WGKB
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Transmitter coordinates | 43°01′02″N 88°11′43″W / 43.017222°N 88.195278°W |
Translator(s) | 101.7 W269DL (Milwaukee) |
Links | |
Webcast | Listen Live |
Website | www.1017thetruth.com |
WGKB (1510
WGKB is a
History
WAUX and WAUK
The station
In 1962, it added a sister station, WAUX-FM at 106.1 MHz. The two stations largely simulcast their programming in the early years. In 1965, they made a slight change in their call letters, becoming WAUK-AM-FM. In the 1970s, WAUK-FM began airing beautiful music and today it is country music outlet WMIL-FM, owned by iHeartMedia.
Sports Radio
WAUK 1510 switched to sports radio programming in October 1994 and was the home of ESPN Radio in Milwaukee. But because 1510 is a daytimer station, it could not air sporting events at night. As a result, the station leased time from WMCS 1290 to carry the full ESPN Radio schedule between 6 p.m. and 6 a.m. for several years.
That arrangement ended after Good Karma Broadcasting moved the
Deportes and Progressive Talk
On May 2, 2008, WRRD switched from English-language sports radio to be a
On January 31, 2017, a group known as "The Devil's Advocates Radio" announced plans to purchase WRRD and to change the format to
Good Karma Broadcasting sold WRRD to "New WRRD, LLC", effective June 1, 2017, for $760,000. On November 13, 2019, WRRD rebranded as "Talk 101.7" with the sign-on of W269DL 101.7 FM, which also allows the station to carry a full-day schedule, even after sunset.
Signal downgrade
For several years, despite being a daytimer, WRRD was a high-power station, running 23,000 watts. But with the shift in emphasis to 101.7 FM, WRRD applied to the
On August 31, 2020, WRRD reverted to sports as a simulcast of former sister station WAUK. The station's social media referred listeners to WTTN and its streaming presences with the shuttering of Crute's main studio facility on Brady Street in Milwaukee. On September 4, Good Karma Brands announced the acquisition of the W269DL translator, along with the re-acquisition of WRRD. This came as former owner Michael Crute negotiated with Good Karma to trade the stations, while strengthening its Madison presence.[7][8]
Black Talk
On September 29, 2020, Good Karma announced that WRRD would become a
The new format launched on January 4, 2021, utilizing a live 7 a.m.–6 p.m. schedule of four programs that repeat at night, albeit exclusively over W269DL after WGKB's dusk sign-off.[11] The acquisition of WGKB and translator W269DL by Good Karma Brands was consummated on April 30, 2021.
Previous logo
References
- ^ Radio-Locator.com/WGKB
- ^ Radio-Locator.com/W269DL
- ^ Broadcasting Yearbook 1950 page 325. Retrieved Octtober 26, 2023
- ^ Madison Host to Purchase Milwaukee AM, Flip to Liberal Talk Radioinsight - January 27, 2017
- ^ Can Liberal Talk Survive In Trump's America? Radio Ink, January 31, 2017.
- ^ New Milwaukee Signs On with Liberal Talk
- ^ Kirchen, Rich (4 September 2020). "Progressive-talk station exits Milwaukee, Good Karma takes over". Milwaukee Business Journal. Retrieved 9 October 2020.
- ^ Mehlberg, Rusty (4 September 2020). "Good Karma Brands acquires Talk 101.7 FM". WTMJ (AM). Retrieved 4 September 2020.
- ^ Jacobson, Adam (29 September 2020). "Craig Karmazin Ramping Up A Black Info Offering For Milwaukee". RBR. Retrieved 30 September 2020.
- ^ Call Sign History, fcc.gov. Retrieved December 5, 2020.
- ^ Lemoine, Brett (7 January 2020). "New radio station offers fresh voice for African American community". WITI. Retrieved 13 January 2021.
External links
- Official website
- Milwaukee radio: a retrospective
- WGKB in the FCC AM station database
- WGKB in Nielsen Audio's AM station database
- W269DL in the FCC FM station database
- W269DL at FCCdata.org