Movin' (brand)
![](http://upload.wikimedia.org/wikipedia/en/8/8b/MOViN.jpg)
“Movin'” (capitalized as “MOViN'”) is a
Format background
This format started in the city of Seattle when Hot AC outlet KLSY (Mix 92.5) became KQMV MOViN 92.5 on May 1, 2006.
"MOViN" stations played an upbeat
In most of the markets where the "MOViN'" stations were located, a series of television commercials featured women dancing to a montage of Rhythmic hits. In the case of KMVN/Los Angeles, a customized version had morning host Rick Dees dancing.
Of the thirteen stations that adopted the "MOViN'" brand, one shifted directions but kept the name and jingle packages intact, with aforementioned KMVN shifting to Rhythmic oldies with emphasis on '70s and '80s product. KMVN would later be joined by another convert, WYEZ/Myrtle Beach, South Carolina, who also adopted the same Rhythmic Oldies approach as KMVN, but with an extended library that includes '60s product.
Meanwhile, others began using a more current based model, as
Until late 2008, only a single "MOViN'" outlet had outright flipped formats, but since then, four more stations have dropped the brand. The first, KVMX/Portland, Oregon evolved to
See also
- Entercom, and Charlotte, North Carolina has a KISS that until recently was owned and operated by CBS Radio. The KISS brand (WSKS/WSKU) is also being used by Roser Communications in the Utica/Rome, New York market.
- Froggy, is also a brand of country music radio stations, which are also independently owned and operated, and generally are unrelated with each other, but use the same or similar logo.
- Jack FM and Bob FM, are both a brand of radio stations that play a large variety of music from the '70s, '80s, and '90s.
- ESPN Radio, is also a brand of radio stations, where they are generally tied to the same set of broadcast programs, but are not all necessarily owned by the same operator. Most local broadcasts of these stations have nothing to do with the national network.
US Stations
Note: these stations are in order by market size.
Station | Frequency | Region | Website | Debut | Format |
---|---|---|---|---|---|
KQMV | 92.5 | Seattle, Washington
|
http://www.movin925.com/ | May 1, 2006 | Top 40 |
WMOV-FM | 107.7 | Norfolk, Virginia | http://www.movin1077.com | March 31, 2011 | Rhythmic Top 40
|
KMVN | 105.7 | Anchorage, Alaska | http://movin1057.com/ | August 31, 2012 | Rhythmic Hot AC
|
Many of the original US Movin stations have dropped the
Canadian Stations
Station | Frequency | Region | Website | Debut | Format |
---|---|---|---|---|---|
102.5 | Victoria, British Columbia | https://web.archive.org/web/20120426014145/http://www.movin1025.ca/ | November 18, 2011 | Rhythmic AC
|
Former stations
- Los Angeles, California
- Dallas, Texas
- KVMX (now KXJM)/Portland, Oregon
- WMVN/Syracuse, New York
- St. Louis, Missouri
- WMUV/Jacksonville, Florida
- KMVA/Phoenix, Arizona
- San Francisco, California
- Salt Lake City, Utah
- KMVV/Anchorage, Alaska
- WTKN/Myrtle Beach, South Carolina
References
- ^ "KYMV Moves To Rhythmic AC In Salt Lake City". All Access. June 11, 2010.
- ^ "Mexico's Grupo Radio Centro will lease L.A.'s KMVN (93.9) for $7 million a year". Radio-Info.com. April 3, 2009.[permanent dead link]