WFLC
WFEZ, WHQT | |
| History | |
|---|---|
First air date | September 1, 1946 (as WIOD-FM) |
Former call signs | WIOD-FM (1946-1956) WCKR-FM (1956-1962) WIOD-FM (1962-1971) WAIA (1971-1986) WGTR (1986-1990) |
Call sign meaning | FLorida's Coast (former branding) |
| Technical information | |
| Facility ID | 72984 |
| Class | C |
| ERP | 100,000 watts |
| HAAT | 307 meters (1,007 ft) |
Transmitter coordinates | 25°58′02″N 80°12′34″W / 25.96722°N 80.20944°W |
| Links | |
| Webcast | Listen Live |
| Website | hits973.com |
WFLC (97.3
WFLC broadcasts in the HD Radio format.[3] The HD-2 channel carries all-1980's hits. The HD-3 channel carries country music.
History
WIOD-FM, WCKR-FM
On September 1, 1946 the station
In 1956, the Biscayne Television Corporation, a partnership of
In 1962, the Federal Communications Commission stripped the Cox-Knight partnership of its broadcast licenses due to violations of ethics and licensing rules when Cox-Knight sought to build the TV station. On January 1, 1963, the Miami Valley Broadcasting Corporation, which was a subsidiary of Cox, took over control of the two radio stations and returned the call letters to WIOD and WIOD-FM. An advertisement in Broadcasting Magazine said the stations provided "expertly programmed adult information and entertainment."[5] The stations aired a mix of middle of the road music, news and talk shows, along with news and features from NBC Radio.
WAIA
In 1966, the simulcast with the AM ended; WIOD-FM adopted a
In the early 1980s, the station began making the presentation more upbeat and it stepped up the tempo of the music, moving to an
WGTR
In 1986, the station switched to
WFLC
In 1990, Cox flipped the station to
On January 16, 2014, despite top 5 ratings ranking, the airstaff and social media of WFLC began teasing an announcement to come the following day, the 17th, at 10am; at that time, after playing "That's All" by Genesis, WFLC shifted to CHR as Hits 97.3, putting it in direct competition with WHYI. The first song as "Hits" was "Timber" by Miami native Pitbull, featuring Kesha.[7][8]
On March 27, 2020, the station temporarily rebranded as 97.3 Quarantine Radio, in reference to the stay-at-home order issued by Florida due to the COVID-19 pandemic, adding commercial-free dance mixes twice-daily. On June 3, after branding itself as being "under construction" the week immediately prior, WFLC relaunched the Hits format with a new on-air lineup and morning show, while maintaining the existing CHR format.[9][10] Despite the relaunch, the station failed to make any more traction than before, holding a 2.6 share in the Nielsen Audio Ratings for August 2021, significantly behind that of WHYI, but slightly ahead of WPOW.[11]
On September 23, 2021, director of operations Jill Strada left WFLC as part of a series of layoffs by Cox Media. The following morning at 6AM, the station began
References
- ^ Hits973.com/contact-us
- ^ Radio-Locator.com/WFLC-FM
- ^ http://hdradio.com/station_guides/widget.php?id=12 HD Radio Guide for Miami-Ft. Lauderdale-Hollywood
- ^ Broadcasting Yearbook 1950 page 112
- ^ Broadcasting Yearbook 1964 page B-34
- ^ Broadcasting Yearbook 1985 page B-57
- ^ "Hits 97.3 Debuts In Miami". RadioInsight. 2014-01-17. Retrieved 2020-03-30.
- ^ Format Change Archive: "WFLC Becomes Hits 97.3
- ^ "Hits 97.3 Miami Completes Station Rebuild". RadioInsight. 2020-06-03. Retrieved 2020-06-03.
- ^ "WFLC Temporarily Becomes 97.3 Quarantine Radio". RadioInsight. 2020-03-27. Retrieved 2020-06-03.
- ^ a b "Hits 97.3 Relaunches As Rhythm Of Miami". RadioInsight. Retrieved 2021-11-07.
External links
- Official website
- WFLC in the FCC FM station database
- WFLC in Nielsen Audio's FM station database
