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Dallas Cowboys

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Dallas Cowboys
Current season
Established January 28, 1960; 62 years ago (1960-01-28)[1]
First season: 1960
Play in AT&T Stadium (Arlington, Texas)
Headquartered in Ford Center at The Star (Frisco, Texas)
Dallas Cowboys logo
Dallas Cowboys wordmark
LogoWordmark
League/conference affiliations

National Football League (1960–present)

Current uniform
Dallas Cowboys Uniforms - 2016 Season.png
Team colorsNavy blue, metallic silver, royal blue, white[2][3][4]
       
Fight songCowboys Stampede March
MascotRowdy
Personnel
Owner(s)Jerry Jones
CEOStephen Jones
PresidentJerry Jones
General managerJerry Jones
Head coachMike McCarthy
Team history
  • Dallas Cowboys (1960–present)
Team nicknames
Championships
League championships (5)
Conference championships (10)
Division championships (24)
Playoff appearances (34)
Home fields

The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East division. The team is headquartered in Frisco, Texas, and has been playing its home games at AT&T Stadium in Arlington, Texas, since its opening in 2009. The stadium took its current name prior to the 2013 season.[5] In January 2020 it was announced that Mike McCarthy had been hired as head coach of the Cowboys.[6] He is the ninth in the team’s history.[7] McCarthy follows Jason Garrett, who coached the team from 2010–2019.[7]

The Cowboys joined the NFL as an expansion team in 1960.[8] The team's national following might best be represented by its NFL record of consecutive sell-outs. The Cowboys' streak of 190 consecutive sold-out regular and post-season games (home and away) began in 2002.[9] The franchise has made it to the Super Bowl eight times, tied with the Pittsburgh Steelers and the Denver Broncos for second most Super Bowl appearances in history, behind only the New England Patriots' record eleven Super Bowl appearances. This has also corresponded to eight NFC championships, most in the NFC. The Cowboys have won five of those Super Bowl appearances, tying them with their NFC rivals, the San Francisco 49ers; both are third to Pittsburgh's and New England's record six Super Bowl championships. The Cowboys are the only NFL team to record 20 straight winning seasons (1966–85), in which they missed the playoffs only twice (1974 and 1984).

In 2015, the Dallas Cowboys became the first sports team to be valued at $4 billion, making it the most valuable sports team in the world, according to Forbes.[10] The Cowboys also generated $620 million in revenue in 2014, a record for a U.S. sports team.[10] In 2018 they also became the first NFL franchise to be valued at $5 billion[11] and making Forbes' list as the most valued NFL team for the 12th straight year.[12]

Franchise history

Clint Murchison/Harvey Bright era (1960-1988)

Prior to the formation of the Dallas Cowboys, there had not been an NFL team south of Washington, D.C. since the Dallas Texans folded in 1952 after only one season. Two businessmen had tried and failed to get Dallas a team in the NFL: Lamar Hunt responded by forming the American Football League with a group of owners, which would spur the NFL to expand beyond twelve teams. Oilman Clint Murchison Jr. persisted with his intent to bring a team to Dallas, but George Preston Marshall, owner of the Washington Redskins, had a monopoly in the South (after the addition of Dallas, the South would see three further teams - NFL teams in Atlanta and New Orleans, and an AFL team in Miami - added in the next six years).[13]

Murchison had tried to purchase the Washington Redskins from Marshall in 1958 with the intent of moving them to Dallas. An agreement was struck, but as the deal was about to be finalized, Marshall called for a change in terms, which infuriated Murchison, and he called off the deal. Marshall then opposed any franchise for Murchison in Dallas. Since NFL expansion needed unanimous approval from team owners at that time, Marshall's position would prevent Murchison from joining the league.

Marshall had a falling out with the Redskins band leader Barnee Breeskin, who had written the music to the Redskins fight song "Hail to the Redskins", and Marshall's wife had penned the lyrics. Breeskin owned the rights to the song and was aware of Murchison's plight to get an NFL franchise. Angry with Marshall, Breeskin approached Murchison's attorney to sell him the rights to the song before the expansion vote in 1959: Murchison subsequently purchased "Hail to the Redskins" for $2,500.

Before the vote to award franchises in 1959, Murchison revealed to Marshall that he now owned the song, and barred Marshall from playing it during games. After Marshall launched an expletive-laced tirade, Murchison sold the rights to "Hail to the Redskins" back to Marshall in exchange for his vote, the lone one against Murchison getting a franchise at that time, and a rivalry was born. Murchison hired CBS Sports executive and former Los Angeles Rams general manager Tex Schramm as team president and general manager, San Francisco 49ers scout Gil Brandt as head of player personnel, and New York Giants defensive coordinator Tom Landry as head coach, thus forming a triumvirate that would lead the Cowboys' football operations for three decades.

Tom Landry years (1960-1988)

Like most expansion teams, the Cowboys struggled at first. They failed to win a game in their inaugural season. However, Landry slowly brought the team to respectability. In 1965, they finally got to .500. They broke all the way through a year later, winning consecutive Eastern Conference titles in 1966 and 1967. However, they lost the

The Cowboys playing against the Dolphins in Super Bowl VI in1971

From 1970 through 1979, the Cowboys won 105 regular season games, more than any other NFL franchise during that time span.[14] In addition, they appeared in five Super Bowls, winning two (1971 and 1977).

Led by quarterback Craig Morton, the Cowboys had a 10–4 season in 1970. They defeated Detroit 5–0 in the lowest-scoring playoff game in NFL history and then defeated San Francisco 17–10 in the first-ever NFC Championship Game to qualify for their first Super Bowl appearance in franchise history, a mistake-filled Super Bowl V, where they lost 16–13 to the Baltimore Colts courtesy of a field goal by Colts' kicker Jim O'Brien with five seconds remaining in the contest. Despite the loss, linebacker Chuck Howley was named the Super Bowl MVP, the first and only time in Super Bowl history that the game's MVP did not come from the winning team.

Super Bowl VI champions (1971)

The Cowboys moved from the Cotton Bowl to Texas Stadium in week six of the 1971 season. Landry named Staubach as the permanent starting quarterback to start the second half of the season, and Dallas was off and running. The Cowboys won their last seven regular season games (finishing 11-3) before dispatching of the Minnesota Vikings and San Francisco 49ers in the playoffs to return to the Super Bowl. In Super Bowl VI, behind an MVP performance from Staubach and a then Super Bowl record 252 yards rushing,[15] the Cowboys crushed the upstart Miami Dolphins, 24–3, to finally bury the "Next Year's Champions" stigma.

After missing the playoffs in 1974, the team drafted well the following year, adding defensive lineman Randy White (a future Hall of Fame member) and linebacker Thomas "Hollywood" Henderson. The fresh influx of talent helped the Cowboys back to the playoffs in 1975 as a wild card, losing to the Pittsburgh Steelers, 21–17, in Super Bowl X.

Super Bowl XII champions (1977)

Dallas began the

The Cowboys playing against the Broncos in Super Bowl XII in 1977