Tanqueray
Type | Gin Vodka (Tanqueray Sterling Vodka) |
---|---|
Manufacturer | Diageo |
Country of origin | England |
Introduced | 1830 |
Alcohol by volume | 47.3%, 43.1%, 41.3%, 40% |
Related products | Tanqueray Sterling Vodka |
Tanqueray is a brand of gin produced by Diageo plc. It originated in London. While it does not command a sizable market share in its native market, its largest market is the United States.
Tanqueray is a
It is one of Diageo's key "strategic brands" earmarked for prioritisation in promotion and distribution worldwide.[1]
History
Tanqueray gin was initially
In accordance with a report by The Spirits Business, Tanqueray was the highest selling gin in the world for 2016, with nearly three million nine-litre cases sold.[5]
Products
Tanqueray London Dry Gin is the original product that was launched in 1830; its key botanicals are
- IMPORTED 47.3% ABV (United States, Canada, Germany and European duty-free shops)
- Export Strength 43.1% ABV (United Kingdom, Norway and Sweden[6][7])
- 40% ABV (Australia, Canada, and New Zealand)
Tanqueray No. Ten Gin (47.3%) was introduced in 2000 and is targeted at the martini market.[7] It is distilled four times with whole fresh grapefruit, orange, lime and chamomile flowers
Tanqueray Sterling Vodka was introduced in 1989 and is available in both neutral and citrus flavours. Its main market is the United States.
Tanqueray Rangpur Gin was introduced in Maryland, Delaware, and Washington, D.C. in the summer of 2006. It has a strong citrus flavor, the result of
Tanqueray Malacca Gin was introduced in 1997 as a "wetter" alternative to the London Dry, with more sweetness and a stronger fruit palate (most notably grapefruit). Discontinued in 2001, Diageo announced on 12 December 2012 (12/12/12)[8][unreliable source?] that a 16,000-case limited edition of Tanqueray Malacca would be relaunched in the US, Great Britain, Canada and Western Europe for February 2013.[9]
Tanqueray Blackcurrant Royale Gin was introduced in 2021.[7] It has a rich fruity flavor with taste of French blackcurrant, vanilla and exotic floral notes.
In 2021 Tanqueray launched a non-alcoholic variety of the original called Tanqueray 0.0 , bottled at 0.0%abv.[10]
Past offerings from Tanqueray also include both orange and lemon gins, produced from 1937 until 1957, when both were phased out.[11]
Notable
Advertising
Tanqueray introduced "Mr. Jenkins", a white-haired, well-dressed spokes-character, in print ads in 1994.
In the 2008
References
- ^ "Strategic Brands". Diageo. Archived from the original on 21 January 2013.
- ^ Williams 2014, p. 157.
- ^ Broom 2015.
- ^ Williams 2014, p. 158.
- ^ Hayes, Annie (11 July 2017). "Tanqueray outperforms Beefeater for first time in 2016". The Sprits Business. Retrieved 25 September 2020.
- ^ "Tanqueray London Dry Gin".
- ^ a b c "Complete Guide to Tanqueray Gin". Cocktail Society. Retrieved 30 March 2023.
- ^ "Cocktails with Tanqueray Malacca". 15 April 2011.
- ^ "The Return of Tanqueray Malacca Gin – Review". 12 December 2012.
- ^ Chabo, Elena (24 February 2021). "Tanqueray launches 0.0% alcohol version of its iconic gin". Good Housekeeping. Retrieved 7 October 2022.
- ^ "Tanqueray history".
- ^ a b "Awards Summary Page for Tanqueray London Dry". Archived from the original on 5 October 2012. Retrieved 21 October 2012.
- ^ a b c Stevenson, Seth (11 July 2005). "Ready to Tanqueray?". Slate Magazine. Retrieved 25 September 2020.
Works cited
- Broom, Dave (2015). Gin: The Manual. London: Octopus Books. ISBN 978-1-78472-058-2.
- Williams, Olivia (2014). Gin glorious gin : how mother's ruin became the spirit of London. London: Headline Publishing Group. ISBN 978-1-4722-1534-5.
External links
- Official website of Tanqueray gin
- Tanqueray Archived 18 April 2020 at the Wayback Machine on thebar UK, owned by Diageo