Citra (drink)
 | |
| Type | Citrus flavored soda |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | India |
| Introduced | 1980s, 2012 |
| Colour | Clear |
| Flavour | Lemon and Lime |
Citra was a clear
Sprite.[6]
In 1998, Coke introduced a new drink in the US market also called Citra which was later renamed Fanta Citrus. Although the brand name was similar, this was a totally different grapefruit-based formula.[7] In February 2012, Coke announced that it was reviving the Citra brand in rural areas of Maharashtra and Gujarat on a pilot basis, on a price strategy that will be 20% cheaper than other Coke and competitor brands.[1] The relaunch is aimed at competing with smaller regional brands.[8][1]
References
- ^ a b c "Coca-Cola to revive Citra after 19 years, aims mopping up volumes". The Economic Times. 13 February 2012. Retrieved 22 February 2012.
- ISBN 978-81-7446-424-8.
- ^ "Coke uncorks war of words with partner". Reading Eagle. 8 January 1995. Retrieved 22 February 2012.
- ISBN 0-7546-4322-0.
- ^ "Market dynamics force Coke to delay launch of diet cola". The Indian Express. 7 June 1998. Archived from the original on 9 March 2012. Retrieved 22 February 2012.
- ^ "From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps". The Economic Times. 28 November 2011. Retrieved 22 February 2012.
- ^ "Coca-Cola unveils new citrus-flavoured soda". Herald-Journal. 20 February 1998. Retrieved 22 February 2012.
- ^ "Coke and Pepsi in war of flavours this season". The Times of India. 22 February 2012. Retrieved 22 February 2012.
.svg){kind=small}
 | This Indian cuisine–related article is a stub. You can help Wikipedia by expanding it. |