Maaza
Slice, Frooti | |
| Website | coca-colaindia |
|---|---|
Maaza (pronounced "Mahza") is a Coca-Cola fruit drink brand from India and marketed in Africa, Eastern Europe and Asia. Its most popular drink is its mango fruit drink.
History
Maaza was launched in 1976 in India and was acquired by
Products
Initially, Coca-Cola had also launched Maaza with orange and pineapple fruit drinks in addition to their mango drink, but these variants were subsequently dropped. Coca-Cola later re-launched these variants in the Indian market.
Maaza's mango drink competes with Pepsi's Slice brand of mango drink and Frooti, manufactured by Parle Agro.
While Frooti was sold in small cartons, Maaza and Slice were initially sold in returnable bottles. However, all brands are also now available in small cartons and large PET bottles.
Maaza has a distinct pulpy taste as compared to Frooti and tastes slightly sweeter than Slice. Maaza claims to contain mango pulp of the
Maaza is a popular household name in Dubai.[2]
References
- ^ "Maaza History And Marketing Strategies - Brandyuva". Creative Blog on Indian brands, Marketing and Advertising. 2019-08-20. Retrieved 2021-09-12.
- ^ "Coca-Cola launches premium mango drink 'Maaza Gold' in India". @businessline. 12 December 2017. Retrieved 2021-09-12.
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