MTV Brasil
MTV Networks | |
Closed | 30 September 2013 |
---|---|
Replaced by | |
Former names | TV Abril (1989–1990) |
MTV Brasil was a Brazilian over-the-air television network owned by Grupo Abril focused on the youth and entertainment. The network was launched on 20 October 1990, as the first specialty television network to broadcast over-the-air, becoming the local version of MTV.[2] It was the third MTV iteration launched in the world, and the first to broadcast via terrestrial television.
The network headquarters was at 52 Avenida Professor Alfonso Bovero, Sumaré, São Paulo city, which was formerly the headquarters of Rede Tupi. This building was listed by Conselho de Defesa do Patrimônio Histórico (Condephaat) as having an historical heritage, becoming the first to be officially listed in the city.[3]
At the beginning of the 2010s, the channel was considered the largest youth network and the seventh largest terrestrial TV network in Brazil; it is still counted by Meio&Mensagem newspaper as the fifth most-viewed TV network in the country.[4][5] MTV Brasil was the first network in the country dedicated to young people,[6][7] in addition to being the first TV network in Brazil to broadcast their programming 24-hours-a-day, morning and night.[8]
The network ceased their operations on 30 September 2013, being replaced by a new channel operated by Viacom on subscription television. Its last music broadcast was “Orra Meu” by Rita Lee while its last music video to air was "Maracatu Atômico" by Chico Science & Nação Zumbi. On terrestrial television, however, the network was replaced by Ideal TV.[9]
Background
The music video itself first came to Brazil through the
History
MTV Brasil was launched on 20 October 1990, only to metropolitan
In 1996, Viacom acquired 50% of the network, which was, until then, a wholly owned subsidiary of Abril.
In 2005, due to regulatory requirements that non-Brazilian companies can own only up to 30% of a terrestrial network, Abril acquired 20% of MTV Brasil from Viacom.
In late 2006 MTV Brasil released its broadband channel following the international model for the
On 2 December 2007, after the official start of commercial
In December 2009, Abril announced it would purchase Viacom's stake in MTV Brasil and gain exclusive rights to use the MTV brand in Brazil.
MTV Brasil was one of the few MTV channels around the world that didn't air Laguna Beach or any of its spin-offs (such as The Hills), since they were picked up by competitor Multishow.
On 15 May 2013, journalist Keila Jimenez published an article in her blog "Outro Canal" that Grupo Abril was not going to continue to manage the channel until the end of that year, due to the risk of bankruptcy. On 12 June, Kelia posted that Grupo Abril was going to return the brand MTV to Viacom and was going to release a new channel in its place. This was later confirmed by another journalist, Patricia Kogut.
The last TV show aired was O Último Programa do Mundo ("The Last Program in the World"). Cuca Lazarotto, who introduced the first music video aired on MTV Brasil, also introduced the last music video, "Maracatu Atômico" by
See also
References
- ^ "MTV Networks compra 50% da MTV pertencentes à Abril". Jornal do Brasil. 20 August 1996.
- ^ Parente, Edianez (21 May 2013). "De onde veio e para onde vai a MTV Brasil" (in Portuguese). Observatório da Imprensa. Archived from the original on 14 June 2013. Retrieved 8 June 2013.
- R7.com. 13 March 2012. Retrieved 21 May 2012.
- ^ José Paulo Sant’Anna (5 December 2011). "Veja, Globo e CBN na liderança entre os mais admirados". Meio&Mensagem. Retrieved 20 April 2012.
- ^ "As redes de TV" (in Portuguese). Donos da Mídia. Archived from the original on 8 October 2011. Retrieved 7 October 2011.
- ^ "MTV" (in Portuguese). Publiabril. Archived from the original on 31 December 2012. Retrieved 7 October 2011.
- ^ "Trajetória pioneira" (in Portuguese). Editora Abril. 18 January 2012. Archived from the original on 12 February 2008. Retrieved 28 May 2010.
- ^ "Anos 90 – A História da Televisão no Brasil" (in Portuguese). Tudo sobre TV. Retrieved 14 October 2017.
- ^ Possebon, Samuel (20 September 2013). "No lugar da MTV, TV Abril terá programas de negócios e carreiras". Tela Viva (in Portuguese). Converge Comunicações. Archived from the original on 21 September 2013. Retrieved 20 September 2013.
- ^ "MTV drops 'Music Television' from the network logo". Los Angeles Times (in Portuguese). 8 February 2010. Retrieved 21 June 2012.
- ^ "80Music.about.com". 80Music.about.com. 1 August 1981. Retrieved 7 August 2010.
- ^ Bahiana, Ana Maria (21 October 1990). "O mundo (quase) perfeito da MTV" (in Portuguese). O Globo. Retrieved 10 February 2014.
- ^ "MTV changed the music industry on August 1, 1981". CNN. 31 July 1998. Retrieved 5 June 2009.
- ^ "Atrações da Rede Bandeirantes". Folha de S.Paulo (in Portuguese). 24 December 1989. Retrieved 10 February 2014.
- ^ Paulo Cunha (October 2009). "O Videoclipe não morreu" (in Portuguese). Archived from the original on 6 July 2011. Retrieved 6 February 2011.
- ^ Kogut, Patricia (12 June 2013). "Abril devolve MTV Brasil à programadora americana Viacom". O Globo. Retrieved 13 September 2013.
- ^ "MTV se despede com clipe de chico science=BBC UK". Retrieved 28 July 2014.
- ^ Possebon, Samuel (20 September 2013). "No lugar da MTV, TV Abril terá programas de negócios e carreiras". Tela Viva. Archived from the original on 21 September 2013. Retrieved 28 September 2013.
External links
- Official website at the Wayback Machine (archived 29 September 2013) (in Portuguese)