...Ready for It?

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...Ready for It
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"...Ready for It?"
MXM (Los Angeles/Stockholm)
Genre
Length3:28
LabelBig Machine
Songwriter(s)
Producer(s)
  • Max Martin
  • Shellback
  • Ali Payami
Taylor Swift singles chronology
"Look What You Made Me Do"
(2017)
"...Ready for It?"
(2017)
"End Game"
(2017)
Music video
"...Ready for It?" on
YouTube

"...Ready for It?" is a song by the American singer-songwriter

bass drops, and programmed drums
.

Lyrically, it depicts a narrator finding a new lover using criminal imagery mentioning

bank heist and ransom. The accompanying music video, directed by Joseph Kahn, features a dark, futuristic aesthetic and references sci-fi franchises. Upon release, critics praised the anthemic production of "...Ready for It?" but some felt it was generic and similar to other popular songs on contemporary radio. The single peaked within the top ten on charts and received multi-platinum certifications
in Australia, Canada, and the United States.

Promotion and release

Swift had first teased a portion of the single, along with "

digital download as part of the pre-order of the album on September 3, 2017.[4] It impacted contemporary hit radio on September 17, 2017.[5] A remix for the song featuring American musician BloodPop was released on December 10, 2017.[6][7]

Writing and composition

"...Ready for It?" is an electropop[8][9] and industrial pop song.[8][10] It incorporates influences of dancehall[11] and trap music.[12] The song features deep synths, a tropical house chorus,[13][11] a dubstep bass drop,[11][14] drum machines and rapping.[8][15] The atmosphere of the song drew comparisons to Kanye West[8][10][16] and Rihanna.[17][18] The song is performed in the key of E minor with a tempo of 80 beats per minute, with Swift's vocals spanning from G3 to E5.[19]

The song lyrically revolves around Swift's fantasies about an individual whom she describes as a "killer" who has had multiple relationships and is "younger than her exes" but "acts like such a man". These fantasies include "holding him for ransom", committing a bank heist together, moving to a secret offshore location and being held in jail. Swift uses images of Hollywood romance, islands and going undercover so that "no one has to know". She also addresses the perception of her own romantic history by comparing herself to Elizabeth Taylor and her lover to Richard Burton.[20][21][11][22]

Critical reception

"...Ready for It?" received positive reviews from music critics, calling it an improvement from Swift's previous single, "Look What You Made Me Do".[13][11][15] Tom Breihan of Stereogum said the songwriters "made something ungainly and goofy, something that was probably a terrible idea, and they still made it sound like towering, colossal pop music".[11] Patrick Ryan of USA Today expressed some skepticism concerning Swift's rapping, but noted the contrast between the "anthemic chorus" and "dark", intense verses made for a "promising second glance on her reputation era".[15] Richard He wrote for Billboard that "Swift has never sung more expressively, nor sounded more in tune with the way modern pop production uses the voice as an instrument" and that the song's chorus has "one of the prettiest melodies of her career".[18]

However, Craig Jenkins of

Idolator dismissed the song as "not good" and called it "equally underwhelming" as "Look What You Made Me Do". He concluded by saying "If you can get past the cringeworthy lyrics and jarring production, a cute chorus awaits. But that's a lot of work for a minor payoff".[23]

Commercial performance

In the United States, "...Ready for It?" debuted and peaked at number four on the

Billboard Pop Songs chart with a radio audience of 13 million.[24] On other Billboard charts, "...Ready For It?" peaked at number 12 on the Mainstream Top 40 chart, number 10 on the Billboard Adult Top 40 chart, and number 26 on the Adult Contemporary
chart.

In Canada, the song peaked at number seven. It opened atop the digital sales chart, dethroning another single from

". Likewise in the UK, it also peaked at number seven, while in Scotland and New Zealand, it peaked at numbers three and number nine, respectively.

In Australia, "...Ready for It?" entered at its peak position of number three on the ARIA Singles Chart, becoming her twelfth top five entry in the nation.[25]

Music video

Production and release

Lyrics from the then-upcoming Reputation are referenced as graffiti on walls throughout the "...Ready for It?" music video. In the above scene, "they're burning all the witches" is a lyric from "I Did Something Bad".

The music video was directed by Joseph Kahn and filmed on August 21, 2017. An audio for the song was released on September 3, 2017, that has more than 300 million views to date. On October 23, 2017, Swift released a teaser of the music video for the song.[26] The teaser was met with controversy, with many online commentators and media outlets claiming that Swift is physically naked in the music video; many social media users criticized Swift's alleged nudity in the teaser. Subsequently, Swift posted an Instagram story denouncing the nudity claims alongside a selfie of her wearing a bodysuit, captioned "It truly warms my heart that ppl had so much to say about this bodysuit."[27][28][29][30]

The full video premiered on October 26. The video features homage references to sci-fi and anime, such as Blade Runner, Tron and Ghost in the Shell.[31][32][33][34] As of October 2021, the video has over 300 million views on YouTube.

Synopsis

The video starts with Swift dressed in a black cloak walking through an alley, making her way past several guards and typing in a code to access a room where a cyborg clone of Swift in a white bodysuit is being held inside a small cell. Graffiti seen on the walls are lyrics from the Reputation album. The cloaked Swift walks up to the cell walls and watches as the cyborg Swift transforms into several iterations - she wears futuristic armor, rides a white horse, manipulates various flickers of energy, and shoots lightning bolts from her fingertips. Eventually, the cyborg Swift breaks through the cell walls, with shards of glass cutting the cloaked Swift across the face, revealing she is a cyborg as well. The cyborg guards try to contain both of them to no avail, and the video ends with the white cyborg Swift walking away from her demolished cell and moving up an escalator.

Live performances

Taylor Swift singing on a mic, dressed in a black bodysuit
Swift performing "...Ready for It?" on the Eras Tour in 2023

Swift performed "...Ready for It?" for the first time during an episode of

the 43rd season of Saturday Night Live on November 11, 2017, alongside an acoustic version of "Call It What You Want".[35] Swift also performed "...Ready for It?" as part of the KIIS-FM's Jingle Ball 2017 on December 1, 2017, in Inglewood, California.[36] Two days later, Swift returned onstage to perform the song again as part of 99.7 Now!'s Poptopia in San Jose, California with the same setlist.[37] The following week, Swift performed the song again on three other occasions, such as the B96 Chicago and Pepsi Jingle Bash 2017 in Chicago, the Z100 Jingle Ball 2017 in New York City and Jingle Bell Ball 2017 in London.[38][39][40]

The song was the opening number of Swift's

Accolades

Year Organization Award Result Ref.
2019
BMI Awards
Award Winning Song Won [44]
Publisher of the Year Won

Usage in media

Credits and personnel

Credits are adapted from the liner notes of Reputation.[49]

Studio

Personnel

Charts

Certifications

Certifications for "...Ready for It?"
Region Certification Certified units/sales
Australia (ARIA)[96] 5× Platinum 350,000
Brazil (Pro-Música Brasil)[97] 2× Platinum 120,000
Canada (Music Canada)[98] 2× Platinum 160,000
Norway (IFPI Norway)[99] Gold 30,000
Poland (ZPAV)[100] Gold 10,000
Sweden (GLF)[101] Gold 20,000
United Kingdom (BPI)[102] Platinum 600,000
United States (RIAA)[103] 2× Platinum 2,000,000

Sales+streaming figures based on certification alone.

Release history

Release dates and formats for "...Ready for It?"
Region Date Format(s) Version Label Ref.
Various September 3, 2017[a] Original Big Machine [104]
United States September 17, 2017 Contemporary hit radio [5]
October 24, 2017 Rhythmic radio [105]
Various December 1, 2017
  • Digital download
  • streaming
BloodPop remix [7]

Notes

  1. promotional single
    .

See also

References

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