Post-90s
The Post-90 generation (
Tiananmen era and the first generation to be born after the protests.[2] They are also China's last 20th-century-born cohort.[3]
They are alleged to have traits that are similar to the
Little Emperor Syndrome and a knack for information technology and capitalism, but in a much more highly developed way. On the other hand, the post-1990 generation is also characterized as being more realistic about their place in society than the post-1980 generation.[4]
The Post-90 generation is also alleged to have less of a sense of
The Post-90 generation have distinct cultural characteristics and are often stereotyped as "lazy, promiscuous, confused, selfish, brain-damaged and overall hopeless".[7][8]
Unlike the Post-80 generation, which witnessed a glimpse of pre-affluent China in the late 1980s and 1990s, all but the oldest members of the Post-90 generation have only known a booming urban China for most of their lives.[7][9][10]
See also
- Generation Y
- Generation Z
- Internet in China
- Moonlight clan
- One child policy
- Strawberry generation, the equivalent generation in Taiwan (born 1981–1991)
- 9X Generation, equivalent demographic cohort from Vietnam.
References
- ^ a b "Post-90s Graduates Changing the Workplace".
- ^ "Brands Struggle To Connect With China's "Post-90s" Generation - Jing Daily". Jing Daily. 2 July 2012.
- ^ "Talking About Whose Generation?: Why Western generational models can't account for a global workforce" (PDF). Deloitte Review. 2010. Archived (PDF) from the original on 2021-03-04.
- ^ "China's post-90s generation plays greater role in consumption: survey". Archived from the original on October 14, 2012.
- ^ Nan Ma (September 2016). ""Be myself": Experiences of the post-90s of Chinese International Students in Canadian Universities" (PDF). Archived (PDF) from the original on 2020-03-18.
- ^ Jie Lu (September 2012). "China Case Study: The Me-Generation or Agent of Political Change? — Democratic Citizenship and Chinese Young Adults" (PDF). Archived (PDF) from the original on 2021-06-27.
- ^ a b How will China's tech-savvy, post-90s generation shape the nation? CNN July 18, 2010
- ^ Du Yuxiang (April 2011). "Communication Disconnect: Generational Stereotypes between Generation X/Y and Baby Boomers in American and Chinese Organizational Communication" (PDF). Archived (PDF) from the original on 2021-06-27.
- ^ "China Luxury Report 2019: How young Chinese consumers are reshaping global luxury". McKinsey & Company. April 2019. Archived from the original on 2021-05-06.
- ^ "Double-clicking on the Chinese consumer: The new health craze, the rise of the post-90s generation, and other trends worth watching". McKinsey & Company. November 2017. Archived from the original on 2021-05-13.