Pieing

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Taking a cream pie for charity.

Pieing or a pie attack is the act of throwing a pie at a person. In pieing, the goal is usually to humiliate the victim while avoiding actual injury. For this reason the pie is traditionally of the cream variety without a top crust, and is rarely if ever a hot pie. In Britain, a pie in the context of throwing is traditionally referred to as a custard pie. An aluminium pie pan or paper plate filled with whipped cream or more typically, shaving cream can substitute for a real pie.

Brought to a widespread audience as the "pie-in-face" gag in silent film comedies, pieing may sometimes be intended as a harmless practical joke. However, it can also be used as a means of political protest directed against an authority figure, politician, industrialist, or celebrity,[1] and perpetrators may regard the act as a form of ridicule.

Non-consensual pieing is a punishable offence in criminal law. Non-consensual pieing may also be actionable as a civil wrong (tort) giving the victim of the pieing the right to recover damages in a lawsuit.

Pieing and pie fights are a staple of

slapstick comedy
, and consensual pie "tosses" are also common charity fundraising events, especially in schools.

Slapstick

In Fred Karno's "Mumming Birds" sketch (1904), a pie in the face appears in the 'Frivolity music hall scene'.[2]

Pieing has its origins in the "pie in the face" gag from slapstick comedy. It appears on stage in the music hall sketches of the English theatre impresario Fred Karno.[2] It was first seen in film in the 1909 Essanay Studios silent film Mr. Flip starring Ben Turpin.[3] In the story, Turpin has a pie pushed into his face for taking liberties with several women. Beginning in 1913 with That Ragtime Band and A Noise from the Deep, filmmaker Mack Sennett became known for using one or two thrown pies in many of his comedy shorts. Sennett had a personal rule about who received the pies: "A mother never gets hit with a custard pie ... Mothers-in-law, yes. But mothers? Never."[4]

At least a half dozen films have been made incorporating extended pie-throwing battles. The first was

Singin' In The Rain (1952) concludes with the line "And then you get a great big custard pie in the face!" A film involving pies was the comedy, The Great Race (1965); known for having the largest pie fight in cinematic history.[8] Its $200,000 pie-fight scene used 4,000 pies and one large cake, and took five days to shoot.[9] Pie fights also featured in Beach Party (1963), Smashing Time (1967) and Blazing Saddles (1974). In Bugsy Malone (1976), the "splurge guns" resembled spud guns which fired custard. Original plans called for Dr. Strangelove (1964) to end with a pie fight; the scene, though filmed, was ultimately deemed excessively farcical by director Stanley Kubrick and removed from the final cut. Surviving stills from the excised pie fight have appeared online.[10]

There are many instances in the Looney Tunes series of cartoons where characters "pie" each other in the face. Bugs Bunny repeatedly hits Elmer Fudd with cream pies during a scene in Slick Hare (1947), and also shoves one in Elmer's face in Hare Do. In Shishkabugs (1962), Bugs Bunny releases a spring-loaded pie into the face of the king, causing the royal cook Yosemite Sam to be led away to a dungeon. Daffy Dilly (1948) has Daffy Duck trying to cure a dying millionaire by getting him to laugh. After he achieves this inadvertently, by landing in a cake, Daffy is hired as a sort of household jester and ends the cartoon by getting repeatedly pelted with cakes and pies. Bugs himself gets pied in Case of the Missing Hare, provoking him to spend the rest of the short wreaking revenge.[11]

Frank Sinatra and Soupy Sales covered in pie.

Many comedy routines have used a pie as a gag, including ones performed by

clowns in many circus
performances.

A popular

What Would You Do? also features contraptions designed to hit participants in the face with multiple cream pies, often as punishment for losing, or sometimes as a reward for winning, a game performed on the show. The UK Saturday morning programme Tiswas
had custard pies as a regular feature and even had a character called The Phantom Flan Flinger, a masked man who pied people.

The World Custard Pie Throwing Championships take place annually in the village of Coxheath in Kent, England.

Political acts

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