KSDK

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KSDK
kW
HAAT339 m (1,112 ft)
Transmitter coordinates38°34′5″N 90°19′55″W / 38.56806°N 90.33194°W / 38.56806; -90.33194
Links
Public license information
Websitewww.ksdk.com

KSDK (channel 5) is a

St. Louis, Missouri, United States, affiliated with NBC and owned by Tegna Inc. The station's studios are located on Market Street in Downtown St. Louis, and its transmitter is located in Shrewsbury, Missouri
.

History

Article in the St. Louis Post-Dispatch edition dated February 8, 1947, announcing KSD-TV's first programs.
A 1948 KSD broadcast.

The station first signed on the air as KSD-TV on February 8, 1947.

Pulitzer Publishing Company, publishers of the St. Louis Post-Dispatch and owners of KSD radio (550 AM, now KTRS). It was the ninth television station to sign on in the United States and the first television station in Missouri. The station's original studios were located adjacent to the Post-Dispatch building on Olive Street. It was the second commercial station located west of the Mississippi River, following KTLA in Los Angeles, which had signed on just 17 days earlier. In the early days, KSD produced much of its own programming and developed its own talent pool. Many St. Louis television pioneers from KSD-TV came from radio, including Frank Eschen,[4] Kay Morton,[5] Russ Severin[6] and Dave Russell.[7]

Because of a

NBC Red Network. The station is currently the longest-tenured affiliate in the market of any major broadcast television network. In its early years, Channel 5 also carried secondary affiliations with CBS, DuMont and ABC. In the early 1960s, Channel 5 became the first St. Louis television station to broadcast in color.[3]

After Pulitzer sold KSD radio to Combined Communications Corporation in 1979 (prior to Combined's merger into the

flagship station being traded for another.[8] During the 1980s and 1990s, KSDK was the highest-rated NBC affiliate in the country, and it remains the most-watched NBC affiliate in the top 30 markets to this day, despite the network's overall ratings decline that has occurred since the 2004–05 season.[citation needed
]

In 1990, KSDK dropped the Eyewitness News branding and rebranded its newscasts as NewsChannel 5; the station also began to operate on a 24-hour-a-day schedule. On July 24, 1995, Multimedia was purchased by the Gannett Company, with the acquisition finalized on December 4.[9][10] In 1998, KSDK debuted the "Window on St. Louis," a street-side studio located in the same downtown St. Louis building that also houses KSDK's other studios. The local program Show Me St. Louis used this studio for broadcasts for nearly 20 years. The Window on St. Louis was modeled on Today's "Window on the World".

KSDK's former logo, used from 1993 to 2017, with an outline of the Gateway Arch behind the "5". The Helvetica "5" dated from 1982; until 1993 it was usually paired with the NBC logo (the 11-feather "Proud N" until 1986, and the current six-feather design thereafter).

In an attempt to provide St. Louisans with local and national election results during the

KEZK (102.5 FM), a telethon for Hurricane Katrina
relief was simulcast.

KSDK produced the first broadcast of any local program in St. Louis in high definition, when it broadcast the St. Louis Thanksgiving Day Parade on November 24, 2005. Incidentally, the 2005 parade also marked the final year that the event, which had been a Thanksgiving Day tradition on KSDK, would be broadcast on the station, as the parade moved to CBS affiliate KMOV (channel 4) in 2006.

Around the first week of October 2012, Gannett entered a

AutoHop commercial-skip feature on its Hopper digital video recorders. Gannett ordered that Dish discontinue AutoHop on the account that it is affecting advertising revenues for KSDK. Gannett threatened to suspend its contact with the satellite provider should the skirmish continue beyond October 7 and Dish and Gannett fail to reach an agreement.[11][12] The two parties eventually reached an agreement after extending the deadline for a few hours.[13]

On June 29, 2015, the Gannett Company split in two, with one side specializing in print media and the other side specializing in broadcast and digital media. KSDK was retained by the latter company, named Tegna.[14]

In 2017, the station re-branded as "5 On Your Side".

Local programming

News operation

Former "5 On Your Side" news open.

KSDK presently broadcasts 34½ hours of locally-produced newscasts each week (with 5½ hours each weekday and 3½ hours each on Saturdays and Sundays). The station also produces five half-hour episodes of Show Me St. Louis each week.

KSDK dominated the news ratings in St. Louis for the better part of its first six decades on the air. KMOX-TV (now KMOV) took the lead in the late 1960s, but KSDK regained the #1 spot in the early 1980s and kept it for most of the next two decades, with some of the highest (and by some measures, the highest) rated newscasts in the nation. For much of that time, its main anchors stayed at the station for 10 years or more. At one point, its 6 p.m. newscast ended with local elementary schoolchildren flashing the hand signs for "5" and "1", signifying that, as a promo featuring the kids said, "Even a second grader could tell you that Channel 5 is number 1."

During the spring 2004 sweeps, it lost its first-place position at 10 p.m. to KMOV, and the two stations have traded the ratings crown in that timeslot several times since then. KMOV has also closed its ratings gap in several other timeslots, due in part to NBC's overall weaker ratings since 2004. KSDK's ratings dominance began to slip dramatically in 2009, first losing late news to KMOV, and then morning news to KTVI. In 2013, its ratings went into free fall. The November 2013 ratings book saw KSDK tumble into last place for the first time in its history. KTVI easily won the morning news and KMOV swept the rest.

KSDK-TV news van.

A sports wrap-up program previously aired on Sunday evenings after the 10 p.m. newscast called Sports Plus. It was originally hosted by Mike Bush until he moved from sports director to news anchor in 2004, and then hosted by sports director Rene Knott, who became the news co-anchor of Today in St. Louis, KSDK's weekday morning newscast, in 2017.

From August 1989 until September 2011, Today in St. Louis co-anchors Jennifer Blome and Art Holliday had one of the longest anchor pairings in U.S. local television history. In 2011, Holliday was reassigned to co-anchor a new half-hour 4 p.m. newscast alongside Kay Quinn that debuted on September 12, 2011,[15] while Blome was paired with Pat McGonigle (formerly of WHEC-TV in Rochester) on the morning newscast.[16]

On September 12, 2005, KSDK debuted a half-hour weekday newscast at 10 a.m., following the third hour of NBC's Today; the newscast was discontinued in September 2009, but returned on September 12, 2011, as an hour-long program (as a result, the fourth hour of Today airs on a one-hour delay at 11 a.m.). On February 6, 2006, KSDK became the first television station in St. Louis, and the seventh station in the United States, to broadcast all newscasts and locally produced programming in high definition; it also became the first St. Louis area station to stream all of its newscasts online. On August 13, 2007, KSDK debuted Online @ 9, a 10-minute news webcast on the station's website that was tailored to an online audience. That online newscast has been discontinued.

On November 11, 2010, KSDK entered into a news share agreement with

Big Three" network affiliates, and the fact that the newscasts on both stations competed against one another. The agreement with KDNL was to have ended on December 31, 2013;[19]
however, it was extended for another month until January 31, 2014.

On September 12, 2011, along with the relaunch of its 10 a.m. newscast and the addition of a 4 p.m. newscast, Today in St. Louis expanded from 2½ to three hours on weekday mornings, now running at 4–7 a.m.; while the noon newscast was reduced to a half-hour with Show Me St. Louis being moved to fill the remaining half-hour. With these additions, KSDK was reduced to only three hours of syndicated daytime shows to back up its newscasts outside of NBC network programming.[15][20]

By 2014, KSDK had canceled its 10 a.m. newscast, with a now hour-long Show Me St. Louis taking up the 10 a.m. hour, with the noon newscast also expanding back to 60 minutes in length. By 2017, Show Me St. Louis was again only 30 minutes, with infomercials filling the 10:30 half hour. The noon news was typically 30 minutes long with occasional extensions to 60 minutes, with another infomercial filling the 12:30 slot. In 2017, KSDK's noon news was discontinued, and replaced with a second run of Jeopardy![21] In 2018, Today in St. Louis was reduced to two hours on weekday mornings, running from 5–7 a.m. In 2020, KSDK expanded Today in St. Louis back to 2½ hours, running at 4:30–7 a.m. In addition, KSDK revived its 10 a.m. newscast for a third time and has moved Show Me St. Louis to 10:30 a.m.

In October 2021, KSDK revived its noon newscast and moved their first of 2 Jeopardy! slots to 12:30 where it remained until The Ellen Degeneres Show ended in May 2022. After which, Inside Edition moved to 3:00 p.m. on KSDK from 4:30 on KMOV and Jeopardy! reruns moved to 3:30 while all-new episodes continue to air at 4:30.

KSDK used to operate a

Edward R. Murrow Awards
.

2014 school security controversy

In January 2014, KSDK faced criticism from educators and the community for an undercover piece on school security. On January 16, a KSDK

journalistic ethics, and anchor Mike Bush led the 10 p.m. newscast on January 20 with a more formal apology, stating that the station was reviewing its procedures to ensure a similar incident would not occur again.[24]

Notable former on-air staff

Sports programming

When KSD-TV signed on in 1947, it began a longtime association with the St. Louis Cardinals as the team's flagship station. On May 8, 1966, during ceremonies for the opening of Busch Memorial Stadium, Bill Houska Sr. flew home plate from Sportsman's Park to the new downtown stadium in "Chopper 5". The station aired Cardinals games from 1947 to 1958, before losing the rights to KPLR-TV (channel 11) for the next four seasons. The Cardinals returned in 1963 and remained on channel 5 until 1987 – long after many other "Big Three" network affiliates dropped local sports event coverage. KSDK lost the rights to KPLR again after the 1987 season; the station also aired any Cardinals games as part of NBC's broadcast contract with Major League Baseball from 1947 to 1989, including the team's World Series victories in 1964, 1967 and 1982.

On December 7, 2006, KSDK re-obtained the television rights to Cardinals games effective with the

Fox Sports Midwest outside the St. Louis market. KSDK lost the broadcast rights on July 15, 2010, when Fox Sports Midwest signed an exclusive contract with the team beginning with the 2011 season, ending the Cardinals' over-the-air telecasts.[26] The final Cardinals telecast on channel 5 aired on October 3, 2010, with a game against the Colorado Rockies
.

KSD-TV/KSDK has also been involved in airing games of St. Louis' two former NFL teams, the Cardinals and Rams; the station broadcast the Cardinals' home interconference contests from 1970 to 1987, when the Cardinals relocated to Phoenix, and again with the Rams from their arrival in St. Louis in 1995 until 1997, when CBS acquired the AFC package from NBC. It has aired all Sunday Night Football games through NBC since 2006; all Sunday night games that the Rams took part in from then until their return to Los Angeles after the 2015 season were aired on Channel 5.

From 2006 to 2021, KSDK broadcast St. Louis Blues games that air via the NHL on NBC; this included the team's victory in the 2019 Stanley Cup Finals.

Other locally produced programming

KSDK has had a long history of producing local programs, including the Wranglers Club with Texas Bruce (1950–1963), Corky's Colorama with Clif St. James playing Corky the Clown (1963–1980), Newsbeat hosted by Dick Ford and John Auble (1976–1984), and Midday A.M. (c. 1979–1986).

Since September 5, 1995, KSDK has aired Show Me St. Louis, which highlights local entertainment and other (mostly family-oriented) attractions around the St. Louis area. The program usually broadcasts from the "Window on St. Louis", where local groups and organizations are allowed to bring signs to advertise their events, though it occasionally leaves the studio to broadcast from local attractions (such as the

St. Louis Zoo, Busch Stadium, the Fox Theatre) or from surrounding communities (such as Waterloo, Illinois and Florissant) that have uncommon or unknown attractions that may be of interest to viewers; these "Great Escapes" (as the segment within the show is titled) usually occur during summer months. The program is sponsored and has advertorial segments which are disclaimed to be from the advertisers which sponsor them, which are then disclaimed at the end of each episode. Another short advertorial feature, Simply Irresistible is carried in some prime time ad breaks.[27]

During the 1980s, the syndicated daytime talk show

Sally (hosted by Sally Jessy Raphael) originated from KSDK's studios (Multimedia Entertainment, a subsidiary of former KSDK owner Multimedia, Inc., distributed the program nationally until the company's 1995 merger with Gannett, with the distribution rights held by Universal Television Enterprises and then Studios USA
Television until the show's 2002 cancellation).

KSDK in the community

KSDK is active in several community-based and charitable projects. Here are some of the most well-known:

Technical information

Subchannels

The station's digital signal is

multiplexed
:

Subchannels of KSDK[34]
Channel Res. Aspect Short name Programming
5.1 1080i
16:9
 KSDK-5 Main KSDK programming / NBC
5.2 480i GetTV Get
5.3 Crime True Crime Network
5.4 Quest Quest
5.5 Crime True Crime Network (+1 hour timeshifted)
5.6
4:3
 ThisTV This TV
11.3 480i 16:9 Comet Comet (KPLR-DT3)
  Broadcast on behalf of another station

Since August 28, 2013, digital subchannel 5.2 has been affiliated with Bounce TV; it is carried locally on Spectrum digital channel 127. The subchannel previously operated as "First Alert Weather 5", which debuted in June 2005 as an affiliate of

The Local AccuWeather Channel in December 2008, after NBC Weather Plus discontinued operations. On January 20, 2015, KSDK launched 5.3 which carries a feed of the True Crime Network, which launched the same day. On January 17, 2018, KSDK launched digital subchannel 5.4 which carried clips promoting Quest
, a new multicast network which made its debut on January 29.

Analog-to-digital conversion

KSDK shut down its analog signal, over

VHF channel 5, on June 12, 2009, the official date on which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal continued to broadcasts on its pre-transition UHF channel 35,[35][36] using virtual channel
5.

References

  1. ^ "DuMont Television Network | Historical Web Site". dumonthistory.com.
  2. ^ "Facility Technical Data for KSDK". Licensing and Management System. Federal Communications Commission.
  3. ^ a b "5 On Your Side and its place in St. Louis history". KSDK. Retrieved January 30, 2020.
  4. ^ O'Neil, Tim. "A Look Back • St. Louis crowds gather for first regular TV broadcast in 1947". stltoday.com. Retrieved January 30, 2020.
  5. ^ "St. Louis Media History". www.stlmediahistory.org. Retrieved January 30, 2020.
  6. ^ Duggan, Christopher (January 29, 1987). "Murray helps with TV celebration" (PDF). www.umsl.edu. Retrieved January 30, 2020.
  7. ^ "St. Louis Television, the early years" Archived December 24, 2017, at the Wayback Machine, Doug Quick Online, Doug Quick, August 14, 2013. Retrieved on 3, June 2014.
  8. ^ "Changing Hands" (PDF). www.worldradiohistory.com. March 14, 1983. p. 161.
  9. ^ THE MEDIA BUSINESS; Expanding in TV, Gannett Agrees to Buy Multimedia, The New York Times, July 25, 1995.
  10. ^ Gannett, Multimedia announce merger agreement Archived January 7, 2013, at the Wayback Machine, Gannett press release, December 4, 1995.
  11. ^ Loose, Ashley (October 5, 2012). "DISH customers may lose Gannett programming, including 12 News KPNX, over AutoHop feature". KNXV-TV. Archived from the original on October 11, 2012. Retrieved October 6, 2012.
  12. Denver Post
    . Retrieved October 6, 2012.
  13. ^ Warner, Melodie (October 8, 2012). "Dish, Gannett Reach New Deal". The Wall Street Journal. Retrieved October 8, 2012.
  14. ^ "Separation of Gannett into two public companies completed | TEGNA". Tegna. June 29, 2015. Retrieved June 29, 2015.
  15. ^ a b Pennington, Gail. "KSDK sets post-'Oprah' schedule". STLtoday.com.
  16. ^ KSDK splitting up Jennifer and Art after 22 years, St. Louis Post-Dispatch, August 29, 2011.
  17. ^ "404 Not Found | ksdk.com". www.ksdk.com. {{cite web}}: Cite uses generic title (help)
  18. ^ "Local newscasts will return to KDNL-channel 30 - Metro-east news - BND.com". Archived from the original on November 17, 2010. Retrieved October 23, 2010.
  19. ^ Brown, Lisa (June 20, 2013). "KSDK to stop producing newscasts for KDNL". St. Louis Post-Dispatch. Retrieved June 22, 2013.
  20. ^ "Creative Jobs :: Careers for Graphic Designers, Copywriters, Social Media Managers, Proof Readers and More". www.mediabistro.com.
  21. ^ Holleman, Joe. "KSDK discontinues noon newscast because of poor ratings". stltoday.com. Retrieved October 25, 2017.
  22. ^ a b Bock, Jessica. "KSDK reporter working on school safety story prompted Kirkwood High lockdown". STLtoday.com.
  23. ^ "NewsChannel 5 Report on School Safety".
  24. ^ Gillerman, Margaret S. "KSDK apologizes again for role in Kirkwood High School lockdown". STLtoday.com.
  25. ^ "404 Not Found | ksdk.com". www.ksdk.com. {{cite web}}: Cite uses generic title (help)
  26. ^ FS Midwest To Air All St. Louis Cardinals Games Locally In 2011, Multichannel News, July 15, 2010.
  27. ^ "404 Not Found | ksdk.com". www.ksdk.com. {{cite web}}: Cite uses generic title (help)
  28. ^ "Anyaii's Adoption Day" (PDF). Fostering Hope Coalition Newsletter. September 2018. Retrieved January 30, 2020.
  29. ^ "Foster & Adoptive Care Coalition". www.facebook.com. Archived from the original on February 26, 2022. Retrieved January 30, 2020.
  30. ^ "404 Not Found | ksdk.com". www.ksdk.com. {{cite web}}: Cite uses generic title (help)
  31. ^ "Komen Race For The Cure, June 10 | Mayor Slay: Standing up for St. Louis". MayorSlay. Retrieved January 30, 2020.
  32. ^ Piper, Brandie (September 4, 2017). "MDA Labor Day 'telethon' is back!". KSDK. Retrieved January 30, 2020.
  33. ^ "5 On Your Side's MDA Telethon raises more than $135,000". KSDK. Retrieved January 30, 2020.
  34. ^ "RabbitEars TV Query for KSDK". rabbitears.info.
  35. ^ "DTV Tentative Channel Designations for the First and Second Rounds" (PDF). Archived from the original (PDF) on August 29, 2013. Retrieved March 24, 2012.
  36. ^ "CDBS Print". licensing.fcc.gov.

External links

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