WMIA-FM
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Branding | Magic 93.9 |
Programming | |
Language(s) | Spanish and English |
Format | Latin pop and adult contemporary music |
Subchannels |
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Affiliations | Motor Racing Network (HD3) |
Ownership | |
Owner |
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History | |
First air date | December 1, 1948[1] |
Former call signs |
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Call sign meaning | Miami (IATA airport code for Miami International Airport) |
Technical information[2] | |
Licensing authority | FCC |
Facility ID | 51978 |
Class | C0 |
ERP | |
HAAT | 307 meters (1,007 ft) |
Translator(s) |
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Links | |
Public license information | |
Webcast |
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Website |
WMIA-FM (93.9
History
Early years
93.9 FM signed on the air December 1, 1948, as WLRD, the first standalone FM station in Miami.[1] It was built by Alan Henry, Leo and Yvette Rosenson, doing business as the Mercantile Broadcasting Company; studios were in the Mercantile National Bank building at 420 Lincoln Road.[3] The original 200-foot (61 m) mast at 812 First Street was damaged in Hurricane King in 1950.[4] Early programming was background music.[5]
The station became WAHR-FM in 1956[3] after the establishment of WAHR (1490 AM) two years prior.[6] From this point, the FM primarily simulcast the AM. Both stations were sold to Community Service Broadcasting of Cincinnati in 1958, with the call letters changed to WMET-AM-FM,[7] Four years later, WMBM-FM struck out on its own with a jazz format[8] and changed its call sign to WMVJ ("Miami's Voice of Jazz"). The change was reverted the next year, but it split off again as WGOS in 1966. Initially airing a gospel format, this changed to country "Wild Goose Country". In 1968, WGOS became WBUS; by 1970, it had turned the letters into business, airing a business news format.[9] Three years later, WBUS flipped to progressive rock as "The Magic Bus".[10] A jazz format returned in 1974, and the station hired Symphony Sid out of retirement for its air staff.[11]
Love 94
On October 29, 1976, after losing money with the jazz format, the station became WWWL "Love 94", changing to a "soft rock"
After Love: WMIA-FM
On December 25, 2008, WLVE flipped to
In 2010, WMIA-FM began adding more pop titles from artists such as
Once again, in December 2012, WMIA-FM revamped their direction to adult top 40 with recurrents from the 1990s and 2000s, billing themselves as "90s and Now". The majority of rhythmic material that had not charted on that format was dropped, only to reinstate it by the spring of 2013, when it dropped most of the 1990s music and changed its slogan to "Today's Hits". It also adopted an adult top 40 presentation, using the same approach as sister station WKTU in the New York City market,[16] and in early 2014, changed slogans to "Miami's Variety from the '90s to Now". In May 2014, WMIA-FM changed their slogan to "93.9 MIA Means Variety" and added 1980s hit songs to their playlist.
On August 8, 2014, WMIA-FM rebranded as "MY 93.9" with their slogan becoming "More Music, Better Variety”. This change came after WMIA-FM was the lowest rated music station in the Nielsen ratings for the Miami market, with a 2.3 share in the July 2014 ratings. "MY 93.9" dropped most of the 1980s material from their playlist and focused on hits from the 1990s and 2000s.[17]
On March 18, 2016, WMIA-FM rebranded once again as "93.9 MIA", shifting back to rhythmic AC with the new slogan "Rhythm from the 80s to Now."[18] In March 2018, the station shifted to hot adult contemporary. This put WMIA-FM in a crowded field for adult music competing between WFEZ, WLYF, WFLC and WRMF.[19][20]
On July 9, 2020, at Noon, after playing "End of the Road" by Boyz II Men. WMIA-FM flipped to 1990s hits, branded as "Totally 93.9". The first song was "Miami" by Will Smith, also the first song on "93.9 MIA" in December 2008.[21]
On February 9, 2022, at 6 a.m., after playing "End of the Road" by Boyz II Men, WMIA-FM flipped back to hot adult contemporary, also reviving the "93.9 MIA" branding. The first song after the relaunch was "Locked Out of Heaven" by Bruno Mars.[22]
On November 24, 2023, at Noon, after playing "
WMIA-FM HD2
WMIA-FM signed on
References
- ^ a b "FM Station WLRD On Air Dec. 1". The Miami Herald. November 28, 1948. p. 9-F. Retrieved April 26, 2020.
- ^ "Facility Technical Data for WMIA-FM". Licensing and Management System. Federal Communications Commission.
- ^ a b FCC History Cards for WMIA-FM
- ^ Oppitz, John (October 19, 1950). "Six Radios Lose Towers: Temporary Aerials Put Stations Back On Air". The Miami Herald. p. 1-A.
- ^ "WLRD Warns Users Of 'Unplugged' Music". Miami Daily News. April 25, 1954. p. 15-A.
- ^ "Radio Station WAHR On Air". Miami Daily News. October 31, 1954. p. 10-A.
- ^ "Radio Notes And Comments". The Miami News. May 18, 1958. p. 14.
- ^ Dunn, Kristine (April 9, 1962). "Jazz Buffs Get Own Station". The Miami News. p. 4B.
- ^ "Radio to Do Local Fights". The Miami Herald. May 25, 1970. p. 9-D.
- ^ Trotter, James (October 6, 1974). "Zoo World: Soft line on hard rock". pp. Tropic 16, 18, 20.
- ^ "Symphony Sid Hired by WBUS, Ends Two Years of Retirement". The Miami Herald. October 19, 1974. p. 7-D.
- ^ Anderson, Jack (September 24, 1976). "WBUS Drops Jazz Format". The Miami Herald. p. 4-D.
- ^ Cosford, Bill (October 29, 1976). "The Good News: Billy Joel; The Bad: WBUS Is Dead". The Miami Herald. p. 2-C.
- ^ "WNLT new call letters for WLVE/FM". The Capital Times. March 22, 1984. p. 47.
- ^ WLVE Miami To Change Formats
- ^ BDS monitored radio panel update
- ^ WMIA Miami Revamps As My 93.9
- ^ WMIA Miami Flips Back To Rhythmic AC
- ^ "939 MIA - Variety from the 80s, 90s and Today!". Archived from the original on 2018-09-01. Retrieved 2018-09-16.
- ^ "939 MIA Music - Recently Played Songs | 939 MIA". Archived from the original on 2018-10-23. Retrieved 2018-10-23.
- ^ iHeartMedia Launches 1990s Hits "Totally 93.9" Miami
- ^ "WMIA Drops All 90s; Launches New On-Air Lineup As DJ Laz Returns To Mornings With Kimmy B". RadioInsight. Retrieved 2022-02-10.
- ^ WMIA Flips to Bilingual AC as "Magic 93.9"
- ^ Bull Launches in Ft. Lauderdale
- ^ Revolution & Bull Swap Frequencies in Ft. Lauderdale
- ^ "HD Radio Guide for Miami-Ft. Lauderdale". Archived from the original on 2016-09-24. Retrieved 2016-09-23.
External links
- Magic 93.9 website
- WMIA in the FCC FM station database
- WMIA in Nielsen Audio's FM station database
- W284CS in the FCC FM station database
- W284CS at FCCdata.org