewriter, which was new during his time in the 1880s. Allegedly, Nietzsche's writing style changed after the advent of the typewriter. Carr categorizes this example as demonstrative of neuroplasticity, a scientific theory that states neural circuits are contingent and in flux. He invokes the idea of sociologist Daniel Bell that technologies extend human cognition, arguing that humans unconsciously conform to the very qualities, or kinds of patterns, involved in these devices' functions. He uses the clock as an example of a device that has both improved and regulated human perception and behavior.

Carr argues that the Internet is changing behavior at unprecedented levels because it is one of the most pervasive and life-altering technologies in human history. He suggests that the Internet engenders cognitive distractions in the form of ads and popups. These concentration-altering events are only worsened by online media as they adapt their strategies and visual forms to those of Internet platforms to seem more legitimate and trick the viewer into processing them.

Carr also posits that people's ability to concentrate might decrease as new algorithms free them from knowledge work; that is, the process of manipulating and synthesizing abstract information into new concepts and conclusions. He compares the Internet with industrial management systems, tracing how they caused workers to complain that they felt like automata after the implementation of Taylorist management workflows. He compares this example with the modern example of Google, which places its computer engineers and designers into a systematized knowledge environment, creating robust insights and results at the expense of creativity. Additionally, Carr argues that the Internet makes its money mainly by exploiting users' privacy or bombarding them with overstimulation, a vicious cycle where companies facilitate mindless browsing instead of rewarding sustained thinking.

Carr ends his essay by tracing the roots of the skeptic trend. He discusses events where people were wary about new technologies, including Socrates's skepticism about the use of written language and a fifteenth-century Italian editor's concern about the shift from manually written to printed works. All of these technologies indelibly changed human cognition, but also led to mind-opening innovations that endure today. Still, Carr concludes his argument on an ambivalent note, citing a quote by Richard Foreman that laments the erosion of educated and articulate people. Though Google and other knowledge-finding and knowledge-building technologies might speed up existing human computational processes, they might also foreclose the human potential to easily create new knowledge.


We can expect … that the circuits woven by our use of the Net will be different from those woven by our reading of books and other printed works.

Nicholas Carr, "Is Google Making Us Stupid?".[24]

Carr's essay was widely discussed in the media both critically and in passing. While English technology writer Bill Thompson observed that Carr's argument had "succeeded in provoking a wide-ranging debate",[2] Damon Darlin of The New York Times quipped that even though "[everyone] has been talking about [the] article in The Atlantic magazine", only "[s]ome subset of that group has actually read the 4,175-word article, by Nicholas Carr."[26] The controversial online responses to Carr's essay were, according to Chicago Tribune critic Steve Johnson, partly the outcome of the essay's title "Is Google Making Us Stupid?", a question that the article proper doesn't actually pose and that he believed was "perfect fodder for a 'don't-be-ridiculous' blog post"; Johnson challenged his readers to carefully consider their online responses in the interest of raising the quality of debate.[3]

Many critics discussed the merits of Carr's essay at great length in

Edge, where the roster of names quickly took on the semblance of a Who's Who of the day's Internet critics.[27][28][29][30] Calling it "the great digital literacy debate", British-American entrepreneur and author Andrew Keen judged the victor to be the American reader, who has a wide range of compelling writing from "all of America's most articulate Internet luminaries".[30]

Book critic Scott Esposito pointed out that

logosyllabic writing system.[33] Carr acknowledged that there was a debate over the terminology of 'ideogram', but in a response to Esposito he explained that he had "decided to use the common term" and quoted The Oxford American Dictionary to demonstrate that they likewise define Chinese characters as instances of ideograms.[34]

Writer and activist Seth Finkelstein noted that predictably several critics would label Carr's argument as a Luddite one,[35] and he was not to be disappointed when one critic later maintained that Carr's "contrarian stance [was] slowly forcing him into a caricature of Luddism".[36] Then, journalist David Wolman, in a Wired magazine piece, described as "moronic" the assumption that the web "hurts us more than it helps", a statement that was preceded by an overview of the many technologies that had been historically denounced; Wolman concluded that the solution was "better schools as well as a renewed commitment to reason and scientific rigor so that people can distinguish knowledge from garbage".[37]

Several prominent scientists working in the field of neuroscience supported Carr's argument as scientifically plausible. James Olds, a professor of computational neuroscience, who directs the Krasnow Institute for Advanced Study at George Mason University, was quoted in Carr's essay for his expertise, and upon the essay's publication Olds wrote a letter to the editor of The Atlantic in which he reiterated that the brain was "very plastic" — referring to the changes that occur in the organization of the brain as a result of experience. It was Olds' opinion that given the brain's plasticity it was "not such a long stretch to Carr's meme".[38] One of the pioneers in neuroplasticity research, Michael Merzenich, later added his own comment to the discussion, stating that he had given a talk at Google in 2008 in which he had asked the audience the same question that Carr asked in his essay. Merzenich believed that there was "absolutely no question that our brains are engaged less directly and more shallowly in the synthesis of information, when we use research strategies that are all about 'efficiency', 'secondary (and out-of-context) referencing', and 'once over, lightly'".[39] Another neuroscientist, Gary Small, director of UCLA's Memory & Aging Research Center, wrote a letter to the editor of The Atlantic in which he stated that he believed that "brains are developing circuitry for online social networking and are adapting to a new multitasking technology culture".[40]

Testimonials and refutations

In the media, there were many testimonials and refutations given by journalists for the first part of Carr's argument regarding the capacity for concentration; treatments of the second part of Carr's argument regarding the capacity for contemplation, were, however, far rarer.[41] Although columnist Andrew Sullivan noted that he had little leisure time at his disposal for contemplation compared with when he grew up,[42] the anecdotes provided by journalists that indicated a deficiency in the capacity to contemplate were described only in the context of third parties, such as columnist Margaret Wente's anecdote about how one consultant had found a growing tendency in her clients to provide ill-considered descriptions for their technical problems.[41][43]


The Miami Herald described his difficulty sitting down to read a book, in which he felt like he "was getting away with something, like when you slip out of the office to catch a matinee".[44] Technology evangelist Jon Udell admitted that, in his "retreats" from the Internet, he sometimes struggled to settle into "books, particularly fiction, and particularly in printed form".[45] He found portable long-form audio to be "transformative", however, because he can easily achieve "sustained attention", which makes him optimistic about the potential to "reactivate ancient traditions, like oral storytelling, and rediscover their powerful neural effects".[9][45]

Also writing in The Atlantic, a year after Carr, the futurist Jamais Cascio argued that human cognition has always evolved to meet environmental challenges, and that those posed by the internet are no different. He described the 'skimming' referred to by Carr as a form of attention deficit caused by the immaturity of filter algorithms: "The trouble isn't that we have too much information at our fingertips, but that our tools for managing it are still in their infancy... many of the technologies that Carr worries about were developed precisely to help us get some control over a flood of data and ideas. Google isn't the problem; it's the beginning of a solution."[46] Cascio has since modified his stance, conceding that, while the internet remains good at illuminating knowledge, it is even better at manipulating emotion. "If Carr wrote his Atlantic essay now [2020] with the title 'Is Facebook Making Us Stupid?' it would be difficult to argue in favor of 'No.' ".[47]

Cascio and Carr's articles have been discussed together in several places.

Pew Research used them to form a tension-pair question survey that was distributed to noted academics. Most responded in detail; concurring with the proposition "Carr was wrong: Google does not make us stupid".[48] In The Googlization of Everything, Vaidhyanathan tended to side with Carr. However, he thought both arguments relied too much on determinism: Carr in thinking that an over-reliance on internet tools will inevitably cause the brain to atrophy, and Cascio in thinking that getting smarter is the necessary outcome of the evolutionary pressures he describes.[49] In From Gutenberg to Zuckerberg Naughton noted that, while many agreed Carr had hit on an important subject, his conclusions were not widely supported.[50]

Firmly contesting Carr's argument, journalist John Battelle praised the virtues of the web: "[W]hen I am deep in search for knowledge on the web, jumping from link to link, reading deeply in one moment, skimming hundreds of links the next, when I am pulling back to formulate and reformulate queries and devouring new connections as quickly as Google and the Web can serve them up, when I am performing bricolage in real time over the course of hours, I am 'feeling' my brain light up, I and [sic] 'feeling' like I'm getting smarter".[2][51] Web journalist Scott Rosenberg reported that his reading habits are the same as they were when he "was a teenager plowing [his] way through a shelf of Tolstoy and Dostoyevsky".[52] In book critic Scott Esposito's view, "responsible adults" have always had to deal with distractions, and, in his own case, he claimed to remain "fully able to turn down the noise" and read deeply.[31][41]


In critiquing the rise of Internet-based computing, the philosophical question of whether or not a society can control technological progress was raised. At the online scientific magazine

Edge, Wikipedia co-founder Larry Sanger argued that individual will was all that was necessary to maintain the cognitive capacity to read a book all the way through, and computer scientist and writer Jaron Lanier rebuked the idea that technological progress is an "autonomous process that will proceed in its chosen direction independently of us".[29] Lanier echoed a view stated by American historian Lewis Mumford in his 1970 book The Pentagon of Power, in which Mumford suggested that the technological advances that shape a society could be controlled if the full might of a society's free will were employed.[23][53] Lanier believed that technology was significantly hindered by the idea that "there is only one axis of choice" which is either pro- or anti- when it comes to technology adoption.[29] Yet Carr had stated in The Big Switch that he believed an individual's personal choice toward a technology had little effect on technological progress.[23][54] According to Carr, the view expressed by Mumford about technological progress was incorrect because it regarded technology solely as advances in science and engineering rather than as an influence on the costs of production and consumption. Economics were a more significant consideration in Carr's opinion because in a competitive marketplace the most efficient methods of providing an important resource will prevail. As technological advances shape society, an individual might be able to resist the effects but his lifestyle will "always be lonely and in the end futile"; despite a few holdouts, technology will nevertheless shape economics which, in turn, will shape society.[23][54]

A focus on literary reading

The selection of one particular quote in Carr's essay from pathologist Bruce Friedman, a member of the faculty of the

W. Daniel Hillis asserted that, although books "were created to serve a purpose", that "same purpose can often be served by better means". While Hillis considered the book to be "a fine and admirable device", he imagined that clay tablets and scrolls of papyrus, in their time, "had charms of their own".[29] Wired magazine editor Kevin Kelly believed that the idea that "the book is the apex of human culture" should be resisted.[7] And Birkerts differentiated online reading from literary reading, stating that in the latter the reader is directed within themselves and enters "an environment that is nothing at all like the open-ended information zone that is cyberspace" in which he feels psychologically fragmented.[27][58]

Coping with abundance

Abundance of books makes men less studious.

Hieronimo Squarciafico, a 15th-century Venetian editor, bemoaning the printing press.[59][60]

Several critics theorized about the effects of the shift from

abundance of written material in the media as a result of the technologies introduced by the Internet. This shift was examined for its potential to lead individuals to a superficial comprehension of many subjects rather than a deep comprehension of just a few subjects. According to Shirky, an individual's ability to concentrate had been facilitated by the "relatively empty environment" which had ceased to exist when the wide availability of the web proliferated new media. Although Shirky acknowledged that the unprecedented quantity of written material available on the web might occasion a sacrifice of the cultural importance of many works, he believed that the solution was "to help make the sacrifice worth it".[36] In direct contrast, Sven Birkerts argued that "some deep comprehension of our inheritance [was] essential", and called for "some consensus vision among those shapers of what our society and culture might be shaped toward", warning against allowing the commercial marketplace to dictate the future standing of traditionally important cultural works.[61] While Carr found solace in Shirky's conceit that "new forms of expression" might emerge to suit the Internet, he considered this conceit to be one of faith rather than reason.[25] In a later response, Shirky continued to expound upon his theme that "technologies that make writing abundant always require new social structures to accompany them", explaining that Gutenberg's printing press led to an abundance of cheap books which were met by "a host of inventions large and small", such as the separation of fiction from non-fiction, the recognition of talents, the listing of concepts by indexes, and the practice of noting editions.[55]

Impact of the web on memory retention

As a result of the vast stores of information made accessible on the web, one hundred critics pointed to a decrease in the desire to recall certain types of information, indicating, they believed, a change in the process of recalling information, as well as the types of information that are recalled. According to Ben Worthen, a

Wall Street Journal business technology blogger, the growing importance placed on the ability to access information instead of the capacity to recall information straight from memory would, in the long term, change the type of job skills that companies who are hiring new employees would find valuable. Due to an increased reliance on the Internet, Worthen speculated that before long "the guy who remembers every fact about a topic may not be as valuable as the guy who knows how to find all of these facts and many others".[41][62] Evan Ratliff of wondered if the usage of gadgets to recall phone numbers, as well as geographical and historical information, had the effect of releasing certain cognitive resources that in turn strengthened other aspects of cognition. Drawing parallels with transactive memory — a process whereby people remember things in relationships and groups — Ratliff mused that perhaps the web was "like a spouse who is around all the time, with a particular knack for factual memory of all varieties".[27] Far from conclusive, these ruminations left the web's impact on memory retention an open question.[27]

Themes and motifs

Effect of technology on the brain's neural circuitry

A model 1878 of the Malling-Hansen Writing Ball, which Nietzsche began using in 1882 when his poor eyesight made it difficult for him to write by hand.[63][64]

In the essay, Carr introduces the discussion of the scientific support for the idea that the brain's neural circuitry can be rewired with an example in which philosopher

Friedrich A. Kittler in his book Gramophone, Film, Typewriter, Nietzsche's writing style became more aphoristic after he started using a typewriter. Nietzsche began using a Malling-Hansen Writing Ball because of his failing eyesight which had disabled his ability to write by hand.[23][65] The idea that Nietzsche's writing style had changed for better or worse when he adopted the typewriter was disputed by several critics. Kevin Kelly and Scott Esposito each offered alternate explanations for the apparent changes.[29][31][66] Esposito believed that "the brain is so huge and amazing and enormously complex that it's far, far off base to think that a few years of Internet media or the acquisition of a typewriter can fundamentally rewire it."[31] In a response to Esposito's point, neuroscientist James Olds stated that recent brain research demonstrated that it was "pretty clear that the adult brain can re-wire on the fly". In The New York Times it was reported that several scientists believed that it was certainly plausible that the brain's neural circuitry may be shaped differently by regular Internet usage compared with the reading of printed works.[6]

Although there was a consensus in the scientific community about how it was possible for the brain's neural circuitry to change through experience, the potential effect of web technologies on the brain's neural circuitry was unknown.

learning disabilities, stating that among some neuroscientists there was a belief that neuroplasticity-based software was beneficial in improving receptive language disorders.[38] Olds mentioned neuroscientist Michael Merzenich, who had formed several companies with his peers in which neuroplasticity-based computer programs had been developed to improve the cognitive functioning of kids, adults and the elderly.[38][67] In 1996, Merzenich and his peers had started a company called Scientific Learning in which neuroplastic research had been used to develop a computer training program called Fast ForWord that offered seven brain exercises that improved language impairments and learning disabilities in children.[68] Feedback on Fast ForWord showed that these brain exercises even had benefits for autistic children, an unexpected spillover effect that Merzenich has attempted to harness by developing a modification of Fast ForWord specifically designed for autism.[69] At a subsequent company that Merzenich started called Posit Science, Fast ForWord-like brain exercises and other techniques were developed with the aim of sharpening the brains of elderly people by retaining the plasticity of their brains.[70]

HAL in 2001: A Space Odyssey


mechanical clock engendering the simile "like clockwork" and the age of the computer engendering the simile "like computers". Carr concluded his essay with an explanation as to why he believed HAL was an appropriate metaphor for his essay's argument. He observed that HAL showed genuine emotion as his mind was disassembled while, throughout the film, the humans onboard the space station appeared to be automatons, thinking and acting as if they were following the steps of an algorithm. Carr believed that the film's prophetic message was that as individuals increasingly rely on computers for an understanding of their world their intelligence may become more machinelike than human.[2][24]

Developing view of how Internet use affects cognition

The brain is very specialized in its circuitry and if you repeat mental tasks over and over it will strengthen certain neural circuits and ignore others.

— Gary Small, a professor at UCLA's Semel Institute for Neuroscience and Human Behaviour.[73]

After the publication of Carr's essay, a developing view unfolded in the media as sociological and neurological studies surfaced that were relevant to determining the cognitive impact of regular Internet usage. Challenges to Carr's argument were made frequently. As the two most outspoken detractors of electronic media, Carr and Birkerts were both appealed to by Kevin Kelly to each formulate a more precise definition of the faults they perceived regarding electronic media so that their beliefs could be scientifically verified.[74] While Carr firmly believed that his skepticism about the Internet's benefits to cognition was warranted,[25] he cautioned in both his essay and his book The Big Switch that long-term psychological and neurological studies were required to definitively ascertain how cognition develops under the influence of the Internet.[3][24][75]

Scholars at

skimming and scanning rather than in-depth reading.[76] The study provoked serious reflection among educators about the implications for educational instruction.[77]

In October 2008, new insights into the effect of Internet usage on cognition were gleaned from the results, reported in a

functional MRI scans, which revealed that both reading and web search utilize the same language, reading, memory, and visual regions of the brain; however, it was discovered that those searching the web stimulated additional decision-making and complex reasoning regions of the brain, with a two-fold increase in these regions in experienced web users compared with inexperienced web users.[79][80][81][82] Gary Small, the director of the UCLA center and lead investigator of the UCLA study, concurrently released the book iBrain: Surviving the Technological Alteration of the Modern Mind, co-authored with Gigi Vorgan
, with the press release.

While one set of critics and bloggers used the UCLA study to dismiss the argument raised in Carr's essay,[83][84] another set took a closer look at the conclusions that could be drawn from the study concerning the effects of Internet usage.[85] Among the reflections concerning the possible interpretations of the UCLA study were whether greater breadth of brain activity while using the Internet in comparison with reading a book improved or impaired the quality of a reading session; and whether the decision-making and complex reasoning skills that are apparently involved in Internet search, according to the study, suggest a high quality of thought or simply the use of puzzle solving skills.[86][87] Thomas Claburn, in InformationWeek, observed that the study's findings regarding the cognitive impact of regular Internet usage were inconclusive and stated that "it will take time before it's clear whether we should mourn the old ways, celebrate the new, or learn to stop worrying and love the Net".[5]

See also


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  3. ^ a b c d Steve Johnson (June 18, 2008). "Read this if you're easily distracted lately". Chicago Tribune. Archived from the original on July 18, 2011. Retrieved February 10, 2009.
  4. ^ David Aaronovitch (August 13, 2008). "The internet shrinks your brain? What rubbish". The Times. Retrieved December 1, 2008.
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  6. ^ a b c Motoko Rich (July 27, 2008). "Literacy Debate: Online, R U Really Reading?". The New York Times. Retrieved November 1, 2008.
  7. ^ a b Kevin Kelly (July 25, 2008). "The Fate of the Book (and a Question for Sven Birkerts)". Britannica Blog (originally posted at Kelly's blog The Technium). Archived from the original on January 9, 2020. Retrieved January 7, 2018. {{cite news}}: |author= has generic name (help)
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  11. ^ a b Birkerts 1994, pp. 146–149
  12. ^ John Walsh and Kate Burt (September 14, 2008). "Can intelligent literature survive in the digital age?". The Independent. Retrieved October 20, 2008.
  13. ^ Birkerts 1994, pp. 138–139
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  16. ^ Guy Dammann (March 28, 2008). "Stumbling over books". The Daily Telegraph. Archived from the original on April 10, 2008. Retrieved November 1, 2008.
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  32. ^ Unger 2004, pp. 2–5
  33. ^ Wolf 2007, pp. 35–37
  34. ^ In a comment from Nicholas Carr Archived March 7, 2009, at the Wayback Machine on Book critic Scott Esposito's column concerning his criticism of Carr's usage of the term 'ideogram', Carr said: "As to 'ideogram,' I agree that there's debate on terminology, but in my article I decided to use the common term. The Oxford American Dictionary defines ideogram in this way: 'a written character symbolizing the idea of a thing without indicating the sounds used to say it, e.g., numerals and Chinese characters.'"
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  49. . Retrieved January 27, 2016.
  50. .
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Further reading