Magnum (ice cream): Difference between revisions

Magnum
Owner	Unilever
Country	Belgium
Website	http://www.magnumicecream.com/

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Revision as of 19:28, 12 January 2018

Magnum is an

Heartbrand line of products in most countries. It is often referred to as a 'Chocolate Solero'^[1]

.

In Greece, the Magnum brand name is owned by Nestlé since 2005-2006 following the acquisition of Delta Ice Cream, so the Unilever ice cream uses the name Magic.

History

The ice cream today known as Magnum was developed in Belgium at the Ola laboratory (Baasrode) in cooperation with the Belgian chocolate producer

mL)^{[citation needed}

].

The company also started selling Magnum ice cream cones in 1994 and an ice cream sandwich in 2002.^[4]^[5]

Varieties

Starting in 1992, the company added Magnum Almond, Double Chocolate, and other flavours. In 2002, Magnum branched into frozen yogurt with their raspberry fruit swirl covered in milk chocolate. Moments were introduced which were bite-size ice cream treats with caramel, chocolate, or hazelnut centres, followed later in the year by "mini", "crunchy" (with almonds), and "light". Late 2002 saw the launch of Magnum Intense, a chocolate truffle center enveloped in ice cream and covered with chocolate, and the limited edition 7 Deadly Sins series of ice creams, whose flavours were named after the seven deadly sins. Sins was followed by another limited edition range in 2005 in which each flavour was named after one of the senses: Magnum Aroma, Magnum Touch, Magnum Sound, Magnum Taste, and Magnum Sight.

In 2003, Streets, the brand under which Magnum is sold in Australia and New Zealand, brought out a limited edition series of ice creams known as The Sixties Nine featuring sixties-related names: John Lemon, Wood Choc, Jami Hendrix, ChocWork Orange, Peace ManGO, Cinnaman on the Moon, Cherry Guevara, Candy Warhol and Guava Lamp. Consumers who collected nine of these ice cream sticks could send them off to gain a free Magnum T-shirt. The extreme popularity of the ChocWork Orange resulted in Streets selling it as the "Chocolate Orange" Magnum for some time after the remainder of the range was discontinued. Similarly, the Peppermint Envy of the Seven Deadly Sins range became "Peppermint" and is still available in Australia today.

In 2008, Magnum brought out new variants in the UK—Mayan Mystica, a chocolate ice cream Magnum blended with cinnamon, nutmeg and honey flavours; and Magnum Minis available in a variety of flavours. Eva Longoria was the face of Magnum in 2008. Also in 2008, Josh Holloway, from television's Lost, was selected as the first male spokesperson of Magnum in Turkey. Benicio del Toro and Caroline Correa starred in a television commercial for Magnum Gold, directed by Bryan Singer.

In 2009, Magnum Mini Moments were launched. They came in three types of chocolate: milk, white and dark all with 5 different flavours including almond, truffle etc.

In China, the Magnum name is retained; however, there are fewer varieties—as of 2009 there are only vanilla, cappuccino, and crunchy. Mint and double chocolate were introduced in 2006/7 but were pulled from the market in 2008 (or possibly before).

In 2011, Magnum ice cream was launched in the US and Canada with six varieties: Double Caramel, Double Chocolate, Classic, Almond, White and Dark.

In 2011, actress Rachel Bilson became the spokesperson for the ice cream brand.

In April 2013, Magnum ice cream was launched in India by Hindustan Unilever, starting with Chennai, and February the following year, expanded to national distribution.^[6] It is distributed under the brand name Kwality Wall's.^[7]

In 2014, The Philippines opened a "make-your-own" or "do-it-yourself" Magnum dessert bar/cafe called Magnum Manila, located at SM Aura's Sky Park, Taguig.

Flavours

1989: Original Magnum, later rebranded "Magnum Classic"
1992: Almond
1993: Chocolate
1993: White
1994: Cone Classic
1995: Walnut
1996: Nougat
1996: Magnum White Chocolate Coconut
1996: Cone Almond
1997: Orange Choc
1998: Ego
1999: Double Caramel
2000: Double Chocolate
2001: Caramel & nuts
2002: Sandwich
2002: Yoghurt Fresh
2002:
Revenge (raspberry ripple ice cream and dark chocolate), Vanity
(champagne ice cream and white chocolate)

2004: Intense (Stick)

2004: Intense (Cup)

2005: Five Senses (Aroma (vanilla ice cream, chocolate and coffee), Touch (hazelnut ice cream and chocolate), Vision (strawberry ice cream and white chocolate), Sound (coconut ice cream and chocolate), Taste (vanilla and caramel ice cream and chocolate)
2007: Ecuador Dark/Colombia Aroma/Temptation/Java
2007: Mint
2008: Mayan mystica
2009: Moments
2010: Gold
2011: White Chocolate & Nuts
2012: Infinity (Chocolate, Chocolate & Raspberry or Chocolate and Caramel)
2012: Mint
2012: Mochaccino
2013: 5 Kisses (
Apple Pie
)
2013: Black Espresso, Pink Pomegranate
2014: Silver (Marc de Champagne flavoured)
2015: Pink
2015: Black
2016: Double Peanut Butter
2017: Double Raspberry
2017: Double Coconut

National variants

Australia

Big Choc Bikkie
Magnum Gold
Magnum Sandwich with Almonds
Mini Honeycomb
Mini Pure Pleasures
Mini White Choc
Peppermint
Ultra Toffee Nut Crunch
Ultra White Berry Bliss

France

Coco-chocolat noir
Magnum Gold

India

Magnum Almond
Magnum Chocolate Truffle
Magnum Classic
Magnum Choco Cappuccino
Magnum Brownie
Magnum Belgian Chocolate

Indonesia

Magnum Almond
Magnum Black Espresso
Magnum Choco Cappuccino
Magnum Chocolate Truffle
Magnum Classic
Magnum Chocolate Brownie
Magnum Chocolate & Strawberry
Magnum Golden Hazelnut
Magnum Gold
Magnum Infinity
Magnum Mini
Magnum Pink Pomegranate
Magnum White Almond

Israel

Desire Range
- Desire - Chocolate Chunks
Magnum Almonds
Magnum Gold
Magnum Ivory Coast

Italy

Bomboniera
Magnum Gold
Magnum Pistachio
Temptation (caramel, orange with
bon-bons
, nougat with bon-bons)

Malaysia

Magnum Almond
Magnum Choco Cappuccino
Magnum Chocolate Truffle
Magnum Classic
Magnum Chocolate Brownie
Magnum Chocolate & Strawberry
Magnum Golden Hazelnut
Magnum Gold
Magnum Mini

Mexico

7 Pecados
Almendras
Pistache
2006: Deseos
2007: Miztica

Netherlands

Magnum Gold

Nepal

Magnum Almond
Magnum Hazelnut
Magnum Chocolate fantasy
Magnum Classic

Philippines

Magnum Almond
Magnum Choco-Cappuccino
Magnum Chocolate & Strawberry
Magnum Chocolate Brownie
Magnum Chocolate Truffle
Magnum Classic
Magnum Gold
Magnum Honeycomb Crunch
Magnum Infinity Chocolate & Caramel
Magnum Infinity Chocolate & Raspberry
Magnum Red Velvet
Magnum White Almond

Poland

Magnum Almond
Magnum Classic
Magnum Mint
Magnum Yoghurt
Magnum Mini's
Magnum Caramell
Magnum Chocolate Brownie
Magnum White
Magnum Double-Chocholate
Magnum Gold
Magnum Pink
Magnum Dark Espresso

Singapore

Magnum Almond
Magnum Classic
Magnum Double Caramel
Magnum Gold
Mini Limoncello
Mini Irish Cream
Mini Chocolate
Mini Strawberry

Thailand

Magnum Almond
Magnum Classic
Magnum Chocolate Truffle
Magnum Choco-Cappuccino
Magnum Chocolate Brownie
Magnum Chocolate & Strawberry
Magnum Gold

Turkey

Beyaz Büyü ("White Magic"; white chocolate and almonds over vanilla cream mixed with chocolate chips)
Magnum Gold
Strawberry Cheesecake Magnum
Super Ego (Dark chocolate and almonds over peanut and vanilla cream)
Winner (Candybar-shaped version; milk chocolate with peanuts over vanilla cream and caramel)

Sweden

Magnum Classic
Magnum Almond
Magnum Pints
Magnum 5 Kisses
Magnum Hazelnut & Chocolate
Magnum Strawberry White
Magnum After Dinner
Magnum Mini's
Magnum Chocolate & Nut

References

^ Rodger, James (2014-06-13). "Are these the best and worst ice lollies you can buy?". coventrytelegraph. Retrieved 2017-10-23.
^ Jones, G. (2005). Renewing Unilever: transformation and tradition. Oxford University Press.
^ Reinders, P. (1999). Licks, sticks & bricks: a world history of ice cream. Unilever.
^ Streets Magnum | Official website Archived 2011-09-03 at the Wayback Machine
^ "Brands in action". unilever.co.uk. Retrieved 10 August 2015.
^ Pinto, Viveat Susan. "HUL launches Magnum ice-cream in two more cities". Retrieved 18 April 2016.
^ "Kwality Wall's Magnum Ice-cream". Mouthshut. Retrieved 9 April 2017.

External links

Official Website

[1] Rodger, James (2014-06-13). "Are these the best and worst ice lollies you can buy?". coventrytelegraph. Retrieved 2017-10-23.

[2] Jones, G. (2005). Renewing Unilever: transformation and tradition. Oxford University Press.

[3] Reinders, P. (1999). Licks, sticks & bricks: a world history of ice cream. Unilever.

[4] Streets Magnum | Official website Archived 2011-09-03 at the Wayback Machine

[5] "Brands in action". unilever.co.uk. Retrieved 10 August 2015.

[6] Pinto, Viveat Susan. "HUL launches Magnum ice-cream in two more cities". Retrieved 18 April 2016.

[7] "Kwality Wall's Magnum Ice-cream". Mouthshut. Retrieved 9 April 2017.

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@@ Line 8: / Line 8: @@
 The ice cream today known as Magnum was developed in Belgium at the Ola laboratory (Baasrode) in cooperation with the Belgian chocolate producer [[Callebaut]] and released in Germany in January 1989 as an upmarket ice cream for the existing Nogger brand. It was originally manufactured by [[List of Unilever brands|Frisko]] in [[Denmark]].<ref>Jones, G. (2005). ''Renewing Unilever: transformation and tradition''. Oxford University Press.</ref> The original ''Magnum'' (later rebranded as ''Magnum Classic'') consisted of a thick bar of [[vanilla]] ice cream on a stick, with a chocolate coating. As there was no real chocolate which could stand the temperature of −40 degrees Celsius, an ad hoc chocolate had to be developed.<ref>Reinders, P. (1999). ''Licks, sticks & bricks: a world history of ice cream''. Unilever.</ref> The original Magnum had a weight of 86 [[gram]]s and a volume of 120&nbsp;[[milliliter|mL]]){{Citation needed|date=August 2013}}.
-The company also started selling Magnum [[ice cream cone]]s in 1994 and an [[ice cream sandwich]] in 2002.<ref>[http://www.streets.com.au/products/magnum.aspx Streets Magnum | Official website]</ref><ref>{{cite web|url=http://www.unilever.co.uk/ourbrands/foods/Magnum.asp|title=Brands in action|work=unilever.co.uk|accessdate=10 August 2015}}</ref>
+The company also started selling Magnum [[ice cream cone]]s in 1994 and an [[ice cream sandwich]] in 2002.<ref>[http://www.streets.com.au/products/magnum.aspx Streets Magnum | Official website] {{webarchive|url=https://web.archive.org/web/20110903083241/http://www.streets.com.au/products/magnum.aspx |date=2011-09-03 }}</ref><ref>{{cite web|url=http://www.unilever.co.uk/ourbrands/foods/Magnum.asp|title=Brands in action|work=unilever.co.uk|accessdate=10 August 2015}}</ref>
 ==Varieties==
 [[File:Magnum Gold ice cream.jpg|thumb|200px|left|A Magnum Gold ice cream bar.]] Starting in 1992, the company added Magnum [[Almond]], Double Chocolate, and other flavours. In 2002, Magnum branched into [[frozen yogurt]] with their [[raspberry]] fruit swirl covered in [[Milk chocolate#Classification|milk chocolate]]. ''Moments'' were introduced which were bite-size ice cream treats with [[caramel]], chocolate, or [[hazelnut]] centres, followed later in the year by "mini", "crunchy" (with [[almond]]s), and "[[Diet food|light]]". Late 2002 saw the launch of ''Magnum Intense'', a [[chocolate truffle]] center enveloped in ice cream and covered with chocolate, and the limited edition ''7 Deadly Sins'' series of ice creams, whose flavours were named after the [[seven deadly sins]]. ''Sins'' was followed by another limited edition range in 2005 in which each flavour was named after one of the senses: Magnum Aroma, Magnum Touch, Magnum Sound, Magnum Taste, and Magnum Sight.