WVEE

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WVEE
Urban contemporary
Subchannels
Ownership
Owner
History
First air date
July 1, 1948 (1948-07-01)
Former call signs
  • WAGA-FM (1948–59)
  • WPLO-FM (1959–76)
Call sign meaning
"V-103"
Technical information[1]
Licensing authority
FCC
Facility ID63776
ClassC0
ERP100,000 watts
HAAT310 meters (1,020 ft)
Transmitter coordinates
33°45′32″N 84°20′06″W / 33.759°N 84.335°W / 33.759; -84.335
Links
Public license information
Webcast
Websiteaudacy.com/v103

WVEE (103.3

WZGC.[3]

WVEE has an

diplexed
together, so that they feed to the antenna instead of into each other.

History

1940s

The station that became WVEE first

Storer Broadcasting
, a company that owned several top stations in large American cities.

The following year, television station

owned and operated station
.

1950s and 1960s

In 1959, WAGA-AM-FM were acquired by

pharmaceutical company that decided to invest in radio stations.[7]
Their call letters were switched to WPLO and WPLO-FM, and the two stations continued to simulcast WPLO's successful country programming.

In the late 1960s, the

WRAS-FM
.

Plough management believed the music programmed by the Georgia State students could become a profitable commercial format if presented professionally. By 1969, WPLO-FM was billing itself as "Atlanta's Alternative High," and described its 103.3 frequency as "103-and-a-third." Program directors in this progressive rock era included Ed Shane, Steve Hosford, and Chris Morgan.

1970s

In 1974, as more listeners were switching from AM to FM for music listening, Plough-Shearing changed WPLO-FM's format. Keeping the same call letters, WPLO-FM flipped to country music to build on the AM station's popularity. The AM station continued to have more personality, with frequent news and weather updates, while the FM station went in a more-music, limited DJ chatter direction.

In October 1976, Schering-Plough recognized Atlanta's growing middle-class

disco music
format in the late 1970s.

When disco fever cooled, WVEE-FM returned to urban contemporary, and became one of the Atlanta radio market's top stations under the leadership of program director Scotty Andrews.[9] As the first urban station on the FM dial in Metro Atlanta, the "V-103" brand eventually saw other stations around the U.S. follow its formula, including Baltimore sister station WXYV, also known as "V-103", and a Chicago "V-103" (WVAZ, now owned by iHeartMedia).

1980s-1990s

In the early 1980s, DKM Broadcasting Corporation purchased WVEE-FM and WAOK. On January 1, 1988, WVEE-FM was sold, along with other DKM-owned properties in Baltimore, Denver, Springfield, Lincoln, Akron, Dayton, and Dallas, for $200 million to The Summit Communications Group, Inc. In March 1995, Summit sold its interests in WVEE FM and WAOK AM to Granum Communications, Inc., owned by Herbert W. McCord, Peter Ferrara, and Michael Weinstein.

In March 1996, Granum Communications sold both stations to

Infinity Broadcasting, which was later folded into CBS Radio. Infinity already owned WZGC
, which it owned since 1992, that made the three stations a trio-poly.

2000s

In 2000, V-103, after many years of operating as an urban contemporary station that only played

demographic alongside the original 25-54 demo. With the gain of more competition, WVEE was one of three adult urban stations between 1998 and 2000 when WAMJ
(Majic 107.5) took to the air, although WVEE never called itself an urban AC station.

In 2003, "V-103" changed its longtime station

Arbitron ratings, along with WSB
. In 2008, WVEE-FM reverted to the previous slogan "The People's Station" to signify its commitment to the African-American community.

Since autumn 2006, WVEE had aired an

branding other than "V-103 HD-2". On February 28, 2020, WVEE-HD2 changed their format to international hits, branded as "V-103 International".[10] The HD3 channel is a simulcast of sister station
WAOK.

On February 2, 2017, CBS Radio announced it would merge with

Entercom.[11] The merger was approved on November 9, 2017, and was consummated on the 17th.[12][13]

Programming

V-103 has a

neo-soul
).

WVEE-FM has maintained a strict balance of serving both younger adults and middle-aged listeners since its inception in 1976. This is rare among larger-market urban stations which serve either the

WHTA-FM, W233BF, and WRDG. In recent years, the station occasionally spins hit crossover pop songs when they are hot on the Top 40
charts.

WVEE was the largest urban station under

Audacy ownership, WVEE is still considered the co-flagship urban station (along with WPGC-FM), but now the largest urban station as WPGC-FM Washington has shifted back to the urban format as of 2018.[15]

Morning shows

From 1998 to 2012, WVEE had been home for

WERQ
.

In 2008, WVEE entered a partnership with

Monica
.

On December 13, 2012, Ski and Smith announced that they both would be leaving WVEE after 14 years.

syndicating the show to other cities but WVEE wanted it to stay focused on Atlanta.[17]
The last Frank and Wanda in the Morning show aired on December 20, 2012.

On January 2, 2013, former afternoon host Ryan Cameron was chosen to replace them and assume duties as host of The Ryan Cameron Morning Show. In January 2014, Wanda Smith returned to the station to co-host the morning drive alongside Cameron.

WHUR until August 2015. As of June 2016, Ski returned to WVEE to host weekend shows for the station. On February 2, 2018, Ryan Cameron left the station to pursue opportunities outside of radio.[19]

On February 13, 2018, Frank Ski returned to host mornings alongside Wanda Smith and comedian Joe "Miss Sophia" McIntosh.[20] In January 2019, Smith and McIntosh exited, and the morning drive show was renamed The Morning Culture, hosted by Frank Ski, Jade Novah, and J.R. in February 2019.[21] In July 2020, Ski once again exited WVEE to return to hosting the afternoon drive on WHUR in Washington, D.C.[22] On August 17, 2020, Big Tigger took over hosting the morning drive with the show titled The Morning Culture with Big Tigger.[23]

Awards

In 1990, 1992, 1995 and 1998, the station was honored by the National Association of Broadcasters with the Marconi Award for "Urban Station of the Year." In 2000, it tied for the honor with WUSL Philadelphia.

WVEE won the award on its own again in 2010[24] and in 2013.

In popular culture

See also

References

  1. ^ "Facility Technical Data for WVEE". Licensing and Management System. Federal Communications Commission.
  2. ^ "Arbitron Atlanta PPM ratings". Radio Info & Arbitron.
  3. ^ V103.com/about/contact-us
  4. ^ Radio-Locator.com/WVEE
  5. ^ Broadcasting Yearbook 1950 page 116
  6. ^ "Atlanta Metro GA Radio-1948". Atlanta Rewound.
  7. ^ "Atlanta Area FM Radio Stations". Dr. Marshall Leach.
  8. ^ "R.I.P George Pass, former engineer for Plough Broadcasting and WPLO-FM/WVEE". RadioInfo.
  9. ^ Billboard, September 26, 1981. Billboard magazine. 26 September 1981.
  10. ^ WVEE Launches V103 International Radioinsight - February 28, 2020
  11. ^ "CBS Radio To Merge With Entercom". 2 February 2017.
  12. ^ "Entercom Receives FCC Approval for Merger with CBS Radio". Entercom. November 9, 2017. Retrieved November 17, 2017.
  13. ^ Venta, Lance (November 17, 2017). "Entercom Completes CBS Radio Merger". Radio Insight. Retrieved November 17, 2017.
  14. ^ "CBS Radio trades 7 Charlotte stations for Philadelphia, Miami ones". The Charlotte Observer.
  15. ^ "Entercom Portfolio - Radio Stations". Entercom.
  16. ^ http://v103.cbslocal.com/2012/12/13/frank-and-wanda-announce-the-end/ Frank and Wanda announce the End
  17. ^ "Radio & TV Talk Frank Ski and Wanda Smith leaving V-103; Ryan Cameron takes over in January | Radio & TV Talk". Archived from the original on December 15, 2012. Retrieved December 15, 2012. Radio & TV Talk Frank Ski and Wanda Smith leaving V-103; Ryan Cameron takes over in January, December 13, 2012, Atlanta Journal-Constitution
  18. ^ http://radiotvtalk.blog.ajc.com/2014/01/09/is-wanda-smith-coming-back-to-v-103/ Radio & TV Talk Wanda Smith Coming Back to V-103, January 9, 2014, Atlanta Journal-Constitution
  19. ^ https://www.ajc.com/blog/radiotvtalk/ryan-cameron-leaves-103-joining-branding-company-rakanter/fRP7GPTP0hWeJ5C7LgPsGP/ Ryan Cameron leaves V-103, joining branding company Rakanter, January 26, 2018, Atlanta Journal-Constitution
  20. ^ https://www.ajc.com/blog/buzz/exclusive-frank-ski-his-return-mornings-103/Y4i7ls2P3K6K6ucgsGnrFM/ EXCLUSIVE: Frank Ski on his return to mornings at V-103, February 7, 2018, Atlanta Journal-Constitution
  21. ^ V103.com/shows/show-schedule/morning-culture
  22. ^ "Frank Ski Returns to WHUR". 30 July 2020.
  23. ^ "Exclusive: Frank Ski again departs V-103, replaced by Big Tigger".
  24. ^ "2010 Marconi Awards". FMQB. Archived from the original on 2016-03-07. Retrieved 2016-12-09.

External links

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