MOR Entertainment
This article needs additional citations for verification. (July 2013) |
ABS-CBN Radio Service) | |
History | |
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Founded | July 16, 1989 |
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Closed |
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Website | mor.abs-cbn.com |
MOR Entertainment is a new media radio service owned and operated by ABS-CBN Corporation.
MOR started in 2001 as the FM brand of
Since the forced
History and background
Radio Romance (1989–1993)
At 6:00 am on July 16, 1989, ABS-CBN's Manila FM station, DWRR 101.9, changed format to an easy-listening station known as 101.9 Radio Romance. It played easy-listening love songs except for a Sunday OPM program. At first all of the DJs were female, including Amy Perez. Radio Romance became the first FM station to implement the technological innovation of playlists originating from compact discs.
On August 1, 1989, signaled the station's first nationwide reach when DZRR 103.1 in Baguio became the relay outlet of DWRR 101.9 in Manila, ensuring uninterrupted listening for travelers from Manila to as far north as Ilocos Sur. It was followed by DYLS 97.1 Cebu on January 20, 1992, and DXRR 101.1 Davao on January 25, 1992, which also served as relay outlets of DWRR. In the early 1990s, it began simulcasting via satellite across the country and became known as Radio Romance: Nationwide.
Star Radio (1993–1997)
On July 14, 1993, DXEC 91.9 Cagayan de Oro commenced broadcast as The Great EC 91.9 STAR Radio, with its studios then-located at nearby Limketkai Center. This was the first ABS-CBN regional station to use the "Star Radio" banner, as well as the first to air in a mass-based format.
In 1995, ABS-CBN started launching its new stations across the country and branded them as ABS-CBN STAR Radio with its tagline The Heart of the City. Those newly launched stations were DWEL 95.5 MHz Laoag, DWEC 94.3 Dagupan (known as ABS-CBN STAR Radio Northern Luzon with DZRR as its relay outlet),[1] DWRD 93.9 Legazpi, DWAC 93.5 Naga, DYMC 91.1 Iloilo, DYOO 101.5 Bacolod, DYTC 94.3 Tacloban, DXRR 101.1 Davao (from a relay satellite station under Radio Romance branding), DXBC 92.7 General Santos and DXFH 98.7 Zamboanga. It became the first branding of ABS-CBN's regional FM network until 1997.
ABS-CBN Radio/ProStar (1997–1999)
On March 1, 1997, under the formation of
ABS-CBN For Life! (1999–2001)
On February 8, 1999, ABS-CBN dropped the word Radio and added the slogan For Life!.
My Only Radio/MOR Philippines (2001–2021)
On July 14, 2001, ABS-CBN For Life! was changed to MOR that was first launched in Cagayan de Oro. The network's brand name was coined by Malvern Esparcia (Bernie Bitokbitok/Tita B), which, aside from its meaning as My Only Radio, is meant to be a shorter designation to the province of Misamis Oriental, where Cagayan de Oro is based. It saw another rebrand of ABS-CBN's provincial FM stations to the MOR name. Numerous format changes occurred among its stations with similar program titles applied across provincial areas on July 15, 2001. The MOR brand would not enter the Metro Manila market until 2013, when long-time independent DWRR-FM rebranded as the network's flagship station and effectively made MOR a truly national brand.
On January 17, 2011, ABS-CBN launched a new station in Palawan for MOR, on 99.9, this came after 30 years of broadcasting as DYPR. MOR Palawan also had its shared station at Sofronio Española, MOR 99.7 (now Radyo Bandera 99.7), that was launched in 2011 and ceased operations in 2017.
In a press conference held at the ABS-CBN Compound on June 1, 2018, coinciding the Manila station's ratings leadership and its announcement of this year's Pinoy Music Awards set on July 21, the Manila Radio and Regional divisions agreed to relaunch MOR as MOR Philippines. Under its relaunched brand, the network would connect Manila and its provincial stations with unified program brands and strong music choices; thus, the new tagline "One Vibe, One Sound."[2] The MOR Philippines relaunch began on August 11.
On June 1, 2019, MOR stations in Manila, Cebu, and Baguio expanded its video streaming platform as exclusive channels to cable TV subscription service Sky Cable in their respective cities.
Network programming
Despite its unified branding, programming among stations were handled separately between Manila and Regional stations. The network's Manila station was jointly managed by ABS-CBN's Manila Radio division, which operated then AM flagship station
MOR Philippines began its presence on August 11, 2018, with the launching of MOR Regional's weekend programs Dyis is It and MOR Presents, which began its Manila debut on the next day. Other adjustments were done to unify MOR's branding across all its stations with plans to create more national programs for the network; such plans were folded after the 2020 shutdown of ABS-CBN's terrestrial media assets.
MOR Philippines also aired Pantawid ng Pag-ibig: At Home Together Concert on March 22, 2020. The concert was aimed to help the people who were in need because of the Enhanced Community Quarantine.
Shutdown
On May 5, 2020, due to the
On July 15, 2020, ABS-CBN announced the painful pronouncement to its employees that the company would go into retrenchment on August 31, laying-off many of its employees after its new franchise was denied by the
Instead of August 31, 2020, MOR Philippines ended its operations on the evening of August 28, 2020, together with
Shift to online programming
On September 14, 2020, selected DJs from the defunct MOR Philippines, including those from Manila, were rehired by ABS-CBN to main the new phase of MOR as a digital broadcast entity, mirroring its network's flagship ABS-CBN (
Also, as part of the consolidation, programs formerly exclusive to MOR Manila (except for the flagship Dear MOR, which was renamed Dear MOR Presents: Dear Popoy and is now broadcast across all MOR Facebook pages and MOR TV on Kumu) were adopted by the regional MOR pages as well, such as Onsehan Na! (formerly Ready Get MORe: Level Up!) and SLR: Sex, Love and Relationships.
MOR Entertainment (2021–present)
On February 14, 2021, ABS-CBN relaunched the service as MOR Entertainment with its programming being available on
Final MOR Stations
Before its forced shutdown on free-to-air FM radio, MOR broadcast through the following stations:
Branding | Callsign | Frequency | Power (kW) | Location |
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MOR 101.9 My Number One and Only Radio For Life! Manila | DWRR-FM | 101.9 MHz | 22.5 kW | Mega Manila |
MOR 95.5 My Only Radio Ditoy Latta! Laoag | DWEL-FM | 95.5 MHz | 5 kW | Laoag |
MOR 94.3 My Only Radio Araratan! Dagupan[1] | DWEC-FM | 94.3 MHz | 10 kW | Dagupan |
MOR 103.1 My Only Radio Dayta Ah! Baguio | DZRR-FM | 103.1 MHz | 5 kW | Baguio |
MOR 91.3 My Only Radio For Life! Isabela[2] | DWBA-FM
|
91.3 MHz | 5 kW | Santiago, Isabela |
MOR 99.7 My Only Radio For Life! Española[3][4] | DYEA-FM | 99.7 MHz | 5 kW | Sofronio Española, Palawan |
MOR 99.9 My Only Radio Sikat! Puerto Princesa | DYCU-FM | 99.9 MHz | 5 kW | Puerto Princesa, Palawan |
MOR 93.5 My Only Radio Yan ang MORe! Naga | DWAC-FM | 93.5 MHz | 10 kW | Naga, Camarines Sur |
MOR 93.9 My Only Radio Pirmi Na! Legazpi | DWRD-FM | 93.9 MHz | 5 kW | Legazpi, Albay |
MOR 91.1 My Only Radio Abaw Pwerte! Iloilo | DYMC-FM | 91.1 MHz | 10 kW | Iloilo City |
MOR 101.5 My Only Radio Sikat! Bacolod | DYOO-FM | 101.5 MHz | 10 kW | Bacolod |
MOR 97.1 My Only Radio Lupig Sila! Cebu | DYLS-FM | 97.1 MHz | 20 kW | Metro Cebu |
MOR 94.3 My Only Radio Sikat! Tacloban | DYTC-FM | 94.3 MHz | 10 kW | Tacloban |
MOR 91.9 My Only Radio Chuy Kay' Bai! Cagayan de Oro | DXEC-FM | 91.9 MHz | 10 kW | Cagayan de Oro |
MOR 101.1 My Only Radio OK Kaayo! Davao[5] | DXRR-FM | 101.1 MHz | 10 kW | Metro Davao |
MOR 92.7 My Only Radio For Life! General Santos | DXBC-FM | 92.7 MHz | 10 kW | General Santos |
MOR 95.1 My Only Radio For Life! Cotabato | DXPS-FM | 95.1 MHz | 10 kW | Cotabato City |
MOR 98.7 My Only Radio Nah Ese Vale! Zamboanga | DXFH-FM | 98.7 MHz | 10 kW | Zamboanga City |
Note:
- ^ 1. Relay from MOR 103.1 Baguio.
- ^ 2. Inactive from 2017 to 2021 due to location.
- ^ 3. Now Radyo Bandera since 2021.
- ^ 4. Now FMR Favorite Music Radio Baguio since 2021.
- ^ 5. Now Anchor Radio Davao since 2023.
Theme music
The first theme music was recorded in English by
On July 7, 2013, together with the rebranding of MOR as a national brand, the theme was given a refresh and its music video was launched on
On July 21, 2018, with the upcoming relaunch as MOR Philippines, a new network jingle was introduced during its Pinoy Music Awards, combining the 2013 jingle with David Bang's MOR regional stingers. Its new jingle was launched at noon of September 24, 2018. Toni, Vice, and Daniel were reintroduced to sing the revamped jingle. Two sub-versions were recorded in the 2018 refresh. One version omits the "For Life" phrase used by the Manila station to allow usage for MOR Regional stations where its respective cities provide a distinct local slogan among stations.[18] This jingle is also used by MOR Entertainment.
See also
- ABS-CBN Corporation
- List of ABS-CBN Corporation channels and stations
- List of radio stations in the Philippines
References
- ^ Manila Standard (November 14, 1995). ABS-CBN Star Radio 94.3 Dagupan launched. p. 31. Retrieved July 5, 2023 – via Google Books.
- ^ "MOR stations nationwide unite for stronger MOR Philippines". abscbnpr.com. June 1, 2018. Archived from the original on July 25, 2018. Retrieved June 3, 2018.
- ^ "ABS-CBN goes off-air after NTC order". Rappler. May 6, 2020. Retrieved May 5, 2020.
- ^ "House committee denies ABS-CBN a new franchise". ABS-CBN News. July 10, 2020. Retrieved April 13, 2021.
- ^ Baron, Gabriela (July 16, 2020). "Ces Drilon among ABS-CBN layoffs; MOR 101.9 signs off". Manila Bulletin. Retrieved August 8, 2020.
- ^ "MOR, tuluyan nang magsasara; DJ Chacha, naiyak". ABS-CBN News. July 16, 2020. Retrieved August 8, 2020.
- ^ "12 regional 'TV Patrol' programs to air final newscasts on August 28". ABS-CBN News. August 26, 2020.
- ^ "Historic goodbyes from ABS-CBN Regional". The Manila Times. August 28, 2020.
- ^ "TV Patrol's regional stations, ABS-CBN reporters bid goodbye after years in public service". Interaksyon. August 28, 2020.
- ^ Live Video, MOR Philippines - Cagayan De Oro (August 28, 2020). "MOR REUNION LAST EPISODE AUG 28 2020". Facebook.
- ^ "MOR's 'Salamat, For Life' online special at 6 o'clock tonight". The Manila Times. August 28, 2020.
- ABS-CBN News. February 12, 2021.
- ^ "ABS CBN rolls out MOR Entertainment via multiple digital platforms". Manila Bulletin. February 13, 2021.
- ^ Oskee Media Radio (June 14, 2021). "MOR Jingles Timeline [1994-present]". YouTube.
- ABS-CBN News (July 7, 2013). "101.9 For Life launches new radio station jingle". YouTube.
- ^ ABS-CBN Entertainment (July 13, 2013). ""MOR 101.9 For Life!" Station Jingle Recording". YouTube.
- ^ MOR Entertainment (August 25, 2016). "MOR 101.9 For Life's Jingle feat. Bailey May & Ylona Garcia (Bailona)". YouTube.
- ^ MOR Entertainment (October 7, 2018). "#MOR PHILIPPINES JINGLE MUSIC VIDEO". YouTube.
Notes
- ^ Talk and music content streaming remain when MOR rebranded its service on September 14, 2020.