Bittersweet (Sophie Ellis-Bextor song)

Russell Small, Richard Stannard and Hannah Robinson for Ellis-Bextor's fourth studio album Make a Scene

The New York Post.^[4] Digital Spy gave 5 stars to "Bittersweet", reviewing: "Last year's 'Heartbreak (Make Me A Dancer)' was a bona fide dancefloor delight, so it's little wonder that Sophie Ellis-Bextor (...) has teamed up with the Freemasons again for the first single from her upcoming fourth album. However, 'Bittersweet' is no twin sister to 'Heartbreak' (...) It's a big spangly club thumper with a pleasing hint of the '80s to it – the pop equivalent of that surprisingly elegant sequinned boob tube at the back of your mum's wardrobe."^[5] BBC Radio 1 gave "Bittersweet" 3 stars out of 5, stating "that voice is kind of striking, for a kick off: frosty and cold on the outside, but boiling with passion underneath. She's an anti-arctic roll, throatally speaking. And while there's no doubt as to her beauty and charm, she also looks a bit like an oil painting which has miraculously come to life. Lovely to look at, but somehow troubling too. These are all plus points, by the way". The review also makes a comparison to Girls Aloud's top 20 hit "Untouchable": "It's not that the two songs are so similar you can't tell them apart, but there's enough similarity there that a seasoned chartwatcher could probably predict what kind of reception one song would get, based on the success of the other. 'Untouchable' having been a relative disappointment for the Girls girls, just as they were riding off the back of their best single ever (...) it seems odd that Sophie would choose to go to a similar place and expect a different result."^[6] The Guardian made the song "Pick of the Week", and gave it 5 stars, stating that "Sophie Ellis-Bextor should seem rather old-fashioned in these days of Ke$ha sicking up her lunch in Paris Hilton's wardrobe and Gaga strapping 20 B&H on her face, but while faces come and go, tunes like this skyscraping electro disco-pop blockbuster never fall out of vogue. If you can't handle her fantastically nonchalant warbletones you're better off making a cup of tea for the tune's duration; but also think about where your life's headed because the signs, frankly, are not good".^[7] The single has been nominated for the 2010s Popjustice £20 Music Prize,^[8] coming in 3rd place in the finals. It also came in 14th position in the Popjustice Top 45 Singles of 2010.^[9]

Freemasons, this video was premiered at Armada Music