KXXM
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|---|---|
| Facility ID | 28668 |
| Class | C1 |
| ERP | 100,000 watts |
| HAAT | 182 meters (597 ft) |
Transmitter coordinates | 29°38′02″N 98°37′55″W / 29.634°N 98.632°W |
| Links | |
Public license information | |
| Webcast |
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| Website | mix961 |
KXXM (96.1
KXXM has an effective radiated power (ERP) of 100,000 watts, the maximum for most FM stations.[2] The transmitter tower is off Heuermann Road in Frederich Wilderness Park on the city's northwest side.
History
Classical and Christian
The station
In 1976, Harry Pennington, Jr. died, and his wife Rosa Lee took over the station before selling it to Classic Media in 1977. Classic built a new, 100,000 watt transmitter for the station. Six years later, the station was sold to C&W Wireless, which programmed a
Inner City Broadcasting
Inner City Broadcasting, which already owned
At midnight on February 3, 1991, the format was changed to album-oriented rock (AOR) under the "96 Rock" name.[4] The station filled the void left by KISS-FM's flip from AOR to oldies the previous year.[4] It was the only FM rock station in San Antonio until KISS reverted to rock at the end of 1991.
In 1993, Inner City sold 760 AM to
Clear Channel Communications
In 1998, another series of shuffles occurred when Inner City sold KSJL-FM to Clear Channel for $10 million. The Mix show was dropped on July 4 of that year, and the station reverted to an
All this movement made way for a new format on 96.1 FM. On September 4, the station flipped to a
Spanish/English AC
On November 1, 2024, at noon, KXXM rebranded back to "Mix 96.1". This time, the station flipped to a Spanish-language format modeled after Magic 93.9
who mostly speak Spanish, with the majority of commercials in Spanish but some airing in English. It uses the slogan "Tus Favoritas de Siempre" or "Your All-Time Favorites."The flip left San Antonio without a Top 40 station in the market, although
KXXM-HD2
KXXM-HD2 had broadcast the former "Mix" brand format that originally aired on 96.1 from 1998 to 2017. It switched to a bilingual format of classic hits known as "Retro".
References
- ^ "Facility Technical Data for KXXM". Licensing and Management System. Federal Communications Commission.
- ^ FCC.gov/KXXM
- ^ Broadcasting Yearbook 1966 page B-152. Retrieved Jan. 27, 2025.
- ^ a b Wynne, Robert (February 4, 1991). "KSAQ-FM changes to hard rock format". San Antonio Light. p. G3.
- ^ "Kelly Named 'Mix' PD As KSJL Relocates" (PDF). R&R. September 11, 1998. Retrieved August 31, 2024.
- ^ "KXXM Rebrands As 96.1 Now". RadioInsight. June 30, 2017. Retrieved November 4, 2024.
- ^ NOW 96.1 San Antonio Flips to Bilingual AC
External links
- Facility details for Facility ID 28668 (KXXM) in the FCC Licensing and Management System
- KXXM in Nielsen Audio's FM station database