Talk:Dara Treseder

Page contents not supported in other languages.
Source: Wikipedia, the free encyclopedia.

Page currently does not live up to Wikipedia's goal of neutrality, some editors are attempting to suppress balanced information

Users in the edit logs appear to be suppressing any citation that provides evidence of Peloton's performance possibly suffering during Treseder's marketing leadership, or any indication that certain marketing campaigns may have been ineffective.

In Wikipedia's "Biographies of living persons" document, the foremost principle for creating biographical content is maintaining a Neutral Point of View (NPOV). The performance of Peloton, which is highly relevant to the subject, exhibited a mixed record during the subject's marketing leadership. However, the initial information posted in the biography was overwhelmingly positive and lacked a neutral perspective.

Users FreeBirdie54 and 2600:1700:2b96:0:9db:c77a:7011:5be8 have consistently attempted to remove balanced information (such as purely objective citations of revenue growth) undermining the page's commitment to neutrality in biographies of public figures. These two users on one hand deem citations referring to declines in revenue growth as irrelevant or caused by extraneous sources, while on the other hand they attempt to selectively use the same data as evidence that the subject matter was hugely successful based on the same metric in a single quarter. It appears they are trying to have their cake and eat it too.

The accusations of vandalism by FreeBirdie54 are silly and unfounded. I have preserved all mentions of awards and major accomplishments in the biography as they were, while Users FreeBirdie54 and 2600:1700:2b96:0:9db:c77a:7011:5be8 have tried to suppress the presence of balanced information. A vandal typically has a specific agenda and aims to remove or manipulate content that contradicts that agenda. Ironically, this is precisely what logs show FreeBirdie54 and 2600:1700:2b96:0:9db:c77a:7011:5be8 have attempted to do in this case.

On 14:40, 2 August 2023, FreeBirdie54 cites Wikipedia's opinion policy as the reason for his or her edits, even though no personal views are highlighted or removed in the editing process. Additionally, during the edit the user dismisses a citation to Peloton's revenue growth as "nonsense," despite the fact that the numbers are verifiable and the subject herself, in an interview with AdAge just three months ago, stressed the importance of marketing leaders being judged by growth metrics.[1]

Furthermore, FreeBirdie54 appears to be displeased that information regarding the subject's emphasis on "music and community in marketing efforts" was included, even though it was originally added by user 2600:1700:2b96:0:9db:c77a:7011:5be8.

Biographical pages are intended to present a neutral and unbiased portrayal of their subjects. Their function is not as fan pages or platforms for self-promotion.

See balanced version below. When asked if the content has a neutral, negative or positive bias, AI platforms view this version as "neutral". Not so with the edits that have attempted to suppress balance.



Oluwadara Johnson Treseder is a Nigerian born marketing executive,

MBA in 2014.[7] Treseder is a founding member of the Black Executive CMO Alliance,[8] and Chair of the board of the Public Health Institute.[9][10]She is one of a team of backers of W Magazine.[11]

References

  1. ^ "Ad Age Remotely: Live with Autodesk's Dara Treseder".
  2. ^ DiTrolio, Megan (June 30, 2021). "Dara Treseder Is the Reason You're Obsessed With Peloton". Marie Claire. Retrieved October 26, 2021.
  3. ^ "Know Your Worth with Dara Treseder". Ladies Get Paid. June 12, 2021. Retrieved October 26, 2021.
  4. ^ Swant, Marty. "Peloton Hires Dara Treseder As Head Of Global Marketing And Communications". Forbes. Retrieved October 26, 2021.
  5. ^ a b "Peloton: Dara Treseder : Wisdom From The Top with Guy Raz". NPR. Retrieved 26 October 2021.
  6. ^ "How This Nigerian Woman Became One of the Most Powerful Execs in Silicon Valley". Afrotech. Retrieved 10 March 2020.
  7. ^ "Dara Treseder". Stanford Graduate School of Business. Retrieved October 26, 2021.
  8. ^ "Dara Treseder | SVP, Head of Global Marketing & Communications, Peloton". Black Executive CMO Alliance. Retrieved October 26, 2021.
  9. ^ "Dara Treseder". Public Health Institute. Retrieved October 26, 2021.
  10. ^ "Leadership & Board". Public Health Institute. Retrieved 2023-08-01.
  11. ^ Drohan, Freya (August 14, 2020). "Investor Group Including Karlie Kloss and Kaia Gerber Acquire W Magazine". Daily Front Row. Retrieved October 26, 2021.

Career

Treseder is currently the chief marketing officer of

Peloton.[3][4][5]

References

  1. ^ Inc, Autodesk. "Autodesk Appoints Dara Treseder as Chief Marketing Officer". PR Newswire. Retrieved 2023-08-01. {{cite web}}: |last= has generic name (help)
  2. ^ O'Reilly, Lauren Johnson, Ryan Joe, Lara. "Insider's most innovative CMOs of 2023". Business Insider. Retrieved 2023-08-01.{{cite web}}: CS1 maint: multiple names: authors list (link)
  3. ^ Cite error: The named reference DiTrolio was invoked but never defined (see the help page).
  4. ^ "Peloton's head of marketing details the brand's 'Sex and the City' response". Ad Age. 2021-12-14. Retrieved 23 May 2022.
  5. ^ Manfredi, Lucas (2022-09-26). "Peloton losing global marketing head to AutoDesk". FOXBusiness. Retrieved 2023-08-01.

Peloton

Treseder's transition to Peloton garnered high praise, with NPR hailing her as "one of the most influential marketing leaders of her generation."[1]Marie Claire magazine credited her as being behind the success of Peloton during the COVID-19 pandemic.[2] However, the credibility of this claim is questionable due to the fact that Peloton's revenue growth was already well established before Treseder joined.[3]

On a quarterly basis, comparing year to year, Peloton's revenue growth reached its highest point in Treseder's first full quarter with the company, but during the majority of her tenure, which emphasized music and community in marketing efforts,[4][5][6] revenue growth by the same metric slowed and eventually declined. [3]

In 2022, she was recognized by Forbes as the most influential CMO in the world, which cited her ability "to think and act quickly in response to the unforeseen" with regularity, and her "cultural attention". [7] Treseder received this recognition despite Peloton's negative year-over-year revenue growth and the underperformance of its stock, which at one point ranked among the 45 worst performers in the Russell 3000 index.[3][8]

Amid this challenging backdrop at Peloton, and weeks after a broader executive shakeout, Treseder announced that she would be leaving the company to take on the role of Chief Marketing Officer of Autodesk during the final quarter of that year.[9][10] An article published to Yahoo Finance suggests that this news may have negatively impacted the price of Peloton shares.[11] However, it's crucial to note that the value of Peloton stock had already declined significantly during the majority of Treseder's tenure, dropping by approximately 90% since her arrival on August 18, 2020, until her exit on October 4, 2022.[8][12][13] In the months following Treseder's departure, Peloton initially underwent a significant rebound in stock value, seeing the price of its its shares double, before the stock price declined again as a result of an analyst downgrade.[14][15]

In May 2023, Peloton announced a rebrand strategy, aiming to redefine itself as more than just a bike company by increasing awareness of non-bike products like Row and Guide, which marks a departure from Treseder's previous emphasis on the theme of "motivation." [16][17]

References

  1. ^ Cite error: The named reference NPR was invoked but never defined (see the help page).
  2. ^ Cite error: The named reference DiTrolio was invoked but never defined (see the help page).
  3. ^ a b c "Peloton Interactive Revenue". macrotrends.com. Retrieved Jul 11, 2023.
  4. ^ McCoy, Kimeko (2021-09-27). "'I'm ambitious for us': How Peloton CMO Dara Treseder made community her selling point". Digiday. Retrieved 2023-08-01.
  5. ^ Dietz, Nadine. "Peloton's Dara Treseder Reveals New Community Campaign Showcasing the Power of 3 Million Members and Growing!". www.adweek.com. Retrieved 2023-08-01.
  6. ^ "EXCLUSIVE: Beyoncé Teams Up With Peloton". Essence. 2020-11-10. Retrieved 2023-08-01.
  7. ^ Matlins, Seth. "The Forbes World's Most Influential CMOs List: 2022". Forbes. Retrieved 2022-10-03.
  8. ^ a b "Historic Price Lookup, Peloton Interactive". investor.onepeloton.com. Retrieved July 11, 2023.
  9. ^ Movement, Q. ai-Powering a Personal Wealth. "What Happened To Peloton's Lead Marketer Dara Treseder And The Wellness Industry At Large?". Forbes. Retrieved 2023-07-14.
  10. ISSN 0362-4331
    . Retrieved 2022-10-03.
  11. ^ "Peloton stock dips amid news of its marketing head leaving to work at Autodesk". finance.yahoo.com. Retrieved 2022-10-03.
  12. ^ "Peloton Hires Dara Treseder As Head Of Global Marketing And Communications". forbes.com. Retrieved Aug 6, 2020.
  13. ^ "Peloton's 90% Crash Is Just the Latest Spiral for Former Market Winners". bloomberg.com. Retrieved Nov 3, 2022.
  14. ^ "Peloton shares surge 26% after fitness company posts subscription revenue growth". cnbc.com. Retrieved Feb 1, 2023.
  15. ^ "Peloton: A Series of Warnings and an Analyst Downgrade". Yahoo Finance. 2023-07-17. Retrieved 2023-08-01.
  16. ^ "Peloton would like to remind everyone it's more than a bike company". theverge.com. Retrieved May 5, 2023.
  17. ^ "Peloton Rebrands, Drops New Campaign". brand-innovators.com. Retrieved May 10, 2020.

Personal Life

She is married to William Treseder;[1] they have two children.[2] Semper Neutrality (talk) 23:51, 2 August 2023 (UTC)[reply]

References

  1. YouTube
  2. ^ Treseder, Dara. "Chief Marketing Officer Board Member Investor Wife + Mom". Dara Treseder. Retrieved October 26, 2021.

Semi-protected edit request on 2 August 2023

Change

On a quarterly basis, comparing year to year, Peloton's revenue growth reached its highest point in Treseder's first full quarter with the company.

to

On a quarterly basis, comparing year to year, Peloton's revenue growth reached its highest point in Treseder's first full quarter with the company, but for all following quarters of her tenure revenue growth by the same metric slowed and eventually declined. [1] Semper Neutrality (talk) 00:00, 3 August 2023 (UTC)[reply]

References

  1. ^ "Peloton Interactive Revenue". macrotrends.com. Retrieved Jul 11, 2023.
 Not done: Read
WP:OR. — Paper9oll (🔔 • 📝) 14:31, 3 August 2023 (UTC)[reply
]
The existing citations do not back the current assertion. The sentence presented in the edit request offers the accurate citation and an impartial description of the data concerning the subject's duration with the company. You could might consider removing the sentence altogether due to the lack of citation support for the claim, or you might want to embrace the suggested revision, which features the appropriate citation and precise language. Semper Neutrality (talk) 10:26, 6 August 2023 (UTC)[reply]

Semi-protected edit request on 3 August 2023

Change (because the subject "backdrop" in the sentence has no context. It's unclear what details the backdrop refers to):

Amid backdrop at Peloton, and weeks after a broader executive shakeout, Treseder announced that she would be leaving the company to take on the role of Chief Marketing Officer of Autodesk during the final quarter of that year.


to

Weeks after a broader executive shakeout, Treseder announced that she would be leaving the company to take on the role of Chief Marketing Officer of Autodesk during the final quarter of that year. Semper Neutrality (talk) 00:13, 3 August 2023 (UTC)[reply]

 Done — Paper9oll (🔔 • 📝) 14:32, 3 August 2023 (UTC)[reply]

Semi-protected edit request on 6 August 2023

Delete the sentence below because the citations following the sentence do not relate to the specific metric "on a quarterly basis, year over year." The current sentence has been modified from a previous version that originally included a citation connecting to Peloton's year-over-year growth metrics. However, that link was later removed. The current citations do not substantiate the claim that "Peloton's revenue growth reached its highest point in Treseder's first full quarter with the company."

Delete

On a quarterly basis, comparing year to year, Peloton's revenue growth reached its highest point in Treseder's first full quarter with the company. Semper Neutrality (talk) 10:21, 6 August 2023 (UTC)[reply]

 Question: Which citation(s) that previously supported the sentence in question was removed. Why you claimed the existing 3 citations is
WP:FAIL for the sentence in question, there must be reason why the sentence in question is sourced using 3 citations. — Paper9oll (🔔 • 📝) 14:29, 7 August 2023 (UTC)[reply
]
 Not done: The page's protection level has changed since this request was placed. You should now be able to edit the page yourself. If you still seem to be unable to, please reopen the request with further details. RudolfRed (talk) 00:32, 10 August 2023 (UTC)[reply]
Retrieved from "https://en.wikipedia.org/w/index.php?title=Talk:Dara_Treseder&oldid=1210550508"