Pixels (2015 film)

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Pixels
Theatrical release poster
Directed byChris Columbus
Screenplay by
Story byTim Herlihy
Based onPixels
by Patrick Jean
Produced by
Starring
CinematographyAmir Mokri
Edited byHughes Winborne
Music byHenry Jackman
Production
companies
Distributed by
Sony Pictures Releasing
Release date
  • July 24, 2015 (2015-07-24) (United States)
Running time
106 minutes
Countries
  • United States
  • China
LanguageEnglish
Budget$110 million[1][2]
Box office$244.9 million[3]

Pixels (marketed as Pixels: The Movie) is a 2015 science fiction comedy film directed by Chris Columbus from a screenplay by Tim Herlihy and Tim Dowling, based on a story by Herlihy. Loosely adapted from the 2010 short film Pixels by Patrick Jean (who serves as an executive producer on the film), the film stars Adam Sandler, Kevin James, Michelle Monaghan, Peter Dinklage, Josh Gad and Brian Cox. In the film, an alien force misinterprets video feeds of classic arcade games as a declaration of war, resulting in them attacking Earth with technological recreations of icons from the games. The President of the United States promptly assembles a team of former arcade champions to lead the planet's defense.

Development on the film began in 2010, when Sandler obtained the rights to Jean's short film via his Happy Madison Productions company and began developing the script with Herlihy. In 2013, Columbus entered talks to direct the film, drawn to the nostalgic homage to 1980s arcade games like Pac-Man, Donkey Kong and Space Invaders, all of which were licensed for use in the film. Filming took place in Toronto for three months, which involved extensive night shoots and practical sets. Post-production, led by Digital Domain and Sony Pictures Imageworks, focused on creating voxelized 3D versions of arcade characters to integrate into the live-action scenes.

Pixels was released theatrically in the United States on July 24, 2015 by Sony Pictures Releasing, via its Columbia Pictures label. Upon release, the film grossed $245 million worldwide on an $110 million budget and received largely negative reviews from critics. It received five nominations at the 36th Golden Raspberry Awards, including Worst Picture.

Plot

In 1982, 13-year-old Sam Brenner and his friends, Will Cooper and Ludlow "The Wonder Kid" Lamonsoff, play at an arcade together before Sam participates in a video game championship, where he seemingly loses a

Videocassette footage of the event is put in a time capsule
that gets launched into outer space.

In the present, Sam, now an electronics installer, is summoned alongside lieutenant colonel Violet van Patten to the White House, where Will, now the President of the United States, shows him surveillance footage of Andersen Air Force Base being besieged and left in the form of pixelated debris. Sam discovers the attack's resemblance to the game Galaga, but U.S. Navy leader James Porter warns Will of impeachment. Sam meets up with Ludlow, who claims the attack was caused by aliens who mistook footage of the time capsule tape as a declaration of war and is challenging Earth to a best-of-five battle using technological replicas of the games, claiming Earth has lost the first match. Sam and Ludlow tell Will of a coordinated aim at North India, but Will dismisses their concerns. The aliens attack the Taj Mahal as Arkanoid, and Earth loses the second match.

Sam and Ludlow train Navy SEALs to play the games while Violet develops effective energy weapons. The team, calling themselves the "Arcaders", heads to London, where the aliens attack Hyde Park as Centipede before being defeated by Sam and Ludlow. Will, Ludlow and a reluctant Sam recruit an imprisoned Eddie to assist in New York City, where the Arcaders battle a giant Pac-Man in Mini Coopers colored like the ghosts. Sam narrowly beats Pac-Man and wins, receiving Q*bert as a trophy. During a celebration at the White House however, the aliens announce that one of the Arcaders has cheated, meaning Earth forfeits the challenge. Violet's son, Matty, discovers Eddie cheated in the fight against Pac-Man using a code written on his glasses, which he also used in the 1982 Donkey Kong match. As Eddie flees and the aliens abduct Matty, Violet is dismissed from her rank.

The aliens attack Washington, D.C. with an army of video game characters. Alongside Will and a repentant Eddie, the Arcaders fight through the aliens with leftover energy weapons while Ludlow is attacked by Lady Lisa, a video game character whom he has a crush on, but he persuades her to join him. Sam, Violet and Will are summoned to the alien's mother ship for a final chance to save Earth by facing their leader as Donkey Kong. The trio is placed on the starting level, with Donkey Kong and the captives at the top level. Noticing the random pattern of barrels and fireballs, Sam loses hope until Matty reveals Eddie's cheating. Realizing he is actually the world's best Donkey Kong player, Sam regains his spirit and defeats Donkey Kong, resulting in all the arcade characters disappearing, including Lisa.

The Arcaders are hailed as heroes and Will negotiates a peace agreement with the aliens. Eddie apologizes to Sam for cheating and acknowledges him as the best Donkey Kong player. Seeing Ludlow devastated that Lisa is gone, Q*Bert cheers him up by transforming its likeness to Lisa. Sam and Violet begin a relationship, Eddie meets Serena Williams and Martha Stewart as he requested, and the aliens restore everything on Earth before they depart, including Tōru Iwatani's hand that had been bitten off by Pac-Man. A year later, a now-married Ludlow and Lisa have Q*bert-like children.

Cast

(L to R) Adam Sandler (pictured in 2014), Kevin James (2011), and Michelle Monaghan (2015)

Denis Akiyama portrays Tōru Iwatani, the creator of the Pac-Man franchise whose hand gets bitten off by Pac-Man while attempting to console him,[7] while the real Iwatani has a cameo role as a repairman fixing a Pac-Man arcade machine. Fiona Shaw plays the Prime Minister of the United Kingdom.[8] Dan Aykroyd plays the 1982 championship M.C.[9]

Production

Development

Man interviewed
Director Chris Columbus in 2012.

In 2010, it was announced that Adam Sandler has bought the film rights to French filmmaker Patrick Jean's video game-themed short film, Pixels, via his Happy Madison Productions company, and hired Tim Herlihy to write the script,[10][11][12] a draft Herlihy has said everybody at the studio "hated". Eventually, Herlihy and Sandler came up with the concept of having Kevin James star in the film as the President of the United States and incorporated this element in the script.[13] In July 2012, Tim Dowling was hired to rewrite the script, while Seth Gordon was attached as both executive producer and a possible candidate to direct the film.[14]

Bandai Namco Games and Nintendo. Q*bert was coincidentally already owned by Sony Pictures, as Columbia Pictures owned Gottlieb while they developed the original game.[17]

There were originally plans to include a scene in which the Great Wall of China is attacked, but the concept was removed from the script in hopes of improving the film's chances in the Chinese market.[18] Nintendo allowed the filmmakers to feature Mario in the film, with his Donkey Kong incarnation appearing as a cameo, though his Super Mario Bros. incarnation was to appear in a post-credits scene where an alien resembling him is revealed to have survived at the Washington Monument. Noting the filmmakers could not make the scene work, Columbus decided against producing the scene, resulting in it being excised from the final film.[19]

Pre-production

On February 26, 2014, it was announced that Sandler would play the lead role in the film, while James and Josh Gad were in early talks to join the cast.[20] On March 28, Peter Dinklage was in final talks to join the film, playing the fourth and final male lead.[21] Jennifer Aniston was originally considered for the female lead, but declined due to scheduling conflicts.[22] On April 4, Michelle Monaghan joined the film to star as the female lead instead.[23] On June 11, Brian Cox joined the cast and plays military heavyweight Admiral Porter.[24] The part of "Lady Lisa", the glamorous protagonist of the fictional arcade game Dojo Quest, was offered to Elisha Cuthbert, but she turned down the role,[25] which went to Ashley Benson.[26] On July 9, Jane Krakowski joined the cast as the First Lady of the United States.[27]

Filming

Movie prop for Pixels in downtown Toronto for a New York subway entrance

The film was greenlit on a production budget of $135 million, which Doug Belgrad negotiated down to $110 million.[1] On March 25, 2014, the Ontario Media Development Corporation confirmed the film would be shot in Toronto from May 28 to September 9 at Pinewood Toronto Studios.[28][29]

Ontario Government Buildings was doubled to transform into a federal office building in Washington. Actors were aiming at aliens, which were added later with computer-generated imagery.[33] On August 26, filming took place in Cobourg.[34] Filming was completed in three months, with twelve hours of shooting each day.[35]

Post-production

Most of the visual effects were handled by

CRT monitor. Along with the actual sprite sheets, a major inspiration to integrate the film's conceptualized character designs into the third dimension was the cabinet art, which Imageworks visual effects supervisor Daniel Kramer considered "was the intention the game creators wanted their technology to be, but the technology couldn't live up to creating that". The most complex character to model was Q*bert, which interacted the most with humans and looked around despite being made out of voxels.[31][36][37] A pivotal moment in the film is the Pac-Man chase scene, where a giant Pac-Man pursues the protagonists through the city in Mini Coopers, symbolizing the ghosts from the original game. The stereo team developed 3D models of the main characters' faces using cyber scans of the actors.[38]

The animation team developed voxelized 3D versions of classic arcade characters, including Donkey Kong, Centipede and Pac-Man, to integrate them into live-action settings. The voxelization process involved using boxes that changed per frame to mimic the pixel-based graphics,[39] and was particularly challenging for characters with complex movements, such as Donkey Kong. Pac-Man's animation required the voxelization to allow light emission, using an extra Mini Cooper rigged with yellow light panels and generators that was driven in Toronto.[40] Physical props, such as barrels,[39] were constructed for key sequences to provide actors with reference points for interaction. In the Donkey Kong set, reflections on the red stage and green screen required more digital replacements than anticipated.[39]

Music

Main article: Pixels (soundtrack)

The film score was composed by Henry Jackman, who had previously scored Disney's Wreck-It Ralph.[41] In June 2015, Waka Flocka Flame released a single entitled "Game On", featuring Good Charlotte, which serves as part of the film's soundtrack.[42] Prominent contributions to the soundtrack include Cheap Trick's "Surrender" and a rendition of Queen's "We Will Rock You" remixed by Helmut VonLichten, the latter of which is featured during the Donkey Kong scenes. Additionally, a rendition of Tears for Fears' "Everybody Wants to Rule the World" is performed by Ludlow.[43] Varèse Sarabande released the score soundtrack on July 24, 2015, the same day as the film's release.[44]

Release

Marketing

Building covered in black with blue "Pixels" text
Pixels-themed building wrap in San Diego
Video Game character as a decoration in a parade
Pixels float at the 2015 Toronto Santa Claus Parade

The film's first trailer was released on March 19, 2015 and received 34.3 million global views in 24 hours, breaking Sony's previous record held by The Amazing Spider-Man 2 (22 million views in 2014).[45] The second trailer was released on June 13, 2015.[46] Upon the trailer's release, similarities were noted between the film and a segment of the Futurama episode "Anthology of Interest II".[47][48]

Sony created a real-life "Electric Dreams Factory Arcade" with many of the arcade games featured in the film for various

Monica's Gang.[51]

Theatrical

Pixels was originally scheduled to be released on May 15, 2015,[52][53] but on August 12, 2014, the release date was pushed to July 24, 2015.[54] In the United States and Canada, it was released in the Dolby Vision format in Dolby Cinema, marking the first film from Sony to be released in that format.[55]

Columbia Pictures hired Entura International to send Digital Millennium Copyright Act takedown notices to websites hosting user-uploaded videos of the film.[56] The company filed DMCA takedown notices indiscriminately against several Vimeo videos containing the word "Pixels" in the title, including the 2010 short film the film is based on,[57] the film's official trailer, a 2006 independently-produced Cypriot film uploaded by the Independent Museum of Contemporary Art, a 2010 university work by a student of the Bucharest National University of Arts, a royalty-free stock footage clip and an independently produced project. The takedown notice sent by Entura stated that the works infringe a copyright they had the right to enforce; once the notice was made public, it was withdrawn.[58]

Home media

Pixels was released on Blu-ray (3D and 2D) and DVD on October 27, 2015, by Sony Pictures Home Entertainment.[59] This release sold $12.4 million in DVD sales and $7.4 million in Blu-ray sales.[60]

Reception

Box office

Pixels grossed $78.7 million in North America and $164.9 million in other territories for a worldwide total of $244.9 million.[3] Reports of the production budget of the film range from $88 million to $129 million,[3] with Sony officially confirming the cost to be $110 million. The film received tax rebates of $19 million for filming in Canada.[61]

In the United States and Canada, Pixels opened alongside Paper Towns, Southpaw and The Vatican Tapes,[62][63] and faced competition from holdovers Minions and Ant-Man, both of which were projected to earn around $20 million.[64][65] It made $1.5 million from its Thursday night showings at 2,776 theaters and topped the box office on its opening day, earning $9.2 million.[66][67][68] Through its opening weekend it grossed $24 million from 3,723 theaters, debuting at second place at the box office behind Ant-Man.[69]

Critical response

On review aggregator Rotten Tomatoes, the film has an approval rating of 18% based on 205 reviews; the average rating is 3.7/10. The website's critical consensus reads, "Much like the worst arcade games from the era that inspired it, Pixels has little replay value and is hardly worth a quarter."[70] On Metacritic, the film has a weighted average score of 27 out of 100, based on 37 critics, indicating "generally unfavorable reviews".[71] Audiences polled by CinemaScore gave the film an average grade of "B" on an A+ to F scale.[68]

Peter Travers of Rolling Stone gave the film one star out of four, calling it "a 3D metaphor for Hollywood's digital assault on our eyes and brains" and deeming it "relentless and exhausting".[72] In Salon.com, Andrew O'Hehir called the film "another lazy Adam Sandler exercise in 80s Nostalgia", as well as "an overwhelmingly sad experience" characterized by "soul-sucking emptiness".[73] Nigel Smith of The Guardian called it "casually sexist, awkwardly structured, bro-centric" and said, "Pity the poor souls who go into the comedy blockbuster thinking they've signed up to watch The Lego Movie by way of Independence Day. They'll be disappointed".[74] Joe Neumaier of the New York Daily News gave the film no stars and wrote, "Someone please retire Adam Sandler. Pixels is the last straw for this has-been...Every joke is forced, every special effect is un-special...The dipstick Pixels is about as much fun as a joystick and not even half as smart".[75] "It manages to achieve the weird effect of feeling overlong and choppy at the same time, like someone edited the film with a pair of garden shears," wrote Randy Cordova in The Arizona Republic.[76]

Marjorie Baumgarten of

The Atlantic Monthly, "cinematically, creatively, maybe even morally. Because Pixels is one of those bad movies that isn't just casually bad, or shoot-the-moon bad, or too-close-to-the-sun bad, or actually kind of delightfully bad. It is tediously bad."[78] Peter Sobczynski, writing for RogerEbert.com, called the premise promising but the execution "abysmal".[79] Conversely, Katie Walsh of the Chicago Tribune was more positive, saying "despite [its] unfortunate shortcomings, Pixels has its funny and fresh moments, thanks in large part to the supporting comic actors and inventive special effects".[80]

Accolades

Accolades received by Pixels
Award Date of ceremony Category Recipient(s) Result Ref.
Artios Awards
 January 22, 2015 Outstanding Achievement in Casting – Animation Feature Brad Gilmore Nominated [81]
Golden Raspberry Awards February 27, 2016 Worst Picture Pixels Nominated [82]
Worst Actor Adam Sandler[a] Nominated
Worst Supporting Actor Josh Gad[b] Nominated
Kevin James Nominated
Worst Supporting Actress Michelle Monaghan Nominated
Worst Screenplay Tim Herlihy and Timothy Dowling (based on a work by Patrick Jean) Nominated
Golden Trailer Awards May 4, 2016 Golden Fleece Pixels Won [83]
Houston Film Critics Society Awards
 January 9, 2016 Worst Film Pixels Won [84]
Teen Choice Awards August 16, 2015 Choice Summer Movie Star: Male Adam Sandler Nominated [85]

References

Notes

  1. ^ Also for The Cobbler
  2. ^ Also for The Wedding Ringer

Citations

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