Tomato Bank
 | This article needs additional citations for verification. (September 2018) |
| Company type | Banking |
|---|
Tomato Bank (
The
One unique feature of the bank was that unlike other banks, the bank's founder was a physician instead of a businessperson: Dr. Stephen Liu. Dr. Liu's experience in banking included being a member of the board of American International Bank.
The bank originally adopted several names, including InterBusiness Bank, Inter Business Bank, Tomato Bank, and Acer Bank. However, customer surveys revealed that the name Tomato Bank was most popular, partially because it was easy to remember. As explained by the former Chairman and CEO, Dr. Stephen Liu, at a business reception in mid-2006:
"It is an attractive brand name that brings to mind images of growth, multi-culture and health, all characteristics that represent who we are and what we strive to achieve. But most importantly, it is a brand that is recognizable and hard to forget. If there can be an Apple Computer - why not a Tomatobank? Try to forget it. You can't!"
The bank was acquired by Royal Business Bank in February 2016.[2] It is not related to the Japanese Tomato Bank.
References
- ^ "In Merger, Interesting Name of TomatoBank to Disappear | Los Angeles Business Journal". labusinessjournal.com. Retrieved 24 April 2021.
- ^ "News 2-19-16 - English". www.royalbusinessbankusa.com. Retrieved 2020-04-06.
