KGSR

KGSR (93.3

KGSR's effective radiated power is 100,000 watts, with a signal extending from Killeen and Temple to the northern suburbs of San Antonio.

KGSR broadcasts in the

In 1973, the stations were acquired by Accent Radio, which switched them to a Top 40 format, and changed the call signs to KIXS and KIXS-FM in June 1973. In 1986, the two stations were acquired by Duffy Broadcasting, which asked the FCC for a major power increase for the FM station.

Top 40 and Smooth Jazz

On October 2, 1986, KIXS-FM upgraded its signal to 100,000 watts, allowing it to move in to the more lucrative Austin

In 1993, the station was bought by LBJ, Inc. for $2.5 million.

By 2001, the station tried to appeal to Austin's growing Hispanic community with a dance format as KXMG, known as Mega 93.3. It was also at this time that the city of license changed to Cedar Park.^[7]

The stations were part of a larger cluster co-owned by Sinclair Telecable Inc. (d/b/a Sinclair Communications; unrelated to television broadcaster

On September 5, 2018, KGSR began promoting a major announcement to come at 5:00 p.m. the following day. At the same time, Sinclair closed on its purchase of translator 97.1 K246BD and began simulcasting KGSR on that frequency.^[10]

At the promised time, after playing "

Tom Gimbel, general manager of the Austin City Limits program, stated that the new format reflected the listening habits associated with online music streaming platforms, explaining that "people are not tying themselves to Triple A or hip-hop or rock or country. They're all over the map. I think we're going to see a lot of people in Austin listening the same way."[12]^[13][11]

As an adult contemporary station

On March 7, 2019, KGSR began running promos directing Austin City Limits Radio listeners to the 97.1 signal. The next day, KGSR flipped to

In June 2019, Emmis announced that it would sell its stake in the Austin joint venture to Sinclair for $39.3 million. Sinclair will operate the stations under the licensee Waterloo Media.[8]

On February 14, 2020, the station segued back to

On January 4, 2021, KGSR rebranded once more to Lucy 93.3, maintaining the existing hot AC format. The new brand is a nod to Luci Baines Johnson, daughter of former President Lyndon B. Johnson and Lady Bird Johnson, whose family owned the group of stations that would later include KGSR. Lucy is being positioned as a female counterpart to sister adult hits station KBPA (Bob FM). The move marked KGSR's fourth change in branding or format in just shy of a year.^[19] The first song on Lucy was "Lucy in the Sky with Diamonds" by The Beatles before returning to its hot AC playlist starting with "Kings & Queens" by Ava Max. A similar format was launched the following year on Norfolk, Virginia sister station WTAR and its translator stations.

On August 21, 2021, KGSR added Elvis Duran and the Morning Show.^[20] Duran was part of the station in the early 1990s (as Top 40/CHR KBTS) as both the station's morning show host and program director.

By April 2023, KGSR had switched to a rhythmic hot AC format while retaining the “Lucy” branding. ^[21]

Spanish CHR

On July 12, 2023, at 9:33 a.m., KGSR shifted to a Spanish language contemporary hit radio format focused on bachata, reggaeton, and tropical music as "Latino 93.3", reviving a format heard on K274AX/KLZT-HD2 from 2013 to 2021, then briefly again from January to June 2022.^[22]

See also

• Music of Austin

References

External links

• Official website
• Austin City Limits Radio (HD2)
• KGSR in the FCC FM station database
• KGSR in Nielsen Audio's FM station database
• K246BD in the FCC FM station database
• K246BD at FCCdata.org