Pagtatag!

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Pagtatag!
The cover art for 'Pagtatag!': A close-up photo of a dark-colored rock with a white exclamation mark painted over it. Shredded barricade tape with "Pagtatag!" written on it appears in the foreground.
EP by
SB19
ReleasedJune 9, 2023 (2023-06-09)
Genre
Length26:11
Language
  • English
  • Tagalog
  • Cebuano
LabelSony Philippines
Producer
  • John Paulo Nase
  • Joshua Daniel Nase
  • Simon Servida
  • August Rigo
  • Brian Lotho
  • Len Calvo
  • Ohwon Lee
SB19 chronology
Pagsibol
(2021) 		Pagtatag!
(2023)
Singles from Pagtatag!
  1. "Gento"
    Released: May 19, 2023

Pagtatag! (stylized in

Pablo. The songs were produced with an ensemble consisting of Pablo, his brother Joshua Daniel Nase, Simon Servida, August Rigo
, Brian Lotho, Len Calvo, and Ohwon Lee.

Development of Pagtatag! began in 2022 while the boy band embarked on their first world tour with the WYAT (Where You At) Tour. The EP is centered on artistic themes of "identity strengthening", and serves as the second installment in the band's ongoing music trilogy—following Pagsibol (2021). The songs explored topics on empowerment, commitment, love, mental health, and liberation. Of all the tracks, "Gento" was released ahead of the EP as its lead single to critical acclaim, reaching top 15 chart positions in the Philippines and on Billboard's World Digital Song Sales chart.

Pagtatag! received generally favorable reviews from music critics with praise on the boy band's creative evolvement and the EP's musicality and lyricism, but its closing track, "Freedom", was deemed lacking. SB19 promoted the EP by performing its tracks through television and public appearances and embarking on the Pagtatag! World Tour (2023–2024), whose set list contained each of the EP's songs. Pagtatag! won the Philippine Pop Album of the Year award at the Philippine Pop—PPOP Awards 2023 and has featured on 2023 year-end rankings.

Background and development

Pablo
(center), co-written all the songs on Pagtatag!.

The Filipino boy band SB19 was formed by a South Korean talent agency, ShowBT Entertainment, in 2016 through a talent search[1] and subsequently released three singles—"Tilaluha" (2018), "Go Up" (2019), and "Alab (Burning)" (2019). The singles were included on the release of their debut studio album, Get in the Zone, in 2020,[2] which was characterized by its dance-pop genre.[3] The band's agency influenced the creative process of their releases up to the album. In 2021, the group began gaining creative control of their work, starting with the release of their first extended play (EP), Pagsibol.[3] SB19 experimented with different genres for the EP—exploring sounds such as pop rock, hip hop, and EDM—departing from the dance-pop production of their debut album and proceeding with themes about artistic origins and growth.[3][4] Its single, "Bazinga", was once among the most talked-about songs on Twitter, topping Billboard's Hot Trending Songs Powered by Twitter chart for seven weeks.[5]

Later on, SB19 released three standalone singles—"Ligaya" (2021),

Pablo, revealed in an interview with Zach Sang that Pagsibol and their forthcoming releases would be part of a trilogy.[11] Conceptually, the trilogy would focus on the evolution of the band's artistry—from discovering their origins in Pagsibol to strengthening themselves in Pagtatag!.[12] SB19 left ShowBT Entertainment and proceeded with self-management by establishing their own talent agency, 1Z Entertainment. It would be the band's first release to have complete control of, from its development leading up to its release, which the group was fond of: "And now that we have the full control, the full capacity... we can freely express and maximize what we've been doing before".[12]

On April 29, 2023, the boy band posted a trailer on YouTube, set in a post-apocalyptic world, and announced that their second EP, Pagtatag!, would be released on June 9. Aside from the EP release, the trailer also indicated that it would be preceded by an untitled single, and that the band would embark on their second world tour, Pagtatag! World Tour.[13][14] The group later confirmed on May 10, 2023, that the lead single from the EP would be titled "Gento".[15]

Music and lyrics

Pagtatag! consists of six tracks written in English, Tagalog, and Cebuano,

Ken and Josh. The majority of the EP was produced by Pablo and Joshua Daniel Nase, also enlisting Simon Servida—who previously worked on Pagsibol—Brian Lotho, Len Calvo, and Ohwon Lee in its production.[19]

"Gento"
"Gento" uses clapping sounds and strong bass beats in its instrumentation.
Problems playing this file? See media help.

The EP's opening track, "Gento", is a pop and hip hop song with clapping sounds, strong bass beats, and EDM break accompaniments.[20][21] An empowerment anthem, the song talks about how success is as rigorous as excavating gold, using gold mining as a metaphor for the group's career, and suggests taking tasks incrementally to achieve one's goals.[12][20][21] Critics were fond of its lyricism, finding it catchy.[16][22][23] In the sensually-themed song "I Want You", SB19 sings about the desire for a person against a slow soul R&B production[12][24][25] inspired by 1990s music.[16]

"Crimzone" is a

power ballad where SB19 narrates someone's relationship: their expression and declaration of love and devotion towards the other person.[25] The EP's closing track, "Freedom", is an upbeat song about escaping from struggles and challenges and celebrating one's achievements with people who helped along the way.[12][25]

Release and promotion

A group photo of SB19 on stage with each member holding a handheld microphone.
SB19 at the Pagtatag! World Tour (2023).

Sony Music Philippines released Pagtatag! on June 9, 2023,[26] through digital download and streaming formats.[18] Its opening track, "Gento", was released ahead of the EP as its lead single on May 19, 2023,[27] and entered two Billboard record charts: World Digital Song Sales and the Philippines Songs charts, peaking at numbers eight and eleven, respectively. It marked SB19's first entry for both charts and becoming the first entry among Filipino groups on the former.[28][29][30] The single also became a subject of a dance challenge that trended on the video sharing service TikTok, which accumulated over 1.7 million user-generated videos using the song on the platform.[31]

Three music videos that accompanied songs from the EP—"Gento", "I Want You", and "Freedom"—were released to YouTube on May 19, June 9, and October 28, 2023, respectively.[32][33][34] The music video for "Gento", directed by Kerbs Balagtas, was grunge-themed and depicts the boy band mining for gold.[20][23] For the "I Want You" video, clips are shown of the group drenched and underwater.[33] The video for "Freedom" premiered at the Our Zone fifth-anniversary fan meeting,[34] showing the group wandering in outdoor spaces.[35]

To support Pagtatag!, SB19 embarked on their second world tour with the Pagtatag! World Tour,[36] running 15 shows across Asia and North America from June 2023 until 2024. Aside from touring, the boy band also made television and public appearances to promote the EP, with various live performances of songs from its tracklist. They first performed the EP's first two tracks, "Gento" and "I Want You", on the noontime variety shows All-Out Sundays and ASAP Natin 'To on May 21 and June 11, 2023, respectively.[37][38] In the United States, the group put on street performances of songs from the EP on Hollywood Boulevard and at Times Square.[39][40] They also performed "Gento" during their appearances on two U.S. television shows—KTLA 5 Morning News on August 2, 2023,[41] and Good Day New York on August 9, 2023.[42]

Critical reception

The EP was met with generally favorable reviews from music critics. Rafael Bautista of Nylon Manila described the EP's tracks as an "emotional rollercoaster", and opined that the two-year gap since the release of SB19's first EP, Pagsibol, was "worth it".[25] Bulatlat's Janess Ann Ellao commented that the EP proved the boy band's uniqueness, diversity, and versatility, asserting that the boy band have never failed to evoke and resonate with their listeners and that the "P-pop movement only seems to grow".[43] Jelou Galang of Inquirer remarked positively on the EP's release, stating its essence matches the boy band's career path.[44] Writing for Billboard Philippines, Gabriel Saulog applauded SB19's creative evolvement in the EP and considered it a "masterclass in confidence and versatility". Saulog also named several tracks as highlights from the EP, commenting that "Gento" is a strong EP opener and finds "I Want You", "Ilaw", and "Liham" surprising additions.[16] In a separate review by Billboard Philippines, they praised most of the EP's musicality and lyricism; however, they considered the closing song, "Freedom", the weakest among the EP, criticizing its rap, instrumentals, and abruptness, drawing comparisons to the band's earlier releases: "rap sections feels out of place and forced into the track. [...] There's too much going on in the backing instrumentals, making the track cluttered. The jumps from each verse [...] are abrupt and disjointed."[45] At the Philippine Pop—PPOP Awards 2023, the EP won the Philippine Pop Album of the Year.[46]

Year-end lists

Two publications, Esquire Philippines and SunStar Davao, listed Pagtatag! in their lists of best Filipino albums of 2023, all ranking the EP within the top 10.[47][48]

Year-end rankings of Pagtatag!
Publication List Rank Ref.
Esquire Philippines The 16 Best OPM Albums and EPs of 2023
9
[47]
SunStar Davao The Best OPM Albums of 2023
2
[48]

Track listing

Pagtatag! track listing
Felip Jhon Suson
  • Josh Cullen Santos
    • Servida3:49
    4."Ilaw"J.P. Nase
    • Brian Lotho
    • Len Calvo
    • J.P. Nase
    • J.D. Nase
    		4:52
    5."Liham"J.P. Nase
    • Lotho
    • Calvo
    • J.P. Nase
    • J.D. Nase
    		6:24
    6."Freedom"
    • J.P. Nase
    • J.D. Nase
    		Ohwon Lee3:31
    Total length:26:11

    Note

    Credits and personnel

    Credits are adapted from Tidal[19] and music videos.[a]

    Musicians

    • SB19 – lead vocals
    • John Paulo Nase
       – songwriting, production (tracks 1, 4, 5)
    • Joshua Daniel Nase – production (1, 4, 5), songwriting (3, 6)
    • Simon Servida – production (1, 3)
    • Brian Lotho – production (4, 5)
    • Len Calvo – production (4, 5)
    • August Rigo – songwriting (2), production (2)
    • Felip Jhon Suson
       – songwriting (3)
    • Josh Cullen Santos – songwriting (3)
    • Ohwon Lee – production (6)

    Technical

    • Heo Chan-goo – mixing (1, 2, 6), mastering (1, 2, 6)
    • Ohwon Lee – mixing assistance (1, 2, 6), mastering assistance (1, 2, 6)

    Note

    1. ^ Attributed to multiple references:[35][49][50]

    References

    1. Philippine Entertainment Portal. Archived
      from the original on July 10, 2023. Retrieved July 10, 2023.
    2. ^ Panalingan, Jojo (July 31, 2020). "This Is the Day: SB19 Finally Drops Debut Album Get in the Zone". Manila Bulletin. Archived from the original on December 23, 2023. Retrieved December 23, 2023.
    3. ^ a b c Lago, Amanda (June 22, 2021). "SB19's New EP Pagsibol Is Truly Their Own". Rappler. Archived from the original on November 18, 2023. Retrieved November 18, 2023.
    4. ^ de Cartagena, Angelo (July 23, 2021). "Breaking New Ground, SB19 Takes Root and Grows". Nylon Manila. Archived from the original on November 18, 2023. Retrieved November 18, 2023.
    5. ^ Zellner, Xander (December 7, 2021). "SB19's 'Bazinga' Hits No. 1 on Weekly Hot Trending Songs Chart, KAI & Stray Kids Debut in Top 10". Billboard. Archived from the original on July 10, 2023. Retrieved July 11, 2023.
    6. ^ Idris, A. Azim (December 20, 2021). "Watch SB19's Vibrant Music Video for Their New Christmas Single, 'Ligaya'". NME. Archived from the original on December 23, 2023. Retrieved December 23, 2023.
    7. ^ a b Benjamin, Jeff (September 7, 2022). "SB19 Is Eyeing the Global-Pop Market & Bringing the Philippines Along: 'Going International Is Not a Small Thing'". Billboard. Archived from the original on December 23, 2023. Retrieved December 23, 2023.
    8. ^ Purnell, Kristofer (December 15, 2022). "SB19 Releases New Single 'Nyebe' Ahead of Homecoming Concert". The Philippine Star. Archived from the original on December 23, 2023. Retrieved December 23, 2023.
    9. ^ "SB19 Announces New Album in the Works, Larger World Tour in 2023". CNN Philippines. November 27, 2022. Archived from the original on December 23, 2023. Retrieved December 23, 2023.
    10. ^ Antonio, Josiah (December 15, 2022). "SB19 Shares New Details on Upcoming Album". ABS-CBN News. Archived from the original on June 15, 2023. Retrieved June 15, 2023.
    11. ^ Zach Sang Show (November 22, 2022). SB19: WYAT (Where Ya At), Bazinga, Touring America, Creative Process & More. Archived from the original on December 23, 2023. Retrieved December 23, 2023 – via YouTube.
    12. ^ a b c d e f Abad, Ysa (June 12, 2023). "SB19 Strengthens Their Identity in Pagtatag! EP". Rappler. Archived from the original on November 11, 2023. Retrieved November 11, 2023.
    13. ^ "SB19 Drops Trailer for EP Pagtatag! and Teases World Tour". Rappler. April 30, 2023. Archived from the original on June 15, 2023. Retrieved June 15, 2023.
    14. ^ Mallorca, Hannah (May 1, 2023). "SB19's New Album Pagtatag Features Six Tracks; Cites Fun Time Working with Pepe Herrera in Comeback Trailer". Inquirer. Archived from the original on July 1, 2023. Retrieved July 2, 2023.
    15. ^ "SB19 to Release New Single 'Gento' This May". Bandwagon. May 10, 2023. Archived from the original on June 15, 2023. Retrieved June 15, 2023.
    16. ^
      ISSN 2984-9861. Archived
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    17. ISSN 2984-9861. Archived
      from the original on December 15, 2023. Retrieved December 15, 2023.
    18. ^ a b "Pagtatag! – EP by SB19 on Apple Music". Apple Music (PH). June 9, 2023. Archived from the original on November 11, 2023. Retrieved November 11, 2023.
    19. ^ a b c "Credits – Pagtatag! – SB19". Tidal. June 9, 2023. Archived from the original on September 2, 2023. Retrieved September 2, 2023.
    20. ^ a b c Bautista, Rafael (May 19, 2023). "SB19 Strike Gold as They Show How It's Done in 'Gento'". Nylon Manila. Archived from the original on June 26, 2023. Retrieved June 26, 2023.
    21. ^
      ISSN 0117-5823. Archived
      from the original on June 26, 2023. Retrieved June 26, 2023.
    22. ^ Madarang, Catalina Ricci (May 19, 2023). "SB19 Delivers Powerful New Dance Track 'Gento' Ahead of New EP". Interaksyon. Archived from the original on June 26, 2023. Retrieved June 27, 2023.
    23. ^ a b "SB19 Drops Catchy New Single 'Gento' with Grungy Music Video". GMA Integrated News. May 19, 2023. Archived from the original on June 26, 2023. Retrieved June 27, 2023.
    24. ^ Batislaong, Acer (June 14, 2023). "SB19 Captivates in Their 'I Want You' Music Video". Nylon Manila. Archived from the original on November 15, 2023. Retrieved November 15, 2023.
    25. ^ a b c d e Bautista, Rafael (June 13, 2023). "Songs to Listen to on SB19's Pagtatag! EP Based on Your Mood". Nylon Manila. Archived from the original on November 11, 2023. Retrieved November 11, 2023.
    26. ^ Basbas, Franchesca Judine (May 2, 2023). "SB19 to Return with New EP Pagtatag!, Announce 2023 World Tour". Bandwagon. Archived from the original on November 11, 2023. Retrieved November 11, 2023.
    27. ^ Basbas, Franchesca Judine (May 19, 2023). "SB19 Find Gold in New Single 'Gento'". Bandwagon. Archived from the original on June 14, 2023. Retrieved June 14, 2023.
    28. ^ "SB19 Chart History (World Digital Song Sales)". Billboard. Archived from the original on June 26, 2023. Retrieved June 27, 2023.
    29. ^ "SB19 Chart History (Philippines Songs)". Billboard. Archived from the original on June 26, 2023. Retrieved June 27, 2023.
    30. ^ TV Patrol Weekend Playback – June 4, 2023 (Television production) (in Tagalog). ABS-CBN Broadcasting Center: ABS-CBN News. June 4, 2023. Event occurs at 34:42. Archived from the original on June 28, 2023. Retrieved June 28, 2023 – via YouTube. Patuloy ang success ng grupo, lalo na't sila ang kauna-unang P-pop group na pumasok sa Billboard World Digital Song Sales chart ngayong linggo. [Their success continues, as they are the first P-pop group to enter Billboard's World Digital Song Sales chart this week.]
    31. ^ Mallorca, Hannah (August 22, 2023). "In the Spotlight: SB19's 'Gento' Gets These International Celebrities Grooving". Inquirer. Archived from the original on August 27, 2023. Retrieved August 27, 2023.
    32. ^ "P-pop Supergroup SB19's 'Gento' Music Video Hits 1 Million Views". ABS-CBN News. May 22, 2023. Archived from the original on May 22, 2023. Retrieved June 27, 2023.
    33. ^ a b "SB19 Releases 'I Want You' Music Video Following 'Pagtatag!' EP Release". Rappler. June 9, 2023. Archived from the original on December 22, 2023. Retrieved December 22, 2023.
    34. ^ a b Anoc, Aimee (October 29, 2023). "SB19 Releases 'Freedom' Music Video". GMA Network. Archived from the original on December 22, 2023. Retrieved December 22, 2023.
    35. ^ a b SB19 Official (October 28, 2023). SB19 'Freedom' Music Video. Archived from the original on November 9, 2023. Retrieved November 9, 2023 – via YouTube.
    36. ^ Songco, Pauline (May 18, 2023). "SB19's 'Pagtatag' World Tour Ticket Prices, Seat Plan". Daily Tribune. Archived from the original on July 27, 2023. Retrieved July 28, 2023.
    37. ^ "All-Out Sundays: SB19, Ibinahagi ang Pinagmulan ng Bagong Single na 'Gento'!" [All-Out Sundays: SB19 Shares the Origin of Their New Single "Gento"!] (in Tagalog). GMA Network. May 23, 2023. Archived from the original on June 15, 2023. Retrieved June 16, 2023.
    38. ABS-CBN News. Archived
      from the original on December 22, 2023. Retrieved December 22, 2023.
    39. ^ Rueda, Nimfa (August 3, 2023). "SB19 Takes U.S. by Storm, Shuts Down Hollywood Boulevard". GMA Integrated News. Archived from the original on August 3, 2023. Retrieved August 3, 2023.
    40. ^ Acebuche, Yoniel (August 31, 2023). "SB19 Draws Large Crowd at New York's Times Square During Street Dance Performance". The Philippine Star Life. Archived from the original on September 23, 2023. Retrieved September 23, 2023.
    41. ^ "SB19 Performs 'Gento' on LA Morning Show, Trends on Twitter". ABS-CBN News. August 3, 2023. Archived from the original on August 3, 2023. Retrieved August 3, 2023.
    42. ^ "SB19 Returns to Good Day New York, Performs 'Gento'". ABS-CBN News. August 10, 2023. Archived from the original on August 11, 2023. Retrieved August 11, 2023.
    43. ^ Ellao, Janess Ann J. (June 12, 2023). "SB19's Pagtatag and the P-pop Movement". Bulatlat. Archived from the original on March 29, 2024. Retrieved March 29, 2024.
    44. ^ Galang, Jelou (July 6, 2023). "From New York to Vancouver, Here's When to Spot SB19 This 2023". Inquirer. Archived from the original on March 29, 2024. Retrieved March 29, 2024.
    45. ISSN 2984-9861. Archived
      from the original on December 15, 2023. Retrieved December 21, 2023.
    46. ^ Hicap, Jonathan (December 2, 2023). "Complete List of Winners at the 8th Philippine Pop–PPOP Awards". Manila Bulletin. Archived from the original on December 9, 2023. Retrieved December 9, 2023.
    47. ^ a b Caña, Paul John (December 20, 2023). "The 16 Best OPM Albums and EPs of 2023". Esquire Philippines. Archived from the original on January 13, 2024. Retrieved January 13, 2024.
    48. ^ a b Llemit, Ralph Lawrence G. (January 12, 2024). "The Best OPM Albums of 2023". SunStar Davao. Archived from the original on January 13, 2024. Retrieved January 13, 2024.
    49. ^ SB19 Official (May 19, 2023). SB19 'Gento' Music Video. Archived from the original on September 2, 2023. Retrieved September 2, 2023 – via YouTube.
    50. ^ SB19 Official (June 9, 2023). SB19 'I Want You' Music Video. Archived from the original on September 2, 2023. Retrieved September 2, 2023 – via YouTube.
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