WWMX

WWMX
Baltimore, Maryland;
Broadcast area	Baltimore metropolitan area
Frequency	106.5 MHz (HD Radio)
Branding	Mix 106.5
Programming
Language(s)	English
Format	Hot adult contemporary
Subchannels	HD2: Channel Q
Affiliations	Compass Media Networks; Westwood One;
Ownership
Owner	Audacy, Inc.; (Audacy License, LLC, as Debtor-in-Possession);
Sister stations	WDCH-FM; WJZ; WJZ-FM; WLIF;
History
First air date	June 30, 1960; 63 years ago
Former call signs	WCBM-FM (1960–1968); WMAR-FM (1968–1982); WRLX (1982–1983); WMAR-FM (1983–1985); WMKR-FM (1985–1986);
Call sign meaning	"Mix"
Technical information
Licensing authority	FCC
Facility ID	74196
Class	B
ERP	10,500 watts
HAAT	296 meters (971 ft)
Transmitter coordinates	39°20′5.0″N 76°39′2.0″W / 39.334722°N 76.650556°W
Links
Public license information	Public file; LMS;
Webcast	Listen live (via Audacy)
Website	www.audacy.com/mix1065baltimore

WWMX (106.5

Jones Falls Expressway

.

WWMX has an

LGBTQ

community.

History

106.5 FM signed on June 30, 1960^[1] as WCBM-FM, a sister station to WCBM (680 AM). In 1968, Metromedia, which had bought the WCBM stations in 1964, sold WCBM-FM to The A.S. Abell Company, owner of WMAR-TV and the Sunpapers, for $200,000; the sale was necessary because Metromedia's purchase of WASH in Washington put the company over the Federal Communications Commission (FCC)'s ownership limits of the time, which limited a company to owning seven FM radio stations.^[4] Abell changed the call sign to WMAR-FM;^[5] this was the second incarnation of WMAR-FM, as an earlier station with those call sign was operated by Abell on 97.9 FM (now WIYY) from 1948 to 1950. The call sign were changed to WRLX in 1982.^[6] For many years, the station had played beautiful music. But by the early 1980s, the target demographic of the station had aged beyond what was termed "profitable" and the station decided to switch to a new format.

The WMAR-FM call sign returned on July 14, 1983;

Withers Broadcasting, registered the "WMIX" branding as a registered trademark.^[12]

Shortly after the trademark was approved, the station dropped the "W-Mix" liners.

In 1990, the station's adult contemporary format evolved into a

urban contemporary songs that have charted high on the CHR/pop

charts have been played on WWMX.

Capitol sold the station to

Infinity Broadcasting in 1997. Infinity changed names in 2005 to CBS; WWMX is now owned by CBS Radio

.

In 2008, the station began shifting towards a mainstream

Hot AC panel.^[14]

On February 2, 2017, CBS Radio announced it would merge with

Entercom.^[15] The merger was approved on November 9, 2017, and was consummated on November 17.^[16]^[17]

WWMX-HD2

In 2006, WWMX's HD2 subchannel was launched with a Top 40 "New CHR" format. It was replaced in January 2010 with a rhythmic dance format billed as "MIX2", playing a mix of hit-driven rhythmic dance, hip-hop and pop tracks and remixes. On August 1, 2011, it was replaced with a modern rock format branded as "HFS @ 97-5" (simulcasted on translator W248AO 97.5 FM). As per an agreement with the translator's owner, Hope Christian Church of Marlton, the format was moved to another translator, W285EJ (104.9 FM) as "HFS @104.9", on April 2, 2014, at 6 p.m.; the church's "Hope FM" programming would move to W248AO, in return. The "HFS" programming would be dropped on August 1, 2021, as W285EJ began simulcasting sister station WJZ. WWMX-HD2 currently airs a new alternative rock releases format from New York sister station WNYL-HD2's "New Arrivals" channel.^[18]

References

^ ^a ^b 1963 Broadcasting Yearbook (PDF). 1963. p. B-84. Retrieved April 22, 2017.
^ "Facility Technical Data for WWMX". Licensing and Management System. Federal Communications Commission.
^ "WWMX-FM 106.5 MHz - Baltimore, MD". radio-locator.com. Retrieved August 1, 2023.
^ "FCC grants WBTW(TV) sale to newspaper" (PDF). Broadcasting. March 4, 1968. p. 60. Retrieved April 23, 2017.
^ "For The Record" (PDF). Broadcasting. August 26, 1968. p. 64. Retrieved April 23, 2017.
^ "Call Letters" (PDF). Broadcasting. January 25, 1982. p. 108. Retrieved April 23, 2017.
^ ^a ^b ^c "Call Sign History (WWMX)". CDBS Public Access. Federal Communications Commission. Retrieved April 23, 2017.
^ "From AM to FM, top 40 is on a roll" (PDF). Broadcasting. August 15, 1983. pp. 58–60. Retrieved April 23, 2017.
^ American Radio History ^{[dead link]}
^ "K106 becomes MIX 106.5". YouTube.
^ VintageCommercials (November 2, 2015). "Mix 106.5 (WWMX radio, Baltimore) ad from 1986". Archived from the original on December 21, 2021. Retrieved April 11, 2018 – via YouTube.
^ "WMIX Trademark of WITHERS, W. RUSSELL, JR. - Registration Number 1544881 - Serial Number 73761657 :: Justia Trademarks". trademarks.justia.com. Retrieved April 11, 2018.
^ "Mediabase Published Panel Changes" from All Access (July 10, 2015)
^ "Login to All Access | Breaking Radio News and Free New Music".
^ "CBS Radio To Merge With Entercom". radioinsight.com. February 2, 2017. Retrieved April 11, 2018.
^ "Entercom Receives FCC Approval for Merger with CBS Radio". Entercom. November 9, 2017. Retrieved November 17, 2017.
^ "Entercom Completes CBS Radio Merger". radioinsight.com. November 17, 2017. Retrieved November 17, 2017.
^ "Has The HFS Alternative Brand Met Its Final Demise?". radioinsight.com. August 1, 2021. Retrieved August 1, 2023.

External links

Official website
WWMX in the FCC FM station database
WWMX in Nielsen Audio's FM station database

[by1963-1] 1963 Broadcasting Yearbook (PDF). 1963. p. B-84. Retrieved April 22, 2017.

[2] "Facility Technical Data for WWMX". Licensing and Management System. Federal Communications Commission.

[3] "WWMX-FM 106.5 MHz - Baltimore, MD". radio-locator.com. Retrieved August 1, 2023.

[b-saletoabell-4] "FCC grants WBTW(TV) sale to newspaper" (PDF). Broadcasting. March 4, 1968. p. 60. Retrieved April 23, 2017.

[b-wcbmtowmar-5] "For The Record" (PDF). Broadcasting. August 26, 1968. p. 64. Retrieved April 23, 2017.

[b-wmartowrlx-6] "Call Letters" (PDF). Broadcasting. January 25, 1982. p. 108. Retrieved April 23, 2017.

[fcc-callsigns-7] "Call Sign History (WWMX)". CDBS Public Access. Federal Communications Commission. Retrieved April 23, 2017.

[b-wmarhothits-8] "From AM to FM, top 40 is on a roll" (PDF). Broadcasting. August 15, 1983. pp. 58–60. Retrieved April 23, 2017.

[9] American Radio History ^{[dead link]}

[10] "K106 becomes MIX 106.5". YouTube.

[11] VintageCommercials (November 2, 2015). "Mix 106.5 (WWMX radio, Baltimore) ad from 1986". Archived from the original on December 21, 2021. Retrieved April 11, 2018 – via YouTube.

[12] "WMIX Trademark of WITHERS, W. RUSSELL, JR. - Registration Number 1544881 - Serial Number 73761657 :: Justia Trademarks". trademarks.justia.com. Retrieved April 11, 2018.

[13] "Mediabase Published Panel Changes" from All Access (July 10, 2015)

[14] "Login to All Access | Breaking Radio News and Free New Music".

[15] "CBS Radio To Merge With Entercom". radioinsight.com. February 2, 2017. Retrieved April 11, 2018.

[16] "Entercom Receives FCC Approval for Merger with CBS Radio". Entercom. November 9, 2017. Retrieved November 17, 2017.

[17] "Entercom Completes CBS Radio Merger". radioinsight.com. November 17, 2017. Retrieved November 17, 2017.

[18] "Has The HFS Alternative Brand Met Its Final Demise?". radioinsight.com. August 1, 2021. Retrieved August 1, 2023.

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v t e Adult Contemporary radio stations in the state of Maryland
Stations	WAFY – Middletown WCEI-FM – Easton WKHJ – Mountain Lake Park WLIF – Baltimore WQHQ – Ocean City-Salisbury WWMX – Baltimore WZFT - Baltimore
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Maryland

v t e Audacy, Inc.
AM radio stations	KAMP KCBS KCSP KDKA KFH KFXX KIFM KIKK KILT KJCE KMBZ KMOX KMTT KNSS KNX KRLD KWOD KXNT KYW KYYS WAAF WAMO** WAOK WAXY WBBM WBEN WCBS WCCO WEEI WFAN WGR WHLL WILK WINS WJFK WJZ WLMZ WMC WMFS WORD WPHT WQAM WRNL WROC WRVA WSCR WSSP WTEM WTIC WVEI WWJ WWKB WWL WWWL WWWS WXYT WYRD
FM radio stations	KALC KALV-FM KAMX KBZT KCBS-FM KDGS KDKA-FM KEYN-FM KEZK-FM KFBZ KFRC-FM KFRG KFTK-FM KGMZ-FM KGON KHMX KHTP KILT-FM KISW KITS KJKK KKDO KKHH KKMJ-FM KKWF KLLC KLOL KLUC-FM KMBZ-FM KMLE KMNB KMVK KMXB (HD3) KNDD KNRK KNSS-FM KNX-FM KOOL-FM KQKS KQMT KQRC-FM KRBQ KRBZ KRLD-FM KROQ-FM KRSK KRTH KRXQ KSEG KSFM KSON KSPF KSWD KTWV KUDL KVIL (HD2) KWFN KWJJ-FM KXFG KXQQ-FM KXSN KYCH-FM KYKY KYXY KZJK KZPT WBBM-FM WBEB WBEE-FM WBGB WBMX WBTJ WBZA WBZZ WCBS-FM WCFS-FM WCMF-FM WDAF-FM WDCH-FM† WDOK WDSY-FM WDZH WEEI-FM WEZB WFAN-FM WFBC-FM WFUN-FM WGGY WHHL WIAD WILK-FM WINS-FM WIP-FM WJFK-FM WJMH WJZ-FM WKBU WKIS WKRK-FM WKRZ WKSE WKTK WKXJ WLFP WLIF WLKK WLMG WLMZ-FM WLND WLYF WLZL WMAS-FM WMFS-FM WMHX WMJX WMMM-FM WMXJ WMYX-FM WNCX WNEW-FM WNVZ WOCL WOGL WOLX-FM WOMC WOMX-FM WPAW WPGC-FM WPHI-FM WPOW WPTE WPXY-FM WQAL WQMG WQMP WRCH WROQ WRVQ WRVR WRXL HD2 WRXR-FM WSFS WSKY-FM WSMW WSPA-FM WSTR WTDY-FM WTIC-FM WTPT WTVR-FM WUSN WUSY WVEE WVEI-FM WVKL WWBX WWDE-FM WWEI WWL-FM WWMX WXBK WXRT WXSS WXYT-FM WYCD WYRD-FM WZGC WZMX
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See also	CBS Radio List of radio stations
* = Formerly CBS Sports Radio, Audacy operated as producer with distribution handled by Westwood One. ** = Audacy operates pursuant to a local marketing agreement with Martz Communications Group. † = Operated by Bloomberg L.P. pursuant to a time brokerage agreement.