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Aya Atassi Khanji

Web Summit Qatar 2024 * Born: October 16, 2002 (age 21) * Nationality: American * Alma Mater: George Washington University * Occupation(s): Click Ink Media, Arab American Times, [https://ayabeauty.co/ AyaBeauty

]

Aya

businesswoman, and public speaker.[1]. She is the founder and president of Click Ink Media, Arab American Times, and AyaBeauty, and the youngest digital diplomacy advisor
in U.S history.

Click Ink Media

Click Ink Media is a dynamic

conventional media services, embracing a comprehensive approach to empower clients in the digital landscape
.

Specializing in

holistic suite of services, they tailor their strategies to meet the unique
needs of each company.

Aya Atassi at the 3rd Annual Qatar Economic Forum Powered by Bloomberg

Positioned at the

Government Campaigning
.

Arab American Times

Arab American Times stands as both a news company and a trailblazing digital diplomacy initiative, passionately committed to fostering cultural understanding and dialogue. Their mission is to illuminate the accomplishments of prominent Arab Americans through various platforms, including interviews, e-commerce, and digital diplomacy, all geared towards building positive connections.

Aya Atassi with the U.S.-Qatar Business Council

Through

and more.

Beyond storytelling, AATimes is dedicated to making a

fundraisers with a special focus on supporting refugees in the Middle East. Recognizing the challenges they face, their goal is to provide sufficient relief
and contribute to positive change in their lives.

Aya Atassi at the 50th Anniversary Embassy of the State of Qatar Gala in Washington, D.C.

AATimes also serves as an online

global community
.

Aya Beauty

Ayabeauty is a pioneering cosmetics brand dedicated to merging beauty with purpose. Founded with a commitment to cruelty-free and vegan beauty, Ayabeauty offers a range of high-quality lip products designed to hydrate, shine, and captivate the senses.

safe working conditions while adamantly opposing child and forced labor. Ayabeauty takes pride in creating products that are never tested on animals, advocating for an ethical and cruelty-free
beauty industry.

Aya Atassi with Morgan Ortagus, Farah Al-Atassi and Ivonne Baki

What truly distinguishes Ayabeauty is its dedication to giving back. With each purchase, customers have the opportunity to select a

global hunger relief
. Ayabeauty pledges to donate a portion of proceeds to the chosen nonprofit, allowing customers to support causes close to their hearts without any additional cost.

Recognition

"Why Storytelling is a Marketing Superpower" Web Summit Qatar Panel with Aya Atassi, Amy Peck, and Neamat Khalil

Aya Atassi is a

media outlet that provides a powerful platform for Arab Americans to showcase their achievements and celebrate their cultural heritage
.

Aya Atassi speaking at Web Summit in Doha, Qatar 2024

Aya's journey is deeply

misconceptions, she founded Arab American Times to create a space for positive representation and to inspire others to embrace their cultural identity with pride. In addition, Aya focuses on Sustainability, AI, and Women empowerment
.

The impact of Aya's work extends beyond the

entrepreneurial achievements have also been celebrated at the George Washington University School of Business Leadership Awards[9]

Aya Atassi with Washington, D.C. Mayor Muriel Bowser

Aya's influence is not

Global Shapers, and the Women Ambassadors Foundation
.

Public Speaking

Aya Atassi at the Washington, D.C. Chamber of Commerce Awards

Aya is

, among others.

Aya Atassi with Christiane Amanpour at the Hillary Rodham Clinton Awards Ceremony

During her panel titled "Why storytelling is a marketing superpower,"[10] at the first ever Web Summit in Doha, Qatar, Aya represented the endeavors of her company, Click Ink Media, delving into the realms of innovation and marketing. She articulated her belief that marketing transcends mere profession, serving as a form of expression permeating every aspect of life.[11] Alongside two other marketing experts and moderated by J.D. Durkin from CBS News and Stations, Aya explored diverse topics, including the impact of AI and e-commerce on the future of brand communication. The significance of storytelling in modern marketing strategies emerged as a key theme, emphasizing its role in capturing audience attention and fostering genuine connections[12].

Aya spoke on the "Powering the Future" Energy Stage

sustainable future in the energy landscape, highlighting the importance of sustainable and efficient energy solutions. Aya discussed the upcoming launch of her new cosmetics company, Ayabeauty, dedicated to merging beauty with purpose through cruelty-free and vegan products while supporting various nonprofit organizations. She discussed Ayabeauty's extensive collaborations across diverse fields and its commitment to fostering social progress and addressing humanitarian crises worldwide. Furthermore, Aya emphasized Ayabeauty's focus on environmental sustainability and clean energy solutions, aiming to combat the climate crisis by promoting renewable energy and eco-friendly
alternatives within the industry.

Aya was recently interviewed by

cultural exchange
.

Personal Life

Aya Atassi Interview with Al Jazeera 2024

Aya lives with her family in McLean, Virginia. She studied at Cooper Middle School and at Langley High School, where she served as DECA President. After graduating high school in 2021, she now attends George Washington University[14], where she is majoring in Business, Entrepreneurship, Finance, and Law & Society. She currently serves as the Director of Public affairs for Phi Alpha Delta[15], and is a member of the GW Women’s Pre-Law Association. In addition, she is on the board of the American Marketing Association, Innovation and Entrepreneurship Association, George Washington University Fencing Club, and the George Washington University Arab Student Association.

Aya has a

Syrian constitution. His service to the nation spanned three separate terms, from 1936 to 1939, 1949 to 1951, and 1954 to 1955, leaving an indelible mark on Syrian
history.

Aya Atassi with New York City Mayor Eric Adams

Aya is also closely related to other

President of Syria, who served from 1966 to 1970, Lu'ay Al-Atassi, who assumed the presidency in 1963, and Wasfi Al-Atassi, a key contributor to the drafting of the Syrian constitution.[17]

Aya is the daughter of Farah Al-Atassi, a

government relations, and business development company based in Washington D.C. She is also the President and Founder of the National Syrian Women Association (NSWA) and the founder and president of the Arab Information & Resource Center in Washington D.C
.

Aya Atassi for Arab American Times

A holder of an MA in English Literature, Philosophy, and History, Farah Al-Atassi holds graduate certificates in Economy, Public Diplomacy, and Political Science from Georgetown and Harvard Universities. Recognized for her efforts in interfaith dialogue and building cultural bridges between the United States and the Arab world, she has been chosen as an Ambassador of Peace by the Universal Peace Foundation.

References

  1. ^ "Aya Atassi". Web Summit Qatar, Doha. Retrieved 2024-03-29.
  2. ^ Ink, Click. "Click Ink". Click Ink. Retrieved 2024-03-29.
  3. ^ "Media – Qatar Cultural Attache". Retrieved 2024-03-29.
  4. ^ "About". Arab American Times. Retrieved 2024-03-29.
  5. ^ "Hidaya". Arab American Times. Retrieved 2024-03-29.
  6. ^ "About". Aya Beauty. Retrieved 2024-03-29.
  7. ^ "GWSB Undergraduate Scholarship Opportunities | GW School of Business | The George Washington University". GW School of Business. Retrieved 2024-03-29.
  8. ^ "Merit Scholarships | Office of Undergraduate Admissions | The George Washington University". Office of Undergraduate Admissions. Retrieved 2024-03-29.
  9. ^ "Student Leadership Awards | GW School of Business | The George Washington University". GW School of Business. Retrieved 2024-03-29.
  10. ^ "Why storytelling is a marketing superpower | Web Summit Qatar, Doha | February 23-26, 2025". Web Summit Qatar, Doha. Retrieved 2024-03-29.
  11. ^ "Here's what you missed on Day 2 of Web Summit Qatar". Web Summit Qatar, Doha. Retrieved 2024-03-29.
  12. ^ "Web Summit Qatar 2024: How AI Will Change Your Work?". 2024-03-27. Retrieved 2024-03-29.
  13. ^ "Energy | Web Summit Qatar, Doha | February 23-26, 2025". Web Summit Qatar, Doha. Retrieved 2024-03-29.
  14. ^ "The George Washington University". The George Washington University. Retrieved 2024-03-29.
  15. ^ "Phi Alpha Delta Law Fraternity, International". www.pad.org. Retrieved 2024-03-29.
  16. ^ "Atassi family", Wikipedia, 2024-02-29, retrieved 2024-03-29
  17. ISSN 2152-0844
    .