Dew Tour
This article is missing information about event results, participants and other details.(March 2021) |
Formerly | AST Dew Tour |
---|---|
Sport | Extreme sports |
Founded | 2005 |
Country | All |
TV partner(s) | NBC Sports |
Official website | DewTour.com |
The Dew Tour is an
History
The tour was announced in late 2004, and made its debut in
The first Winter Dew Tour, a spin-off focusing on
The Dew Tour was originally formed as a joint venture between
For 2012, the Dew Tour introduced a brand new tour format. It was reduced to three stops from four, with two summer events in Ocean City and San Francisco, and one winter event in Breckenridge; management argued that the increased saturation of extreme sports events made it harder to attract athletes to participate. Streetstyle and big air events were also introduced in San Francisco and Breckenridge respectively. Although total attendance and television viewership was down for the season, the average attendance rose, and viewership of digital content also increased.[4]
In May 2013, the
In 2014, the tour returned to Ocean City and Breckenridge, but not San Francisco. They instead brought the tour back to Portland, and then debuted it in
In 2015, citing declining television viewership, NBC Sports sold the Dew Tour to TEN: The Enthusiast Network, owner of magazines such as Transworld Skateboarding and Transworld Snowboarding. Under its ownership, major changes were made for the 2016 season; the Dew Tour was further reduced to two events, with a single summer skateboarding meet, and a winter ski and snowboard meet, in Long Beach and Breckenridge respectively. New team competitions were also added to both events. The Dew Tour maintained its relationship with NBC for tape-delayed television broadcasts as brokered programs, but live coverage was shifted to online streaming. In addition, there is a larger focus on year-round social media content involving athletes alongside the two events. TEN also leveraged its complementary properties by moving awards presentations by its winter sports magazines to Breckenridge alongside the Winter Dew Tour event. TEN stated that viewership of the events under the new format had seen increases.[6]
In 2019, TEN's adventure sports portfolio was sold to American Media, LLC. In June 2019, the event once again traveled to Long Beach, California, completing a successful skateboarding street and park event that served as the first-ever US-based Olympic Skateboarding qualification stop.[7] The tour continued with a new venue location for Winter in February 2020, moving to Copper Mountain, Colorado,[8] as well as an additional skateboarding stop in May 2021 (shifted from the previous year due to COVID-19) that served as the final US-based Olympic Skateboarding qualifier going into the 2020 Summer Olympics where skateboarding made its Olympic debut.
Sports
Current sports
• Skateboard Vert • Skateboard Street • Skateboard Park • BMX Vert • BMX Street • BMX Park
Gallery
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Dew Tour 2011
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Dew Tour 2013
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Dew Tour 2013
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Dew Tour 2016
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Dew Tour 2017
See also
References
- ^ "World's Top Athletes Shaun White, Hannah Teter, Travis Rice, Tanner Hall and Sarah Burke Lead Impressive List of Athletes Competing on Winter Dew Tour". gobreck.com. November 12, 2008. Archived from the original on March 7, 2010. Retrieved February 13, 2014.
- ^ "NBC buys back Dew Tour stake from MTV". Sports Business Journal. June 20, 2011. Retrieved March 9, 2012.
- ^ "NBC Sports moving action sports programming to Versus". Sports Business Journal. November 14, 2011. Retrieved March 8, 2012.
- ^ Mickle, Tripp (January 7, 2013). "Fewer equals better for Dew Tour". Sports Business Daily. Retrieved December 26, 2016.
- ^ Mickle, Tripp (May 20, 2013). "Dew Tour to become Olympic qualifier". Sports Business Journal. Retrieved December 26, 2016.
- ^ "New ownership gives Dew Tour some pop". Sports Business Journal. 16 January 2017. Retrieved 2018-04-20.
- ^ Jordan, Rachel (May 15, 2019). "Olympic athletes to compete in Long Beach for skateboarding qualifier". ABC 7. Retrieved November 1, 2019.
- ^ Olivero, Antonio (September 9, 2019). "Copper Mountain Resort to host Dew Tour next two winters, beginning in February". Summit Daily. Retrieved November 1, 2019.