WWWL

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WWWL
  • FCC
Facility ID72959
ClassB
Power
  • 5,000 watts (day)
  • 480 watts (night)
Transmitter coordinates
29°55′27″N 90°02′04″W / 29.92417°N 90.03444°W / 29.92417; -90.03444
Translator(s)92.9 W225CZ (New Orleans)
Links
Public license information
WebcastListen live (via Audacy)
Websitewww.audacy.com/thebetneworleans

WWWL (1350

non-directional antenna.[2]
The station is simulcast on FM translator station W225CZ (92.9 FM).

History

Early years

This station carried the

NBC Red Network, carrying its schedule of dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the Golden Age of Radio.[3]

Switch to MOR and talk

As network programming shifted to TV in the 1960s, WSMB moved to a

middle of the road music (MOR), news and talk. WSMB found success in the ratings, primarily on the strength of morning drive time personalities Roy Roberts and Jeff Hugg, known as Nut and Jeff, and midday political talk show host, Keith Rush. Musically, the station in the 1960s was a mix of pop standards and the softer sounds of rock and roll. In the 1970s, WSMB moved to a more adult contemporary music sound. The station played moderate amounts of music during morning and afternoon drive times while being music intensive and leaning toward oldies
overnights and weekends.

By 1980, as music listening shifted to FM, WSMB's ratings had dropped. The station gradually cut back on music through the early 1980s. By 1985, WSMB was strictly news and talk, using the ABC Radio Information Network and its Talk Radio service.[4] Moving to all talk still did not bring ratings up. In 1988, WSMB was sold to Winton Communications, which kept the talk format in place but could not improve the ratings.

Move to all-talk and sports

In 1996, WSMB was bought by the

NFL
football.

With all the sporting events on WSMB's schedule, it became an

Air America Radio. The Food Show with Tom Fitzmorris
remained on the air through all these format changes. It is the longest-running talk show of any kind in New Orleans, airing weekdays since July 18, 1988, and now heard on WWL-FM HD2 or in podcast format.

Hurricane Katrina

The station's previous studios adjacent to the

Louisiana Superdome were destroyed in August 2005 by Hurricane Katrina. Its frequency, as well as all other operational Entercom and Clear Channel frequencies, was used to simulcast the programming produced by the United Radio Broadcasters of New Orleans with the staff of sister station WWL
. Normal programming was resumed on December 19, 2005.

Change to WWWL

The WSMB call letters were relinquished in November 2006, when the programming was switched to repeats of shows originated on WWL, becoming "WWWL - WWL On Demand". The WSMB call sign was picked up by another Entercom station located in Memphis (which became WMFS in 2009).

logo as "3WL" from 2013 to 2017

On June 30, 2008, ESPN Radio returned to AM 1350, as WWWL became a full-time affiliate.[5] On October 14, 2013, WWWL re-branded as 3WL: Sports, Food & Fun; the format would continue to primarily feature sports programming, switching to NBC Sports Radio and featuring a morning show with T-Bob Hebert and Kristian Garic, but with an afternoon lineup featuring lifestyle programming such as Tom Fitzmorris' The Food Show, and John "Spud" McConnell moving from WWL midday to host afternoon drive.[6]

On February 9, 2017, WWWL began running announcements redirecting 3WL listeners to

R&B hits from the 1990s through today, as opposed to the playlists of its two competitors, who include songs from the 1970s and 1980s.[7][8]

Logo as "Hot 92.9 (2018-2021)

On February 14, 2018, WWWL flipped to an

urban oldies format, but maintained the Hot branding and on-air staff. The station now focuses primarily on classic R&B from the 1970s and 1980s.[9] On April 11, 2018, WWWL's FM translator W279DF was replaced by W225CZ, which operates from a taller antenna at 92.9 FM. At the same time, the station re-branded accordingly as Hot 92.9.[10]

On June 28, 2021, WWWL/W225CZ flipped to

sports gambling, branded as "The Bet New Orleans". The previous urban oldies format and "Hot" branding continued to air on WLMG-HD2.[11]

References

  1. ^ "Facility Technical Data for WWWL". Licensing and Management System. Federal Communications Commission.
  2. ^ Radio-Locator.com/WWWL
  3. ^ Broadcasting Yearbook 1935 page 32
  4. ^ Broadcasting Yearbook 1988 page B-124
  5. ^ "WWWL in New Orleans (1350) announces its new sports daytime lineup". Radio-Info.com. June 25, 2008.
  6. ^ "Entercom Launches 3WL New Orleans". RadioInsight. October 14, 2013. Retrieved April 13, 2018.
  7. ^ Hot 103.7 New Orleans Debuts As Younger Skewing Urban AC
  8. ^ 3WL Becomes Hot 103.7
  9. ^ "Hot 103.7 New Orleans Shifts To Classic R&B". RadioInsight. February 16, 2018. Retrieved February 18, 2018.
  10. ^ "Hot 103.7 New Orleans Moves To 92.9". RadioInsight. April 11, 2018.
  11. ^ Audacy Flips Seven Stations to BetQL Network, branded as 'The Bet'

External links

FM translator
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