Power Up (song)
"Power Up" | ||||
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![]() Japanese version cover | ||||
Single by Red Velvet | ||||
from the EP Summer Magic and Sappy | ||||
Released |
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Recorded | 2018 | |||
Studio | SM Studios, Seoul, South Korea | |||
Genre | ||||
Length | 3:22 | |||
Label | ||||
Songwriter(s) |
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Producer(s) |
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Red Velvet singles chronology | ||||
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Music video | ||||
"Power Up" on YouTube |
"Power Up" is a Korean song recorded by South Korean girl group
Upon its release, "Power Up" received positive reviews from critics for its catchy and addictive nature, further commenting the song as a "perfect" delivery for the summer. It was a commercial success in the group's native country, earning the group their first "
Background and release
After making their official debut in Japan with the release of their first Japanese EP #Cookie Jar, the group's company SM Entertainment announced in July 2018 that Red Velvet will release their sixth Korean extended play in the next month which they revealed would be a special summer mini album titled Summer Magic.[1] Amidst a tight schedule, the song and its parent album was recorded while the group was on tour.[2]
The song was marketed as their second special summer single after "Red Flavor" which was released in 2017. The group shared during a press conference for their second solo concert "REDMARE" in Seoul that they felt burdened by the success of their first summer single but were confident that the new track would be "another summery earworm". Member Wendy compared "Power Up" to "Red Flavor" and said that if the latter "reminded people of fresh fruits" then the former would "give energy, like its title".[3] Similarly, the group's leader Irene thought that in comparison to "Red Flavor", the song "takes a little more time to stick", initially not liking it immediately herself.[4]
Composition
"Power Up" was composed by Moonshine (Ludvig Evers & Jonatan Gusmark), Ellen Berg Tollbom and Swedish artist
Musically, "Power Up" was described as an
Promotion
To promote the album, a series of image teasers were released on July 29, 2018, through the group's official social media accounts while their company SM Entertainment also launched an interactive game on their official website.[10] Red Velvet performed the single along with other tracks from Summer Magic before its official release during their second concert 'REDMARE' on August 5, 2018, revealing them to the public for the first time.[11]
An accompanying music video directed by Kim Ja-kyoung of Flexible Pictures and choreographed by Kyle Hanagami was released in conjunction with the single.
Red Velvet made their
Critical reception
In the group's native country South Korea, critics opined that the song must be listened to more than once before it becomes addictive. Hong Dam-young of The Korea Herald compared it to "Red Flavor", saying it wasn't as catchy and commented that "One might need to push the replay button twice or three times in order to fully vibe with 'Power Up'. But soon you'll find yourself humming the song's quirky chorus anytime, anywhere, especially the part where the vocals hum "Banana-na-na" on top of the quirky chiptune.[3] Claire Chung of Haps Magazine also originally found the song "a bit childish" but thought "the youthful, refreshing summer atmosphere of the music is infectious" and admitted she later found herself "subconsciously singing the song's addictive hook line".[18]
On the other hand, Seung Park of Kotaku stated that the song "might just be their best song yet" and asserted that the group "stepped up to fill a sorely-needed niche in k-pop", calling Red Velvet "Orange Caramel's spiritual successors as the resident purveyors of the quirky and weird".[19] Billboard's included the song's music video in their 50 Best Music Videos of 2018: Critics' Picks list at number 21 in December 2018, describing the song as "the logical K-pop extreme of Diane Martel's vision of a world where typical household objects are rarely what they seem". Red Velvet was the only South Korean artist to be included in the list.[20]
Commercial performance
"Power Up" topped all of South Korea's music charts upon its release, allowing the group to achieve a "
Elsewhere, "Power Up" charted at number 6 on Billboard's
Credits
Credits adapted from Summer Magic liner notes[29]
- S.M. EntertainmentCo., Ltd. – executive producer
- Lee Soo-man – producer
- Kenzie – vocal director
- recording engineer
- Lee Ji-hong (S.M. Lvyin Studio) – digital editing
- Jung Eui-seok (S.M. Blue Cup Studio) – mixing engineer, recording
- Kenzie – lyricist
- Moonshine (Ludvig Evers & Jonatan Gusmark) – composer, arrangement
- Ellen Berg Tollbom – composer
- Amanda Salsabila – composer, arrangement
- Cazzi Opeia – composer
- Red Velvet – vocals
- Cazzi Opeia – background vocals
- Ellen Berg Tollbom – background vocals
Charts
Chart (2018) | Peak position |
---|---|
Singapore Regional ( RIAS)[28]
|
16 |
South Korea ( Gaon)[22]
|
1 |
South Korea ( Kpop Hot 100)[30]
|
1 |
US World Digital Songs (Billboard)[27] | 6 |
Certifications
Region | Certification | Certified units/sales |
---|---|---|
South Korea ( KMCA)[31]
|
Platinum | 2,500,000* |
* Sales figures based on certification alone. |
Accolades
Year | Organization | Award | Result | Ref. |
---|---|---|---|---|
2018 | Korea Popular Music Awards | Group Dance Award | Won | [32] |
Digital Award | Nominated | |||
Genie Music Awards | Song of the Year | Nominated | [33] | |
Female Dance Award | Nominated | |||
2019 | Gaon Chart Music Awards
|
Song of the Month - August 2018 | Won | [34] |
Genie Music Awards | The Top Music | Nominated | ||
The Performing Artist (Female) | Nominated |
Award | Date | Ref. |
---|---|---|
Weekly Popularity Award | August 20, 2018 | [35] |
Music program awards
Program | Date |
---|---|
Show Champion | August 15, 2018 |
August 22, 2018 | |
M Countdown | August 16, 2018 |
August 23, 2018 | |
Music Bank
|
August 17, 2018 |
August 24, 2018 | |
Show! Music Core | August 18, 2018 |
Inkigayo | August 19, 2018 |
August 26, 2018 | |
The Show
|
August 21, 2018 |
Release history
Region | Date | Format | Label |
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South Korea | August 6, 2018 | Digital download, streaming | Iriver
|
Various | SM | ||
Japan | April 24, 2019 | Avex Trax |
See also
- List of Gaon Digital Chart number ones of 2018
- List of M Countdown Chart winners (2018)
- List of Inkigayo Chart winners (2018)
References
- ^ a b Seon, Mi-kyeong (July 23, 2018). "[단독] 레드벨벳, 8월6일 컴백 확정..'썸머퀸 끝판왕' 온다". Osen (in Korean). Retrieved December 16, 2018.
- ^ Chen, Lily (August 18, 2018). "K-pop Group Red Velvet Opens up About Having a Large Female Fanbase". Billboard. Retrieved December 16, 2018.
- ^ a b c d Hong, Dam-young (August 5, 2018). "Red Velvet says its new single 'Power Up' will power fans up". The Korea Herald. Retrieved December 16, 2018.
- ^ a b Yoon, So-yeon (August 7, 2018). "Red Velvet powers up fans at show : The five-member group debuted new music in front of sold-out crowds". koreajoongangdaily. Korea JoongAng Daily. Retrieved December 16, 2018.
- ^ a b c Herman, Tamar (August 6, 2018). "Red Velvet 'Power Up' With New Single, Video and 'Summer Magic' EP: Watch". Billboard. Retrieved December 16, 2018.
- ^ Kwak, Yeon-soo (August 7, 2018). "K-pop girl band Red Velvet powers up with 'work hard, play hard' spirit". The Korea Times. Retrieved December 16, 2018.
- ^ Im, Hee-yoon (June 23, 2017). "최초의 韓-스웨덴 팝 듀오 카시 오페이아 & 진바이진 데뷔곡 'Batman & Robin' 출시". naver (in Korean). Retrieved December 16, 2018.
- ^ "Power Up" (in Korean). Melon. August 6, 2018. Retrieved December 16, 2018.
- ^ Stern, Bradley (August 20, 2018). "Red Velvet Are on a Red Hot Summer Streak". Paper. Retrieved December 19, 2018.
- ^ Herman, Tamar (July 29, 2018). "Red Velvet's 'Summer Magic' Features Lead Single 'Power Up' & English-Language Version of 'Bad Boy': Exclusive". Billboard. Retrieved December 16, 2018.
- ^ Jeong, Yu-na (July 31, 2018). "'여름 최강자' 레드벨벳, 신곡 'Power Up' 단독 콘서트서 공개". Sports Chosun (in Korean). Retrieved December 16, 2018.
- S.M. Entertainment. 2018.)
{{cite AV media notes}}
: CS1 maint: others in cite AV media (notes) (link - ^ Hanagami, Kyle [@KyleHanagami] (August 7, 2018). "Choreographed the new music video "Power Up" for my girls RED VELVET (@RVsmtown)! I love them!" (Tweet). Retrieved August 9, 2018 – via Twitter.
- ^ Hong, Dam-young (August 7, 2018). "Hidden messages of Red Velvet's 'Power Up' MV". The Korea Herald. Retrieved December 16, 2018.
- ^ Park, Gui-im (August 10, 2018). "'뮤직뱅크' 숀, 논란 속 지코 누르고 1위…레드벨벳X다이아 컴백". YTN (in Korean). Retrieved December 16, 2018.
- ^ Kang, Kyung-ju (August 7, 2018). "'여름 끝판왕' 레드벨벳 'Power Up' 차트 1위 행진". hankyung (in Korean). Retrieved December 16, 2018.
- ^ "'엠카운트다운' 레드벨벳 '파워업'으로 1위…방탄소년단·신화 컴백". asiae (in Korean). August 30, 2018. Retrieved December 16, 2018.
- ^ Chung, Claire (August 16, 2018). "Review: Red Velvet – Summer Magic". Billboard. Retrieved December 16, 2018.
- ^ Park, Seung (August 7, 2018). "K-Pop Pick Of The Day: Power Up". Kotaku. Retrieved December 16, 2018.
- ^ "The 50 Best Music Videos of 2018: Critics' Picks". Billboard. December 26, 2018. Retrieved December 28, 2018.
- ^ Tak, Woo-young (August 7, 2018). "레드벨벳 신곡 파워 업, 전세계 28개 지역 아이튠즈 차트 1위". Seoul Daily (in Korean). Retrieved December 16, 2018.
- ^ Gaon Chart(in Korean). Retrieved December 16, 2018.
- Gaon Chart(in Korean). Retrieved December 16, 2018.
- Gaon Chart(in Korean). Retrieved December 16, 2018.
- Gaon Chart(in Korean). Retrieved December 16, 2018.
- Gaon Chart(in Korean). Retrieved December 29, 2018.
- ^ a b Benjamin, Jeff (August 14, 2018). "Red Velvet Earn Best U.S. Sales Week to Date With 'Summer Magic'". Billboard. Retrieved December 16, 2018.
- ^ a b "Singapore Top 30 Regional Streaming Chart Week 32" (PDF). Recording Industry Association (Singapore). Archived from the original (PDF) on August 21, 2018.
- S.M. Entertainment. 2018.)
{{cite AV media notes}}
: CS1 maint: others in cite AV media (notes) (link - ^ "Digital Chart – Week of August 6, 2018". Billboard. Retrieved August 21, 2018.
- ^ "DOWNLOAD 가온 인증" [Download Gaon Certification]. Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on September 20, 2019. Retrieved April 9, 2020.
- ^ "Winners of the 1st '2018 Korea Popular Music Awards'!". allkpop. Retrieved 2019-03-02.
- ^ "2018 MBC Plus X Genie Music Awards Announces Nominees + Voting Begins". Soompi. October 1, 2018.
- ^ "Winners Of 8th Gaon Chart Music Awards". soompi. January 23, 2019. Retrieved January 24, 2019.
- ^ "Melon". m.melon.com (in Korean). Retrieved 2020-05-16.