Rhythmic adult contemporary

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Rhythmic adult contemporary, often abbreviated as rhythmic AC or RAC, is an

dance pop, and house music of the late 1980s/early 1990s.[1][2][3][4][5]

Format history

The first station to try this approach was

True Oldies Channel
-led oldies format in August 2015).

In February 1996,

Los Angeles flipped to the format. While WDRQ was a moderate ratings success (the station's true ratings boom came after it evolved into a rhythmic-oriented Contemporary Hit format by 1999), KBKS and KIBB were less successful, resulting in KBKS flipping to Top 40/CHR in May 1997, and KIBB flipped to a format they pioneered: "rhythmic oldies
", in November 1997.

Beginning in 2006, there was a trend of several stations in the United States switching to the rhythmic AC format using the brand

KMVQ
San Francisco), or flipping to other formats, in part due to declining ratings and trying to adapt currents into this niche genre. As of July 2016, only a handful of "Movin'" branded stations remain with a Rhythmic AC format (see list below).

Rhythmic AC came to Canada in 1999, when French-language

hot adult contemporary stations in Canada started to follow a Rhythmic AC approach, but still remain Hot AC because of pop-rock content still being played. This was first pioneered by CHUM-FM in Toronto, who had a significant ratings success after starting to lean rhythmic. This approach has worked well in Montreal, where CKBE
has had more success with the Rhythmic Hot AC format since its shift from AC in 2011. Unlike CHUM-FM, the currents on CKBE's playlist are more Dance and Rhythmic leaning.

By 2013, the Rhythmic AC format began to make a comeback in certain markets. In January of that year, former

WIQI in Chicago. KHTP and KRBQ have since shifted in a more Classic Hip-Hop direction, positioning themselves as all-"Throwback" stations, while KSSX flipped to Mainstream Urban in May 2016. The Rhythmic AC renaissance has been particularly felt in the state of Florida: in March 2016, WMIA-FM in Miami, which had switched from Rhythmic AC to Hot AC in August 2014, returned to Rhythmic AC with the slogan "Rhythm from the '80s to Now," and four months later, WJSJ in Jacksonville adopted a "Classic Dance" approach. And in Canada, former Urban outlet CFXJ-FM
Toronto went Rhythmic AC as "93.5 The Move" in February 2016.

In January 2015,

KJHM in Denver shifted to the format after spending its first 5 years with rhythmic oldies, marking the second station with the format in the market, the first being KPTT
from 2006 to 2009.

In the 2020s, a resurgence of the rhythmic hot AC format occurred. This format combines the currents and recurrents of CHR stations with hot AC-like rotations, and a deep gold library that includes classic hip hop and dance/pop throwbacks dating back to the mid-1990s. WBBM-FM/Chicago, KMVA/Phoenix and WFLC/Miami flipped to the format in 2022 and 2023.

The new crop of Rhythmic AC stations varies by market as to how much hip-hop and R&B product are included in the music mix. Whereas the aforementioned KHTP and KRBQ have repositioned themselves as all-"Throwback" stations specializing in Classic Hip-Hop, WKTU, WMOV and other rhythmic hot ACs leaning heavily toward pop and dance.

List of recording artists whose records are played on rhythmic AC radio stations

List of radio stations using this format

United States (Rhythmic hot AC)

United States (Rhythmic AC)

United States (Rhythmic adult hits)

Mexico

  • Rhythmic Oldies
    ", but leans Rhythmic AC)

Canada

Internet stations

Former stations that used this format

See also - related formats

References

  1. ^ Buhler, Brendan (2006-09-12). "Can't find your doo-wop, try Whoopi in mornings". Las Vegas Sun. Retrieved 2019-04-29.
  2. ISSN 0362-4331
    . Retrieved 2019-04-29.
  3. ^ "Intriguing Stations of 2018". RadioInsight. 2019-02-28. Retrieved 2019-04-29.
  4. ^ "I101 Chicago Shifts To Rhythmic Hot AC". RadioInsight. 2013-12-09. Retrieved 2019-04-29.
  5. ^ Ross, Sean (2006-08-24). "Rhythmic AC: In Search Of The Funky Cold Medina". Edison Research. Retrieved 2019-04-29.

External links

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