3 (company)
Parent CK Hutchison Holdings | | |
Subsidiaries | ||
---|---|---|
Website | www |
Hutchison 3G Enterprises
The brand was officially founded on 3 March 2003 in Hong Kong.[4][5]
As of 2022[update], registered "Three" customers worldwide numbered over 110 million.[6]
All 3-branded network companies are
services.CK Hutchison Holdings no longer holds a 3G licence in Israel which was formerly operated under the brand
Etymologies and logo
During the launch of the brand in 2002, when
The logo, which is a visual representation of the number "3", was originally three-dimensional and orange in colour. Throughout the years of operation, it has had different versions. In 2009, it was unified into a flat black and white logo. The company describes the logo's design philosophy as "cool outside and hot inside".[12]
Global operations
Hutchison Telecommunications Hong Kong
Hong Kong
3 Hong Kong is operated by Hutchison Telecommunications Hong Kong Holdings Limited, a subsidiary of CK Hutchison Holdings.
In May 2004, its affiliated 2G operator,
On 29 May 2008, Hutchison Telecommunications (Hong Kong) Limited announced that it has signed an agreement with Apple Inc. to bring the iPhone to Hong Kong later that year under 3.[13] In 2012, a partnership with Vodafone was launched and 3 Hong Kong is a member of the Conexus Mobile Alliance.[14]
Ownership:
Macau
3 Macau (officially Hutchison Telephone (Macau) Company Limited) launched in 2000 providing GSM dual-band services. In 2007, they launched 3G services. In 2008, 3 Macau brought the iPhone to Macau an agreement with Apple. Till now, they are providing both 3G and 4G services.
In the 2G and 3G eras, it was the second largest mobile operator in Macau. In the 2G era, its market share was approximately 31%, as of December 31, 2003.[15] In the 3G era, its market share was approximately 33% in terms of the number of customers, as of 31 December 2008.[16]
As of April 2024, 3 Macau is the only carrier to offer
Indonesia
Tri Indonesia, operated by Indosat Ooredoo Hutchison (formerly Hutchison 3 Indonesia (2013–2022), Hutchison CP Telecommunications (2007–2013), Cyber Access Communication (2000–2007), and Telindo Inti Nusa (2000)), was founded as a company in 2000, received a 3G licence in 2003, and began operations on 29 March 2007, initially in the Jakarta area only. Only after 9 months of operations, 3 acquired about 2.2 million GSM customers. 3 achieved high customer mindshare maintaining at about 90% of awareness level as of April 2009.[18]
As of April 2009, 3 Indonesia had about 4.5 million customers on its GSM network. 3 offers both pre-paid and post-paid (contract) services. Currently, the post-paid service is available in Jakarta, Bandung, and Surabaya area.
3 Indonesia current slogan is "#IniWaktunyaKita (#ItsTimeForUs)", formerly, "Dunia Tri. Kekuatanku (Tri World. My Power)", "Your mobile lifestyle provider", "Jaringan GSM-mu (Your GSM Network)", "Jaringan Selularmu (Your Cellular Network)". Sometimes, 3 use "Mau? (Want it?)" and "Hanya di 3 (Only on 3)" slogan in their ads.
3 currently has full GSM coverage in Java, Sumatera, Bali, Lombok, and Riau Islands. And as of April 2009, Kalimantan is covered in South Kalimantan and Sulawesi is covered in South Sulawesi. By 2009, the 3 UMTS/HSDPA service was available in most parts of Java, especially big cities like Jakarta, Surabaya, Bandung.[19]
3 Indonesia launched its new unlimited text and MMS service for a fee with Facebook on 8 April 2009, so registered 3 customers can update status, write on their "wall", or upload new pictures free of charge. Besides Facebook, 3 also cooperated with Yahoo! to give unlimited chat for a fee by SMS and downloadable app using Yahoo! Messenger service. Both of these were the first of their kind in Indonesia.
In 2013, Charoen Pokphand divested its telecommunication business in Indonesia by selling its share of 3 to Garibaldi Thohir and private equity firm which jointly owned by Patrick Walujo and Glenn Sugita Northstar Group.[20] The company was renamed PT Hutchison 3 Indonesia. In September 2021, it was announced that the latter company would be merged with Indosat Ooredoo (which operates the IM3 networks) to form Indosat Ooredoo Hutchison; the merger closed on 4 January 2022 with Indosat as the surviving entity.[21]
Ownership:
- Ooredoo Hutchison Asia: 65,6% (jointly owned by Ooredoo and Hutchison Asia Telecom Group)
- The Government of Indonesia: 9,6%
3 Group Europe
Austria
Hutchison Drei Austria GmbH, doing business as Drei Austria, started operations in May 2003. The company promised to have 95% population coverage with HSDPA end of 2007. By 2008, 3's 3G coverage reached 94% of the population.
Denmark and Sweden
This section needs to be updated. The reason given is: Latest information in this section is from 2014. And is the network sharing with Telenor still current?.(June 2022) |
3 Denmark (officially Hi3G Denmark ApS) and 3 Sweden (officially Hi3G Access AB) have a common network covering most of the two countries. Customers are "at home" on both networks, i.e. Danish customer receive calls from Denmark without paying roaming fees when they are on 3 Sweden's network and it does not cost extra to call Danish telephone numbers. 3 Scandinavia also previously had a license to build a network in Norway, but in 2011 decided against launching a 3G network in Norway. In 2008 both operations showed a positive
3 Denmark and 3 Sweden has "3 Like Home" which makes it possible to use the phone as home in 50+ countries like (Austria, Cyprus, USA, Sweden, Norway, Finland, Ireland, UK, Spain, Portugal, Malta, Puerto Rico, Greece, San Marino, Singapore, Switzerland, The Netherlands, France, Hong Kong, Italy, Luxembourg, Liechtenstein, Germany).
Ownership:
- Hutchison Whampoa: 60%
- Investor AB: 40%
Ireland
Three Ireland (officially Three Ireland (Hutchison) Limited) launched on 26 July 2005 as Ireland's fourth mobile network operator behind Vodafone, O2 and Meteor. Service was initially offered as post-paid only, but on 16 May 2006 the introduction of a pre-paid service, known as 3Pay, was announced.
Three operates 2G, 3G, 4G and 5G services. Until 2015, Three had a roaming agreement with Vodafone to provide 2G coverage where its original 3G network was unavailable.
On 24 June 2013, it was announced that CK Hutchison Holdings would acquire Telefónica's Irish mobile operations, O2, for €780 million, to be merged into Three Ireland upon completion of the deal.[36][37][38] The European Commission approved the merger in 2014. The O2 brand was phased out and its operations fully merged into Three on 2 March 2015.[39]
On 27 January 2014, Three launched its 4G network in Dublin, Cork, Galway, Limerick, Wexford and Waterford.
On 28 September 2020, Three launched its 5G network, claiming 35% population coverage on day one. Three has stated that this service will be available in 121 locations but coverage is expected to expand over time.[42][43]
Italy
3 Italy (officially H3G S.p.A., formerly known as Andala 3G S.p.A.
In 2015,
United Kingdom
Three UK (officially Hutchison 3G UK Limited) launched as the UK's first commercial
Three operates
On 24 March 2015, Three announced its intention to acquire the UK operations of Spanish operator O2 for £10.25 billion[57] but a year later, the EU commission blocked the takeover.[58][59]
Three's first retail stores (branded 3Store) opened at the same time as the network launched, in London's
In June 2023, it was announced that, subject to regulatory approval Vodafone UK and Three UK will merge to create Britain's biggest mobile network, with Vodafone owning 51% and CK Hutchison Holdings owning 49% of the new service.[62]
Past 3-branded networks
Australia
Hutchison launched the Three network in Australia in 2003, via its majority ownership of Hutchison Telecommunications (Australia) Limited (HTAL). It operated a 2,100 MHz 3G network in a 50/50 partnership with Telstra[63] (the radio networks were shared while the core networks were separate), covering approximately 56% of Australia's population. The 3G network covered Sydney, Melbourne, Brisbane, Adelaide, Perth, the Gold Coast, Canberra, Geelong, Frankston and Wollongong.
On 9 February 2009, HTAL and
Hutchison formerly operated an Australian CDMA network under the Orange brand name, as Orange One. It allowed customers to use their 3-branded CDMA mobile phone as a Home phone when at home. Calls made from their mobile were charged at rates similar to those of a Landline. Customers also received a "Local Zone " number allowing them to be called on a Landline number whilst at home. Should the phone be out of the Local zone, Calls made to the landline number either diverted to the Mobile number at a small fee, or was directed to Voicemail on the mobile handset. These plans started at a very competitive price of $10.00 per month, and local calls from the local Zone to a local landline was charged at 20c per local call, making their service cheaper than those of Telstra or Optus. The Orange One network was not as vast as others, and so Orange made arrangements with Telstra to allow the services of Orange One devices to roam to the Telstra network. On 1 February 2006, it was rebranded as 3 CDMA, and this network was closed as of 9 August 2006. 3 CDMA customers were offered special tariffs and incentives to continue as customers on the 3G network, all customers either moved over to 3's 3G network or to other network providers.
Frequencies
Country | Frequency | Protocol | Class |
---|---|---|---|
Austria | 900 MHz | EDGE |
2G |
1800 MHz | EDGE |
2G | |
2100 MHz | DC-HSPA+ |
3G | |
1800 MHz | FDD-LTE |
4G | |
2100 MHz | FDD-LTE
|
4G | |
2600 MHz | FDD-LTE
|
4G | |
2600 MHz | TDD-LTE |
4G | |
Denmark | 900 MHz | DC-HSPA+ |
3G |
2100 MHz | DC-HSPA+ |
3G | |
1800 MHz | LTE | 4G | |
2600 MHz | LTE | 4G | |
Sweden | 900 MHz | DC-HSPA+ |
3G |
2100 MHz | DC-HSPA+ |
3G | |
800 MHz | FDD-LTE |
4G | |
2600 MHz | FDD-LTE |
4G | |
2600 MHz | TDD-LTE |
4G | |
Hong Kong | |||
900 MHz | UMTS/HSPA | 3G | |
2100 MHz | FDD-LTE |
4G | |
1800 MHz | FDD-LTE |
4G | |
2300 MHz | TDD-LTE |
4G | |
2600 MHz | FDD-LTE |
4G | |
Indonesia | 1800 MHz | EDGE |
2G |
2100 MHz | UMTS/HSPA | 3G | |
900 MHz | FDD-LTE |
4G | |
1800 MHz | FDD-LTE |
4G | |
2100 MHz | FDD-LTE |
4G | |
Ireland | 900 MHz | EDGE |
2G |
1800 MHz | EDGE |
2G | |
900 MHz | DC-HSPA+ |
3G | |
2100 MHz | DC-HSPA+ |
3G | |
800 MHz | FDD-LTE | 4G | |
1800 MHz | FDD-LTE | 4G | |
3500 MHz | NR | 5G | |
Italy | 900 MHz | EDGE
|
2G |
900 MHz | HSPA+
|
3G | |
2100 MHz | HSPA+
|
3G | |
800 MHz | LTE-A
|
4G | |
1800 MHz | LTE-A
|
4G | |
2100 MHz | LTE-A
|
4G | |
2600 MHz | LTE-A
|
4G | |
1800 MHz | NR | 5G | |
2600 MHz | NR | 5G | |
3600 MHz | NR | 5G | |
Macao[70] | 900 MHz | HSPA+ |
3G |
2100 MHz | HSPA+ |
3G | |
900 MHz[71] | FDD-LTE |
4G | |
1800 MHz | FDD-LTE |
4G | |
UK | 2100 MHz | DC-HSPA+ |
3G |
800 MHz | LTE | 4G | |
1500 MHz | LTE | 4G | |
1800 MHz | LTE | 4G | |
2100 MHz | LTE | 4G | |
3500 MHz | NR | 5G | |
3700 MHz | NR | 5G |
Services
This section needs to be updated.(March 2018) |
Internet access
Like other mobile-provider Internet home pages, 3's portal is 'free to browse' for some content in most 3 countries including Ireland, UK and Australia in most price plans; the user pays a fixed price for each video, text or application downloaded.
Besides that, 3 UK and also 3 Ireland initially made the decision to block direct Internet access from handsets, while 3 Austria allowed access to the Internet since the beginning.
In 2004, 3 released a
3 Skypephones and Skype on 3
In November 2007, 3 started to sell the Skypephone, which was developed in conjunction with the Chinese phone manufacturer Amoi and Skype, combining the functionality of a UMTS handset with free voice calls and instant messages from Skype. The phones were sold exclusively by 3 on contract and on a prepaid basis.
3 also produced an application called "Skype on 3" which brought the same functionality to
Roaming packages
In February 2007, 3 introduced '3 Like Home', a service that in theory allows subscribers to use any 3-branded network (with the exception of 3 Indonesia) without having to pay additional roaming charges, instead paying the same amount for voice, data, and messaging services as they would do on their home network. This also allows users to use their free or inclusive bundles and allowances while abroad. However, pre-pay customers do not benefit fully, as they cannot use each 3 branded network for '3 Like Home'.
This arrangement is possible because of the roaming agreements between the networks, which provide service to other partners' customers free of internal roaming charges. This means that the marginal cost of a roaming call is much the same as a call on the home network.
- At the end of April 2009, 3 UK announced that '3 Like Home' would no longer be available to customers of the 3 UK network from 30 June 2009. On 7 April 2010, 3 Sweden announced that '3 Like Home' would be discontinued on 23 May 2010.
- On 19 August 2013, 3 Austria announced at a press conference that '3 Like Home' would no longer be available for new customers, following their acquisition of Orange Austria. Existing plans were unaffected.[79]
- On 30 August 2013, 3 UK launched "Feel at Home" for UK customers visiting Australia, Italy, Denmark, Austria, Sweden, Hong Kong and Ireland, where calls, texts and data are charged at their standard UK rate.[80] The list of countries was later extended:
- 4 December 2013 – Indonesia, Macau, Sri Lanka and the USA[81]
- 1 July 2014 – France, Finland, Israel, Norway and Switzerland[82]
- 1 April 2015 – New Zealand and Spain[83]
- 8 September 2016 – a further 24 European destinations, including Germany, Portugal and Greece[84]
- 15 June 2017 – Brazil and Singapore
- In Sept 2014, 3 Denmark added France, Germany, Norway and Switzerland to its "Roam Like Home" package.
- May 2015 − added Portugal, Malta, Greece, Cyprus and Spain
- November 2015 – added USA and Singapore
- On 1 April 2017, 3 Ireland announced that they were discontinuing their '3 Like Home' service, later announcing they would instead provide a "Roam Like Home" experience to Pay As You Go customers, allowing them to use their flexi units and a "chunk" of their data within the 30 EEA countries together with Andorra, Monaco, Norway, Switzerland, San Marino and the United Kingdom. On Bill Pay Plans this scheme includes the 30 EEA countries together with Andorra, the Isle of Man, Jersey, Guernsey, Gibraltar, Monaco, San Marino, the United Kingdom and Vatican City. This was introduced as part of Regulation (EU) No 531/2012 which abolished roaming charges within the European Union.
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