Yandex Launcher
Developer(s) | Yandex |
---|---|
Initial release | October 6, 2015 |
Stable release | 2.4.0[1]
/ August 1, 2022 |
Operating system shell | |
License | Freeware[3] |
Website | yandexlauncher |
Yandex Launcher (Russian: Я́ндекс.Ло́нчер) is a free
Functionality
According to The Next Web, one of the main distinguishing features of Yandex Launcher is the built-in
Other features of Launcher are: themes for the interface,[6] wallpaper collections,[13] fast search of contacts, apps and sites,[13][4][14] search by app icon color,[4][15] "smart" folders and widgets,[13] built-in notifications on icons, screen manager, a visual editor grid for icons, etc.
History
In 2009, SPB Software published the SPB Mobile Shell application. The application won several accolades.[16]
In 2011, SPB Software was purchased by Yandex.[17] Through this, Yandex acquired the rights to the company's products, including SPB Shell 3D (a paid application).[18]
After the purchase by Yandex, the shell has become "Yandex.Shell".[19] The company's services were built into it, and it was distributed for free for users from Russia and other countries.[20]
In 2014, Yandex released a modified Android firmware, which was given the name Yandex.Kit.[21][22] The firmware was tightly integrated with Yandex services.[22] One of the standard apps supplied with the firmware was the launcher that was based on Yandex.Shell.[22] Yandex.Kit was preinstalled, in particular, on Huawei smartphones.[22]
On October 6, 2015, the Yandex Launcher GUI was released.[6][23] Despite the fact that the developers of Yandex.Shell and Yandex.Kit[24] took part in the creation of Launcher, these projects have little in common. Unlike Launcher, Kit was focused on enterprise applications and was not distributed through Google Play.[22] Shell had a different monetization scheme and different geographical distribution.[25][26]
On October 8, 2015, Google Play accidentally blocked Yandex Launcher. A few hours later Launcher was unblocked.[27]
After its launch, the app was available only to users from
In October 2016, Yandex offered the pre-installation of their apps (including Yandex Launcher) to retailers and manufacturers of Android smartphones.
At the start of 2016, the service's foreign audience was three times bigger than the Russian audience.[33]
Technology
To generate personal recommendations, Yandex Launcher uses
Launcher is one of the "Discovery" products of Yandex.[37][38] Yandex Zen, which is part of Launcher, belongs to the same product category.[39]
Several design elements of Launcher are generated algorithmically. In particular, the color of app information cards are selected automatically based on the color scale of app icons.[40][41]
The user can select one of the three
Monetization
Monetization of Launcher is due to the built-in recommendation services. Native advertising is displayed inside the Yandex Zen content feed. Most recommendations in the app recommendation service are selected without taking into account the commercial component, but if a user installs one of the commercial recommendations, then the corresponding ad network pays a commissions to Yandex.[6][25]
According to data from Q2 2016, the experimental business activities of Yandex (which includes Yandex Launcher and Yandex Zen built into it, along with a number of other company products) brought in 153 million rubles in revenue.[43][44]
Management
The head of the service is Fyodor Yezhov.[45][46][47] Prior to this, Yezhov worked at SPB Software and SPB TV.[33][48]
Earlier, the project was headed by Dmitry Polishchuk.[33][49]
Criticism
Yandex Launcher has been criticized for the lack of options for fine-tuning the app. In particular, it is not possible to hide icon names.[6][50][51] Launcher has also been criticized for the small variety of wallpapers in the online collection.[13]
References
- ^ "Launcher - Android Apps on Google Play". play.google.com.
- ^ a b c "В "Яндекс" запускают приложение Yandex Launcher для Android". Archived from the original on 2017-03-23. Retrieved 2017-04-21.
- ^ "Яндекс выпустил Yandex Launcher для Android". Archived from the original on 2017-04-22. Retrieved 2017-04-21.
- ^ a b c d "Подборка: главные приложения октября / Статьи / Вести.Hi-tech".
- ^ "Яндекс выпустил Лончер для Android". Компьютерра. October 7, 2015.
- ^ a b c d e f Degeler, Andrii (6 October 2015). "Yandex continues its push onto Android with a Launcher for low-end smartphones".
- ^ a b ""Яндекс" выпустил собственную оболочку для Android-смартфонов - Yandex Launcher - ITC.ua". 7 October 2015.
- ^ Геращенко, Екатерина; Рожков, Роман (10 July 2015). "Яндекс" – via Kommersant.
- ^ "Stocks in the Spotlight: Endeavour Silver Corp. (EXK), Baker Hughes Incorporated (BHI), Yandex N.V. (YNDX) – istreetwire". Archived from the original on 2017-02-15. Retrieved 2017-04-21.
- ^ "Personal recommendations Zen earned in Yandex.Browser on iPad - ActualApple.com". actualapple.com. Archived from the original on 2017-02-23. Retrieved 2017-04-21.
- ^ Lunden, Ingrid. "Yandex woos smartphone makers with AI, browser and launcher partnership programs - TechCrunch".
- ^ "Как включить Яндекс Дзен на компьютере в браузере". sdelaicomp.ru. 13 September 2016.
- ^ a b c d "Выбираем оболочку для android-устройств: Google Start и Yandex Launcher".
- ^ "Яндекс выпустил фирменный "лончер" для Android-смартфонов".
- ^ "Yandex Launcher é aposta russa para lançador de apps no Android; conheça".
- ^ "Reviews & Awards » SPB Mobile Shell » Pocket PC Software » SPB Software". www.spb.com. Archived from the original on 2010-01-23.
- ^ "Компания Яндекс — Главные новости". Archived from the original on 2021-04-19. Retrieved 2017-04-21.
- ^ ""Яндекс" выпустил бесплатную версию оболочки Shell".
- ^ Smith, Chris (20 February 2014). "How one company is trying to push Google out of Android".
- ^ "Приложения в Google Play – Яндекс.Shell". play.google.com.
- ^ ""Яндекс" выпустил собственную Android-прошивку". 19 February 2014. Archived from the original on 22 April 2017. Retrieved 21 April 2017.
- ^ a b c d e ""Яндекс" выпустил прошивку для Android смартфонов "Yandex.Kit"".
- ^ "Новый лаунчер от компании Яндекс — android.mobile-review.com". android.mobile-review.com.
- ^ a b ""Яндекс" выпустил оболочку для Android-смартфонов "Яндекс.Лончер" с новой системой монетизации". 14 December 2015. Archived from the original on 23 February 2017. Retrieved 21 April 2017.
- ^ a b ""Яндекс" выпустил оболочку для Android - IKSMEDIA.RU". IKSMEDIA.RU - деловой портал для бизнеса в телекоме, ИТ, медиа.
- ^ ""Яндекс" выпустил оболочку для Android".
- ^ "Google Play ошибочно заблокировал латиноамериканский Yandex Launcher → Roem.ru". 11 October 2015.
- ^ "Yandex chega ao Brasil com launcher - Notícias - Baguete". www.baguete.com.br.
- ^ "Яндекс представил собственную оболочку для Android". Российская газета.
- ^ Ведомости (12 October 2016). ""Яндекс" предлагает операторам и производителям смартфонов заработать на рекламе".
- ^ "Business geek. Продвижение "Яндекса", дроны для WeChat и кроссовки за 104 тысячи долларов".
- ^ ""Яндекс" предложил партнерство производителям смартфонов на ОС Android".
- ^ a b c ""Яндекс" признал удачным эксперимент с Yandex Launcher и назначил руководителя сервиса". 12 February 2016. Archived from the original on 22 April 2017. Retrieved 21 April 2017.
- ^ "Launcher от Yandex доступен для Android-смартфонов в России". droider.ru. 15 December 2015.
- ^ a b "Попытка номер три: Yandex Launcher".
- ^ "Компания Яндекс — Новости сервисов — Яндекс запускает лончер для смартфонов на Android".
- ^ "Yandex Discovery Business Solutions for OEMs, telcos, software developers and integrators". yandex.com. Archived from the original on 2017-04-13. Retrieved 2017-04-21.
- ^ ""Яндекс.Такси" за год утроил выручку до 984 миллионов рублей". 22 March 2016.
- ^ "New discoveries every day". Zen.
- ^ ""Экзоскелет для дизайнера": что нового принесет в индустрию алгоритмический дизайн — Колонка Юрия Ветрова". 20 June 2016. Archived from the original on 23 February 2017. Retrieved 21 April 2017.
- ^ "Автоматическое определение цвета — опыт команды "Яндекса"". 20 May 2016. Archived from the original on 23 February 2017. Retrieved 21 April 2017.
- ^ Ведомости (6 October 2015). ""Яндекс" сделал приложение Латинской Америке".
- ^ ""Яндекс" нарастил чистую прибыль почти на 400%".
- ^ ""Яндекс" смотрит на 2016 год с оптимизмом". 28 July 2016 – via Kommersant.
- ^ "Назначен руководитель Yandex Launcher - Android в России". googlephones.ru.
- ^ Рожков, Роман (2 December 2016). "Вчера". p. 7 – via Kommersant.
- ^ "Сотрудники "Яндекса" бесплатно проконсультируют дизайн-проекты". 5 April 2016. Archived from the original on 22 April 2017. Retrieved 21 April 2017.
- ^ "Презентации докладчиков - Санкт-Петербург, Grand-2015 – Международный Гранд Форум "Бизнес и ИТ. Вокруг ЦОД. Вокруг Облака. Вокруг IP" (8 апреля)". sankt-peterburg-grand-forum-2015.ciseventsgroup.com.
- ^ ""Яндекс" тестирует новый Yandex Launcher на новых рынках и с новой схемой монетизации → Roem.ru". 6 October 2015.
- ^ "Попытка номер три: Yandex Launcher - Версия для печати - PVSM.RU". www.pvsm.ru.
- ^ ""Яндекс" выпустила лончер для бюджетных Android-смартфонов / Статьи / Вести.Hi-tech".