Cîroc
Type | Vodka and flavored vodka |
---|---|
Manufacturer | Diageo |
Country of origin | France |
Introduced | 2003[1] |
Proof (US) | 80 (vodka and brandy) 70 (flavored varieties) |
Variants | Snap Frost (blue) French Vanilla (beige) Red Berry (red) Coconut (silver) Peach (orange) Amaretto (brown) Pineapple (yellow) Apple (green) Mango (pink) Pink Grapefruit (pink) Summer Colada [Limited] (gold) Black Raspberry [Limited] (black) Summer Citrus [Limited] Summer Watermelon [Limited] (red) Pomegranate [Limited] burgundy White Grape (gold) |
Website | ciroc |
Cîroc is a brand of
Etymology
The name "Cîroc" is a
Vodka production process
Cîroc's vodka is distinguished from nearly all other vodkas by being derived from grapes, rather than using
The producer of Cîroc emphasizes its being distilled five times. The first four distillations use column stills and the final distillation is performed in a traditional copper pot still at the Distillerie de Chevanceaux.[8]
Flavored products containing vodka
Since 2010, the Cîroc brand has included a family of flavored drinks containing vodka. In the United States, these flavored beverages are bottled at 70
The brand introduced two flavored varieties to the market in 2010: Red Berry and Coconut. In 2011, the company added a Peach flavor. In May 2013, Cîroc and Puff Daddy announced that a new flavor would be released called Cîroc Amaretto.
Brandy
Cîroc VS Brandy, bottled at 80 U.S. proof (40% ABV), was added to the brand family in June 2018.[16] It is a blend of aged French brandies, some of which is distilled in copper pot stills and aged in French oak.[16] A review in The Spirits Business said its taste profile has "'rich' notes of fresh fruit, vanilla and a hint of French oak".[16] In brandy production, "VS" is an abbreviation for "very special" and typically refers to a blend in which the youngest brandy has been aged for at least two years in a cask.[17]
Background
Cîroc was founded in France by
Marketing
Marketing campaign history
When the brand was launched in 2003,
In 2007, Jay-Z became a brand ambassador for the vodka brand, which had been struggling to sell 40,000 cases in its first few years on the market. In December 2007, the commercial for Cîroc had Sean Combs calling the drink the "official vodka of New Year's" after brand became official sponsor for Cîroc The New Year event.[22] Describing his ambassadorship of the brand, Combs sometimes jokingly refers to himself as "Cîroc Obama". Combs's brand evangelism improved sales substantially;[3] By 2014, the brand was selling more than two million cases per year.[21][23]
Following the success of the partnership, Combs and Diageo also co-purchased the
The Colangelo brand development company was involved in the development of brand positioning.[26] Brand Development agency Haines McGregor are responsible for Global research, positioning and identity development for Cîroc. The work included the development of brand guidelines and growth driver tool-kits for all markets.[citation needed]
On 14 December 2011, the company began airing a "
) enjoying a festive night on the town.Other artists such as DJ Khaled (added in 2016) and rapper French Montana (starting in 2017) have also been involved in the brand's development and marketing.
In 2020, Cîroc introduced a #CÎROCStands initiative, which encouraged voting in the 2020 United States elections and was expanded to promote Black-owned businesses and especially businesses owned by Black women.[27]
In Nigeria, Cîroc promoted fashion entrepreneur Ozinna Anumudu as its "newly unveiled member of the Cîroc circle" in September 2021.[28]
Lack of sponsorship disclosure
The brand's marketing on
See also
References
- ^ a b "Cîroc – Our Roots". Cîroc. Retrieved 9 October 2021.
- ^ "How A Splash of Premium Vodka and 2 Parts Diddy Catapulted Cîroc". MadameNoire. 11 April 2011. Retrieved 6 December 2014.
- ^ a b Cleary, Andrew (30 October 2009). "Diageo Turns to Dutch, Diddy Partnerships for Vodka Expansion". Bloomberg. Archived from the original on 24 September 2015. Retrieved 1 May 2011.
- ^ "Diddy and drinks giant Diageo settle dispute over tequila". BBC News. 17 January 2024.
- ^ "Diageo.com – Ciroc". Archived from the original on 7 October 2010. Retrieved 5 September 2015.
- ^ Connor, Jamie. "Cîroc". Prezi.
- ^ a b "United States Code of Federal Regulations 27 CFR 5.22(a) Standards of Identity for Distilled Spirits".
- ^ "Brand Heritage and Distillation Process". Cîroc. Retrieved 8 October 2021.
- ^ a b "Our Vodkas". Cîroc. Retrieved 7 October 2021.
- ^ "Ciroc And Diddy Reveal The Newest Flavor: Amaretto". The Source. 31 May 2013.
- ^ "Diddy's Luck Be A Lady Cîroc Commercial (extended version) [Video]". soulculture.co.uk. 21 December 2011.
- ^ "Buy Ciroc Pineapple from Azure Drinks". Azure Drinks. Archived from the original on 2 April 2015. Retrieved 29 March 2015.
- ^ Ketchum, William E. III (17 October 2016). "DJ Khaled Talks Becoming the Face of CÎROC Mango, Forthcoming Book & Love for Hillary Clinton". Billboard.
- ^ Diddy (10 August 2017). "Hip Hop Can Get Money Together!". YouTube. Archived from the original on 13 December 2021.
- ^ "liqinfluencer.com Website". Retrieved 22 July 2022.
- ^ a b c Carruthers, Nicola (12 June 2018). "Cîroc vodka moves into brandy". The Spirits Business. Retrieved 8 October 2021.
- ^ "All about Cognac – Reading a label". Bureau National Interprofessionnel du Cognac. Archived from the original on 23 December 2016. Retrieved 9 March 2015.
- ^ Independent.co.uk. 15 August 2013. Retrieved 2 September 2015.
- ^ a b c "Jean-Sebastien Robicquet: The genius behind Vodka". The Gleaner. 31 May 2013. Retrieved 2 September 2015.
- ^ "Distilleride Chevanceauxin (Ciroc Distillery): Jean-Sébastien Robicquet". Difford's Guide. Retrieved 9 October 2021.
- ^ a b Banks, Alec (2017). "How Diddy Became the Highest Paid Musician Without Releasing an Album". High Snobiety. Retrieved 9 October 2021.
- ^ Paine, Jake (30 December 2009). "Diddy & Ciroc Offer Cabfare and Metrocards For New Years Eve". HipHopDX. Retrieved 16 July 2022.
- ^ Heine, Christopher (17 November 2015). "Sean 'Diddy' Combs Is Rebranding Ciroc for the Millennial Mindset". Adweek. Retrieved 9 October 2021.
- ^ "Sean 'Diddy' Combs buys premium tequila brand DeLeon with Diageo". The Guardian. 8 January 2014.
- ^ "Combs Enterprises". Archived from the original on 8 October 2021. Retrieved 8 October 2021.
- ^ "CÎROC Vodka for All". Colangelo. Retrieved 8 October 2021.
- ^ Gabbara, Princess (24 September 2021). "Meet The Marketing Pro Behind Diddy's Cîroc Vodka & DeLeón Tequila". Bustle. Retrieved 8 October 2021.
- ^ "Ciroc unveils Ozinna in plush Summer Brunch Party". BellaNaija. 26 September 2021.
- ^ Buzzfeed News.
- ^ Marr, Madeleine (7 February 2019). "DJ Khaled was under fire about his alcohol use. So he did something about it". Miami Herald.