Outdoor Research
Seattle, Washington | |
Products | Apparel, Accessories, and Gear for Outdoor Recreation |
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Website | https://www.outdoorresearch.com |
Outdoor Research is a
.Company History
Ron Gregg was a
Gregg founded Outdoor Research the following year and released the company’s first product; the X-Gaiter.
In 1986, Outdoor Research was included in Inc. magazine’s annual list of the 500 fastest-growing, privately held companies in the country.[2] The business explored new territory in 1993 with the production of their first apparel product, a pair of soft shell pants inspired by Gregg’s ascent of Aconcagua, the tallest mountain in South America.[3] Outdoor Research expanded even further in 1995 with the acquisition of their current headquarters at 2203 1st Ave South in the SoDo district of Seattle.[2]
On March 17, 2003, Gregg was killed in an avalanche while skiing in the Kokanee Glacier Provincial Park near Nelson, British Columbia, Canada.[4] This same year, Dan Nordstrom purchased the company with the intention to “build the company while at the same time retaining its reputation as an innovative maker of mountaineering equipment.”[5]
In 2007, Outdoor Research began its first foray into adventure culture community events with the sponsorship of Vertfest in nearby Snoqualmie Pass, Washington.[1]
In 2014, manufacturer of outdoor and athletic clothing Youngone Corporation acquired a strategic equity investment in Outdoor Research.
Products
Outdoor Research offers a product warranty that covers manufacturing defects for the lifetime of the product.[6]
The company uses the real-world testing of a group of professional outdoor athletes and ambassadors to design their gear.[citation needed]
In 1997, the company began its ongoing product testing and development relationship with the American Mountain Guides Association.[citation needed]
Since 2011, Outdoor Research has received 23 awards from Outside Magazine, 21 awards from Backpacker Magazine, and numerous Gear of the Year and Editor’s Choice Awards from publications like National Geographic, Runner’s World, and Backcountry.[7][8][9][10][11]
Athletes and Ambassadors
Outdoor Research sponsors athletes and brand ambassadors that are professionals in the company’s core sports.[12] Examples include rock climber Beth Rodden, who is best known for her numerous first female ascents throughout the Yosemite Valley, including a redpoint of the 5.14c Meltdown. Hans Florine, also an Outdoor Research Ambassador, is one of the most accomplished rock climbers of his time, holding various speed records as well as over 100 ascents of The Nose on El Capitan.[13]
Also on the Outdoor Research Ambassador roster is professional skier and host of the hit TV series Tiny House Nation Zack Giffin, alpine and ice climbing guide Sarah Hueniken, and Swiss-American ski mountaineering guide Martin Volken.
Non-Profit Alliances & Partnerships
Outdoor Research supports various environmental preservation, climbing access, and accredited outdoor guiding organizations. Example partnerships include those with the Access Fund, American Mountain Guides Association, Leave No Trace, The American Alpine Club, among others listed on their website.[14]
References
- ^ a b c Donahue, Topher (2011). Designed by Adventure: 30 Years of Outdoor Research. Victoria: Rocky Mountain Books.
- ^ a b c d e "International Directory of Company Histories". International Directory of Company Histories. 67.
- ^ Lustigman, Alyssa (February 1993). "Spandura Collection Passes Rugged Test". Sporting Goods Business: 24.
- ^ Castro, Hector (March 19, 2003). "Two Local Skiers Swept Away; Outdoor Gear Company Founder, State Attorney Die in Avalanche". Seattle Post-Intelligencer.
- ^ Cook, John (June 3, 2003). "Dan Nordstrom Buys Outdoor Research, Leaderless Company Gets Fresh Start". Seattle Post-Intelligencer: E1.
- ^ "Warranty". Outdoor Research.
- ^ "Outside Online".
- ^ "Backpacker Magazine".
- ^ "Gear of the Year - Spring/Summer 2012". National Geographic Society. October 2012. Archived from the original on May 26, 2017.
- ^ "2015 Runner's World Gear of the Year". 16 November 2015.
- ^ "2018 Editors' Choice Awards: Apparel and Accessories". 28 August 2017.
- OCLC 1155909407.
- ^ "100 Ascents of The Nose". Climbing Magazine. 11 September 2015.
- ^ "Non-Profit Alliances".