Muddyfox
Parent Frasers Group | | |
Website | muddyfox.com |
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Muddyfox (formerly Muddy Fox) is a
Muddyfox is currently a subsidiary of Frasers Group (formerly, "Sports Direct Int.").[1]
History
Muddyfox was founded by the serial entrepreneur Aristidis Hadjipetrou and Drew Lawson after spotting a gap in the market in the UK for off-road bicycles with stronger frames and chunkier tyres which offered the user more versatility and range, following from the success of developers in America like Gary Fisher[2] The company developed a successful marketing campaign based around a yellow background with black fox paw prints and were instrumental in reimagining the style of off-road cycling in the UK.
The company produced BMX bikes in the 1980s before a slump in the market forced them to switch to mountain bike production. The company has been a brand of Universal Cycles since 2001,[3] itself since 2009 a majority-owned subsidiary of Sports Direct (current Frasers Group),[4] and produces Silver Fox bicycles for bigbox retailers such as Argos.
References
- ^ Muddyfox profile on SportsDirect.com
- ^ Founders of Muddyfox reunited
- ^ The Muddyfox for sale on Bikebiz
- ^ Universal Cycles Ltd on Bloomberg