2021 Kellogg's strike

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2021 Kellogg's strike
Part of Striketober
Workers picketing on October 31, 2021, in Battle Creek, Michigan
DateOctober 5 – December 21, 2021
Location
Caused byDisagreements over terms of a new labor contract
Methods
Parties

Bakery, Confectionery, Tobacco Workers and Grain Millers' International Union

  • Local 3G (Battle Creek)
  • Local 374G (Lancaster)
  • Local 252G (Memphis)
  • Local 50G (Omaha)

The 2021 Kellogg's strike was a

Bakery, Confectionery, Tobacco Workers and Grain Millers' International Union (BCTGM). The strike was caused due to disagreements between the union and company concerning the terms of a new labor contract, with particular points of contention concerning the current two-tier wage system (with legacy workers making $35/hr and new hires $22/hr), health care, holidays, retirement benefits, cost-of-living adjustments, and vacation time.[1] The strike affected all of Kellogg's cereal-producing plants in the United States, consisting of plants in Battle Creek, Michigan; Omaha, Nebraska; Lancaster, Pennsylvania; and Memphis, Tennessee. It is one of several strikes conducted by the BCTGM in 2021, including strike action against Frito-Lay and Nabisco.[2][3]

The strike is the first to affect Kellogg's Battle Creek plant since 1972, and the first at the Lancaster plant since 1985.[4][5] The strike ended after union workers voted to approve a new five-year labor contract.[6]

Background

A color photograph of a manufacturing building with a sign that says "Kellogg's" in front
Kellogg's Battle Creek plant, 2019

Kellogg's is an American food manufacturer that derives about a third of its profits from its line of

death of a thousand cuts".[13][14] While the contract between the union and company had expired in 2020, an extension renewed the existing contract until October 2021.[15]

On September 8 and 9, 2021, both sides submitted their proposals for a new contract and entered into discussions on them.

pensions to new employees.[13]

Course of the strike

U.S. Secretary of Labor Marty Walsh with workers on strike on October 27, 2021, at the Lancaster, Pennsylvania plant

The strike began at 1:00 a.m. the next day,

went viral online,[32] with many sharing the image and commenting in support of the strike.[33]

On October 14, several members of the Nebraska Legislature, including Carol Blood, Megan Hunt, Mike McDonnell, and Tony Vargas, issued a press release in support of the strikers and urging Kellogg's to bargain in good faith with the union.[34] The next day, Newsweek reported that Kellogg's had released an advertisement seeking replacement workers willing to "cross the picket line" and help with production while the strike was occurring, with the ad stating, "While these are temporary positions at this time, they could lead to permanent opportunities in the future."[35]

Proposed agreement

On December 2, Kellogg's management and the BCTGM leadership announced a tentative agreement for a five-year contract, which would have raised wages by 3% for longtime workers and put in place standard wage rates for all employees ranked as "in transition", the proposition starting salaries at $22.76 for when workers are hired and receiving a $0.90 raise per year, for the 6 first years. The agreement would also give all transitional employees a promotion to legacy if they had worked for the company for 4 years, and would have included enhanced dental and vision benefits for all workers. Transitional employees would also gain additional vacation time based on their tenure with the company.[36] However, the contract would have also preserved the two-tiered wage system favored by company management, the removal of which was the primary objective of the union.

Announcement of replacement of workers

The union membership overwhelmingly rejected the tentative agreement in a December 5 vote.[37] Following the vote, on December 7, Kellogg's management announced they would seek to replace all 1,400 striking workers.[38]

Ending of strike

On December 21, about 1,400 Kellogg workers approved a collective bargaining agreement, ending the strike, which had lasted 77 days.[39][40][41]

Boycott and social media backlash

After various calls on social media, made after the announcement that workers would be fired, a boycott was initiated.[42][43] The subreddit r/antiwork, devoted to discussions on worker exploitation by the rich and powerful, began a campaign in solidarity with striking workers to flood Kellogg's job application site when Kellogg's opened up applications to replace striking workers. Reddit users also created automated scripts and defeated attempts by Kellogg's to block automated applications.[44][45] When this made recruiting replacement workers difficult, Kellogg's switched to hiring through staffing agencies instead of direct recruitment.[46][47][48][49][50] A spokesperson for Kellogg's denied claims that the website had crashed, and said that the hiring process was "fully operational".[51] President Joe Biden raised ethical concerns over Kellogg's behavior, stating "permanently replacing striking workers is an existential attack on the union and its members' jobs and livelihoods" and that he has "long opposed permanent striker replacements and...strongly [supports] legislation that would ban that practice".[47]

See also

References

  1. ^ a b Scheiber, Noam (December 7, 2021). "Kellogg Workers Prolong Strike by Rejecting Contract Proposal". The New York Times. ..veteran workers, who Kellogg has said make about $35 an hour on average, would have received a 3 percent wage increase in the first year and cost-of-living adjustments in subsequent years. Newer hires make almost $22 per hour, according to the company.
  2. ^
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  6. ^ Blystone, TJ (December 21, 2021). "Kellogg strike ends after 11-weeks, union workers accept new labor deal". WWMT. Archived from the original on December 21, 2021. Retrieved December 21, 2021.
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  42. ^ Langford, Marion (December 12, 2021). "Online call to boycott Kellogg's after firm replaces striking workers". news.com.au. Retrieved December 12, 2021.
  43. ^ Glenn, Alex (December 12, 2021). "Kellogg's boycott called for after firm axes striking workers". Euro Weekly News Spain. Retrieved December 12, 2021.
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  45. ^ u/DaniTheCyberpunkGirl (December 11, 2021). "Kellogs: adds captcha to applications. My version of the bot that guy made: That sign can't stop me because I can read!". Archived from the original on December 12, 2021.
  46. ^ u/BloominFunions (December 9, 2021). "Apply now! Kellogg is hiring scabs online. Let's drown their union busting. Mods please sticky!". Archived from the original on December 12, 2021.
  47. ^ a b Alex Woodward (December 11, 2021). "A union fight at Kellogg's has drawn in TikTok, Reddit, Tony the Tiger and Joe Biden". The Independent. Archived from the original on December 12, 2021.
  48. ^ Mikael Thalen (December 9, 2021). "Kellogg flooded with fake applicants amid company's attempts to replace striking union workers". The Daily Dot. Archived from the original on December 12, 2021.
  49. ^ u/7rj38ej (December 10, 2021). "Kellogs is now attempting to use outside agencies to hire". Reddit. Archived from the original on December 12, 2021.{{cite web}}: CS1 maint: numeric names: authors list (link)
  50. ^ u/tobotic (December 9, 2021). "Kellogg's Megathread (strike info, boycott, and more)". Reddit. Archived from the original on December 12, 2021.
  51. ^ Jankowicz, Mia (December 10, 2021). "A TikToker said he wrote code to flood Kellogg with bogus job applications after the company announced it would permanently replace striking workers". Business Insider. Archived from the original on December 10, 2021. Retrieved December 12, 2021.

Further reading

External links