KAMA-FM
This article relies largely or entirely on a single source. (April 2020) |
Broadcast area | Greater Houston |
---|---|
Frequency | 104.9 MHz (HD Radio) |
Branding | Latino Mix 104.9 |
Programming | |
Language(s) | Spanish |
Format | Latin pop |
Subchannels | HD2: Amor Celestial (Christian) HD3: TUDN Radio (KLAT) HD4: Radio Visión Latina 106.1 (Christian) |
Ownership | |
Owner |
|
Radio: KLTN, KOVE-FM, KQBU-FM TV: KXLN-DT, KFTH-DT | |
History | |
First air date | January 7, 1969 (as KFRD-FM Rosenberg) |
Former call signs |
|
Call sign meaning | K AMor A "Amor" (previous AC branding) |
Technical information | |
Facility ID | 57806 |
Class | C2 |
ERP | 10,500 watts |
HAAT | 300 meters (980 ft) |
Transmitter coordinates | 29°45′26″N 95°20′18″W / 29.75722°N 95.33833°W |
Translator(s) | 106.1 K291CE (Houston, relays HD4) |
Links | |
Webcast | Listen Live Listen Live via iHeartRadio |
Website | 104.9 Latino Mix |
KAMA-FM (104.9
KAMA-FM has an
History
KFRD-FM and KPTY
Originally, the station was licensed to
format.Since being owned by
The 104.9 facility has moved its
"Amor" and "Tu Musica"
On December 4, 2007, the station dropped the Rhythmic Contemporary "Party" format and became "Amor", a Latin pop format aimed at adults. The rhythmic "Party" format and the KPTY call sign were moved to 93.3 FM in Port Arthur, Texas, replacing Regional Mexican KQBU-FM. 104.9 remained in simulcast with 105.3 KPTI Winnie (now KLTW) until 105.3 was sold to Excel Media. “Amor” competed with 101.1 KLOL and 107.9 KQQK in the Latin pop format.
In January 2008, Univision rebranded KAMA-FM from "Amor 104.9" to "104.9 Tu Musica".
"Latino Mix"
On September 28, 2014, KAMA rebranded as "104.9 Latino Mix". The new branding focuses more on Spanish rhythmic music, such as Reggaeton, as well as Bachata.
On December 1, 2017, sister station 93.3 KQBU-FM left its Regional Mexican format to simulcast with KAMA-FM. This gives KAMA-FM a strong signal to the Houston market, as well as serving the Golden Triangle, including Beaumont, Port Arthur, and Orange.[1] The simulcast would last until September 27, 2021, when 93.3 began airing programming from TUDN Radio, simulcasting co-owned KLAT.[2]
Callsign history
- KFRD
- KMIA – May 10, 1990
- KMPQ-FM – April 10, 1993
- KLTO – June 3, 1995
- KOVA – January 8, 1998
- KPTY – November 19, 2001
- KAMA – December 3, 2007
References
- ^ KQBU Houston Flips to Latino Mix Simulcast RadioInsight – December 1, 2017
- ^ TUDN Radio Adds FM Simulcast in Houston RadioInsight – September 24, 2021
External links
- Official Website
- KAMA in the FCC FM station database
- KAMA in Nielsen Audio's FM station database