Suave (brand)
 | This article needs additional citations for verification. (April 2015) |
 | |
| Product type | Personal care |
|---|---|
| Owner |
|
| Country | United States |
| Introduced | 1937 |
| Markets | United States, Argentina, Mexico, Canada, Brazil |
| Previous owners |
|
| Website | www |
Suave is a
brand name based in Chicago, Illinois, used by the Unilever company[1] in the United States, Argentina, Brazil, Mexico and Canada. Targeting discount stores, the brand represents more than 100 products including shampoo, lotions, soaps and deodorant.[1][2][3]
On May 9, 2023, the brand's North American rights were acquired by Yellow Wood Partners LLC and became controlled through a new entity, Suave Brands Company (SBC).[4] Unilever still holds rights to the brand internationally.
History
Suave is a company that was started by National Mineral Company in the
brand targeted discount stores and grew its offerings to more than 100 products including shampoo, lotions, soaps and deodorant.[1][2][3]
In 1996, Helene Curtis—and thus, Suave—was acquired by Unilever.[8] Currently based in Chicago, the brand name is currently being used in the countries of the United States, Argentina, Brazil, Mexico and Canada.
References
- ^ a b c "Suave®". unileverusa.com.
- ^ a b Gianna Passarelli (19 November 2013). "Suave for final". slideshare.net.
- ^ a b "How Suave Repositioned from a Value Brand to a Quality Beauty Brand by Connecting the Dots for Mom". chicagonow.com.
- ^ "Yellow Wood Partners Completes Acquisition of Suave North American Beauty and Personal Care Brands from Unilever". Happi. 9 May 2023. Retrieved 2023-09-11.
- ^ a b "History of Helene Curtis Industries, Inc. – FundingUniverse". fundinguniverse.com.
- ^ Eben Shapiro (September 14, 1989). "Helene Curtis's Secrets: Innovation and Timing". The New York Times.
- ^ Suave(c) (PDF)
- ISSN 0362-4331. Retrieved 2019-05-14.