United States v. Forty Barrels and Twenty Kegs of Coca-Cola

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United States v. Forty Barrels and Twenty Kegs of Coca Cola
L. Ed.
995
Holding
An ingredient may be considered "added" regardless of whether a product's formula called for it; whether a specific ingredient is harmful is a jury matter; compounded names (such as Coca-Cola) are only distinctive to the product and not the named ingredients should the name achieve a 'secondary significance' of the product itself.
Court membership
Chief Justice
Edward D. White
Associate Justices
Joseph McKenna · Oliver W. Holmes Jr.
William R. Day · Charles E. Hughes
Willis Van Devanter · Mahlon Pitney
James C. McReynolds
Case opinion
MajorityHughes, joined by White, McKenna, Holmes, Day, Van Devanter, Pitney
McReynolds took no part in the consideration or decision of the case.

United States v. Forty Barrels and Twenty Kegs of Coca-Cola, 241 U.S. 265 (1916), was a federal suit under which the government unsuccessfully attempted to force the Coca-Cola Company to remove caffeine from its product.

Context

In 1906, Harvey Washington Wiley was the head of the United States Department of Agriculture Bureau of Chemistry when Congress passed the Pure Food and Drug Act. The Bureau started prosecuting companies which were selling products with harmful components and companies which were making misleading claims about their products.[1] In 1903, Coca-Cola had already stopped using spent coca leaves (which only carried trace amounts of cocaine) and had dropped the claim that it cured headaches.[1] But to compensate, the company had increased the amount of caffeine, and Wiley believed that even small amounts of caffeine in beverages was harmful to people.[2] He was particularly worried that Coca-Cola was being consumed by children as young as 4 years old.[1] So, in 1909, he ordered the seizure of 40 barrels and 20 kegs of a Coca-Cola shipment.[1]

Claim

On March 13, 1911, the government initiated the case under the 1906 Pure Food and Drug Act. It tried to force the Coca-Cola Company to remove caffeine from the Coca-Cola formula, believing that the product was adulterated and misbranded.[3]

  • "Adulterated": The allegation of adulteration was, in substance, that the product contained an added poisonous or added deleterious ingredient (namely, caffeine) which might render the product injurious to health.[3] The government stated that the syrup, when diluted as directed, would result in a beverage containing 1.21 grains (or 78.4 mg) of caffeine per 8 oz serving.[3]
  • "Misbranded": It was alleged to be misbranded in that the name "Coca Cola" was a representation of the presence of coca and cola but that the product "contained no coca and little if any cola" and thus was an "imitation" of these substances and was offered for sale under their "distinctive name".[3] At that time, the labels had images of coca leaves and kola nuts.[1]

Title

The case title—naming an object, "Forty Barrels and Twenty Kegs of Coca-Cola", as

jurisdiction in rem (jurisdiction against a thing). Rather than directly naming the Coca-Cola Company as defendant, the food itself was the subject of the case, with the company only indirectly subject. The barrels and kegs had been seized in 1909 by the government.[1]

Decision

Effect

In 1912, even though Coca-Cola had won the case, two bills were introduced to the U.S. House of Representatives to amend the Pure Food and Drug Act to add caffeine to the list of "habit-forming" and "deleterious" substances, which must be listed on a product's label.[citation needed]

The government made a first appeal in 1913 to the Sixth Circuit Court in Cincinnati, but the ruling was reaffirmed.[1] Worried that this ruling would debilitate the Pure Food and Drug Act, it appealed again in 1916 to the Supreme Court.[1] This time it won, as the Supreme Court, in an opinion by Justice Charles Evans Hughes, ruled among other things that the original case had evidence both for and against caffeine being toxic, and that it should not have been dismissed by the judge before reaching the jury, and sent the case back to a lower court.[1]

Coca-Cola then voluntarily reduced the amount of caffeine in its product, and offered to pay all legal costs to settle and avoid further litigation.[1][4] The settlement was accepted because Wiley had already resigned in 1912, and no one at the FDA was interested in continuing the pressure against Coca-Cola.[1]

See also

References

  1. ^
  2. .
  3. ^ a b c d e f g United States v. Forty Barrels and Twenty Kegs of Coca-Cola, 241 U.S. 265 (1916).
  4. ^ "Pop psychology: The man who saved Coca-Cola", by Ludy T. Benjamin, Monitor on Psychology, February 2009, Vol 40, No. 2, p. 18