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{{short description|Ireland-based multinational consulting company}}
{{short description|Ireland-based multinational consulting company}}
{{Undisclosed paid|date=February 2021}}
{{Use British English|date=June 2015}}
{{Use British English|date=June 2015}}
{{Use dmy dates|date=June 2019}}
{{Use dmy dates|date=June 2019}}
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In February 2019, [[Independent contractor|contractors]] from Accenture's [[Austin, Texas]] location who performed [[content moderation]] tasks for [[Facebook]] wrote an [[open letter]] to Facebook describing poor working conditions and a "[[Big Brother (Nineteen Eighty-Four)|Big Brother]] environment" that included restricted [[Break (work)|work breaks]] and strict [[non-disclosure agreement]]s.<ref name="BI moderators">{{cite web|first1=Rob|last1=Price|access-date=21 June 2019|title=Facebook moderators are in revolt over 'inhumane' working conditions that they say erodes their 'sense of humanity'|url=https://www.businessinsider.com/facebook-moderators-complain-big-brother-rules-accenture-austin-2019-2|website=[[Business Insider]]|date=15 February 2019}}</ref><ref name="WaPo moderators">{{cite web|access-date=21 June 2019|title=Inside Facebook, the second-class workers who do the hardest job are waging a quiet battle|url=https://www.washingtonpost.com/technology/2019/05/08/inside-facebook-second-class-workers-who-do-hardest-job-are-waging-quiet-battle/|website=[[The Washington Post]]|date=8 May 2019|first=Elizabeth|last=Dwoskin}}</ref><ref>{{cite web|access-date=21 June 2019|url=https://www.bloomberg.com/news/articles/2019-02-25/facebook-grappling-with-employee-anger-over-moderator-conditions|first=Joshua|last=Brustein|date=25 February 2019|website=[[Bloomberg News]]|title=Facebook Grappling With Employee Anger Over Moderator Conditions}}</ref> A counselor in the Austin office stated that the content moderators could develop [[posttraumatic stress disorder]] as a result of the work, which included evaluating videos and images containing [[graphic violence]], [[hate speech]], [[animal abuse]], and [[child abuse]].<ref name="WaPo moderators" /><ref>{{cite web|first1=Queenie|last1=Wong|access-date=21 June 2019|title=Murders and suicides: Here's who keeps them off your Facebook feed|url=https://www.cnet.com/news/facebook-content-moderation-is-an-ugly-business-heres-who-does-it/|website=[[CNET]]|date=19 June 2019}}</ref> Accenture issued a statement saying the company offers opportunities for moderators to advance, increase their wages, and provide input "to help shape their experience".<ref name="Wapo-Dwoskin-190508">{{cite news |title=Inside Facebook, the second-class workers who do the hardest job are waging a quiet battle |last1=Dwoskin |first1=Elizabeth |url=https://www.washingtonpost.com/technology/2019/05/08/inside-facebook-second-class-workers-who-do-hardest-job-are-waging-quiet-battle/ |work=[[The Washington Post]] |date=8 May 2019 |access-date=14 September 2020}}</ref>
In February 2019, [[Independent contractor|contractors]] from Accenture's [[Austin, Texas]] location who performed [[content moderation]] tasks for [[Facebook]] wrote an [[open letter]] to Facebook describing poor working conditions and a "[[Big Brother (Nineteen Eighty-Four)|Big Brother]] environment" that included restricted [[Break (work)|work breaks]] and strict [[non-disclosure agreement]]s.<ref name="BI moderators">{{cite web|first1=Rob|last1=Price|access-date=21 June 2019|title=Facebook moderators are in revolt over 'inhumane' working conditions that they say erodes their 'sense of humanity'|url=https://www.businessinsider.com/facebook-moderators-complain-big-brother-rules-accenture-austin-2019-2|website=[[Business Insider]]|date=15 February 2019}}</ref><ref name="WaPo moderators">{{cite web|access-date=21 June 2019|title=Inside Facebook, the second-class workers who do the hardest job are waging a quiet battle|url=https://www.washingtonpost.com/technology/2019/05/08/inside-facebook-second-class-workers-who-do-hardest-job-are-waging-quiet-battle/|website=[[The Washington Post]]|date=8 May 2019|first=Elizabeth|last=Dwoskin}}</ref><ref>{{cite web|access-date=21 June 2019|url=https://www.bloomberg.com/news/articles/2019-02-25/facebook-grappling-with-employee-anger-over-moderator-conditions|first=Joshua|last=Brustein|date=25 February 2019|website=[[Bloomberg News]]|title=Facebook Grappling With Employee Anger Over Moderator Conditions}}</ref> A counselor in the Austin office stated that the content moderators could develop [[posttraumatic stress disorder]] as a result of the work, which included evaluating videos and images containing [[graphic violence]], [[hate speech]], [[animal abuse]], and [[child abuse]].<ref name="WaPo moderators" /><ref>{{cite web|first1=Queenie|last1=Wong|access-date=21 June 2019|title=Murders and suicides: Here's who keeps them off your Facebook feed|url=https://www.cnet.com/news/facebook-content-moderation-is-an-ugly-business-heres-who-does-it/|website=[[CNET]]|date=19 June 2019}}</ref> Accenture issued a statement saying the company offers opportunities for moderators to advance, increase their wages, and provide input "to help shape their experience".<ref name="Wapo-Dwoskin-190508">{{cite news |title=Inside Facebook, the second-class workers who do the hardest job are waging a quiet battle |last1=Dwoskin |first1=Elizabeth |url=https://www.washingtonpost.com/technology/2019/05/08/inside-facebook-second-class-workers-who-do-hardest-job-are-waging-quiet-battle/ |work=[[The Washington Post]] |date=8 May 2019 |access-date=14 September 2020}}</ref>

===2020s: Current events===


On 7 January 2020, news sources reported that Accenture had agreed to acquire Symantec's 300-person cybersecurity services division from Broadcom.<ref>{{Cite web|url=https://www.bizjournals.com/sanjose/news/2020/01/07/accenture-buys-300-personsymantec-security-unit.html|title=Accenture acquires Symantec's cybersecurity division|website=Bizjournals|access-date=2020-01-07}}</ref> The $200 million acquisition was completed in April 2020.<ref>{{Cite web|last=Novinson|first=Michael|date=2020-06-24|title=The Biggest 10 Cybersecurity Acquisitions Of 2020 (So Far)|url=https://www.crn.com/slide-shows/security/the-biggest-10-cybersecurity-acquisitions-of-2020-so-far-/2|access-date=2020-09-02|website=CRN}}</ref>
On 7 January 2020, news sources reported that Accenture had agreed to acquire Symantec's 300-person cybersecurity services division from Broadcom.<ref>{{Cite web|url=https://www.bizjournals.com/sanjose/news/2020/01/07/accenture-buys-300-personsymantec-security-unit.html|title=Accenture acquires Symantec's cybersecurity division|website=Bizjournals|access-date=2020-01-07}}</ref> The $200 million acquisition was completed in April 2020.<ref>{{Cite web|last=Novinson|first=Michael|date=2020-06-24|title=The Biggest 10 Cybersecurity Acquisitions Of 2020 (So Far)|url=https://www.crn.com/slide-shows/security/the-biggest-10-cybersecurity-acquisitions-of-2020-so-far-/2|access-date=2020-09-02|website=CRN}}</ref>


In February 2020, Accenture announced that it plans to shut down its media auditing by the end of August.<ref>{{Cite web|url=http://www.research-live.com/article/news/accenture-shutters-media-auditing-business/id/5064692|title=Accenture shuts media auditing business {{!}} News|website=Research Live|language=en|access-date=2020-02-25}}</ref> The company also announced the appointment of [[Jean-Marc Ollagnier]] as CEO for Europe.<ref>{{Cite web|url=https://www.consultancy.eu/news/3717/jean-marc-ollagnier-new-ceo-of-accentures-european-division|title=Jean-Marc Ollagnier new CEO of Accenture's European division|website=Consultancy.eu|language=en|access-date=2020-05-12}}</ref>
In February 2020, Accenture announced that it plans to shut down its media auditing by the end of August.<ref>{{Cite web|url=http://www.research-live.com/article/news/accenture-shutters-media-auditing-business/id/5064692|title=Accenture shuts media auditing business {{!}} News|website=Research Live|language=en|access-date=2020-02-25}}</ref> The company also announced the appointment of [[Jean-Marc Ollagnier]] as CEO for Europe.<ref>{{Cite web|url=https://www.consultancy.eu/news/3717/jean-marc-ollagnier-new-ceo-of-accentures-european-division|title=Jean-Marc Ollagnier new CEO of Accenture's European division|website=Consultancy.eu|language=en|access-date=2020-05-12}}</ref>

In March 2020, Accenture announced that it has agreed to acquire Munich-based ESR Labs, a company that develops embedded software for German car brands and suppliers.<ref>{{Cite web|url=https://www.siliconrepublic.com/companies/accenture-will-acquire-embedded-software-firm-esr-labs|title=Accenture will acquire embedded software firm ESR Labs|last=Earley|first=Kelly|date=2020-03-11|website=Silicon Republic|language=en|access-date=2020-03-11}}</ref>

In April 2020, Accenture acquired critical infrastructure protection firm Revolutionary Security for an undisclosed amount.<ref>{{Cite web|url=https://www.zdnet.com/article/accenture-acquires-cybersecurity-startup-revolutionary-security/|title=Accenture acquires cybersecurity startup Revolutionary Security|last=Gagliordi|first=Natalie|website=ZDNet|language=en|access-date=2020-04-09}}</ref><ref>{{Cite web|url=https://www.securityweek.com/accenture-acquires-critical-infrastructure-protection-firm-revolutionary-security|title=Accenture Acquires Critical Infrastructure Protection Firm Revolutionary Security {{!}} SecurityWeek.Com|website=www.securityweek.com|access-date=2020-04-09}}</ref>


In May 2020, Accenture announced that it had acquired Callisto Integration, a Canada-based provider of consulting and technology services<ref>{{Cite web|url=https://www.zdnet.com/article/accenture-acquires-callisto-integration-for-digital-manufacturing-services/|title=Accenture acquires Callisto Integration for digital manufacturing services|last=Condon|first=Stephanie|website=ZDNet|language=en|access-date=2020-05-06}}</ref> and Byte Prophecy, an [[Ahmedabad]]-based data analytics company.<ref>{{Cite news|date=2020-05-18|title=Accenture acquires Ahmedabad-based big data analytics company Byte Prophecy|work=The Economic Times|url=https://economictimes.indiatimes.com/tech/ites/accenture-acquires-ahmedabad-based-big-data-analytics-company-byte-prophecy/articleshow/75800046.cms|access-date=2020-05-19}}</ref>
In May 2020, Accenture announced that it had acquired Callisto Integration, a Canada-based provider of consulting and technology services<ref>{{Cite web|url=https://www.zdnet.com/article/accenture-acquires-callisto-integration-for-digital-manufacturing-services/|title=Accenture acquires Callisto Integration for digital manufacturing services|last=Condon|first=Stephanie|website=ZDNet|language=en|access-date=2020-05-06}}</ref> and Byte Prophecy, an [[Ahmedabad]]-based data analytics company.<ref>{{Cite news|date=2020-05-18|title=Accenture acquires Ahmedabad-based big data analytics company Byte Prophecy|work=The Economic Times|url=https://economictimes.indiatimes.com/tech/ites/accenture-acquires-ahmedabad-based-big-data-analytics-company-byte-prophecy/articleshow/75800046.cms|access-date=2020-05-19}}</ref>


⚫
In September 2020, Accenture committed $3 billion and created a division called Accenture Cloud First.<ref>{{Cite web|last=www.ETCIO.com|title=Karthik Narain to lead $3 billion 'Accenture Cloud First' group - ET CIO|url=https://cio.economictimes.indiatimes.com/news/corporate-news/karthik-narain-to-lead-3-billion-accenture-cloud-first-group/78187033|access-date=2021-01-24|website=ETCIO.com|language=en}}</ref><ref>{{Cite web|last=Goled|first=Shraddha|date=2021-01-12|title=Cloud-First Strategy: What’s All The Fuss About?|url=https://analyticsindiamag.com/cloud-first-strategy-whats-all-the-fuss-about/|access-date=2021-01-24|website=Analytics India Magazine|language=en-US}}</ref>
In June 2020, Accenture finalized its acquisition of Gekko, a France-based [[Amazon Web Services]] (AWS) cloud services company.<ref>{{Cite web|date=2 June 2020|title=Accenture Completes Acquisition of Gekko|url=http://www.finsmes.com/2020/06/accenture-completes-acquisition-of-gekko.html|access-date=10 June 2020|website=FINSMES}}</ref> The deal improved Accenture's cloud and artificial intelligence leadership position; enhanced its existing alliances with technology suppliers, including industry partners such as Amazon, Google and Microsoft; and complemented the cloud transformation experience and strategic priorities of the Accenture AWS Business Group (AABG) in [[France]], [[Belgium]], [[Luxembourg]], and the [[Netherlands]].<ref>{{Cite web|date=2 June 2020|title=Accenture Completes Acquisition of Gekko|url=https://www.webwire.com/ViewPressRel.asp?aId=259853|access-date=10 June 2020|website=WebWire}}</ref>

⚫
In September 2020, Accenture committed $3 billion and created a division called Accenture Cloud First, led by Karthik Narain<ref>{{Cite web|last=www.ETCIO.com|title=Karthik Narain to lead $3 billion 'Accenture Cloud First' group - ET CIO|url=https://cio.economictimes.indiatimes.com/news/corporate-news/karthik-narain-to-lead-3-billion-accenture-cloud-first-group/78187033|access-date=2021-01-24|website=ETCIO.com|language=en}}</ref> to help businesses accelerate their digital transformation.<ref>{{Cite web|last=Goled|first=Shraddha|date=2021-01-12|title=Cloud-First Strategy: What’s All The Fuss About?|url=https://analyticsindiamag.com/cloud-first-strategy-whats-all-the-fuss-about/|access-date=2021-01-24|website=Analytics India Magazine|language=en-US}}</ref>

On 6 October 2020, Accenture acquired Myrtle Consulting Group, a consulting firm located in [[Houston]].<ref>{{Cite web|date=7 October 2020|title=Accenture to Gain From Myrtle Consulting Buyout|url=https://www.nasdaq.com/articles/accenture-to-gain-from-myrtle-consulting-buyout%3A-heres-how-2020-10-07|access-date=14 October 2020|website=Nasdaq}}</ref><ref>{{Cite web|date=8 October 2020|title=Accenture acquires industrial-focused Myrtle Consulting Group|url=https://www.consulting.us/news/4971/accenture-acquires-industrial-focused-myrtle-consulting-group|access-date=14 October 2020|website=Consulting United States}}</ref>

In January 2021, Accenture acquired Argentina-based Wolox, a cloud-native and agile development company.<ref>{{Cite web|last=Gagliordi|first=Natalie|title=Accenture acquires Argentinean cloud services firm Wolox|url=https://www.zdnet.com/article/accenture-acquires-argentinean-cloud-services-firm-wolox/|access-date=2021-01-24|website=ZDNet|language=en}}</ref><ref>{{Cite web|last=Strategy|first=Daniel HeinDan is a tech writer who writes about Enterprise Cloud|date=2021-01-19|title=Accenture Acquires Cloud-Native and Development Company Wolox|url=https://solutionsreview.com/cloud-platforms/accenture-acquires-cloud-native-and-development-company-wolox/|access-date=2021-01-24|website=Best Enterprise Cloud Strategy Tools, Vendors, Managed Service Providers, MSP and Solutions|language=en-US}}</ref> This acquisition bolsters the Accenture Cloud First division.<ref>{{Cite web|date=2021-01-18|title=Accenture Acquires Wolox, Boosting Cloud First and Digital Transformation Capabilities in Argentina and South America|url=https://aithority.com/it-and-devops/cloud/accenture-acquires-wolox-boosting-cloud-first-and-digital-transformation-capabilities-in-argentina-and-south-america/|access-date=2021-01-24|website=AiThority|language=en-US}}</ref>


On 1 February 2021, Accenture acquired Imaginea Technologies, a cloud-native and agile development company. This acquisition also bolsters the Accenture Cloud First division.<ref>{{Cite web|title=Accenture to Acquire Imaginea to Accelerate Cloud Native Product and Platform Engineering Services|url=https://newsroom.accenture.com/news/accenture-to-acquire-imaginea-to-accelerate-cloud-native-product-and-platform-engineering-services.htm|access-date=2021-02-02|website=newsroom.accenture.com|language=en}}</ref>
On 1 February 2021, Accenture acquired Imaginea Technologies, a cloud-native and agile development company. This acquisition also bolsters the Accenture Cloud First division.<ref>{{Cite web|title=Accenture to Acquire Imaginea to Accelerate Cloud Native Product and Platform Engineering Services|url=https://newsroom.accenture.com/news/accenture-to-acquire-imaginea-to-accelerate-cloud-native-product-and-platform-engineering-services.htm|access-date=2021-02-02|website=newsroom.accenture.com|language=en}}</ref>

Revision as of 17:03, 12 March 2021

Accenture plc
FormerlyAndersen Consulting
(1989–2000)
Company typePublic
ISINIE00B4BNMY34
IndustryProfessional services
Founded1989; 35 years ago (1989)
HeadquartersDublin, Ireland
Area served
Worldwide
Key people
ServicesStrategy & Consulting, Interactive, Technology and Operations[1]
RevenueIncrease US$44.33 billion (2020)[2]
Increase US$6.51 billion (2020)[2]
Increase US$5.11 billion (2020)[2]
Total assetsIncrease US$37.08 billion (2020)[2]
Total equityIncrease US$17.5 billion (2020)[2]
Number of employees
514,000 (2020)[3]
Websiteaccenture.com

Accenture plc is an Irish

US,[6] and 50,000 in the Philippines.[7] Accenture's current clients include 91 of the Fortune Global 100 and more than three-quarters of the Fortune Global 500.[8]

On 11 July 2019, Accenture appointed Julie Sweet as their new chief executive officer. She accepted her office on 1 September 2019.[9]

It has been incorporated in Dublin, Ireland since 2009.

History

Formation and early years

Accenture began as the business and technology consulting division of accounting firm

Appliance Park in Louisville, Kentucky,[11] which led to GE's installation of a UNIVAC I computer and printer,[12] believed to be the first commercial use of a computer in the U.S.[13] Joseph Glickauf, an early pioneer of computer consulting, held a position as head of Arthur Andersen's administrative services division.[11]

Split from Arthur Andersen

In 1989,

Andersen Worldwide Société Coopérative (AWSC). Throughout the 1990s, there was increasing tension between Andersen Consulting and Arthur Andersen. Andersen Consulting was paying Arthur Andersen up to 15% of its profits each year (a provision of the 1989 split was that the more profitable unit – whether AA or AC – pay the other the 15 percent), while at the same time Arthur Andersen was competing with Andersen Consulting through its own newly established business consulting service line called Arthur Andersen Business Consulting (AABC). This dispute came to a head in 1998 when Andersen Consulting put the 15% transfer payment for that year and future years into escrow and issued a claim for breach of contract against AWSC and Arthur Andersen. In August 2000, as a result of the conclusion of arbitration with the International Chamber of Commerce, Andersen Consulting broke all contractual ties with AWSC and Arthur Andersen. As part of the arbitration settlement, Andersen Consulting paid the sum held in escrow (then $1.2 billion) to Arthur Andersen, and was required to change its name, resulting in the entity being renamed Accenture.[14]

Emergence of Accenture

On 1 January 2001, Andersen Consulting adopted its current name, "Accenture". The word "Accenture" is derived from "Accent on the future". The name "Accenture" was submitted by Kim Petersen, a Danish employee from the company's Oslo, Norway office, as a result of an internal competition. Andersen felt that the name should represent its will to be a global consulting leader and high performer, and also intended that the name should not be offensive in any country in which Accenture operates.[15]

Accenture's banner hanging on the New York Stock Exchange Building for its initial public offering on 19 July 2001.

On 19 July 2001, Accenture's initial public offering (IPO) was priced at $14.50 per share, and the shares began trading on the New York Stock Exchange (NYSE); Goldman Sachs and Morgan Stanley served as its lead underwriters. Accenture stock closed the day at $15.17, with the day's high at $15.25. On the first day of the IPO, Accenture raised nearly $1.7 billion.[16]

2000s: Bermuda headquarters

In October 2002, the Congressional General Accounting Office (GAO) identified Accenture as one of four publicly traded federal contractors that were incorporated in a tax haven.[17] The other three, unlike Accenture, were incorporated in the United States before they re-incorporated in a tax haven, thereby lowering their US taxes. Critics, most notably former CNN journalist Lou Dobbs,[18] have reported Accenture's decision to incorporate in Bermuda as a US tax avoidance ploy, because they viewed Accenture as having been a US-based company.[19] The GAO itself did not characterize Accenture as having been a US-based company; it stated that "prior to incorporating in Bermuda, Accenture was operating as a series of related partnerships and corporations under the control of its partners through the mechanism of contracts with a Swiss coordinating entity."[20]

Accenture engaged in an IT overhaul project for the British National Health Service (NHS) in 2003, making headlines when it withdrew from the contract in 2006 over disputes related to delays and cost overruns.[21] The government of the United Kingdom ultimately abandoned the project five years later for the same reasons.[22]

Accenture office at Tech Square in Atlanta

2010s: Ireland headquarters and recent history

Accenture announced on 26 May 2009 that its board of directors unanimously approved changing the company's place of incorporation from Bermuda to Ireland and would become Accenture plc.[23]

In 2012 it was revealed Accenture was paying only 3.5% in tax in the Republic of Ireland as opposed to the average rate of 24% for a UK corporation.[24]

Accenture was chosen to replace

CGI Group as the lead contractor for HealthCare.gov in January 2014.[25] In December 2014, Accenture won a $563 million contract to provide ongoing maintenance, software development and technology support for HealthCare.gov through 2019.[26]

In July 2015, the United States Department of Defense awarded a major

Cerner, Leidos and Accenture. The contract valued $4.33 billion will serve 55 hospitals and 600 clinics. Accenture Federal Services and Leidos will play the role of configuration specialist, while Cerner is the prime contractor.[27]

On 29 August 2017, Apple Inc. announced a partnership with Accenture to create iOS business software.[28]

In June 2018, Accenture generated controversy over the amount the firm has been charging to recruit 7,500 Customs and Border Protection officers. Under the $297 million contract, Accenture had been charging the US Government nearly $40,000 per hire, which is more than the annual salary of the average officer.[29] According to a report published by the DHS Office of Inspector General in December 2018, Accenture had been paid $13.6M through the first ten months of the contract. They had hired two agents against a contract goal of 7,500 hires over 5 years. The report was issued as a 'management alert', indicating an issue requiring immediate attention, stating that "Accenture has already taken longer to deploy and delivered less capability than promised".[30] The contract was terminated in 2019.[31]

In January 2019, CEO Pierre Nanterme stepped down from his position, citing health reasons. Twenty days after stepping down, he died in France at the age of 59 after being diagnosed with colon cancer. Chief Financial Officer David Rowland was named as the interim CEO.[32] In July 2019, Julie Sweet, previously CEO of Accenture North America, was named the new chief executive officer of the firm, effective September 2019.[33]

In February 2019,

animal abuse, and child abuse.[35][37] Accenture issued a statement saying the company offers opportunities for moderators to advance, increase their wages, and provide input "to help shape their experience".[38]

On 7 January 2020, news sources reported that Accenture had agreed to acquire Symantec's 300-person cybersecurity services division from Broadcom.[39] The $200 million acquisition was completed in April 2020.[40]

In February 2020, Accenture announced that it plans to shut down its media auditing by the end of August.[41] The company also announced the appointment of Jean-Marc Ollagnier as CEO for Europe.[42]

In May 2020, Accenture announced that it had acquired Callisto Integration, a Canada-based provider of consulting and technology services[43] and Byte Prophecy, an Ahmedabad-based data analytics company.[44]

In September 2020, Accenture committed $3 billion and created a division called Accenture Cloud First.[45][46]

On 1 February 2021, Accenture acquired Imaginea Technologies, a cloud-native and agile development company. This acquisition also bolsters the Accenture Cloud First division.[47]

On 16 February 2021, Accenture acquired Infinity Works. This acquisition also bolsters the Accenture Cloud First division.[48]

Finances

For the fiscal year 2019, Accenture reported earnings of US$6.305 billion, with an annual revenue of US$43.215 billion, an increase of 5.4% over the previous fiscal cycle. Accenture's shares traded at over $197 per share, and its market capitalization was valued at over US$125.1 billion in November 2019.[49]

Year Revenue
in billion USD$ 		Net income
in billion USD$ 		Total Assets
in billion USD$ 		Price per Share
in USD$ 		Employees
2005 17.098 0.940 8.957 19.63
2006 18.228 0.973 9.497 24.22
2007 21.453 1.243 10.747 31.04
2008 25.314 1.692 12.399 29.00
2009 23.171 1.590 12.256 28.02
2010 23.094 1.781 12.835 35.20
2011 27.353 2.278 15.732 47.23
2012 29.778 2.554 16.665 54.58
2013 30.394 3.282 16.867 67.91 275,000
2014 31.875 2.941 17.930 74.87 305,000
2015 32.914 3.054 18.203 91.88 358,000
2016 34.798 4.112 20.609 108.54 384,000
2017 36.765 3.445 22.690 126.73 425,000
2018 41.603 4.060 24.449 159.92 459,000
2019 43.215 4.779 29.789 196.81 505,000

Services and operations

A worldmap showing the countries where Accenture has operations as of 2016
Accenture office in ITPL, Bangalore

Marketing, branding and identity

In 2011, Accenture launched a new campaign of results-based advertisements featuring clients such as Marriott, Unilever and the Royal Shakespeare Company alongside its slogan "High performance Delivered".[55] As of 2019, Interbrand ranked Accenture No. 31 on its list of best global brands.[56] The brand consultancy noted Accenture's focus on branding and marketing of its Accenture Strategy, Accenture Consulting, Accenture Digital, Accenture Technology and Accenture Operations divisions.[57]

From at least 2005[58] until December 2009, Accenture used Tiger Woods as a celebrity spokesperson and advertised using the service mark "Go on, be a Tiger" and the ancillary statement "We know what it takes to be a Tiger" in association with his image. On 13 December 2009 after details of Woods' extra-marital affairs were exposed, the company terminated Woods' six-year sponsorship deal.[59]

The company uses a standardised system of branding, with extensive use of the font

Graphik.[60]

From 1999, the firm's culture was parodied by the webcomic Bigtime Consulting, operated pseudonymously by its San Francisco-based employee James Sanchez.[61][62]

Accenture has implemented policies to reduce gendered discrimination such as gender neutral bathrooms and gender neutral dress-codes.[63]

The Hertz Corporation sued Accenture in April 2019 over a contract where Accenture was hired to build a website and app for Hertz.[64] On 12 September, both parties appeared before the judge and provided oral arguments on the legitimacy of Hertz's complaint and Accenture's motion to dismiss.[65] In October 2019, a judge dismissed with prejudice Hertz's claim that Accenture violated Florida's Deceptive and Unfair Trade Practices Act.[66] The judge declined to determine at that time whether an agreement limits the damages available to Hertz for its breach of contract claim.[66]

Awards & recognition

See also

References

  1. ^ Johnson, O'Ryan (20 December 2018). "Accenture Has $1.5B To Spend On More Acquisitions This Fiscal Year". CRN.com. Retrieved 17 July 2019.
  2. ^ a b c d e "Accenture Q4 FY 2019 performance" (PDF). Accenture.com. Retrieved 30 September 2019.
  3. ^ "Fact sheet". Accenture. Retrieved 6 March 2021.
  4. ^ "Fortune Global 500 – The World's Biggest Companies – Accenture Profile 2011". CNN. Retrieved 24 March 2014.
  5. ^ "Accenture says India employees have to specialise – Times of India". The Times of India.
  6. ^ Marek, Lynne (27 February 2016). "Guess which Illinois company uses the most worker visas". Crain's Chicago Business. Retrieved 15 July 2016.
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External links

Wikimedia Commons has media related to Accenture.
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